To promote the Bharat Packaging Expo 2027, a roadshow was held titled, “Business Leaders Connect-Faridabad”, it was held on Friday, 18th September 2026 at Hotel Delite Sarovar Portico, Faridabad, Haryana India. Bharat Packaging Expo 2027 is being organised by Indian Institute of Packaging (IIP) , Ministry of Commerce and Industry, Government of India, India Exposition Mart Limited, supported by WPO World Packaging Organisation and The Asian Packaging Federation. It is a show that envisions a position for India as a global leader in sustainable and innovative packaging, advancing a circular economy and strengthening its role in global trade. It is slated to be perhaps the biggest packaging event covering all segments of packaging, may it be based on paper or paper board, films, rigid plastic, glass, metal or Jute, etc. It will cover the complete production of the manufacturing chain that will include suppliers, converters, equipment manufacturers, material suppliers, accessories and all that is a part of packaging. 

The Expo is planned to be more than an exhibition. It is India’s leading platform where innovators, suppliers, and global buyers come together to showcase how packaging powers industries, supports exports, and builds sustainable solutions for the future. The event highlights breakthroughs across the value chain that improve safety, efficiency, and sustainability. 

Speakers besides I included, Rishu Gautam, Deputy Director, Indian Institute of Packaging–IIP, Sanjay Singh, Deputy Director, Plastics Export Promotion Council (PLEXCONCIL),  Vishesh Gupta, Director, P.R. Packaging Ltd. Dr. Ashok Marwah, Vice President – Marketing & Business Development, MLJ Industries Limited, Somya Agarwal (Mittal), Director, Manik Printpack India Pvt. Ltd.

India’s Prime Minister Narendra Modi addressing the nation from the ramparts of Red Fort on the occasion of 80th Independence Day said, “Our factories must be competitive, our products user-friendly and our packaging must be the best”! He also mentioned, “We need to focus on three things; Cost, quality and scale, Every Indian is embracing the spirit of Make in India and Vocal for Local.” Bharat Packaging Expo intends to take the Prime Minister’s statement to another level. The industry is already in that mode in all segments of packaging, making world class machines. Our printing and converting fraternity continue to be innovative  delivering creativity. Our flexo label press manufacturers have made a credible development. Just a few years back all the machines displayed at Label expo were international brand state-of-art presses. All that stands changed, at least 7 flexo label press manufacturers are in Faridabad alone and exporting worldwide, there are other producers elsewhere.

 I was called upon to make the opening address at this event; I reproduce it here:

In the mid-1990s, when Dr. Manmohan Singh, then India’s Finance Minister, liberalized the economy, he changed the country’s trajectory. Until then, India’s major exports were largely bulk spices, minerals, garments, food products, and similar commodities. After liberalization, international trade and exports became preferred business opportunities. As Indian manufacturers began supplying products worldwide, the need to ensure that goods reached buyers safely and in acceptable packaging became a critical concern.

I remember that the Indian Institute of Packaging (IIP) was initially tasked with improving export packaging and expanding India’s offerings to include packaged goods. At the time, IIP was largely led by representatives of the corrugated box industry. I also recall a presentation by the late Mr. P. V. Narayanan, then Director of IIP, in which he showed a photograph of a shipment: a stack of corrugated boxes damaged by moisture, leaning to one side and nearly collapsing. The international buyer had taken the photograph to demonstrate the inferior quality of the packaging and may have sent it to IIP. We have come a long way since then. Safe, attractive, and effective packaging has become essential to strengthening India’s export competitiveness. Our target market has shifted from primarily domestic to increasingly global. Over the years, IIP has evolved into an institution that educates and promotes some of the best talent in innovative packaging. Many packaging development managers in large industrial enterprises are IIP alumni. Machine builders and material suppliers are also driving growth, innovation, and distinctive packaging that promotes Brand India globally.


As we moved ahead, our focus shifted to heighten the shelf appeal of products. Product decoration or embellishments, started to find preference in label and package design. Even products like food, garments, tissue paper, medical items, retail and industrial use applications, started being sold in innovative packaging. These packaging were created for ease of use and their design appeal. The initial developments were “me too” creations, copying global brands but with promotions done by IIP and ministry of commerce, introducing packaging awards and exhibitions,  local packaging development fraternity started to deliver the much-needed impetus to growth, creating and development of internationally acceptable packaging. However still, much needs to be done for the infrastructure so that even after good packaging, the finesse and quality of the material should reach the buyer intact, and uncomfortable questions are  not raised.

I will cite an example of what we went through many years back. We shipped a container load of labelstock to a customer in Germany. When we started producing labelstocks decades back, we would wrap the rolls in paper and then pack them in plastic woven bags and stitch them. To match global standards, on starting exports, we started to stretch wrap each roll and then stacked them on a pallet and the whole pallet would also be stretch wrapped. It looked very nice and customers sent appreciation messages. But, another time, for some reason a container of goods was withheld by customs and put in the customs warehouse. After clearance, the goods were finally shipped and when they reached the customer, who is a close friend, he was fuming on the packaging. I was worried wondering what happened, I visited the customer in Germany. I was shocked, in the customs warehouse in Delhi there were pigeons flying around, dust and pigeon droppings were there on all the pallets. The customer workers were not ready to touch the goods, fearing infection. Fortunately, our people in factory had packed the goods well and my friend agreed to my suggestion and used a garden hose to wash all the pallets, and we were saved a lot of trouble. So, when we are looking forward to excelling, the infrastructure needs to be upgraded as well.

Of late consumer safety has become a big concern. In pharmaceuticals statutory information must be put on the labels, security features, track and trace  and compliance with government directions have become necessary. All packaging must be created keeping consumer safety in mind. Over the years, with the dire need for reducing pollution and environmental concerns have made it necessary to include sustainability as a must feature in designing packs. We need to give back to mother earth what we draw from it. We need to dwell on the end of life of any pack that we create. Reduce, reuse, recycle and recover must be our integrity and a part of creating packaging. Sustainability regulations and their implications are getting strict now. In India Pernod Ricard set a good example by removing the monocartons from their liquor brands.

This reduced usage of hundreds of tons of paper boards. This, even though it was the much-needed advertisement space on the carton was lost, as liquor advertisement is banned. Other brands also followed suit. The European Union Packaging and Packaging Waste Regulation (PPWR) is a strict European Union law that sets legally binding rules to reduce waste, ban non-compliant packaging, and enforce recycling standards across all member states as of August 12, 2026, onwards, this will become applicable all over the world gradually. A massive regulatory clampdown on single-use plastics has been witnessed in India and many parts of the world. Many countries have started enforcing strict Extended Producer Responsibility (EPR) laws. For Indian exporters, this means non-recyclable multi-layer plastics will eventually face rejection, if not complied with. It is the onus of our material suppliers to support this transformation. Global demand for sustainable paperboard and innovative mono-material flexible packaging is increasing exponentially. Hi-barrier films that are fully recyclable are now being preferred for Indian FMCG brands.

Our machine suppliers must come forward with automation and speed to create packaging that has variable data inline, ease to use and make unboxing products a wonderful experience. A smudged barcode or a non-functional pack opening function can result in big time rejections. Smart packaging is another area that is becoming important worldwide. It is changing the operating systems in logistics. Global buyers want total traceability. 

They want to scan a QR code or an RFID tag on a pallet and know its temperature history, its authenticity, and its exact journey through the cold chain. For equipment manufacturers, integrating these digital touchpoints directly into the coding, marking, and packaging processes is no longer optional, it is a baseline expectation. Circular economy is something that must bear in mind each time a package is being designed. The earlier perception of disposable packs is not a preference now if they are not biodegradable, compostable or recyclable and non-polluting.

Packaging is and will be required till there is need by humanity for food pharma and clothing and the entire system to create it. The world needs it. Our “make in India” is a great initiative and mindset that will take us a long way but yes, we need to dwell and improve upon our packaging as per needs of the global users to excel and deliver quality as desired.

Harveer Sahni Chairman, Weldon Celloplast Limited 18/09/2026

Digital Print Asia (DPA) 2.0 will bring the digital printing ecosystem together on 24–25 September 2026 at Hilton Bengaluru Embassy Manyata Business Park, with this year’s edition centred on: AUTOMATE • ACCELERATE • ACHIEVE.

Moving beyond technology-led conversations, DPA 2.0 will examine how automation, AI, smarter workflows, emerging applications and data-led decision-making can translate into higher productivity, stronger margins and sustainable growth.

The two-day programme will feature industry leaders including Sergey Belokurov, Shashi Ranjan, Mehul A. Desai, Leonard J. Fernandes, Janus Annunciation, Ajay Aggarwal , Ayush Rathi & many industry leaders bringing perspectives from across the digital print value chain.

A key feature, DIGITAL³, will bring together three pathways to digital growth: Pack to Profit, Press to Publish and Pixels to Product. The tracks will explore opportunities across packaging, publishing and commercial print, focusing on applications, workflows and commercial viability.

Another key takeaway will be the DPA Playbook, a practical resource being developed for printers. Designed as an operations-focused digest, it will capture tools, frameworks, checklists and key session learnings that businesses can refer to beyond the summit while evaluating workflows, productivity and growth opportunities.

DPA 2.0 is backed by leading digital print industry players and technology partners, reflecting strong industry participation behind the platform. The summit is also supported by the All India Federation of Master Printers (AIFMP), while Label & Packaging World comes on board as a media partner, amplifying key conversations and developments across the wider print and packaging ecosystem.

“Digital printing has reached a stage where the conversation must move from capability to commercial impact. DPA 2.0 is designed to help the industry understand where digital can create measurable value, improve productivity and open new growth opportunities,” said Tushar Dhote, Curator, Digital Print Asia.

With 50+ speakers, 24+ sessions and 300+ attendees expected, DPA 2.0 aims to deliver practical learning, meaningful networking and business-focused outcomes.

Pack Stories-1

Inside Sanjay Ghoshal’s journey from by lanes  of Kolkata to the highways of Indian packaging Industry, and why he believes Indian Packaging Industry has a lot to give to the economic development of our country.

Sanjay Ghoshal is one of the more familiar faces on the Indian packaging conference circuit — a speaker whose sessions draw full rooms and whose career reads like a map of the industry itself. Over three decades he has moved through India Foils, Huhtamaki, Hindustan Unilever, Dr. Reddy’s and Havells, and today he heads packaging development at Diageo India, the global Alcobev major. Audiences keep coming back to hear him because few people have seen the business from as many angles: sales, procurement, supply chain and R&D, on both sides of the packaging value chain.

His family’s story begins with Partition of India. Ghoshal’s parents moved to Kolkata from what was then East Bengal — later East Pakistan, and today Bangladesh — and both went on to spend their careers at the Steel Authority of India Limited (SAIL). He was schooled (during which he won two National Scholarships in 1987 and 1989) and did his undergraduate studies in Kolkata, graduating from Presidency University, Kolkata in 1994, before moving to Mumbai for postgraduate studies in Packaging which he passed with 1st position and Gold Medal from the Indian Institute of Packaging (IIP) in 1996. An internship at Unilever followed, and — while he was still finishing at IIP — a job offer came from India Foils, that he accepted. He never went back to Kolkata. He also went on to complete Advanced post graduate studies in 2009 from Loughborough University, UK as part of the Unilever Technical leadership program.

He spent four and a half years at India Foils and six and half years in Huhtamaki- PPL, based in Mumbai, in a front-line business development role. It set the pattern for the first half of his career: roughly eleven to twelve years on the front line of business, dealing directly with key accounts/customers. He never saw a contradiction between studying packaging technology and building a career in sales. “Sales needs a lot of understanding of packaging,” he says, the two, in his experience, were never really separate disciplines.

A sunrise industry, and a policy tailwind

Ghoshal traces his decision to enter packaging back to the economic reforms of the early 1990s. When the then finance minister Manmohan Singh opened up the Indian economy, it changed the country’s trajectory — dismantling the License Raj and the bureaucratic hurdles that had constrained industry for decades. Packaging, he felt, stood to benefit directly from that shift.

“I was told at that time that packaging is a great opportunity. It was an emerging opportunity because India… as the then finance minister, Manmohan Singh opened up the Indian economy. So that changed the face of the country. And Packaging is great barometer of the economic development of a country. “

The logic was straightforward: as consumption and exports grew, products would need to be packaged well to sell, and the government of the day — keen to protect and promote sectors from cars to food — had every incentive to back the industry. Packaging, in other words, was less a gamble than a bet on where India’s economy was clearly headed. Looking back, Ghoshal believes it was the right call — even if the institution that trained him, IIP, has not kept pace with the industry it helped seed.

Supply side or demand side — which is better?

After more than a decade in sales and marketing at companies like India Foils and Huhtamaki, Ghoshal made a deliberate switch — from the supply side of packaging, where materials and machinery are made, to the demand side, where the brand owners consume them. In the years since, he has held packaging procurement leadership at Havells and supply chain and R&D roles at Unilever, giving him a rare, full view of the value chain from both ends.

Asked which side he would recommend, his answer is candid rather than diplomatic.

“Perhaps I would have done better if I had stayed back in supply side or stayed back in sales roles. On that side, packaging is at the core of their business. In the demand side, packaging is never at the center — it is in fringes of their business.”

At a company like Diageo or Unilever, he explains, the center of gravity is always the product — Alcoholic spirits in his current role or Homecare/Personal care products, when he was at Unilever —packaging remained a critical yet peripheral function. At India Foils or Huhtamaki, by contrast, packaging was not a supporting act; it was the core business. The transition between the two worlds, he adds, is not one many packaging professionals attempt, and it was not easy for him either. Brand-side companies tend to offer better compensation, he notes, but the visibility and centrality that come with being a supplier are harder to replicate.

The Big Bets – paving the patch for future.

In 2014-15, “Development of Medical device” had emerged as a mission critical task for the generic pharmaceutical companies with ambitions to launch their generic formulations in the mature markets like the US and the European Union(EU). It is not only the packaging that needed to work exactly the way the innovator drug did, but also the drug-device combination that warranted similarity from functional and human factor point of view which needed approval by the local FDA. Developing a new drug delivery device from scratch or finding one available with due “Freedom to Operate” turned out to be a serious challenge for the large Indian generic pharma industry. The challenge Ghoshal had to go through during his DRL stint was to accurately characterize innovator drug-device combination and ensure equivalence for the generic device without stepping into the minefield of patents and IP(Indian Pharmacopoeia) barriers. The work Ghoshal did on creating device readiness specifically in the space of complex peptide Injectables for US ANDA (FDA Abbreviated New Drug Application) or other market filings in those early days built the fundamentals for today’s preparedness even with a few Indian device manufacturers. The ability to learn fast- fail fast attitude and entrepreneurial mindset became his biggest companion during those challenging moments.

It was during his stint at Unilever, he was working on creating mono material-based sachet in 2012-2013, way before the current Indian PWM(Plastic Waste Management)  mandates of recyclability, mono-materiality circularity came into being. It was an uphill task in those days to find the right solutions in terms of films, ink and over print varnish systems and tear ergonomics of the sachet at the retail just like an otherwise multilayer sachet structure based on oriented film. Understanding the science and engineering behind the seal and perforation jaw design was big deal and incorporating them into the existing VFFS (Vertical Form Fill Seal) machine was even more challenging. Though it was not implemented commercially at that time as a sustainable alternative, it built the toolbox of solutions and learnings which were put to use subsequently when the need for mono-materiality became more compelling post 2000. Passion for innovation, External curiosity and Multi Stakeholder collaborative approach were demonstrated by him at every stage of such a future forward project.

His journey of transition from Glass to PET for the alcoholic beverages segment was an excruciating and exciting one at the same time. The pioneering efforts of shifting an age-old format like glass to a new age format like PET was not only technically challenging to implement at scale but also intellectually stimulating. Technological interventions through supplier collaborations to bring about the lightest PET bottle in the alcobev category without impacting the conventional consumer experience of pouring their favorite liquid from a relatively heavy glass bottle. In 2023-24, there were very few benchmarks or references for designing a PET bottle that had the potential to recruit new consumer cohort and help grow a brand beyond prevalent market growth rates. Since this was adding plastics to Diageo’s overall portfolio, ensuring that the plastic bottle is 100% recyclable, 100% recycled and has the required PCR recycled content, was a non-negotiable imperative. At that time, Diageo became the first alcobev company in India to launch a “glass bottle look alike” PET bottle with 100% PCR FCM recycled PET which was also 100% recyclable and 100% circular. This seminal piece of work lead by Ghoshal had an enormous impact and went on to inspire the future glass to PET shifts across many other brands in the spirits category. Teamwork, decisiveness, agility and focus on progress over perfection helped Ghoshal deliver such a pioneering project for Diageo India.

Looking ahead

Having reached a reasonably senior level with a large brand owner, Ghoshal is candid about what comes next. Staying on the current path, he says, is one option — but the pull toward going back to the manufacturing side of packaging, where his career began, is growing.

“If I really want to use my knowledge, learnings and wisdom which I have gathered over the last 30 years, being fortunate to sit across both sides of the table, then I think I should go back to the packaging industry and try to serve that industry. Because that’s where my heart lies.”

He has not ruled out entrepreneurship — either building something of his own on the supply side or partnering with an existing player to chart new growth. What he is clear about is staying within packaging itself, rather than moving into manufacturing or brand building. “Packaging is my core skill, my core competence,” he says.

Family, and advice for the next generation

Ghoshal’s wife is a business leader at ArcelorMittal. Their two children — a son in class 12 and a daughter in class 10 — are, by his account, charting their own paths: the son toward engineering, the daughter toward the liberal arts. “They get to decide their future for themselves,” he says.

For young people considering a career in packaging, his advice goes beyond technical training.

“Along with their packaging learning, they should also very seriously hone their skills, their communication skills, their executive presence. They should build their leadership skills and continue a strong connect with the industry alongside what they are learning at the institute.”

It is a message rooted in his own career — one built as much on adaptability and frontline experience as on formal packaging education, and one he clearly hopes the next generation, and the institutions training them, will take to heart.

Interviewed & written by Harveer Sahni Chairman Weldon Celloplast Ltd. New Delhi

A miraculous story has unfolded in Jaipur. Three visionary brothers, Hemendra Agarwal, Lokesh Agarwal, and Amit Agarwal set up a corrugated box manufacturing unit in 2009. Spinning out a rapid growth story, in the next 17 years, their MIRACLE GROUP have become an organisation to watch. They are now multi location and diversified packaging group, providing Flexible Packaging & Pouches | Corrugated Boxes | Mono Cartons | Labels | HDPE Jar | Advertising Material and aiming to set up India’s first packaging park. With over 1,500 dedicated employees, the group continues to enhance the glow and vibrancy of having created this “Miracle at Jaipur!”

Last week leading industry suppliers and media started receiving cordial personal and repeated invites from the brothers to attend the opening of Miracle group’s new office on 22nd July 2026. Such was the warmth of their invitations that we saw leading names in materials, consumables and machine suppliers travelling from far to mark their attendance at this august event.

Following a religious ceremony seeking the almighty’s blessings for more and continued success. The Miracle group family and team made efforts to showcase their new office to all the visitors. The new four-story building has scintillating décor. Everything has been created with precision, whether it is a dedicated floor for accounts and finance team with a boutique pantry or the sales and marketing team’s floor with multiple small conference rooms with an interesting soundproof phone booth where the sales persons could exchange pleasantries with cordial customer friends or finally the directors’ area. The facility also has an interesting podcast room. Images of the facility are produced below.

The lunch for all visitors was sit-down affair with a lavish spread. After traditional Savouries Gol Gappas, Chat etc. an amazing dal Moradabadi, the pizzas, Indian cuisine, Chinese, Korean a lot more was there. Followed by a large rollout of sweet dishes. The hospitality was

 par excellence with staff attending personally to each guest. Congratulations miracle group, you really created a “Miracle at Jaipur!”

The author will later cover the complete journey and success story of Miracle Group on this blog.

Written and collated by Harveer Sahni Chairman Weldon Celloplast Ltd. New Delhi July 2026

Introduction

For over four decades the author worked with paper as labelstock manufacturer. Reels of paper received fresh from the mill were often cool to the touch, a sign of higher moisture content, since evaporation causes cooling. Paper is hygroscopic: made of cellulose fibres with a natural affinity for water, every sheet, reel, or board continues to exchange moisture with the surrounding air throughout its life. This never-ending “breathing” lies behind more printing and converting problems than almost any other variable—curl, cockle, misregistration, static, brittleness, poor lamination bonds, weak corrugated boxes, and inconsistent print quality all trace back to moisture, directly or indirectly.

This article covers why moisture content (MC) matters, ideal levels for different papers and boards, and its effects on costing, printing, converting, storage, and incoming QC.

1. What “Moisture Content” Means and Why Paper Holds Water

Moisture content is expressed as a percentage of total paper weight:

Cellulose fibres have hydroxyl (–OH) groups that hydrogen-bond with water in the air. As relative humidity (RH) and temperature change, paper absorbs or releases moisture until it reaches its equilibrium moisture content (EMC); where it neither gains nor loses water relative to its environment. Due to hysteresis, paper drying down settles at a slightly higher EMC than paper wetting up to the same RH, so the sheet’s moisture history matters, not just current room conditions.

Equilibration moisture content time scales with thickness: thin sheets typically take 30 minutes, typical offset sheets 2–4 hours, thick boards considerably longer—which is why acclimatisation matters before running paper.

2. Ideal Moisture Content by Paper and Board Type

There is no single “correct” level; it depends on grade, coating, and process. General benchmarks:

Paper / Board TypeTypical Ideal Moisture Content
Digital printing papers4.5% (minimises curl, aids toner adhesion)
Offset (sheetfed) papers5.5–6%
Coated woodfree / art paper & board4.5–5.5% (higher risks heatset blistering)
Uncoated woodfree5–6.5%
Newsprint7–8%
Tissue2–7%
Corrugated medium/liner7%
Kraft paper (sack/wrapping)6–8%
General stock before conversion4–6%

Most commercial papers are made to 4–6% absolute MC and expected to stay stable in a 45–55% RH environment. The right number should ultimately come from the mill’s technical data sheet and your own experience, these are starting benchmarks, not universal law.

3. Moisture, Weight, and Costing

  • Paper is sold by weight, so moisture is sold too. A reel at 6% MC holds more water-weight than the same reel at 4%, despite identical fibre content—buyers effectively pay paper prices for water.
  • Paper gains or loses weight after leaving the mill depending on warehouse, transport, or pressroom RH relative to its EMC (picking up moisture in humid monsoon transit, losing it in dry heated winter storage). This is why mills use moisture-barrier packaging and why unwrapping paper to sit unconditioned is risky.
  • Wrong moisture is a hidden cost centre even at correct invoiced weight: it surfaces later as makeready waste, wash-ups, misfeeds, static downtime, rejects, and rework—costs that hit the job sheet, not the paper invoice.
  • Conditioning (45–55% RH air handling) costs energy, but unconditioned press halls usually cost far more in spoilage.

Worked example: A modest labelstock maker converting a million m² uses approximately 70 tons of face paper. At 6% moisture that’s 4.2 tons of water versus 2.8 tons at 4%, a 1.40-ton difference. At Rs. 75/kg, that’s a loss of Rs. 1,05,000 per month (Rs. 12.60 lakhs per year). The bigger the consumption, the bigger the loss when paper is supplied above EMC.

4. Expansion, Shrinkage, and Effect on the End Product

Paper is hygroexpansive—it expands when it gains moisture and shrinks when it dries. Critically, this is non-uniform: expansion is far greater across the width (cross-direction, CD) than along the length (machine-direction, MD), because fibres align predominantly in the MD during manufacture.

In labelstock siliconizing, paper passes through a hot tunnel up to 160°C; width visibly reduces from 1020 mm to 1010 mm from moisture loss, though it substantially regains width after rehumidification.

  • A 10% RH change shifts width by roughly 0.1–0.2%—tiny, but on a large sheet or long run enough to throw off image size, panel fit, and diecut register.
  • Paper that swells (from pressroom, water-based ink/coating, or ambient humidity) then shrinks when dried, but rarely back to original dimensions and rarely evenly.
  • Consequences: labels/cartons that no longer fit their container; folding cartons whose panels misalign; laminates that curl or blister as paper shrinks against dimensionally stable film; and text/image creep front-to-back in a bound book block.
  • This is why the same sheet behaves differently on a humid morning than a dry afternoon—operators aren’t imagining it.

5. Moisture’s Effect on Edges: Cutting and Slitting

Edges are the most moisture-sensitive part of a sheet or web, exchanging moisture faster than the interior.

  • Wavy (“cockled”/loose) edges: edges picking up more moisture than the centre expand and become baggy, causing uneven feeding, slitting drift, and telescoping rolls.
  • Tight edges: dry edges relative to a moist centre pull tight, creating a dished “tight-edge” curl that jams sheetfed gear and causes web breaks.
  • Cut quality: overly dry paper turns brittle at the edge, micro-cracking, dust/fibre “fluff,” and ragged feathered cuts that contaminate blades and downstream units, showing as pinholes in solid-ground printing.
  • Dimensional creep: cross-width moisture variation makes slit widths vary edge-to-centre, failing width tolerances in narrow-web converting.

Edge trimming and re-conditioning, or simply acclimatising wrapped paper in the pressroom before opening, is standard best practice.

6. Overdried Paper: Brittleness and Static

Too-low moisture brings two linked problems:

  • Brittleness: dry fibres lose flexibility, giving hard papers that break on the web, lack print cushion, and crack when folded, showing up as cracked folds, split scores, and web breaks on high-speed presses.
  • Static: dry air and paper are poor conductors, so friction from feeding and separation builds static rather than dissipating it. Below 40% RH, sheets can build electrostatic charge, sticking together and attracting dust.

Combined converting impact: double-feeds/misfeeds, dust-attracted print defects and coating pinholes, poor stack squaring, brittle cracking at creases, and increased scrap and downtime for static-bar adjustment.

7. Dimensional Stability, Curl, and Strength

These three properties are tightly linked to moisture and each other:

  • Dimensional stability—holding size and shape as conditions change, is governed by fibre orientation, moisture variation, and any bonded coatings/films.
  • Curl occurs when moisture differs between a sheet’s two faces, common with coated papers (one-side barrier coating) or one-side-printed sheets (ink/press water wetting one face). The wetter side expands more, curling the sheet toward the drier side. Uneven face/liner movement in a laminate can cause tubing, rendering product unusable.
  • Strength (tensile, tear, burst, fold endurance, edge crush) peaks within a specific moisture band: too little makes fibres brittle and fracture-prone; too much softens fibre-to-fibre hydrogen bonds, cutting stiffness and compressive strength, that is why corrugated loses stacking strength in humid warehouses.

Good register, flat delivery, and consistent folding all depend on keeping moisture and moisture uniformity in a tight band.

8. Moisture Effects Across Paper & Board Types

SubstrateMoisture-Related BehaviourApplications Affected
Uncoated woodfreeForgiving; absorbs press moisture, prints predictably, curls if imbalancedStationery, books, forms
Coated paper/boardSurface-sensitive; excess moisture blisters in heatset drying, too little cracks on creasesLabels, cartons, magazines
Kraft paperStrong, tolerant of swings, but wets and expands significantlyBags, sacks, wrapping
Corrugated boardVery sensitive; flute geometry and adhesive bond weaken as MC risesShipping cartons
Label stockMulti-layer—each layer moves differently, causing curl, edge lifting, register driftPressure-sensitive labels
Tissue/lightweightVery fast equilibration; needs tight humidity controlHygiene products

9. Moisture and Printing Processes / Inks

Sensitivity varies by process:

  • Offset (litho): most moisture-sensitive, since the process adds water via fountain solution. Too-dry sheets absorb solution unevenly and pick less ink; too-moist sheets upset ink-water balance and slow drying. Run at 40–60% RH (optimum ~50–55%) to avoid curl, creasing, and dot doubling.
  • Letterpress: no fountain solution, but fully subject to dimensional, curl, brittleness, and static effects.
  • Flexography: water-based inks make substrate moisture affect absorption/drying directly, especially on absorbent papers and kraft.
  • Rotogravure: less humidity-sensitive (fast-drying inks in engraved cells), but web tension and register on long runs still shift with moisture.
  • Digital laser (toner): sensitive via the heat-fuse step, excess moisture flashes to steam causing curl/blistering/poor adhesion; too dry, static disrupts feeding. Needs 50–55% RH.
  • Digital inkjet: absorbency and moisture affect dot gain and drying; prefers 45–55% RH to prevent ink spreading.

Ink type matters: oxidative/absorption-drying inks (litho, letterpress) depend on paper absorbency and fountain-pH interactions; water-based flexo inks depend on absorbency; solvent inks resist sheet moisture but not dimensional movement; UV inks are least sensitive during cure, though the substrate still moves and curls.

10. Does Moisture Impact UV Printing?

UV inks cure by photoinitiated polymerisation, not evaporation or absorption, so moisture doesn’t interfere with the curing chemistry—a key UV advantage. But moisture still matters indirectly:

  • The substrate still expands, shrinks, curls, and builds static exactly as for any process.
  • Poor ink holdout on moist, absorbent sheets can cause uneven gloss or mottle.
  • Static from dry/brittle stock still causes feeding and stacking problems.
  • Intense lamp heat can flash off surface moisture unevenly, occasionally causing localised curl.

 11. Moisture, Registration, and pH

Registration: Multi-colour jobs need the sheet to hold a precise, repeatable size pass-to-pass. Since moisture-driven change is mainly cross-direction, uneven moisture between passes—or drying over a long run—shifts dot position. Tolerances are often ±0.1%, yet a 15°C temperature change at constant humidity can shift EMC by ~0.5%, enough to cause visible misregistration or ghosting. Sheetfed printers therefore often run paper slightly above final EMC, letting the press’s own heat and fountain solution move it toward equilibrium predictably.

pH: Water is the medium through which acidic/alkaline components become chemically active.

  • Paper pH ranges ~4.0–8.0; most modern (alkaline-process) paper falls at 6.0–8.0.
  • Acidic paper slows ink drying—below pH 5 drying can nearly stop, worsened at high RH as extra water drives hydrolysis. Strongly acidic paper can emulsify ink and cause scumming.
  • In offset, control temperature (20–23°C) and RH (50–60%) to manage acidity/moisture drying issues.
  • Highly alkaline paper (pH >9) neutralises the fountain solution’s acidity, causing its own press-control problems.
  • For archival work, neutral-to-slightly-alkaline (pH ~7) is preferred, since acidic paper yellows and embrittles over time.

12. Moisture and Coatings (Water-based, Solvent, Hotmelt, UV)

Each system interacts with substrate moisture differently:

  • Water-based: rely on the substrate absorbing water to set, a near-saturated (high-MC) sheet accepts it slowly, extending drying, risking blocking, and increasing curl; an overly dry sheet absorbs too aggressively, causing mottle.
  • Solvent-based: less affected during drying (solvent evaporates, not water), but residual water pickup and solvent-driven fibre swelling still cause curl/register shift.
  • Hotmelt: set by cooling, but application heat flashes surface moisture unevenly and trapped moisture can steam-blister the bond.
  • UV-curable: most moisture-tolerant at cure, but substrate moisture still governs wetting/holdout and dimensional stability.

General rule: coatings interact with a substrate actively gaining/losing water, so substrate moisture control before coating is as important as coating chemistry.

13. Impact on Corrugated Box Compression Strength

One of the most commercially important and measurable effects:

  • Stacking strength depends on edgewise compressive strength of liner and fluting (ECT), and high humidity softens fibres and directly reduces that strength.
  • Corrugated fibres gain/lose moisture rapidly in warehouse climates, and even minor RH shifts change flute stiffness and liner compression strength, which is why ECT (Edge Crush Test) standards condition specimens at 23°C and 50% RH for at least 24 hours before testing.
  • The scale is large: at 50% RH a box retains rated strength, but at 80% RH it typically falls 30–40%, and at 90% RH by 50% or more, because moisture breaks the hydrogen bonds giving corrugated its stiffness.
  • Kraftliner and fluting are less moisture-sensitive than recycled-fibre materials, and recycled liners absorb moisture faster, accelerating short-term strength loss.

Implication: a box rated in the lab may be far weaker in a humid warehouse or ocean freight—hence building in safety margin and keeping pallets off damp floors.

14. Storage Conditions

Storage is a first line of defence, not an afterthought:

  • Store at 20–24°C and 45–55% RH; most papers are designed to be stable in a 45–55% RH environment at 72°F, close to the 23°C/50% RH conditioning atmosphere used for testing.
  • Keep reels/reams wrapped until use—mill wrapping is a moisture barrier; once broken, paper moves toward room EMC immediately.
  • Avoid storing directly on concrete floors or against exterior walls (cooler/damper, risk condensation).
  • Stack away from doors, docks, HVAC vents, and sunlight.
  • Acclimatise paper in the run environment before unwrapping (hours for sheets, longer for boards), especially when moving between different-RH environments.
  • Rotate stock (FIFO) to avoid seasonal humidity pickup.

15. Does Moisture Impact Caliper (Thickness)?

Yes. Absorbing water swells fibres in the Z-direction (Basically referring to the thickness) too, so the same board reads higher caliper at high MC than when conditioned drier—independent of basis weight. This affects:

  • Spec compliance—caliper checks on receipt should be done at (or corrected to) standard conditioning.
  • Bulk and rigidity—moisture-swollen caliper is less stiff per unit thickness, so a “thicker” wet sheet can feel limper than a thinner conditioned one.
  • Feed and register—off-spec caliper (from moisture, not fibre) affects nip pressures, gripper settings, and die-cut depth.

16. Environment on Printing and Converting — Summary

Ambient temperature and RH influence every stage:

  • Feeding/handling: static (too dry) or blocking (too humid).
  • Printing: ink/water balance (offset), dot gain (inkjet), toner adhesion (laser), colour registration.
  • Drying: blistering on coated stock (too-high MC into heatset ovens); poor drying on moist or acidic sheets.
  • Finishing: cracked folds/scores (too dry), curl (imbalance), bond failures, die-cut defects.
  • Packaging/shipping: reduced box compression and dimensional creep.

Common thread: stability matters as much as the exact number. A plant steady at 50% RH out-performs one swinging 30–70% even at the same average—because change, not a static condition, drives dimensional and strength shifts.

 17. Tests on Receipt of Paper and Board

A structured incoming-QC routine catches problems before press-time:

Physical checks

  • Basis weight (grammage): confirms ordered weight/thickness.
  • Caliper: checked for uniformity across the lot (ideally under standard conditioning).
  • Moisture content: verified against the mill’s target (commonly 4.5–7% by grade).

Structural/strength tests

  • Bursting strength (Mullen): rupture pressure, key for packaging.
  • Tensile and tear: predicts high-speed, high-tension performance.
  • Ring Crush / Edge Crush (RCT/ECT): edgewise compression for box stacking, read alongside moisture state.

Surface/print-quality tests

  • Smoothness (Sheffield, Bekk, Bendtsen): surface uniformity.
  • Cobb test: surface water absorption over time.
  • Wax pick: surface fibre bond strength.

pH check: a low-cost surface test flagging slow-drying, scumming, or fountain problems before the press.

18. Packing and Storing Converted Products

Finished products are still hygroscopic:

  • Re-wrap or shrink-wrap promptly to slow moisture exchange, especially before long storage.
  • Palletise off the floor and away from walls using slip sheets/pallets.
  • Maintain the same 45–55% RH, moderate-temperature storage—finished goods are as vulnerable to curl, shift, and compression loss as raw stock.
  • Keep products away from transport temperature extremes (unheated trucks, non-climate containers).
  • For corrugated cartons, avoid prolonged high-humidity exposure (outdoor storage, humid ports)—compression can drop 30–50% at high RH.
  • Store label/pressure-sensitive stock flat, away from heat—uneven laminate pickup causes curling and adhesive failure.

Key Takeaways

  1. Paper never stops moving, it exchanges moisture with its environment for its whole working life.
  2. Every grade has an ideal moisture band; there is no universal number.
  3. Moisture costs money directly (sold by weight) and indirectly (spoilage, downtime, rework).
  4. Dimensional change is uneven—more across width than length—so problems appear as curl, cockle, and register drift, not uniform stretching.
  5. Too much moisture weakens bonds; too little makes fibres brittle and static-prone. Both extremes cost you.
  6. Environmental stability matters as much as the exact target.
  7. A disciplined incoming-QC routine—moisture, caliper, strength, surface, pH—catches problems before downtime.

This article is a technical overview for printing and converting professionals. Confirm specific moisture targets, test methods, and tolerances against your supplier’s technical data sheets and relevant standards (TAPPI, ISO) for your grade and application.

Authored by Harveer Sahni Chairman Weldon Celloplast Ltd. New Delhi July 2026

An international achievement that highlights the collaboration between technology, creativity and production quality in the premium label sector. CARTES is proud to announce that, in collaboration with distinguished customers, has received a total of 9 prizes at the FSEA Gold Leaf Awards 2026, held in Nashville, USA: 5 Gold, 1 Silver and 3 Bronze. The Gold Leaf Awards are one of best international reference events, recognizing excellence in printing, embellishment and special effects applied to packaging & visual communication. The award-winning labels were produced in collaboration with leading converters, confirming the value of CARTES technologies in the production of labels with strong aesthetic, technical and communication impact. The recognized works are the following categories:

Best Use of Laser Cutting

Best Use of Digital Embellishments – Label Creative

Best Use of Digital Embellishments – Label Technical

Best Use of Foil/Embossing – Label Digitally Printed

Best Use of Foil/Embossing – Label Creative

This significant achievement confirms the ability of CARTES solutions to help customers produce distinctive labels, combining technical precision, creativity, advanced finishes with high-end embellishments and digital converting.

Thanks to its modular technologies for printing, embellishing, and converting self-adhesive labels, CARTES supports converters in developing premium items designed to enhance brand

value and differentiate products in the market.

“We are extremely proud to share this important achievement with our customers,” says Enrica Lodi, CMO of CARTES. “The nine awards received at the Gold Leaf Awards 2026 demonstrate the value of the collaboration between CARTES technology, the production expertise of converters and the creativity of designers applied to the label industry. Each award-winning label is a concrete example of how innovation and quality can

transform packaging into a distinctive experience.”

This success further strengthens CARTES’ commitment to the development of innovative solutions for label finishing and confirms the company’s role as a technological partner to produce high-value premium labels. Images of the award-winning labels for the award-winning categories are:

  • Latest innovation delivers up to 50% faster print speeds and 25% more battery life over any prior Pathfinder® generation
  • Built to solve the pressures retailers and logistics operators face by enabling faster associate onboarding
  • Adapts to existing user workflows while supporting labor and operational efficiencies

Avery Dennison, a global leader in materials science and digital identification solutions, today announces the launch of its latest unified handheld label printer, Pathfinder® Edge™.



The launch marks the most material step change yet in the 40-year history of the device. Engineered to help retailers and logistics operators move faster and work smarter on the shop floor and across the supply chain, Pathfinder Edge combines scanning, printing and label application in a single ergonomically enhanced device. The result is a tool that prints up to 50% faster than its predecessor, with up to 25% longer runtime on a single charge. It delivers significantly more labels per charge compared to prior models, keeping workflows moving through the busiest warehouse or shop floor shifts.

As a connected platform designed to fit seamlessly into modern data-driven operations, Pathfinder Edge is built to handle the full range of in-store and in-warehouse tasks, from price marking and markdowns to routing labels.

Key benefits include:

  • Accuracy and throughput: Quick-scan trigger for rapid, accurate barcode capture in high-volume environments
  • Trained in minutes, not days: An interface that makes training quicker and day-to-day use simpler
  • Advanced connectivity with NFC, Wi-Fi 6e and  Bluetooth®, keeping the device in sync with the operations stack
  • Minimized unplanned downtime: Predictive monitoring flags issues before they cause failures

When used with appropriate Avery Dennison labels, Pathfinder Edge addresses specific challenges across the retail and logistics industries:

  • In parcel logistics, faster and more accurate print-and-apply means higher throughput, fewer misrouted shipments and failed deliveries – with less training and onboarding needed for seasonal associates 
  • In apparel and general retail, accurate reticketing and markdowns enable stores to respond to shifting demand on the spot
  • In food and grocery, markdown optimization helps reduce waste and improve on-shelf availability

Michael Goller, VP, Digital Solutions, Avery Dennison, says: “Retail and logistics leaders face a difficult landscape as customer expectations grow while labor and margin demands tighten. At the same time, many face the challenge of juggling multiple devices on the shop floor while tackling manual, error-prone workflows. That’s why we built Pathfinder Edge – to remove hassle and enable greater efficiency and accuracy.”

Pathfinder Edge is available now, launching as the first model in a new line of all-in-one mobile devices for retail and logistics. The next models in the line, which include RFID capabilities, will be available soon. This will extend the platform into inventory management, freshness tracking and reticketing. Avery Dennison remains fully committed to its client base and will continue to service the existing fleet of Pathfinder devices. 

Steinemann DPE, a KURZ company, based in  St. Gallen, Switzerland who develop and build industrial, high-end digital print embellishment machines for the graphic arts industry have appointed Weldon Celloplast Limited as their Agent in India.

KURZ/Steinemann DPE offers unique digital embellishment possibilities through perfectly coordinated system solutions consisting of machines, consumables, service, and software.

Steinemann DPE’s digital print enhancement solutions provide answers to these challenges:

  • Fast changeover times for ever-smaller lot sizes
  • Profitable production of small and medium-sized repeat orders, avoiding high inventory costs for on-demand orders
  • Extremely fast availability of the finished packaging to the brand owner through quicker turnaround times from design, printing, embellishment to delivery
  • Highest flexibility in implementing brand owner’s trends and design requirements on the packaging, including last-minute changes during production

KURZ INDIA PVT. LTD. is part of the KURZ Group, a worldwide leader in thin film technology with over 5,800 employees. KURZ develops and manufactures decorative and functional coating that are applied to carrier foils and employed for a wide variety of products: for automotive components, cell phones, TVs, washing machines, furniture, packaging, books, textiles, bottle labels, bank cards and lots more

Weldon Celloplast Limited, New Delhi India is a total solutions provider to the label industry and represent globally renowned manufacturers of printing equipment, tooling, inspection and waste management systems besides offering tamper evident security label materials. Founded in 1982, Weldon offers comprehensive sales and service services for machinery and systems of the brands they represent. K D Sahni Managing Director of Weldon says, “KURZ/Steinemann DPE is offering unique digital embellishment equipment for both sheet and roll form converting of packaging. We look forward to a great collaboration with KURZ Group to enable our printers in embellishing the package for their demanding customers!”

Enterprising entrepreneur Nirav Shah heads one of the prominent and innovative label manufacturing companies in India Letra Graphix, headquartered in Ahmedabad. 

Over the years, Letra Graphix has  established itself as a leader in Pressure Sensitive or Self-adhesive Labels for a wide range of label products, including those for food and beverage products, liquor bottles and cans, toys, plastic items,  glass items, beauty and cosmetic products, household and durable products, nutritional supplements, and a lot more.

Nirav has led his company giving credit to his team who he has mentored to march ahead with collaborative efforts. He believes that to succeed we must take care of our people. Invest in their growth, celebrate their dedication, and acknowledge their quiet hard work. A loyal, empowered team is a company’s ultimate competitive advantage. It is proving right for him.

In 1965 Nirav Shah’s father Arun Shah and his brother Kamlesh Shah initiated their maiden venture dealing in electrical industrial supplies. Eight years hence in 1973 the brothers felt the need to diversify. It was the early days for self-adhesive labels and the future looked extremely bright for the segment. The brothers took a call and started their firm Arun Agencies to trade in labels, outsourced from those manufacturing at that time. While Nirav and his elder sister were growing up in a well-knit bonded business-oriented family, the brothers Arun and Kamlesh created a platform as suppliers of labels. Nirav completed his schooling at Swastik Vidyalaya Ahmedabad, followed by higher education in the city itself followed by Fine Arts at CN Vidyalaya, which helped develop his creative understanding of design and aesthetics. To further strengthen his technical knowledge, he pursued Printing Technology studies in Wisconsin, USA. Growing up in such an environment, watching elders in the family business, he grew up with a mindset towards entrepreneurship, hard work, and a wish to indulge in manufacturing from an early age. He joined the family’s electrical business in 1994 but in his heart, he had a profound wish to start manufacturing labels. In this same year he got married to Archita.

In 1995 Nirav decided to initiate his label manufacturing business starting at home with a small set-up. Before starting his entrepreneurial journey, Nirav gained hands-on experience across multiple industries. Working in his father’s electrical business gave him early exposure to business operations and customer relations. He also worked at an advertising agency as a designer; it gave him an understanding of branding and visual communication. While he studied in  the USA , he sharpened his technical capabilities and expertise by working as a machine operator at a printing firm, gaining practical exposure to advanced printing technologies and production systems. By the mid-1990s the self-adhesive label industry started evolving at a fast pace. With active support from wife Archita, Nirav’s label business found early success. They shifted the label manufacturing business, from home to a larger commercial space at New York Tower Ahmedabad and renamed the company Letra Graphix.

In his first big move to enter the narrow web label manufacturing, Letra Graphix installed their first Mark Andy 4-colour label printing machine on 30th June 1997, and officially registered Letra Graphix Pvt. Ltd. as a company. It was a natural progression from trading to manufacturing after gaining deep exposure to commercial printing and label trading. There was no looking back thereafter, even though finding skilled manpower, sourcing premium materials, and convincing brands to shift from conventional sheet-fed labels to premium self-adhesive labels were major challenges. Over the years Ahmedabad has become one of India’s largest hubs for industrial packaging and label manufacturing, having everything from high-tech corporate flexographic printing plants to localized barcode sticker suppliers.

The city serves massive pharmaceutical, FMCG, textile, and chemical industrial clusters across Gujarat. Inspired by situation, Letra Graphix invested in manufacturing labels for pharmaceuticals, cosmetics, agriculture, food, and international markets followed by continuous investments in technology, infrastructure, and innovation. What started as labels and printing gradually became a family business. The business started as trading through Arun Agencies eventually evolved into a full-fledged manufacturing setup. Expanding further in 2021 they began construction of a new building which was completed and began operational in 2022. According to Nirav, “The decision to keep expanding was driven by the rapid modernization of packaging in India, where brands increasingly required international-quality self-adhesive labeling solutions.” Growing up in a business-oriented family and watching the dedication, discipline, and adaptability of family, influenced him to navigate through changing business environments and evolving printing technologies maintaining commitment to quality.

The entire Shah family is a support system for their label venture. While the elders laid the foundation with their trading company Arun Agencies, Nirav’s mother was a teacher and played a very important role in shaping their values and discipline at home that carved their character in industrial operation. His wife Archita actively supports him in business and manages the company’s CSR initiatives and social welfare activities. Nirav and Archita are blessed with two children, daughter Anushka, who holds a degree in B.Design. With her design background, she contributes creatively to branding, aesthetics, packaging innovation, and the visual identity of the company.

While Son, Sahil, after completing his MBA  has undergone extensive on-ground training across all departments from production and operations to client servicing and business development. Today, as a key director at Letra Graphix, he plays a leading role in driving modern marketing strategies, digital growth, new client acquisitions, and the company’s participation at major national and international exhibitions. Both siblings are now actively involved in the business and being groomed to be the next generation of leadership at Letra Graphix.

They have a fully owned factory on a land area over 5000 Square Meters and employ over 100 workforce. The facility houses advanced multi-color narrow-web flexographic and combination printing presses equipped with inline embellishment technologies including cold foiling, silk-screen printing, die-cutting, and booklet label manufacturing capabilities. In 2015 they further enhanced their capabilities by installing an IML converting machine in 2016. In 2023, a Gallus Labelfire 340 hybrid flexo and digital press was added.

Letra Graphix has integrated digital proofing and short-run printing capabilities to cater to the growing D2C and custom branding market. Nirav states, “The future of digital label manufacturing is extremely promising because it enables personalization, minimal setup waste, and faster turnaround times alongside traditional flexographic production.” They also maintain dust-free production environments and 100% automated camera inspection systems to ensure zero-defect quality standards.

Achievements and awards.

Over the years, Letra Graphix has won numerous prestigious national and international awards for print excellence and innovation. In 2006  they won their first AFTA award. Followed by two more Gold AFTA awards in 2007. Two years later in 2009 they were recipients of 13 consecutive awards in a single year and gained global recognition for “excellence in technical achievement in printing by “World Label Awards Association” at Chicago USA. The award winning continued when in 2011 they won 14 awards, the highest in their journey till then. In 2019  they received the “Innovative Label Printer of the Year” award by Printweek for hanger labels.

Letra Graphix actively exports premium labels to international markets and works with brands that require strict adherence to global packaging and compliance standards. As for sustainability Nirav states, “We are committed to environmentally responsible manufacturing practices. This includes waste optimization, adoption of UV-curable and low-emission inks and offering sustainable substrates such as PCR materials and FSC-certified papers. For their contribution towards corporate social responsibility 

(CSR), they regularly contribute toward educational initiatives, healthcare support for underprivileged communities, and local environmental sustainability drives around our industrial areas. Their vision for the next five years is; Letra Graphix aims to become a fully integrated smart-factory manufacturing unit, recognized globally for sustainable and intelligent labeling solutions, while continuing to uphold family-driven values of trust, precision, and quality.

 In his final words of communication Nirav says, 

“My message to the next generation of entrepreneurs and brand builders: never compromise on your product’s first impression. A label is not just packaging — it is the silent salesman of your brand. Investing in quality packaging is investing directly in your brand’s future.”

Interviewed & written in June 2026 by:

Harveer Sahni, Chairman, Weldon Celloplast Ltd. New Delhi

@labelsandpackagingworld.com 

India’s geniuses in packaging development, initiated a thought process to define the roadmap to “Future of Pack”, providing amazing inputs. Recently 40 to 45 heads of packaging or senior managers of leading brands in India across a diverse range of segments, came together at a unique event, “Future of Pack, Brainstorming Retreat”. The event was conceptualised, curated and amazingly moderated by Pawandeep Sahni Managing Director, Omet India Pvt. Ltd., subsidiary of OMET Srl Italy. I have supported the event and am overwhelmed by the huge response of brands to my invite.

Akanksha Meena the global brands editor at Labels & Labeling, focusing on brand owner insights and design stories across international markets, has covered the event. Initial part of her story is reproduced below. The full story can be accessed at the link provided at the end of the first part of her writeup. 

Unpacking Future of Pack

The recent Future of Pack event that took place at Aravali Marriott Resort & Spa in Faridabad, Delhi NCR, on May 8 and 9 was attended by more than 40 brands. The event explored key challenges around sustainability, regulation, packaging and label technology infrastructure, consumer expectations and collaboration across the packaging value chain. 

Through discussions and workshops led by companies including Omet, Avery Dennison, UPM, Holostik, Kurz and Zircon, attendees explored packaging innovations and emerging technologies shaping the future of the industry. 

Harveer Sahni, chairman, Weldon Celloplast, commented: ‘Pawan and I wished to create a platform for “Future of Pack”, which was not a regular stage and audience event, where speeches are made from a stage, and the questions to the audience are largely met with silence. I am happy we created this very interactive platform, brainstorming at the same level in an open-mic format  with those geniuses who define the future of pack and solution providers who deliver capability in innovation, beautification, security, smart and sustainable packs. This endeavor is now recognized as the path to future. Pawandeep Sahni has been outstanding in keeping the packaging fraternity thoroughly engaged and moving within  their midst to create a collaborative session.’ 

Industry transformation 

The event began with discussion on industry’s transformation over the last two years. Attendees noted that the packaging industry has undergone significant changes, evolving from a simple protective container to an integral part of the consumer experience and brand engagement journey. Today, packaging acts as a digital touchpoint, enabling brands to connect directly with consumers through technologies such as QR codes and NFCs that enhance interaction and storytelling.  

Brand owners are increasingly adopting a consumer-centric approach, focusing not only on aesthetics but also on functionality, convenience and emotional connection. The speed to market has also accelerated, driven by new decoration technologies and the growing need for rapid product launches. At the same time, sustainability has moved to the forefront, with consumers becoming far more aware of environmental impact and pushing brands toward minimal, responsible packaging. This shift is particularly influenced by Gen Z consumers, who value sustainability, authenticity and minimalist design.  

Pawandeep Sahni, managing director of Omet India

The rise of e-commerce has further reshaped packaging requirements, making logistics efficiency, durability and the unboxing experience more important than ever. Additionally, startups are leveraging premium packaging to differentiate themselves in crowded markets and create stronger brand identities.  

The full story is available at https://www.labelsandlabeling.com/features/brand-owners-design/unpacking-future-pack

Click the link to watch the video: 

Feedback and comments of some of the participating Brands besides those mentioned in above article:

Priyanka Singh, Head Packaging Development, Lotus Herbals: Grateful to have been part of such a refreshing and meaningful industry interaction. Really appreciate Harveer Sahni ji and Pawan Sahni for creating a platform that encourages open, honest, and collaborative conversations across the packaging ecosystem. Looking forward to many more such discussions shaping the future of packaging together.

Jyotsana Tripathi, Cluster Packaging Head, SoA, Reckitt: It was an enriching experience attending the Future of Pack. Special thanks for facilitating an engaging and interactive forum between brand owners and packaging partners. The thoughtful discussions on current packaging challenges provided meaningful insights and highlighted exciting opportunities for a brighter, more sustainable packaging future. Looking forward to more such platforms like Future of Pack where packaging professionals can collaborate and shape a better future!

Geetal Mahajan Choudhari, Ph.D. (Tech.), Global Sustainable Packaging Lead, Kenvue: I am sure, like me, many of us reading here would have thought, how much effort can one do alone than doing it all together – but no one took that first step to drive collective effort to find a directional way forward for Sustainable Innovation in Packaging until Harveer Sahni ji, Pawan Sahni, and the entire team showed us how it is done! The retreat wasn’t just something truly new but also meaningful, and in true sense collaborative. Building connections, crosspollinating that immense ocean of knowledge amongst industry peers and also bringing forth some aspects of what solutions may be was amazing to see! Pawan Sahni, you have set the benchmark too high and I am routing to see the great impact this needs to create and efforts continued..
This event stood out for me not because something extraordinary was discussed but basic & most common questions that we address/ are looking for solutions in our everyday and for the future unlike just the same set of QnA in conferences these days! “The power of collaboration and combined efforts can truly build value even across industry and eventually bring collective impact!”

Swati Gupta, Senior Manager Open Innovation and Packaging Development, Amway: Thank you Future of Pack for providing the opportunity to be part of these wonderful sessions with fellow Packaging Professionals across categories. The collective wisdom, the infectious energy and passion for packaging is worth the time and effort to brainstorm on future of packaging. Looking forward to the focused areas for Industry to initiate and ignite the wholistic collaboration between brands and Packaging Solution Industry.

Varun Bajaj,  Maruti Suzuki India Limited, Senior Manager Packaging: Had the privilege of being part of the “Future of Pack – Brainstorming Retreat” an incredible journey filled with unfiltered ideas, candid conversations, and collective thinking from some of the brightest packaging leaders in India.This wasn’t a typical conference. There were no presentations, no hierarchies — just honest, energetic dialogue  among peers passionate about reimagining packaging that is:
🔹 Sustainable – reducing impact while enhancing value
🔹 Smart – intelligent and connected through technology
🔹 Beautiful– elevating aesthetics and consumer delight
🔹 Secure – protecting brands and ensuring authenticity
What stood out for me was the depth of collaboration— brands, converters, and solution partners discussing real challenges and co-creating pathways for a better, more responsible packaging future.
A few takeaways:
✅ Innovation thrives in open conversations.
✅ The future of packaging is not built in silos — it’s built in synergy.
✅ Sustainability, technology and design must move together, not in isolation.
Grateful to Harveer Sahni for creating such a powerful platform for dialogue and to  Pawandeep Sahni for his outstanding vision and moderation that kept the energy high and ideas flowing.
Events like this reaffirm that our industry’s progress will come not from competition, but from Collaboration— where passion meets purpose.

Bhupesh Mittal, Technical Packaging Program Lead, Bayer: What happens when some of the sharpest minds in packaging sit together in one room – without hierarchy, without filters, and with complete openness?

– You don’t just get discussions.
– You get a glimpse into the real Future of Packaging.
“Future of Pack – Brainstorming Retreat” was one of the most intellectually enriching packaging forums I have attended in recent times.
What made this experience special was the quality of conversations happening inside the room?
✨ No passive audience
✨ No conventional presentations
✨ Just open brainstorming among packaging leaders, innovators, converters, and technology experts
The discussions covered critical themes shaping our industry:
🔹 Sustainable Packaging
🔹 Smart & Connected Packaging
🔹 Consumer Experience & Premiumization
🔹 Packaging Security
🔹 Print & Technology Innovation
🔹 Supply Chain Challenges
🔹 Future role of packaging in business strategy
What personally stayed with me was the depth and honesty of the discussions.
When experienced professionals openly discuss real challenges, failures, innovation bottlenecks, and future opportunities, it becomes a masterclass beyond any presentation deck.
👏 A special thanks to Harveer Sahni for creating such a meaningful platform and bringing together the right minds under one roof.
👏 Congratulations also to Pawandeep Sahni for conceptualizing and moderating the retreat with tremendous energy and clarity.

Yogesh Bambal, Regional Category Lead – R&D Packaging, Asia Pacific Region – Chocolate Category, Mondelēz International: What happens when industry leaders come together with complete openness, intellectual honesty, and a shared intent to shape the future?
You don’t just exchange ideas — you create direction for the industry; It was a privilege to participate in the Future of Pack – Brainstorming Retreat, an exceptional gathering of some of the most forward-thinking minds across the packaging ecosystem. What stood out was not only the depth of discussion, but the quality of perspectives being shared across sustainability, smart packaging, consumer experience, supply chain resilience, technology integration, and the evolving strategic role of packaging in business growth. The conversations reflected a clear reality — the future of packaging will be driven by collaboration, innovation, agility, and collective intelligence.
My sincere gratitude to Harveer Sahni for envisioning and building such a high-impact platform that encourages meaningful industry dialogue beyond conventional conferences. Special appreciation Pawan Sahni for curating and moderating the retreat with remarkable clarity, energy, and purpose. Forums like these are critical for accelerating transformation across the packaging industry and inspiring the next wave of innovation-led growth. Proud to be part of an ecosystem that continues to challenge convention and collectively shape the future of packaging.

Compiled and put together from individual messages received and Linkedin posts, by Harveer Sahni, Chairman Weldon Celloplast Ltd. New Delhi with support from Labels and Labeling UK. May 2026

 Some images from the event: 

Compiled and put together from individual messages received and Linkedin posts, by Harveer Sahni, Chairman Weldon Celloplast Ltd. New Delhi with support from Labels and Labeling UK. May 2026