Labelexpo transforms, as envisioned through the Loupe!

Labelexpo transforms, as envisioned through the Loupe!

Loupe is a simple, small magnification device used to see minute details more closely. They generally have higher magnification than magnifying glass. It is a small tool in the hands of most precision-oriented printers to check the print registration and quality of print. The magnification of content and its spread to other printing technologies envisioned through the loupe by the new owners of Labelexpo group made them expand the gamut, by renaming this premier event to include multiple segments of printing and packaging and be named Loupe! On the 15th of September 2025, on the opening day of Labelexpo 2025 at a new venue Fira Gran Via Barcelona Spain, Informa Markets the present owners of the event announced that Labelexpo had been transformed and renamed to be known hereafter as Loupe.

The Labelexpo exhibitions held in Europe, USA, China and India over the years have come to be referred to as the Mecca of successful label printers around the world. The Labelexpo exhibition was founded by Clive Smith in the year 1979, a year later in 1980 the first Labelexpo exhibition titled Labelex at that time, was held in London’s Royal Horticultural Hall, in a net area of 1000 square meters with just 44 exhibitors. Three shows later in 1985 the show was renamed as Labelexpo Europe and moved to Brussels and in 1998 it was sold to Tarsus who expanded the labelexpo to global destinations including India by acquiring the India Label Show in 2005 and renaming it as Labelexpo India in 2008. After growing the brand multifold in 2023, Labelexpo Global Series was acquired by Informa, the world’s largest B2B event organizer, commanding 800+ brands and 14,000 employees across 30 countries. On September 15th, 2025, Labelexpo not only moved from Brussels, its traditional venue of 20 years and moved to Fira Gran Via Barcelona Spain but also was transformed by the new owners to a different format. From being primarily a label event, it will now encompass the companies in various technologies that include besides labels, flexible packaging, cartons and various forms of packaging. While no mention is made for the total area covered by Labelexpo 2025, but it is mentioned that the show had 650 exhibitors from 138 countries.

Trying to get opinion of visitors, a questionnaire as follows was sent to some visitors and exhibitors;

  • What is your response regarding the shift of Labelexpo from Brussels to Barcelona? Is it better or was Brussels better ?
  • The shift of management from Tarsus to Informa Markets, was it a better organised event? Your opinion
  • The change of name from Labelexpo to Loupe, do you like it? Change of format from labels to packaging.
  • If sheet offset is also in the new format,  labels will be a miniscule portion. Your take?

Analysing the responses as an overview; At the very outset it will be pertinent to mention that this was a premium show where largely exhibitors drew value for money. It delivered the results envisaged!

However, being a predominantly European show, the larger number of visitors appeared to be more from the same region. As per the author’s personal perception there appeared to be a smaller number of visitors than before from the Indian subcontinent. Although the total number of attendees seemed lower, this observation is also based on perception, as Informa Markets has not released an official statement or press release to this effect. The city of Barcelona was amazing, but many would have loved to be on holiday in Spain and not just for an exhibition. As regards the change of venue from Brussels to Barcelona, the industry getting together and the camaraderie amongst peers at Grand Place in Brussels was missing, yet a majority of respondents feel it is a good move, and the show will settle down well in Barcelona. 

While change of management from Tarsus to Informa is a matter of record, in this edition of the show, there were problems in organization of the event. The signages were not only bad but unacceptable. The meticulous planning at Brussels was missing . Even the Gala dinner was a damp affair as compared to the grand sit down, well planned formal dinners at Brussels with great pomp and show. And there were no proper signages leading to the dinner venue. The author had to climb 3 floors to be told by the girl at the door that one has to go down 3 floors and come up another way after checking the wrist badges which we already adorned, even though the main hall was just a few steps from where she was. Not even caring for senior citizens! The air conditioning in the exhibition halls was inefficient  and in Hall 3 it was unbearably hot. Again, it is felt these are transitional glitches and will eventually be addressed.

The labels community at large has expressed that Labelexpo was a preferred name as it was their show and would wish it had continued so. However still, it is understood to be the prerogative of the show owners to change the name. It will probably settle down with time. The change of format from narrow web self-adhesive labels to include flexible packaging pouching in mold labels, and so, is acceptable. In fact, the roll form narrow to mid-web printing and converting appears to be the relevant format to extend the show towards. My last question, “ If sheet offset is also in the new format,  labels will be a miniscule portion. Your take?” drew the strongest response from a majority, “We cannot be a part of such a show where we lose our status as a part of the vibrant label industry.”

Reproduced below are some of the important comments of all the respondents. Producing all comments would make the article too long. 

Kuldip Goel CMD Any Graphics Noida India and past President LMAI: “Our experience of Brussels was better. I would not be repeating visit to Barcelona though I see that  Informa is doing a great job. I do not think  that the change in name is going to impact much, but Label Expo looks better. Label should be treated differently. Inclusion of Sheetfed Offset may make the event loose its uniqueness.”

Isidore Leiser, Owner Stratus Packaging, Brussels, Belgium: “Personally, I like a label show to remain focused on labels. If someone wants something broader, they can always go to Drupa.”

Naveen Talwar, Director Skypack India Pvt Ltd Faridabad India: “I prefer the Barcelona venue; it is closer to airport. It is a cleaner city compared to Brussels. I felt safer. Personally, I feel the show should stick to ‘roll to roll” converting. Sheet fed will make things totally different.”

Raul Silvestre, Lartec, Alicante Spain: “The change of venue to Barcelona is good but it was badly organized. Access for exhibitors was not allowed by own cars. We had to handle all boxes from door 4 to the stand, manually. Very Bad exit doors, only 2 available when the show has a lot to go out. I do not like the change of name and the format change. It should remain an event focused on labels. The change will result in lesser share for label industry visitors to have opportunity to contact and spend time with exhibitors.”

Amit Sheth, Director Intergraphics Mumbai India: “Frankly, the new organiser was not as efficient as the previous one . The signages were missing; the assistance desks in every intersection were missing; the maps of all the halls at each intersection were missing . As for format change from Labels to Packaging, Label being the primary subject should not be unfocussed. Merging packaging up to mid web  is fine but SHEETFED OFFSET OR ANY SHEET FORM MACHINES OR APPLICATIONS SHOULD NOT BE ENCOURAGED.”

Nitin Garg, Managing Director NBG Printographics Faridabad India: “The shift to Barcelona seems to be a good decision and will boost international participation. The event was well organized, with no complaints. This change of name is logical from the management’s perspective and aligns with the broader industry shift from labels to packaging. The success of Labelexpo stemmed from its clear focus on the label industry and the strong connections its management had within the sector across different countries. With the current shift toward packaging, it remains to be seen whether the same success can be replicated, as packaging is a much broader and more complex domain. The core focus should remain on labels.”

Ankit Gupta Managing Director Holostik Noida India: Barcelona was okay for us though I missed the weather and vibe of Brussels. The Expo was organised well but I neither like the change of format nor the change of name. Sheet offset should not be a part of this landmark show. It will lose its unique identity.”

Sandeep Sharma Director at Acme Rolltech Pvt Ltd Ahmedabad India: Barcelona was good as it creates new positive enthusiasm amongst the exhibitors as well as the visitors. Both Tarsus and Informa are good organisers. Except for the air conditioning issue which needs to be taken care of going forward, overall, it was a good show for us.

Nalani Jaichandra Director VeePee Graphics Bengaluru India: ´It is better in Barcelona, much safer than Brussels. The show was well organized but the name Labelexpo was more apt. Yes, this format widens the target market, which will bring in more visitors and as Labels is a part of packaging having everything under one roof will be better. Sheetfed offset should be kept out, the focus should be only on flexo and digital.

Dinesh Mahajan, Managing Director Prakash Labels Noida India: “Barcelona is as good as Brussels! Unfortunately, the event was not that well organized compared to what it used to be in Brussels. The name Labelexpo when spoken gives clear impression of what event we are talking about, though Loupe is not that explicit. Change of format seems all right, but Sheet offset should be resisted to be displayed in this event.

Mahendra Shah, Director at Renault Paper Products Pvt ltd. Mumbai: “After initial adverse reactions, once settled, the venue looks good. Organisational glitches will eventually be taken care of and sure to settle down. As for the name, I would prefer Labelexpo, it connects us to the event. The change of format is way forward. For the sheetfed offset segment, web converting is the future, and they should be visitors to the show.”

Summing up, it is generally felt the venue in Barcelona is acceptable or will gradually settle down with visitors from industry. The organization of the show will improve given the stature experience and capabilities of Informa Markets and the changed format restricted to web converting, preferably up to mid-web, will be widely welcomed but to include sheetfed offset will make it a replication of the many shows like Drupa. The wish to make it to specially focused labelexpo and meet label industry peers will diminish. We will wait to see how Labelexpo, renamed Loupe, will actually transform and find acceptability from the label fraternity.

Note: One day prior to the show that opened on 16th September 2025, on the 15th, Amit Sheth and the author Harveer Sahni, representing LMAI were the judges for World Label Awards and also attended the meeting of L9 the confederation of nine leading label associations of the world.

My short pictorial walk through the Labelexpo 2025:

Written by Harveer Sahni, Chairman Weldon Celloplast Limited New Delhi September 2025

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Trigon Digipack; trailblazers in digital, growing in fast forward mode.

Trigon Digipack; trailblazers in digital, growing in fast forward mode.

In December 2018, I wrote a story on Anil Namugade and his company Trigon Digipack https://harveersahni.blogspot.com/search?q=trigon+Digital. As circumstances evolved, from becoming employee to enterpreneur in 2007, Anil initiated his maiden startup Trigon in 2008, as a proofing and mockups service provider. Commitment and hard work led him to success, and in 2015 he bought his first HP Indigo label press and in the three years thereon he was already recognized as a trailblazer in digital label and packaging. Unstoppable thereafter, he kept leading Trigon to more success with 3 wide web and one narrow web HP Indigo.

The Pandemic had put on hold many businesses but for Trigon it amounted to keep providing service to their customers. During the pandemic in 2020 they decided to install a wider 760mm HP Indigo 25K first in Asia to get into short runs of flexible packaging and laminates which was already being done on their smaller width 330mm HP Indigo 6900. They saw a huge opportunity in short and medium quantity runs for startups and there were few suppliers focused on catering to that demand in a proper way. Anil saw that it was time to expand to cater to this opportunity. That is why they took a bold step to acquire the first HP Indigo 25K in India together with total inhouse finishing and converting equipment for lamination, production of pouches and shrink sleeves, in fact the complete set up to provide labels and flexible packaging.

Customer growth and retention is the way of life at Trigon as they are a one stop solution provider. By catering to more than 400 startups, SMEs and their existing FMCGs brand owner customers, Trigon has registered unprecedented growth in digital printing and converting. With the startups community growing so fast, Anil experienced business growth, so decided to expand yet again. In 2024 they moved to a new additional 50000 square feet facility in Vasai near Mumbai  and invested in another digital press installed at new factory, an HP Indigo 200K to increase capacity in flexible laminates. The converting capability was also enhanced by installing a 3D flat bottom pouching machine to cater to a premium market segment and be the only company to offer such pouches with digital printing. At the new facility, they also installed a whole line of equipment to produce rigid boxes and canisters, to cater to the demand of their existing customers. All this was done to become a ONE STOP packaging solution provider and be at the buyer’s doorstep when a solution is needed.

Anil says, “we always research the needs of customers in various segments and share knowledge, such that their confidence in our capabilities grows continuously and they believe in our vision of offering the best futuristic technology, remaining ahead of competition.” Trigon has attained the position as a market leader in digitally printed and converted packaging. Their customers are convinced of them providing packaging that will enhance their brand visibility and demand. Trigon is experiencing a rise in domestic demand but enquiries from international customers are adding exports to their focus.

Anil does not subscribe to the thought process of the label and package converting fraternity that digital is only for short runs, so how can one grow with startups? He explains that most startups initiate their work with multiple SKUs and once they order for example, 500 for each variant, it becomes a substantial order to start with. When there is an order to produce 5 or 6 variants, for them it is just one single job. They do not have to make any cylinders or plates or job changes on the go. Digital technology has a huge advantage with possibility to print on demand. For example, a dry fruit company cannot operate with only one product but maintaining an overly large and varied inventory can be inefficient. In addition to selling on an e-commerce platform, timing is a crucial factor for achieving success. Trigon has understood that the name of the game is quick production, good quality and on time delivery. For catering to such needs of their customer base we have invested to setup the whole manufacturing ecosystem in our factories.

Responding to question on how they reach out to new customers or vice versa, Anil expressed that despite them having a technically strong client servicing team, it is mostly word of mouth publicity. They give respect and importance to all customers irrespective of their size. Reference from existing satisfied customers has built up credibility and brand equity which has provided inertia for their growth. Trigon’s team is very active on social media and digital marketing, which generates substantial enquiries.

The general perception in label and flexible packaging industry is that digital is expensive and this fact is a big deterrent which does not justify the huge investment. “It is a misconception that digital is expensive, mentions Anil.” He further adds, “If a customer has 10 designs for making 2000 pieces each. How can you justify and cost of plates, cylinder, set up time, press time in changeovers and the time in producing 10 different sets of small quantities? In digital as I mentioned earlier it is just one online job of 20,000 pieces, which justifies the cost eliminating the plate and cylinder cost plus the time which is very important”. Moreover, at Trigon they just do not only print a design that a customer brings in, but they also study their job its marketability and add their own expertise in colour management and embellishing capabilities to enhance the packaging for the customer. Since prepress is the heart and soul of any print, they have invested in high-end sophisticated equipment to ensure excellence.

Trigon operates out of a total shopfloor area close to 100,000 square feet in both units at Goregaon and Vasai, put together with 150 workforce, four digital presses one 330 mm wide while the rest are 760 mm wide running at speeds of 30 to 35 meters per minute. Post press is the backbone of any digital printing business and for that reason they have invested in a wide array of digital finishing, embellishing and converting machines which also justify their need for a large shop floor. Anil says if not really the largest, then at least they are definitely amongst the top five companies worldwide in terms of the number of clicks made on their HP Indigo presses. Whether they will diversify to other printing technologies? Anil says that they have grown in digital and there is so much more happening, so there is not much need to change courses as yet, but then one never  knows, They are driven by customer demand, and what course is to be traversed hereon is difficult to mention at this stage. One cannot really comment on the efficacy, advantage or disadvantage of various technologies without really indulging. All processes have their plus and cons. Trigon is driven by their acquired customer profile which is limited to small, medium and customized runs  and are comfortably growing in what is suiting them best.

Talking of growth of digital printing and web converting, Anil feels that with a total of less than 10 machine of wide web digital printing now in India, the potential is huge. In his estimate this segment is registering a CAGR of 15-20%. There seems to be no reason for volumes to slow down as the country moves ahead. A young population’s demand for new products is providing the emergence of new brands offering frequent changes to attract the new generation, providing reason for digital printing and converting to make it convenient to respond to such changes. Regarding comparison of converting costs, there is no way that in volume converting digital will match the cost in volume converting as compared flexo or roto gravure. Marginal reduction of prices of consumables in digital may happen as volumes and competition escalate. As for different digital technologies, most have fairly decent quality and reasonable speed but for consistently producing high quality at good speed, Digital is the preferred technology for Trigon at the moment.

They already export 15-20% of their production but now with expanded infrastructure, they plan to enhance exports yet remaining focused to Indian demand without any compromise. India is one of the fastest growing economies and it is the market that has shown immense resilience. Trigon’s investment in the first HP presses 18k, 25k and 200K were all the first ones in India. They have been trendsetters becoming trailblazers. and have taken risks in investing which with hard work are paying off well. Presently operating at 80% capacity, it may as well be time for expansion yet again. Anil Namugade sums it up,  “Partnership with brands  and their needs make us to grow every time a requirement emanates; it is an opportunity for us, and we respond with full fervor.”

Written by Harveer Sahni Chairman Weldon Celloplast Ltd. New Delhi July 2025

Panel discussion at LMAI conference 2025 at Udaipur

Panel discussion at LMAI conference 2025 at Udaipur

With the evolution of Indian label industry, narrow web label converting has started to expand beyond traditional pressure-sensitive labels to embrace a broad array of diverse applications such as flexible packaging, shrink sleeves, in-mold labels, sachets, wrap-around labels and more. Besides market expansion, these diversifications are not just driven by market demand, but also by an imperative need to implement sustainability across all formats of packaging.

To dwell on the topic LMAI, The Label Manufacturers Association of India has organized a panel discussion titled “Narrow web label converting expanding to diverse applications” during the LMAI conference at Udaipur on the 5th of July 2025. The panel will be moderated by Harveer Sahni, Chairman Weldon Celloplast Limited. Panelists from renowned label converting companies and Kurz, suppliers of global repute include:

 1.      I.V. Stephane Royere

Head of Business Area

Packaging and Print

International Sales and Marketing

LEONHARD KURZ Stiftung & Co. KG

 2.      Manoj Kochhar

Director

Holoflex Limited

 3.      Denver Annunciation

Director – Strategic Initiatives.

Janus International Pvt Ltd

 4.      Priyata Raghavan

Deputy CEO

Sai Packaging Company

 5.      Mehzabin Nair

Managing Director

Skanem India Pvt Ltd

 6.      Hemanth Paruchuri

Director

PRAGATI PACK (INDIA) PRIVATE LIMITED

LMAI Conference themed “Emerging Beyond Boundaries.”

The Label Manufacturers Association of India, LMAI is celebrating their 25 years along with their biennial LMAI Conference themed “Emerging Beyond Boundaries”. The conference is expected to be the biggest ever LMAI event. It is to be held at the Fairmont Udaipur Palace from 3rd to 6th of July 2025. Fairmont Udaipur Palace is an alluring destination to discover the charm of Udaipur, seamlessly blending timelessly tradition with modern elegance, featuring a historic stepwell, one of Rajasthan’s largest ballrooms and exclusive events pool with jacuzzi and amphitheater. Fairmont Udaipur Palace is 45 minutes from the nearest airport and 10 km from Udaipur city center. Nestled in the Aravalli Hills, it offers easy access to the city’s top attractions and cultural landmarks. The LMAI Conference  brings together the entire Indian label fraternity including label converters and leading industry suppliers from within India and from around the world.

LMAI President Rajesh Chadha says, “The event will deliver immense value to the label industry, we endeavor to make it a memorable event.”

The conference is open only to LMAI members of good standing. An extensive list of sponsors includes Kurz India as Platinum sponsors and Avery Dennison as Elite sponsors besides so many others. Over 350 rooms are booked for the conference, the main event will be held at The Fairmont Udaipur Palace, additional rooms are arranged at Hotel Aurika Udaipur. Elaborate transport, transfer, and registration arrangements are put in place. As usual the conference will be a knowledge delivery event with motivational and other speakers, celebrity driven entertainment, panel discussion, multiple networking programs and much more.

Conference Chairmen Manish Desai and Jaideep Singh assure in unison, “We are making sure that it is a well-organized event with all functions and programs running smoothly to precision. We strive to provide satisfaction to delegates.”

Label Manufacturers Association of India
Navi Mumbai, Mob – 8097333995, Email – lmaiorg@gmail.com

Labelexpo 2023 reaffirms its significance!

Labelexpo 2023 reaffirms its significance!

Absence makes the heart grow fonder! There was a general perception that the impact of a fierce pandemic, the Finnish Paper Mills strike, Ukraine war, shortages and rising raw material prices, difficult logistics and increased travel costs have left the market sentiments bruised. There was strong narrative doing the rounds in the labels industry that Labelexpo Europe 2023 at Brussels will lose its sheen and may not deliver the desired results. Contrary to all perceptions the show was a huge success. The numbers may have been slightly lower than the previous years, but the quality of turnout brought cheer to the faces of exhibitors. The proof of that is given by the reported rebook rate for the next edition of this important event by Tarsus, announced at a whopping 96%! Labelexpo Europe 2023 was spread over 9 halls covering 35889 square meters. 36588 visitors flocked to the show, coming from 138 countries. Most stands reported robust enquiries or sales from established and serious printers from around the world. Though the aisles were not as crowded as in previous shows, the stands were busy. That is exactly what exhibitors expect from a globally renowned show. I cite a personal experience, I had to conduct an important meeting with one of our company’s several principals. Despite visiting their stand on all days at various times, the concerned person was busy with clients, finally I had to ask him to come to another meeting point other than his stand, so that we could discuss our project in peace. Such was the deliverance of Labelexpo 2023.

The Indian presence; The Indian labels and packaging industry has been continuously growing at steady pace to reach a position of stability and strength. The Indian visitors to labelexpo have also transformed. Earlier we saw many of those who mixed their visit with tourism, so the interest was diluted, and the enquiries lacked seriousness. This trend is seen as changing, given the increased travel costs and technologies evolving in different packaging segments, the smaller printers prefer to visit the domestic editions of Labelexpo. 

In 2005, my company was the only one from India to exhibit at Labelexpo Europe in Brussels, over years the number of Indian exhibitors has been growing. Indian producers of materials, machines and tooling have improved in quality to match global levels and offer their products in the international marketplace. 

From just the one exhibitor from India displaying labelstock in 2005 they reached 14 exhibitors in 2017, and in 2023 the number of Indian exhibitors grew to 26. This number included several label press manufacturers, manufacturers of coaters and laminators, raw material suppliers, tooling manufacturers, etc. In fact, registering their presence in all segments of label manufacturing. As for the visitors, it is an even more interesting result. In 2019 2% of the total of 37903 visitors were from India.

This works out to over 750 visitors. This figure has swelled! In Labelexpo Europe 2023. Indian visitors were 3.9% of the total of 36588 visitors and this works out to over 1400 visitors, almost double the number. We can imagine the dynamism and steady growth of “make in India” concept. The Indians are now quick learners who visit these shows and become adapters of global technologies to produce and offer to the world.

Diverse technologies displayed: Labelexpo global series was in the initial stages aimed at growth of stickers that had evolved as self-adhesive labels. The earliest web label presses were largely coming from eastern part of the World as 4 or 5-inch-wide flatbed letterpress machines for printing labels in roll form to eventually transform with development of label applicators, it led to automation in packaging lines.

Development and introduction of rotary flexographic label presses brought a paradigm shift as it provided better speed of printing.

Since the web width in the earliest stages was small, the industry eventually started being referred to as narrow web label industry. The rest is history. With evolution and development of prepress printing speeds and quality also improved making the technology widely acceptable. Printing widths increased to 10 inches or 250 mm and had for quite some time settled at 330mm.

Speeds that were just 5 or 6 meters per minute in the beginning with the flatbed presses, have reached up to 200 meters per minute and more. The narrow web label industry flourished and kept growing. With time label technologies have undergone a sea change. What was wet glue labels, transformed into self-adhesive labels but later the label grew towards various tangents. The label users started adopting a wide variety that includes wraparound labels, shrink sleeves, Inmold labels, heat transfer labels and many more. In the initial stages of transformation large multinational FMCG companies became users of wrap-around labels and shrink sleeves, because of the large volume they required, these became the product of the wide web rotogravure printing industry. With market changes happening, the need of smaller manufacturers and demand for short runs by marketing professionals, these diverse segments also became evident in the offerings of narrow web industry. 

The narrow started growing wider still, printing and converting evolved exponentially and became suppliers of not only to wide spectrum of labels but also flexible packaging, Lami-tubes and folding cartons. The flexo presses also transformed to be hybrid ones  employing combination of flexo, offset, gravure, screen and digital, etc.

At Labelexpo Europe 2023, one could witness displayed, a merger and combination of different printing technologies to produce excellence in print of labels and packaging. This was substantially exhibited by industry stalwarts like Gallus, Omet, Nilpeter, Mark Andy, Bobst, Weigang, Lombardy, etc. who displayed their finest web printing and converting equipment. It is interesting that waste reduction and sustainable manufacturing practices to reduce carbon footprint are becoming imperative for all responsible machine builders.

Overview: Material suppliers like Avery Dennison, UPM Raflatac and Fedrigoni displayed their vast ranges of labelstocks with an evident effort towards sustainability. Many did talk of linerless and the initial developments they have made but the actual linerless self-adhesive label for mass usage is still a far cry. 

As mentioned before, from the just one Indian Labelstock producer in 2005, there were five Indian labelstock producers at the show, Jindal SMI, SticOn papers, MLJ, Shree Lamipack and Varshil. Looking at the number of visitors on stands it was clear that the focus of label fraternity is shifting from commodities to creativity, innovation and sustainability. While all labelstock companies had a steady flow of visitors, the Fedrigoni stand that offered specialty textured and decorative materials was extremely busy. 

A similar situation was observed at the Cartes stand whose displayed equipment offered amazing embellishments with various combinations of digital jet screen varnishing and printing, screen printing, laser die-cutting etc. The electronic integration in labels is another field that attracted the attention of forward-thinking printing companies. RFID insertion options for labels and packaging were displayed by many, some of whom include  Avery Dennison, Beontag, Muhlbauer, Delta Modtech, etc. Another aspect witnessed is the growing number of finishing equipment manufacturers, which clearly indicates the need for printing companies to produce more with less. The concept of printing at full machine speeds on their expensive presses and finishing offline makes available more time on their main printing presses. The futuristic digital printing equipment continues to evolve indicating it to become a dominant label printing technology in future, given the wider widths and faster speeds.

The hall number 8 with exhibitors led by HP, offered a vast variety of digital printing equipment. The increased display of finishing or digital finishing machines is also indicative of the increasing importance of digital printing, which in recent times has become a necessity for prosperous label printers. Running short runs needs offline finishing. else the digital presses with inline finishing will not only be expensive but will not be able to deliver production to their full capacity due to short runs and quick changeovers.

One thing that has become evident at Labelexpo Europe 2023 is that the narrow web label industry continues to go wider and evolve, increasing its footprints in other segments of packaging and it would not be out of place to mention that soon it  will be referred to as “Web label and package converting industry.”

The end of show was a nostalgic moment, people bidding farewell to Labelexpo in Brussel where so many wonderful memories, stories of success and friendships had been scripted. The label fraternity now looks forward to making another beginning with Labelexpo Europe 2025 in Barcelona, Spain.

Pictures of my walk through Labelexpo 2023 and some of the events on the sidelines;

World Label Awards Judging:

One day before Labelexpo opened, the judging for label awards was held.

Same afternoon, L9 meeting was held, followed by L9-Dinner

The global Label awards evening!

On Wednesday 13th September 2023, fairwell dinner for Label Guru Mike Fairley was held

My Walk through!

Written by Harveer Sahni, Chairman Weldon Celloplast Limited New Delhi India September 2023

Labels diversifying into different tangents

Labels diversifying into different tangents
Label is primarily information appended to a product or its packaging giving the brand name, information on the product, its usage, safety instructions, manufacturer’s details, statutory information, prices and now bar codes that provide a system for track & trace, price information, inventory control and logistic support. How the label or the required information has been attached to the product has varied over the ages. The earliest form of labeling was done by etching, embossing or stamping brands and information directly on glass or metal containers. Labels have been in use for hundreds of years but labels as we know today have evolved largely after the 17th century. Printing originated in China in the 11th century and was further developed in Korea in the 12th century but a wooden block printing press for mass printing was invented by a German Johannes Gutenberg in the mid-15th century.  It was only in the earlier part of 18th century that printed paper labels surfaced as a possibility but since adhesives to affix these labels were not available, their usage started later. By then lithography had developed, so directly metal printed containers started being used for packing and canning. Many products are still packed with modern canning processes using metal cans printed with the lithographic printing process. It was only in the 19th century that printed paper based labels started being used for labeling and packaging using natural gum based adhesive to stick the paper labels to glass, metal or paper based containers and packaging. These labels in an evolving label scenario are now referred to as Wet Glue Labels.
 
With increasing levels of literacy, growing population and growth of packaged products, mass production in factories has become an imperative. New glass, paper, metal and plastic based packages are being developed to catch the eye of demanding consumers. The aesthetics are enhanced by affixing colourful and attractive labels. Faster labeling and packaging methods evolved as also the need to have highly decorated labels to service the need of consumers. Driven by this demand labels have evolved into different tangents. Diverse and technical labeling technologies have emerged. Listed below are some of the prominent technologies that labels have presently evolved into;
  1. Pre printed labels on metal container
  2. Wet Glue Labels
  3. Self Adhesive Labels  
  4. Self adhesive Liner less Labels 
  5. Heat Transfer Labels
  6. Direct on product screen printed labels 
  7. Contact printing and stenciling
  8. Laser  engraved labels 
  9. Metal anodized labels 
  10. Shrink Sleeves 
  11. In Mould Label 
  12. Digital: Direct on product Labels 
  13. 3D Printed labels 
Pre printed labels on metal containers: Metal containers or cans are made from tin plate (steel

covered in a thin tin layer) or of Aluminum and steel coated with a lacquer. The labeling is done in any of the three different ways listed below;

 

 

  • Metal tinplate sheets are printed by offset process and then converted into containers.

 

 

  • Preformed round metal containers are printed using a curved surface printing machine. Each color of ink is placed on a different (plastic letterpress) plate, and then transferred to a single rubber blanket which re-transfers the inked image to a can allowing all colors to be printed at a time followed by ink curing and varnishing.
  • Preprinted labels of paper, film or foil are laminated to preformed cans. These labels can be printed by, flexo, offset, gravure, or digital printing processes. These can be highly decorated on high end hybrid narrow web presses having advanced finishing capabilities. These labels can be applied as full wrap around labels or part labels with the balance surface left coated to show a metallic lustrous effect.

Wet Glue Labels: These labels are also referred to as glue applied labels. These formed the mainstay
of product labeling until well into the middle of last century. Labels initially printed on letter press machines and later on offset presses, were gummed manually and applied to the bottles or containers.  In 1880 De La Rue came up with a machine for gumming labels but this had a problem as paper labels would curl as soon as they would come out with gum applied on it making it difficult to handle.  From my personal experience I can cite example of how our company adapted to manual gumming of labels. Our parent company was established in 1939 to produce fountain pen inks and office adhesive that were packed in glass bottles. To achieve optimum level of production we devised an interesting method of applying glue and labeling. Those days the final packing was done in wooden cases, corrugated boxes came much later. We took a wooden crate and turned it upside down, spread a full roll of surgical cotton on it and then covered it with a thick cotton cloth that was tightly fixed by nailing it all around. This was then dipped into water overnight with its face downwards. In the morning we would squeeze out the water and our gumming pad was ready. A thin solution in water of natural gum (Gum Acacia) that grows on trees was applied on the pad and then labels spread on it. We would have the unlabelled bottles on one side of this pad and with a little gum on the finger, which made it a little tacky, lift the evenly gummed label off the pad and place it on the bottle without any curl and put on the other side for further packaging.  Subsequently with development of high solid faster drying Dextrin based adhesive automatic machines to apply gum and dispense labels to the bottles were developed. This made large scale production on automated production lines possible.
 
 
 Direct on product screen printed labels: Screen printing saw growth in the Indian label scenario in the middle of last century. A lot of consumer product that shifted from glass to plastic packaging also opted for screen printed containers. However this did not last for many years as self adhesive labels with the high end decoration they offered soon became the preferred option. However screen printing on container is still in use but has limited application.
 
 
Self Adhesive Labels: In 1935 “Ray Stanton Avery” developed the self adhesive label also referred
to as Sticker or Pressure Sensitive Label. This label revolutionized the way how the world branded and labeled their products. The label basically consists of a face stock which could be paper film or foil, coated with a tacky non drying adhesive and protected with a backing also referred to as release liner. The label after printing and die cutting just needs to be lifted off the release liner and placed on the product achieving instant bond on applying pressure, unlike the wet glue labels that need drying after application otherwise they would shift and look bad. The self adhesive label industry has over the years evolved to offer a diverse range of labels catering to various industries and applications that include fmcg products, lubricants, cosmetics, food, Pharmaceuticals,  variable information, logistics, brand protection, etc. In the initial years these labels were printed and die-cut on slow flat bed letterpress presses and with time they are now printed on high speed flexo rotary or combination label presses with capability to decorate and finish the labels in line in a single pass delivering finished labels at the end of the line. These labels are used on high speed label dispensing machines adding to production volumes for end user.
 
Self adhesive Liner less Labels: Self adhesive labels as described above have an issue as regards the
environment. The release liner and waste matrix after die cutting is not generally recyclable, though efforts are being made in this direction. This waste goes either to the landfills or is incinerated impacting the environment adversely in both cases. Moreover if the liner can be done away with while converting this type of label, it will amount to cost saving and become eco friendly. Considerable amount of work has been done in this direction and various options are now available. The simplest one being to make a tape like product printed, and siliconised on one side and adhesive coated on the reverse and self wound. However these labels that can be cut with sharp corners, cannot be die cut and dispensed in regular labeling equipment. Many European and US based food companies are already using such liner less labels. There is development being done to overcome the challenges of die-cutting complex shapes and dispensing cost effectively.
 
 
 
Heat Transfer Labels: PET film that is precoated with special release lacquer is reverse printed by flexo, offset or gravure to form labels in roll form. The image is transferred onto the container or product using heat and pressure. The labels are a composition of inks and lacquers selected so as to perform to customer’s specific needs. On transfer these labels are just the image and no substrate is transferred. Many years ago Mumbai headquartered Paper Products Limited (now Huhtamaki PPL) commissioned this technology known as “Therimage” with help of Avery Dennison. Later with self adhesive label emerging as  very decorative in presentation, this technology lost its popularity. In recent times it has resurfaced. It is extensively being used by the pen industry.It is now being extended to garments and other product segments.

 

 

 


Contact printing and stenciling: In present times even the corrugated shipper cartons bear self
adhesive labels needed for identification, inventory control and logistic requirements. In earlier days as I mentioned, wooden cases were used as shipper cartons. People would write on them using marker pens but when need for aesthetics became important stencils were made of tin plate. They were placed on the wooden cases and ink brushed over them to imprint the required information. Later when corrugated boxes started to be used for final packaging, roller contact printers with changeable rubber types and foam ink rolls were available to print the information that could be changed by changing the type faces as per need. Once corrugated cartons replaced the bulk of outer packaging, these cartons started to be printed and self adhesive labels applied, if needed. Stenciling is still used where wooden crates are required for final packaging.
 
Laser engraved labels: Steel or other metal auto components, like bearings need to be branded, they cannot be labeled with paper or film labels. Only the secondary packaging can be branded, this can amount to duplication and counterfeits. For this reason laser engraved branding is preferred. A laser beam which is a very small, focused point of laser power effectively superheats a tiny point of a surface and removes part of the surface, creating a permanent engraving. This beam of light is controlled and moved to create a brand name or permanent design.
 
 
 
 
Metal anodized labels: These labels are used in applications where permanent product identification
is critical such as equipment nameplates, signage, safety/warning plates, machine control panels, etc. Abrasion and corrosion resistance anodized aluminum labels are produced by chemical etching on photo sensitive anodized Aluminum. These are mostly riveted on to the equipment or panels as they are required to last most of the life time of the equipment.
 
Shrink Sleeves: Shrink sleeves offer 360 degrees space for decoration and product information. They are made of either of these materials; Polyester, PE, PVC or PP. Pre printed film is welded to form a tube, cut to desired size of the bottle or container and applied over it. It is then exposed to a heat gun or passed through a heated shrink tunnel for the tube to shrink and attain the form of the bottle or container providing all around decoration. Shrink sleeve labels originated in 1965 and invented by Fuji Carpentry shop that were later named as Fuji Seal. The actual large scale usage of these sleeve labels commenced in the mid 1980s. According to Suresh Gupta Chairman of Huhtamaki PPL, shrink sleeves were brought to the Indian market in 1991 when Paper Products Limited (now Huhtamaki PPL), set up the plant with help from Fuji Film to make these in India. This segment continues to register a steady growth rate. Global growth is 6-7% but in India it is slightly more, given the size of the market. In India these are largely printed on gravure printing presses. However in recent times, in an effort to cater to short run customers who maybe large customers doing special editions or small and medium enterprises, printing is also being done on flexo presses and in some cases on digital label presses.
 
In Mould Labels: Paper or film printed labels (mostly filmic) are placed inside the moulds during
the molding process. After placing the label, molten plastic is injected into the mould. On cooling the label is fused with the resin, takes the shape of the so molded container and becomes an integral part of it. The labels referred to as IML can be printed and decorated by any of the processes i.e. Offset, Flexo Gravure or digital. The end result is a highly decorated container. These IML applied containers are used for Ice cream, butter, paints, food packaging, etc. According to research firm MarketsandMarkets, the global in-mold label (IML) market is projected to grow from $2.58 Billion in 2015 to $3.23 Billion by 2020, at an estimated CAGR of 4.54%. It is the fastest growing segment amongst the various label segments.
 
 
 
Digital, direct on product Labels: Digital printing has made its presence in all variants of label
printing and converting. From wet glue to self adhesive and in mould labels, digital printing is making inroads everywhere. Some years ago when I was interviewing Helmut Schreiner, the former Chairman of Schreiner Group, I asked him, “What do you see as the biggest threat to self adhesive label industry?” He became pensive and after deep thinking said, “It will be digital printing direct on the product”! It makes a lot of sense as we see the market slowly evolving in that direction. This will open up a whole lot of opportunities for the brand owners. No paper, no silicone, no adhesive, no dies, no tooling and yet the option to indulge in personalization and creativity! According to AlexanderWatson Associates, “It may, indeed, be a disruptive technology”. Direct to digital has been around for some time printing on textiles and ceramics. It is commonplace to see digitally printed fabrics and ceramic tiles. It has started to make inroads into the consumer product market and we need to wait and watch where it leads to.
 
 
 
3D Printed labels: This is another technology which may see computer controlled 3D characters and images on products and labels. It will make the imagination go wild on what all can be created. It is a process in which layers of material are formed under computer control process to create an object that can be of almost any shape formed by deposits of binder material onto a powder bed with inkjet printer heads layer by layer.
 
 
 

The evolution of labels has created a whole bouquet of technologies which still keep coming up in new avatars. No one technology can become the predominant one for label production. With labels diversifying into different tangents, label printers need to select the way forward so as to stay innovative and ahead of time. It is surely time to emerge out of the crowd and create a separate visible entity.
 
Written Exclusively for Label and Narrow Web magazine USA by Harveer Sahni, Chairman Weldon Celloplast Limited, New Delhi November 2017. The article may not be reproduced without the magazine's or the author's permission.