A close look into label creation and development
A bottle would get a simple screw-on cap and then the rectangular label would be separately designed to adorn the package. The labeled bottle would again go into a mono carton and then into a corrugated carton. While the basics appear the same, modern day technological mindsets have undergone a sea change on how to go about creating a package and its labels. Now extensive brainstorming is completed before creating primary packaging addressing issues such as product chemistry, its construction, shelf life, usage, lifespan, aesthetics, convenience of product delivery from the package, product decoration on the label, communication capability of the label with the consumer with ease and value building for the brand. This also includes its enhancement, protection and authentication, security features, pricing information, manufacturing/expiry dates, bar coding, etc. With evolution, growth of consumerism and increased retail selling, packaging waste is also now generated in gigantic quantities. So for this reason in addition to the above considerations, the recyclability, waste disposal and sustainability have to be kept in mind at every stage of package design.