LMAI Brand owners’ event, a roaring success!

LMAI Brand owners’ event, a roaring success!

Label manufacturing continues to evolve into different tangents involving diverse technologies. The retail selling scenario is undergoing a sea change as also the need to make consumers repetitive buyers of branded products. The times of shopkeepers promoting sales of their preferred brands is transforming rapidly into one where the consumers decide on their own what to lift off the shelf, given the modern retail growth. In view of growing need for printers having capabilities to produce decorative and innovative labels that catch the consumer’s eye providing brand security and enhancing the brand’s image as well; there is an imperative need for brand owners to connect with the label converters. In such a scenario, India’s label association, Label Manufacturers Association of India (LMAI) organised a program exclusively for label printers titled, “Brand owners’ perception of labels in changing scenario” at hotel, The Orchid, Mumbai. The program was attended by over 100 delegates comprising mostly of top end label printing companies, packaging professionals of renowned brands, sponsors and LMAI board members. It was an effort to promote the positive escalation of labels in a changing scenario bringing the stake holders at a single platform to strategise a win-win solution.

Following prominent speakers shared their thoughts:
 
Suresh Gupta Former Chairman Huhtamaki-PPL
Somnath Chatterjee GM Procurement – Pernod Ricard, Segment: Liquor
Anil Choubey Head Packaging Dev.-Patanjali Ayurved Ltd. Segment: FMCG
Ajay Bapat Associate Dir. Packaging Dev. Emcure Pharmaceuticals Ltd. Segment: Pharma
Vishwas Jangam Packaging Dev. Mgr. at Future Consumer Enterprises Ltd. Segment: Retail
Prabir Das Head – Packaging Tech. Services Mylan Laboratories Limited segment: Pharma
Ainain Shahidi, Director SIES School of Packaging was special invitee who moderated the event
Other Packaging industry professionals who attended the program include Fazal Farooqui DGM Packaging Development Zydus Wellness formerly Kraft Heinz Company, Sunil Patil-HPCL and Ms. Koel Bhadra-Packaging development Professional.
 

Delivering the keynote address Suresh Gupta, former Chairman Huhtamaki-PPL expressed his philosophy of success for the entrepreneurs present, “Sound fundamentals are enshrined in Good values; being Good compassionate people, knowing knowledge is power to be used with integrity, ever improving quality and service and continuous innovation makes for happy customers. Be the flag bearer of standard in your industry” He further cautioned printers to be ready; for the present equipment to become outdated in 5 years due to fast evolving label technologies and be ready to invest in new equipment after properly understanding the technology. Impressing upon the fact that Digital printing is the future.

Prabir Das, Head Packaging Technical Services (OSD) of Mylan laboratories spoke about Importance and effectiveness in Product-People Connectivity where packaging is the connector and labelling is the communicator. It is a necessity therefore to design the packaging that establishes the connection and the regulatory and statutory information is communicated through the label.

Somnath Chatterjee, General Manager Procurement of Pernod Ricard said that labels must appeal delivering a lifestyle message. He also stressed the need to reduce wastages. Referring to the increase in counterfeiting in liquor, Somnath invited printers to offer them unique solutions even though they themselves are already implementing security measures to safeguard the interests of there consumers. He felt that it is important to get all stakeholders in label production to ponder over the needs with the end user consumer in mind. 

Ajay Bapat, associate director packaging development, Emcure Pharmaceuticals informed about the necessity of right information, cleanliness and the need for smart labelling. 

Anil Choubey Head of Packaging Development Patanjali Ayurved Limited spoke the need for effective, sustainable and eco friendly labels and would be looking forwards to printer suppliers offering such products. 

Vishwas Jangam Packaging Development Manager of Future Consumer Enterprises Limited the company that owns Big Bazar chain of retail malls and stores spread across India, dwelled on specific needs of designs for labels on the shop shelves. Modern day retail that is growing at 21% CAGR needs the attention of the consumer who makes an impulsive buying decision in just about 12 seconds.

The event was moderated by Ainain Shahidi a packaging industry professional and now the director of SIES School of Packaging. He enthralled the audience with his amazing Urdu poetry and couplets while leading the flow of event. He also apprised the audience about the activities of SIES School of packaging. 

Before presenting vote of thanks Manish Desai past President LMAI, announced the next LMAI conference at Grand Hyatt Hotel, Kochi on July 2019, the Indian label Industry’s most important and biggest event.

The event was sponsored by Avery Dennison and SMI Coated Papers as gold sponsors and Creative Graphics as silver sponsors. Manish Desai while thanking the audience felicitated with mementos the speakers, the moderator Ainain Shahidi, the packaging professionals who attended and Harveer Sahni who curated this event with help of LMAI leadership team. Leading printers who attended included Amar Chhajed from Huhtamaki-PPL, Vivek Kapoor-Creative Labels, Chandan Khanna-Ajanta packaging, Manish Desai-Mudrika Labels, Tejas Tanna-Printmann, Arvind Shekhar-Sai Packaging, Aditya Patwardhan, Mahendra Shah-Renault Paper, Sandeep Zaveri- Total Prints, Naveen Goel-Any Graphics, Rahul Kapoor-JK Fine prints, Patricia-Letragraphix, Sandhya Shetty-Synergy Packaging, Anil Namugade-Trigon Digital, Sanjay Purandre -Shree Ganesh Graphics and so many more. The event was media covered by and attended by Naresh Khanna and his team from Packaging South Asia, Pradeep Saroha Country head for Tarsus, Aakriti Agarwal- Indian editor of Labels and labelling UK and Noel D’Cunha and his team form Printweek!

Written by Harveer Sahni, Chairman Weldon Celloplast Limited New Delhi March 2019
Print Publications are free to reproduce this article giving credit to author Harveer Sahni

Trigon Digital Solutions, successful in digital printing of labels

Trigon Digital Solutions, successful in digital printing of labels
On the 22nd of November 2018 at the LMAI Avery Dennison Awards night, held on the side lines of Labelexpo India, the winner announced in digital printing category-Wine and Spirits was Trigon Digital Solutions, Mumbai. Just over a week later, on the 29th of November 2018, Trigon was declared the Printweek India “Digital Printer of the year”. This was Trigon’s fourth award; the first two were Printweek “Pre-press Company of the year” awards won in 2015 and 2017. It is an incredible performance by a company promoted by first generation entrepreneurs just 10 years ago, with no previous experience in running a manufacturing company. They moved into roll form digital printing of labels merely 3 years ago. They have invested in a digital printing press at a time when we are witnessing the evolutionary shift of label production in India from conventional processes to digital. Digital printing is a segment of label industry that leading label manufacturing companies have been extremely hesitant to invest in, due to high cost of equipment and consumables. Anil  Namugade the co-founder, along with partner Milind Deshpande, have promoted Trigon Digital and successfully led it on its digital label journey.

 

After graduating in Economics from Mumbai University Anil Namugade, also a Printing Technologist from the Government Institute of Printing Technology, took up jobs as a scanner operator from 1994 to 1997 in few of the leading pre-press houses in Mumbai. Here he acquired immense knowledge in repro-colour separation and prepress. In 1998 he joined Heidelberg as a software specialist and continued to work there until 2003. Anil joined Kodak as packaging and proofing specialist in 2003. It was a purely technical job where he developed his passion for proofing, learnt the nuances of colour management and the imperative need of good prepress for excellence in final print. During his stint with Kodak he was also handling technical and sales support which helped him gain experience in selling as well. Unfortunately, by 2007 Kodak was seeing a decline in business and as restructuring process was being put in place, he had to exit Kodak. Suddenly that one day he found himself jobless, away from a stable job in an MNC(Multi National Company). He firmly believed in and followed a simple mantra of success and excellence; “Look at problem as an opportunity and learn to grow and excel”. Drawing inspiration from this mantra, he along with partner Milind Deshpande who is also a printing technologist, set up their maiden start-up venture Trigon Digital Solutions. 

 

From past experience and knowledge he had acquired from working in the previous jobs, Anil knew that customers needing packaging, wanted to see how their product would look, before they opted for actual printing and production. He saw the opportunity in this need, so Trigon was set up as a proofing and mock-up producing company. His knowledge of prepress and colour management helped him to achieve his goal. Earlier it used to be the creative agencies that visualised and created a format for packaging, Trigon creating an actual marketable mock up for the companies was a new and welcome development for brand owner companies. The first equipment they invested in was Kodak Approval NX that printed in sheet format and started to take up proofing and mock-up creation for customers. Finding success in their endeavors he soon realised that being closer to the customer is an imperative.  In 2010 Trigon opened a facility in Bangalore and followed it up by setting up a unit in Delhi in 2012. In 2015 they went international by setting shop in Dubai and later an office in Singapore. All the units except the office in Singapore are equipped with Kodak Approval NX.

 

In 2015 they saw the opportunity in customers demanding label mock-ups in roll form, so in their Mumbai facility they invested in an Epson Surepress to produce samples including Flexibles, Laminates and Labels by digital printing in roll form. Moreover, the production on Kodak was turning out to be expensive and limited to sheet format. Soon their customers upgraded from demanding just mock-ups to ordering short runs for their specialised marketing needs.  They also started to see business emanating from the shrink sleeve segment as also a growing demand for other roll form variants. The slow speed of Surepress could not cater to the demand they were getting and also there was a limitation that it could not produce shrink sleeves. At this time in 2017 Trigon decided to take a major step of investing in an HP Indigo 6000 digital press and enhance their capability to produce a larger range of products. A year down the line in 2018 Trigon yet again upgraded their HP Indigo 6000 to HP Indigo 6900 which had enhanced features. On this HP 6900 they could do inline primer coating saving them the time and valuable space, print metallic inks and florescent inks. With a widened customer base and enhanced capabilities they now cater to applications in FMCG, Liquor, Personalised labels, Variable Data labels, QR codes and a lot more. They now produce and sell a range besides labels, offering flexible packaging, complex laminates, lamitubes and shrink sleeves. Anil Namugade firmly believes that digital is the future of printing and innovative packaging. Dwelling on the general apprehension of label printers regarding ROI (Return on Investment), he feels that it becomes better from an expanded vision of providing specialised services to the customer. These services that Trigon offers include brand management, database management including validation, preparing the mock-ups for test marketing before indulging extensively, offering creativity to customers for their evaluation and aiding decision making, personalisation or customisation and incorporating variable information on each label or package at short notice. Their experience in pre-press has helped them greatly and he believes that by adding full post press setup Trigon has become a one stop shop for the needs of brand owners. The additional cost of digitally converted products needs to spell value for customers to justify the cost. Anil asserts that the vision for success of flexo graphic printing and Digital printing should be looked at separately and not as a comparison. 

 

Trigon Digital Solutions plans to remain focused in digital Printing. With already a facility in Dubai and an office in Singapore they are a global entity and they will be expanding their global reach by establishing a setup in U.K. in 2019-2020 as they already have customers in 18 countries including UK and Europe. They have endeavored to remain logistically close to customers to be able to provide service at their doorstep. Surprisingly due to their business model of being linked to packaging development, marketing and brand management, their revenues do not come from purchase budgets of customers but come from their marketing budgets. Trigon making optimum use of space operates out of around 1800 square feet shop floor area of all facilities put together. Headquartered in Andheri East, Mumbai they have a workforce of 102 persons. At Trigon every new creation is a challenge but developing it is not. Anil proudly says innovation, technology, extensive knowledge of prepress, and having “People with Passion” in their team has always been a winning force for Trigon. They are committed to improve upon what the customer wants or brings to them for creation of a label or package that will spell success for their products and brand. 

 

Written by Harveer Sahni Chairman WeldonCelloplast Limited New Delhi December 2018

Labels on the move-growth in India-2018

Labels on the move-growth in India-2018
Fifty years ago, 80% of India lived in villages.
 
People are moving from villages to cities to experience the modern-day city life as they see on TV and internet. 





 
The scenario has transformed over the years. As a result of ongoing urbanisation, the urban population in India has now grown from 19.4% in 1968 to 33.5% in 2017. The shift has a direct impact on the consumption of household goods, as daily needs in city dwelling are obviously different and more than that in villages. More so due to the impact of a growing rate of literacy level which is the percentage of people aged 15 and above who can read and write having increased to over 72% percent from 40.76% in 1981. People in the working age group 15-64 years has escalated to 66.2%, from a level of 55.4% in the last 50 years. In 2017 the median age of the country, which is half of the people to be younger than this age and other half older, was estimated to be 27.9 years. In a country of 1.32 billion people a growing need for household goods or consumer goods also referred to as FMCG or “fast moving consumer goods” means there is an ever-growing huge demand for labels and packaging that are a part of the consumables they buy.

 

According to a report in The Economic Times dated May 01, 2018, consumer products market grew
13.5% in the Financial year 2018, with eight of 10 leading companies posting double-digit value growth, FMCG being the 4th largest segment of the economy. Online sales of consumer goods is also seeing an enormous rise as number of online users is poised to cross 850 million by 2025. According to a report by marketing research firm “eMarketerOnline” retail sales in India are expected to grow by 31% this year to touch $32.70 billion, led by e-commerce players Flipkart, Amazon India and Paytm Mall. Retail market is estimated to reach US$ 1.1 trillion by 2020, up from US$ 672 billion in 2016 further expected to boost revenues of FMCG companies to 104 billion US Dollars. The data herein mentioned indicates a definite, constant and escalating demand for labels and packaging.

 

 

Indian Label industry has been witnessing challenging time since demonetisation of currency and later due to implementation of GST. While these measures may be beneficial for the industry at large, yet they slowed down the trade impacting margins and revenues. With capacity growth already committed by existing label companies who had already placed orders for new equipment and by those entering the segment in this period, slow down impacted adversely the positive sentiment in label industry. The Label printing and converting equipment was being upgraded globally by machine manufacturers to achieve efficiency in production, reducing wastages, producing to economies of scale and was becoming more expensive. An industry that was used to a quicker ROI (Return on Investment) and better margins found the situation challenging, decided to be cautious and held-back investing decisions. While the economic parameters of growth as mentioned in the earlier part of this article were on the move all the time, a pause or back stepping for two years created a gap that has resulted in now a positive situation whereby new investments to increase capacity are being made. However still, label printers are apprehensive that this sudden indulgence may result in over capacity, promote unhealthy competition resulting in lower margins and make servicing of loans a little difficult. Despite this the positive sentiment in the label industry is evident as those who have excelled are committed to expand and maintain their position.

 

 

Change is the only permanent in a growing scenario, also stagnation leads to deterioration so one has to keep improving, innovating and expanding to remain in reckoning in a vibrant colourful industry. The label industry, much to the discomfort of the existing peers of the industry is seeing a lot of investment from the sheetfed offset printers. The sheet offset industry is used to big time investments in equipment and voluminous sales justifying their lower margins with massive turnovers. They were content with ever growing toplines, yet when the bottom lines needed strengthening labels appears to be a solution. While this would not add much to the top line but would surely contribute positively to their bottom lines. In a conspicuous effort to make their balance sheets look more presentable, it seems the offset printing industry is becoming indulgent in labels. It is for this reason we see label exhibition stalwarts Tarsus targeting the offset printers for their upcoming Labelexpo India. This is much to the discomfort of existing label industry constituents as it would add to the intense competition bringing pressure on already depleting margins in terms of percentage.

 

 

The label demand in India continues to grow and investments in label printing and converting equipment is on the rise. Though not much authentic data is available, yet the author based on experience and time spent in the industry has attempted to reach a reasonable size of the market. There are about 1000 label manufacturing companies in India. These include very small and big plain label, barcode label and product label manufacturers both in roll and sheet, spread all over India. The number of machines that each of these companies possess varies from just one machine to multiple machines, in many cases the machines installed are in double digits. On a very modest estimation if I assume an average of just two machines per label company, the total comes to 2500 label converting machines. The number of rotary machines announced in media in the recent past as installed in India over the years till now by leading label suppliers like Mark Andy, Gallus, Nilpeter, Omet, Bobst, Edale, MPS, Weigang, Orthotec, etc. coupled with those supplied by local manufacturers like Multitec 200 machines, RK label 150 rotary plus 600 flatbeds, Jandu 135, Alliance, Webtech and others, is well over 1500. Now if we add the used machines, the intermittent and other flatbed/rotary options, the figure is definitely over 2500. Working backwards for converting capabilities with realistic downtime, the per capita consumption of labelstocks is well beyond 1 square meter.

 

 

Calculating quantities of label stock manufactured from the number of coaters installed with Labelstock manufacturers we have, according to the author’s personal estimation, Avery Dennison is leading the pack and SMI following, together they account for over 40% of the production in India with almost 48 Crore or 480 million square meters per year. According to Jandu Engineers, who have been the main coater laminator supplier to the unorganised sector, they have till date installed 150 adhesive coating lines in the country. While Jandu asserts that his coaters run at 100 meters per minute but for a realistic estimation their speed with down time has been considered at 50 meters per minute. Added to this is the production coming from numerous Hotmelt coaters installed and together with the stock lots used, the total again justifies the 1 square meter per capita usage. Another evaluation done with base consumption that most in the industry had agreed at 0.25 square meter in the year 2003. Applying a year on year growth rate of just 10%, this year we cross the 1 square meter per capita usage. The estimation is the author’s personal estimation only, many of the industry peers may not agree with the author’s estimation yet it appears that we have come a long way in the last 20 years. The self-adhesive label production and consumption in India all including roll, sheet, stock lots etc. this year seems to have reached a whopping 1.30 billion square meters!!!

 

 

Written by Harveer Sahni Chairman Weldon Celloplast Limited New Delhi India September 2018