I opened the bottle at home and was surprised to see the bottle having a label in single white colour directly printed on the bottle, the contents provide the background colour! The vision of this man Helmut Schreiner is amazing.
Labels used to be printed directly on bottles in earlier days also. Dabur Chyawanprash was a classic example; they had plastic molders spread all over, making bottles and screen printing on these bottles and supplying to Dabur India Ltd. All that Dabur had to do was fill and pack. No label dispensers and label inventories were needed. With time Dabur shifted to shrink sleeves. The advantage of 360 degrees advertising because of shrink labels saw an upsurge in the product sales. Pressure sensitive labels, filmic or otherwise was not an option anymore. With evolution of digital printing, we see things changing rapidly. While printers are still imagining printing on paper and film and converting to labels, consider what Helmut Schreiner cautioned!
|Directly printed Vodka bottles|
|Innovative self adhesive labels|
True to the perception I mentioned earlier on, we believe it will certainly be a while and slow for things to change. Pressure sensitive labels, with the decorative options available to convert them will still be there and continue to grow consistently. Definitely it is not end of the road. I do not still see foiling being done directly on to the product for a long time now. Neither do I see any embossing showing on wine labels without the paper being there. I cannot imagine a booklet label or a label with a plastic attachment to dispose off a needle from a syringe or a label with a hanger being produced and dispensed without aid of PSA technology. This gives credibility to my point that innovation is the need of the hour.
|self adhesive booklet labels|
Written by Harveer Singh Sahni, Managing Director, Weldon Celloplast Limited, New Delhi, India June 2013