was CMYK which stands for "Cyan Magenta Yellow Black" the four basic colors used for printing color images, with a meager investment of 35000 Rupees, two employees and himself to help, he started his polymer plate making business Creative Graphics in East Delhi’s Vishwas Nagar. Those were difficult days since Deepanshu had no previous knowledge of the process. He acquired literature to understand the nuances of plate making and got hands on learning as they progressed. Soon he had to relocate due to property sealing initiated by the Municipal Corporation Delhi, for non-permissible commercial activity in residential colonies. They moved their operations to a 1000 square foot factory in Noida’s Sector 10 from where they later shifted to Sector 9 in Noida. Mistakes happen when you are indulging in a technology that is alien to you, he bought machines that were not ideally suited for flexography and instead were meant for offset printing. Since the mindset was clearly focused on to flexographic printing plate technology and not Offset printing, the machines were sold off and new equipment that was suited for flexo plate making was acquired. In an effort to further educate himself and enhance his knowledge of plate making Deepanshu acquired literature published by BASF printing systems Germany which in 2005 became a part of the Flint group. Technology for the process at that time was not freely available so he was able to sharpen his skill by reading and practically implementing what he learnt from the literature. No doubt he made mistakes but those were taken in his stride to learn the intricacies’ of producing the perfect plates for flexographic printing.
The actual break came when he started to supply metal backed UV coating plates for calendar and brochure manufacturing to Rajesh Batra lead Surya Print Process New Delhi, this was their take off point. Creative Graphics’ first Narrow Web flexo label customer was Vijay Jain led A & A labels New Delhi, who were at that time producing labels for Modicare. After this there was no looking back and it was just sharpening and perfecting skills. They also started to diversify into other segments like corrugated board, flexible packaging, stationery, etc. besides expanding their reach to other printers in the fast-growing label industry. The flexo plate business is such that no single customer is very big, realizing this fact, for Deepanshu expanding customer base was an imperative for growing his business.
Deepanshu Goel’s wife Sarika is a home maker, his elder son Tanul is a budding cricketer studying in class 12 and the younger son Utsav is in class 6., both are studying at Pathways School. When asked whether his sons will join his business Deepanshu is clear in his mind and says, “I cannot say, they will decide for themselves as I did for myself. Times are such that decisions must emanate out of interest and passion to achieve success”.
Looking at future Creative is trying build capabilities to project themselves as solution providers. While upgrading themselves with timely investment in technology to enhance their capabilities, they are also trying support growth of flexo label industry by providing sponsorship to industry related knowledge delivering events. When asked how he sees himself in 5 years, he says “we strive to double our turnover in maybe 2 to 3 years with both organic and inorganic growth”. On the evolution of different print technologies entering the label industry, he is not worried and insists that all will grow. Market share may get divided but by the natural growth in demand, volumes will still grow and there will be enough business for all. In fact, he is confident that flexo is evolving as a substitute for other printing technologies. He does get a little pensive when we talk of sustainability and environmental concerns as most plates after being used up either go to landfills or are incinerated. For this he feels the larger producers of plate material who develop the chemistries are the right people to address this problem.
Written by Harveer Sahni Chairman Weldon Celloplast Limited New Delhi November 2020
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