SMI Labels and Packaging Materials

Thursday, December 25, 2014

FINAT RADAR: a 360° tour of the Label Industry

FINAT is the European association for the self-adhesive label industry with members from many countries around the world, including India


·         Providing a networking platform for converters, suppliers and indirect suppliers
·         Represent members' interests
·         Provide a central source for industry information
·         Offer education and technical publications
·         Represent the industry's views
·         Establish and maintain industry-related best practices, standards and test methods
·         Offer a global communication platform for regional and national associations world-wide

FINAT has commissioned to "market research agency LPC" an initiative called “FINAT RADAR”, to provide a convenient and up to date ‘radar screen’ to monitor trends and developments relevant to narrow web label business. The reports contain an overview of trends and developments per region in the demand for self-adhesive materials as well as equipment installations, as indicators of consumption and investment inside the industry. Finally, the closing chapter of the RADAR is dedicated to a topic of special interest. The first edition compared notes with industry’s counterparts from across the Atlantic. The FINAT RADAR thus offers a full 360˚ scan of the industry and its market. The first edition of the RADAR was released in June 2014.

FINAT has now released the second edition of FINAT RADAR and for this, input was received from a large number of label converters throughout the different European regions and other parts of the world. The second major source of information was the series of one-on-one interviews with a panel of more than 50 major brand owners in key markets globally. Thirdly and fourthly, the report contains consumables and investment data obtained from the leading materials and (conventional) equipment suppliers. And finally, having recently completed Labelexpo India, the special interest section of this report contains a comparative overview of the main characteristics of the Indian label market.

I present the FINAT RADAR-II for the benefit of the global label fraternity…
 FINAT CONVERTER VIEWPOINT Growth, Challenges and Opportunities 

Once again, FINAT member converter companies in every major European region filled out detailed surveys for the compilation of this second edition of RADAR. Total annual revenues for all respondents in 2013 was more than € 1.3 billion, representing more than 10% of the total EU label market.  A number of the questions in the most recent RADAR Converter Survey were similar to those asked in the first edition. Repeating certain questions enables us to track specific data and to compare and contrast this data to past surveys so that we may gain an understanding of growth and/or contraction rates in the European narrow web marketplace.
Each participant was asked to indicate the region in which their factory is located. If a participant’s company headquarters was in another region, the participant was asked to answer the questions in the survey as only applicable to the factory in which they work. This ensures the data obtained is relevant to a specific European region, rather than being applied across all of Europe. The graph below indicates a geographic breakdown for all FINAT Converter Survey Respondents...Read More.

The FINAT RADAR is presented by Harveer Sahni, Member of membership Committee of . It can be reproduced unedited by publications after informing the presenter or the Finat secretariat at Posted December 2014.

Thursday, December 11, 2014

The life of a label-II

A close look into label creation and development

India • In part one of this series of articles author Harveer Sahni referred to the general importance of labels. Part two deals with the imperative, that the label design has to be a parallel creation when the package is being designed.
Labels for toiletries have 
to face harsh and diverse 
conditions like cold and hot 
water, humid and hot environment
and soap.
In earlier times one would decide on a container depending on the product being a liquid, powder or a product. If it had to be a bottle, it would either be glass or plastic and then the shape would be considered. For cost effectiveness some products would go into printed or unprinted LDPE or PP bags. If the product is a solid one, it would probably end up in a paper based package like a carton.
A bottle would get a simple screw-on cap and then the rectangular label would be separately designed to adorn the package. The labeled bottle would again go into a mono carton and then into a corrugated carton. While the basics appear the same, modern day technological mindsets have undergone a sea change on how to go about creating a package and its labels. Now extensive brainstorming is completed before creating primary packaging addressing issues such as product chemistry, its construction, shelf life, usage, lifespan, aesthetics, convenience of product delivery from the package, product decoration on the label, communication capability of the label with the consumer with ease and value building for the brand. This also includes its enhancement, protection and  authentication, security features, pricing information, manufacturing/expiry dates, bar coding, etc.  With evolution, growth of consumerism and increased retail selling, packaging waste is also now generated in gigantic quantities. So for this reason in addition to the above considerations, the recyclability, waste disposal and sustainability have to be kept in mind at every stage of package design.

This article was exclusively written by Harveer Sahni, Managing Director Weldon Celloplast Limited, New Delhi India for Narrow WebTech Germany. The article should not be used or published without the permission of Narrow WebTech Germany.