Saturday, August 7, 2010
Ranesh Bajaj: Providing to label printers, with a smile
On return to India, Ranesh worked hard travelling across the country, selling and servicing, Taiyo forms presses for Standard Printers Providers. By 1993 he was restless and ready to move ahead in life, it was time to start on his own. The same year he launched his maiden startup venture, Creed Engineers. The first agency they got was that of A B Graphics for Omega Slitters and Rewinders. They also sold used label printing machines and the first such press he remembers he sold to S Patel & Co., Ahmedabad. Selling used presses gave him substantial profits but Ranesh’s vision was focused way ahead. He decided to visit Drupa ’95 and also made sure many of his prospective customers would be there as well. Such was his selling acumen that he sold 8 presses during that show. That was indeed the turning point in his life. He got noticed by equipment suppliers making lucrative deals and soon offers for agencies were pouring in.
Ranesh’s father had packed up his business in Chandigarh and moved to Delhi to support and guide Creed Engineers. Ranesh’s family is an educated intellectual lot. His mother is a doctorate (Ph.D) in Botany, sister a pathologist and wife Geeta also a doctorate (Ph.D) in communications. Geeta is a senior and respected professor in a leading management institute in Gurgaon. The family is a very well knit one forming a strong support system for each other.
By end of Drupa 1995, Ranesh was convinced that to succeed, he had to build the brand “Creed”. Also that to achieve this he had to be selling new label presses and not used ones even though he made more money selling used presses. He indulged and soon had Creed Engineers representing leading press manufacturers, “Rotatek”. There was no looking back thereafter. Today Creed has seven offices across India and over a 100 employees. They represent and sell a diverse range of companies and their products including Rotatek, Acquaflex, Linetec, A B Graphics, Security inks, Kodak flexo plates, Jet polymer plates, security software, etc. It is a record of sorts that till date they have sold almost 100 Omega slitter rewinders. Besides this they have sold in all about 60 label presses. The biggest deal Ranesh attributes to his selling two 16 colour printing presses for security printing.
Ranesh’s USP is his smiling face. He is the provider of consumables and equipment to the label printing industry and does it all with a smile.
Written by Harveer Sahni, Managing Director, Weldon Celloplast Limited, New Delhi-110008 www.weldoncelloplast.com