Thursday, June 13, 2013
“Label Your Future” Finat Congress day one.
“We are not talking about the crisis, and we are not talking about the problems we are having – we are talking about our future. It is a wonderful theme,” said Marc Buttgenbach, director of labels and consumables for Bizerba, and also the Congress moderator.
Leading off the diverse speaker lineup was a presentation by Horst Opaschowski, a “futurologist” and author who has the aliases “Mr. Future,” and “The pope of the future.” Through his analysis of the mood and behaviors of the German people, he discussed his thoughts on impending changes in the economy and society. Among the several trends Opaschowski touched on was the globalization of the working world, where he introduced a new term – “Glocalization.” Ultimately, he said, globalization means the distribution of the available volume of work around the globe. “But credibility can only be earned at the local level. Talent needs to be immigrated into the country, and these people need to be received in a positive way,” Opaschowski said.
Opaschowski predicts a performance explosion from the young generation, and from women in particular. “A baby boom will be developing but will require time. And our working world will become more female,” he explained. “In Germany, women are coming up with higher education and higher university degrees. Women will catch up and may even pass their male colleagues, and will be just as recognized in society. Men will find themselves losing career opportunities to women, and, of course, this will not go without conflict. Managing family life will be an issue.” In the future, there will be a significant emphasis on health, Opaschowski predicts. He said, “Health will be the mega market of the future. It will be viewed like a religion, and the health sector will be like a church. It will be all about feeling well in your own body.” In summary, Opaschowski emphasized that society and politicians will have to deal with new social problems. He stated, “There will be a big change – people will be poorer, but not less happy.”
The German Label Market, labelstock statistics
In Germany, small to medium-sized businesses dominate the label printing landscape. Magerlein pointed out that 40% of the country’s label converters employ between 10 and 50 people, and 38.5% have less than 10. Germany’s label converters, he said, are a robust and resilient lot. “During the crisis, very few converters gave up. During the recovery, growth has been positive. This is due to the growing packaging market and positive economic development in Germany. We are quite fortunate.”
Following Magerlein, Jules Lejeune, FINAT’s managing director, shared current statistical data
The Future of the Label Industry – A Global Perspective
Depietri, presented many of Avery Dennison’s sustainability endeavors, and emphasized that the best way to reduce a product’s eco-footprint is to look at the entire product lifecycle. Avery Dennison’s Global MDO film labels, he said, produce 40% less waste, while using 26% less energy and 62% less water than conventional materials. As digital printing becomes increasingly widespread in Europe, Depietri noted that it also presents challenges to the supplier as well as opportunities. “Worldwide, digital equipment accounted for 20% of new press sales, and 25% in Europe. While sales have been mostly HP and Xeikon, inkjet is coming on strong. The challenge for the supplier is to continue to develop products for an increasing number of print processes,” he said.
The above report by Steve Katz, Editor, Label & Narrow Web www.labelandnarrowweb.com is brought to you by Harveer Sahni