Label is primarily information appended to a product or its packaging giving the brand name, information on the product, its usage, safety instructions, manufacturer’s details, statutory information, prices and now bar codes that provide a system for track & trace, price information, inventory control and logistic support. How the label or the required information has been attached to the product has varied over the ages. The earliest form of labeling was done by etching, embossing or stamping brands and information directly on glass or metal containers. Labels have been in use for hundreds of years but labels as we know today have evolved largely after the 17th century. Printing originated in China in the 11th century and was further developed in Korea in the 12th century but a wooden block printing press for mass printing was invented by a German Johannes Gutenberg in the mid-15th century.  It was only in the earlier part of 18th century that printed paper labels surfaced as a possibility but since adhesives to affix these labels were not available, their usage started later. By then lithography had developed, so directly metal printed containers started being used for packing and canning. Many products are still packed with modern canning processes using metal cans printed with the lithographic printing process. It was only in the 19th century that printed paper based labels started being used for labeling and packaging using natural gum based adhesive to stick the paper labels to glass, metal or paper based containers and packaging. These labels in an evolving label scenario are now referred to as Wet Glue Labels.
 
With increasing levels of literacy, growing population and growth of packaged products, mass production in factories has become an imperative. New glass, paper, metal and plastic based packages are being developed to catch the eye of demanding consumers. The aesthetics are enhanced by affixing colourful and attractive labels. Faster labeling and packaging methods evolved as also the need to have highly decorated labels to service the need of consumers. Driven by this demand labels have evolved into different tangents. Diverse and technical labeling technologies have emerged. Listed below are some of the prominent technologies that labels have presently evolved into;
  1. Pre printed labels on metal container
  2. Wet Glue Labels
  3. Self Adhesive Labels  
  4. Self adhesive Liner less Labels 
  5. Heat Transfer Labels
  6. Direct on product screen printed labels 
  7. Contact printing and stenciling
  8. Laser  engraved labels 
  9. Metal anodized labels 
  10. Shrink Sleeves 
  11. In Mould Label 
  12. Digital: Direct on product Labels 
  13. 3D Printed labels 
Pre printed labels on metal containers: Metal containers or cans are made from tin plate (steel

covered in a thin tin layer) or of Aluminum and steel coated with a lacquer. The labeling is done in any of the three different ways listed below;

 

 

  • Metal tinplate sheets are printed by offset process and then converted into containers.

 

 

  • Preformed round metal containers are printed using a curved surface printing machine. Each color of ink is placed on a different (plastic letterpress) plate, and then transferred to a single rubber blanket which re-transfers the inked image to a can allowing all colors to be printed at a time followed by ink curing and varnishing.
  • Preprinted labels of paper, film or foil are laminated to preformed cans. These labels can be printed by, flexo, offset, gravure, or digital printing processes. These can be highly decorated on high end hybrid narrow web presses having advanced finishing capabilities. These labels can be applied as full wrap around labels or part labels with the balance surface left coated to show a metallic lustrous effect.

Wet Glue Labels: These labels are also referred to as glue applied labels. These formed the mainstay
of product labeling until well into the middle of last century. Labels initially printed on letter press machines and later on offset presses, were gummed manually and applied to the bottles or containers.  In 1880 De La Rue came up with a machine for gumming labels but this had a problem as paper labels would curl as soon as they would come out with gum applied on it making it difficult to handle.  From my personal experience I can cite example of how our company adapted to manual gumming of labels. Our parent company was established in 1939 to produce fountain pen inks and office adhesive that were packed in glass bottles. To achieve optimum level of production we devised an interesting method of applying glue and labeling. Those days the final packing was done in wooden cases, corrugated boxes came much later. We took a wooden crate and turned it upside down, spread a full roll of surgical cotton on it and then covered it with a thick cotton cloth that was tightly fixed by nailing it all around. This was then dipped into water overnight with its face downwards. In the morning we would squeeze out the water and our gumming pad was ready. A thin solution in water of natural gum (Gum Acacia) that grows on trees was applied on the pad and then labels spread on it. We would have the unlabelled bottles on one side of this pad and with a little gum on the finger, which made it a little tacky, lift the evenly gummed label off the pad and place it on the bottle without any curl and put on the other side for further packaging.  Subsequently with development of high solid faster drying Dextrin based adhesive automatic machines to apply gum and dispense labels to the bottles were developed. This made large scale production on automated production lines possible.
 
 
 Direct on product screen printed labels: Screen printing saw growth in the Indian label scenario in the middle of last century. A lot of consumer product that shifted from glass to plastic packaging also opted for screen printed containers. However this did not last for many years as self adhesive labels with the high end decoration they offered soon became the preferred option. However screen printing on container is still in use but has limited application.
 
 
Self Adhesive Labels: In 1935 “Ray Stanton Avery” developed the self adhesive label also referred
to as Sticker or Pressure Sensitive Label. This label revolutionized the way how the world branded and labeled their products. The label basically consists of a face stock which could be paper film or foil, coated with a tacky non drying adhesive and protected with a backing also referred to as release liner. The label after printing and die cutting just needs to be lifted off the release liner and placed on the product achieving instant bond on applying pressure, unlike the wet glue labels that need drying after application otherwise they would shift and look bad. The self adhesive label industry has over the years evolved to offer a diverse range of labels catering to various industries and applications that include fmcg products, lubricants, cosmetics, food, Pharmaceuticals,  variable information, logistics, brand protection, etc. In the initial years these labels were printed and die-cut on slow flat bed letterpress presses and with time they are now printed on high speed flexo rotary or combination label presses with capability to decorate and finish the labels in line in a single pass delivering finished labels at the end of the line. These labels are used on high speed label dispensing machines adding to production volumes for end user.
 
Self adhesive Liner less Labels: Self adhesive labels as described above have an issue as regards the
environment. The release liner and waste matrix after die cutting is not generally recyclable, though efforts are being made in this direction. This waste goes either to the landfills or is incinerated impacting the environment adversely in both cases. Moreover if the liner can be done away with while converting this type of label, it will amount to cost saving and become eco friendly. Considerable amount of work has been done in this direction and various options are now available. The simplest one being to make a tape like product printed, and siliconised on one side and adhesive coated on the reverse and self wound. However these labels that can be cut with sharp corners, cannot be die cut and dispensed in regular labeling equipment. Many European and US based food companies are already using such liner less labels. There is development being done to overcome the challenges of die-cutting complex shapes and dispensing cost effectively.
 
 
 
Heat Transfer Labels: PET film that is precoated with special release lacquer is reverse printed by flexo, offset or gravure to form labels in roll form. The image is transferred onto the container or product using heat and pressure. The labels are a composition of inks and lacquers selected so as to perform to customer’s specific needs. On transfer these labels are just the image and no substrate is transferred. Many years ago Mumbai headquartered Paper Products Limited (now Huhtamaki PPL) commissioned this technology known as “Therimage” with help of Avery Dennison. Later with self adhesive label emerging as  very decorative in presentation, this technology lost its popularity. In recent times it has resurfaced. It is extensively being used by the pen industry.It is now being extended to garments and other product segments.

 

 

 


Contact printing and stenciling: In present times even the corrugated shipper cartons bear self
adhesive labels needed for identification, inventory control and logistic requirements. In earlier days as I mentioned, wooden cases were used as shipper cartons. People would write on them using marker pens but when need for aesthetics became important stencils were made of tin plate. They were placed on the wooden cases and ink brushed over them to imprint the required information. Later when corrugated boxes started to be used for final packaging, roller contact printers with changeable rubber types and foam ink rolls were available to print the information that could be changed by changing the type faces as per need. Once corrugated cartons replaced the bulk of outer packaging, these cartons started to be printed and self adhesive labels applied, if needed. Stenciling is still used where wooden crates are required for final packaging.
 
Laser engraved labels: Steel or other metal auto components, like bearings need to be branded, they cannot be labeled with paper or film labels. Only the secondary packaging can be branded, this can amount to duplication and counterfeits. For this reason laser engraved branding is preferred. A laser beam which is a very small, focused point of laser power effectively superheats a tiny point of a surface and removes part of the surface, creating a permanent engraving. This beam of light is controlled and moved to create a brand name or permanent design.
 
 
 
 
Metal anodized labels: These labels are used in applications where permanent product identification
is critical such as equipment nameplates, signage, safety/warning plates, machine control panels, etc. Abrasion and corrosion resistance anodized aluminum labels are produced by chemical etching on photo sensitive anodized Aluminum. These are mostly riveted on to the equipment or panels as they are required to last most of the life time of the equipment.
 
Shrink Sleeves: Shrink sleeves offer 360 degrees space for decoration and product information. They are made of either of these materials; Polyester, PE, PVC or PP. Pre printed film is welded to form a tube, cut to desired size of the bottle or container and applied over it. It is then exposed to a heat gun or passed through a heated shrink tunnel for the tube to shrink and attain the form of the bottle or container providing all around decoration. Shrink sleeve labels originated in 1965 and invented by Fuji Carpentry shop that were later named as Fuji Seal. The actual large scale usage of these sleeve labels commenced in the mid 1980s. According to Suresh Gupta Chairman of Huhtamaki PPL, shrink sleeves were brought to the Indian market in 1991 when Paper Products Limited (now Huhtamaki PPL), set up the plant with help from Fuji Film to make these in India. This segment continues to register a steady growth rate. Global growth is 6-7% but in India it is slightly more, given the size of the market. In India these are largely printed on gravure printing presses. However in recent times, in an effort to cater to short run customers who maybe large customers doing special editions or small and medium enterprises, printing is also being done on flexo presses and in some cases on digital label presses.
 
In Mould Labels: Paper or film printed labels (mostly filmic) are placed inside the moulds during
the molding process. After placing the label, molten plastic is injected into the mould. On cooling the label is fused with the resin, takes the shape of the so molded container and becomes an integral part of it. The labels referred to as IML can be printed and decorated by any of the processes i.e. Offset, Flexo Gravure or digital. The end result is a highly decorated container. These IML applied containers are used for Ice cream, butter, paints, food packaging, etc. According to research firm MarketsandMarkets, the global in-mold label (IML) market is projected to grow from $2.58 Billion in 2015 to $3.23 Billion by 2020, at an estimated CAGR of 4.54%. It is the fastest growing segment amongst the various label segments.
 
 
 
Digital, direct on product Labels: Digital printing has made its presence in all variants of label
printing and converting. From wet glue to self adhesive and in mould labels, digital printing is making inroads everywhere. Some years ago when I was interviewing Helmut Schreiner, the former Chairman of Schreiner Group, I asked him, “What do you see as the biggest threat to self adhesive label industry?” He became pensive and after deep thinking said, “It will be digital printing direct on the product”! It makes a lot of sense as we see the market slowly evolving in that direction. This will open up a whole lot of opportunities for the brand owners. No paper, no silicone, no adhesive, no dies, no tooling and yet the option to indulge in personalization and creativity! According to AlexanderWatson Associates, “It may, indeed, be a disruptive technology”. Direct to digital has been around for some time printing on textiles and ceramics. It is commonplace to see digitally printed fabrics and ceramic tiles. It has started to make inroads into the consumer product market and we need to wait and watch where it leads to.
 
 
 
3D Printed labels: This is another technology which may see computer controlled 3D characters and images on products and labels. It will make the imagination go wild on what all can be created. It is a process in which layers of material are formed under computer control process to create an object that can be of almost any shape formed by deposits of binder material onto a powder bed with inkjet printer heads layer by layer.
 
 
 

The evolution of labels has created a whole bouquet of technologies which still keep coming up in new avatars. No one technology can become the predominant one for label production. With labels diversifying into different tangents, label printers need to select the way forward so as to stay innovative and ahead of time. It is surely time to emerge out of the crowd and create a separate visible entity.
 
Written Exclusively for Label and Narrow Web magazine USA by Harveer Sahni, Chairman Weldon Celloplast Limited, New Delhi November 2017. The article may not be reproduced without the magazine's or the author's permission.
 
 
 
Add caption
Labelexpo Europe 2017 at Brussels has been the biggest ever edition in the event's history so far. The show that is primarily dedicated to self adhesive labels industry has now evolved to  different segments of labels and into the larger world of print packaging. Evidently the show will continue to become bigger in the years that follow. As per information from Tarsus, the show occupied nine exhibition halls to be 12 percent bigger than the previous edition in 2015. It hosted 679 exhibitors, including 198 new participants. There was 25 percent more working machinery demonstrated at the show, including a number of product launches. Labelexpo Europe attracted large delegations from Brazil, China, India and Japan, the show reported 37,724 visitors; an increase of 5.6 percent on 35,739 visitors to Labelexpo Europe 2015. There were a number of sales recorded on the show floor.

I reproduce here images from my pictorial walk through this amazing show and the events organised on the sides and attended by me.

 





 
The Omet Agents Dinner one day prior to Labelexpo






 




Harveer Sahni and Amit Sheth as Judges at World Label Awards





Judging in progress for World Label awards













Chinese Press Manufacturers Weigang, stand








With Mike Russel International Sales Director Mark Andy











 
Mark Andy/Rotoflex Stand  




 
With Dirk Schroder, Sales Manager E+L displaying their intelligent inspection system






 






 
With Pankaj Bhardwaj Vice President and General Manager, South Asia Pacific and Sub Saharan Africa of Avery Dennison, India at their stand.







 






 
At the The Label Industry Global Awards Night and Gala Dinner, Tony White announcing the "Best of the Best" in World Label awards heldon the sidelines of Labelexpo Europe!







 






 
LMAI (India's label association) President Kuldip Goel and Vice President Rajesh Nema with Labelexpo Managing Director Lisa Milburn.







 







Professor Tan Junqiao receiving the receiving the Stanton Avery Lifetime achievement award from Georges Gravanis, President, Label and Graphic Materials, Avery Dennison and Mike Fairley





 
With Douglas Emslie, Tarsus Group Managing Director  


 







With FINAT President Chris Ellison, FINAT events and communication manager Jakovina and LMAI Vice President Rajesh Nema





 





With Jules Lejuene, Managing Director FINAT







 






FINAT President in meeting with Mike Fairley at the "Label Academy" Stand

 








Networking at Dinner hosted by Lisa Milburn for Industry friends and colleagues around the world

 








Jakob Landsberg Sales Director of Nilpeter with Niklas Olsson Global Brand Manager of Flintgroup








 
With Lisa and Mike Fairley at the dinner        
SMI Team at their Stand



















 
 
Amit Ahuja Multitec            














 
 





 
The Gallus Stand
 
With Lars and Peter Eriksen of Nilpeter
 
Kocher + Beck Stand
 
Karan Reddy of SticOn papers Hyderabad
 
Tapan Patel of BST Eltromat















 
 
 
 
 
John of Orthotec  
Bobst Stand  


















 
Gavin Rittmeyer of Martin Automatic
MPS Stand


















 
Kapil Anand of Cosmo Films
Marco Calcagni of OMET


















 
 
Spilker Team














 
The Sahnis with Paolo Grasso, Omet













 






 
No Labelexpo at Brussels is complete without having spent a casual fun evening at the Grand Place!!!
 
 
 
 
 
 
 


Compiled By Harveer Sahni, Chairman, Weldon Celloplast Limited, New Delhi October 2017
www.averydennison.com
Living in a rented chicken co-operative, a young American poverty stricken man in his early 20s worked as a night clerk to fund his education. He stopped school and went to live for a year in China, where he gained experience working with a printing press. He returned to USA after the year, graduated and desperately tried his hands at various business options, he even sold smoked bananas! He then took on a morning job at a flower shop and later in the day started to experiment on various small things in a 100 square foot place nearby. He came up with the idea of making self sticking labels. With the printing press experience behind him he saw the vision to start his new venture. With no money of his own, he borrowed 100$ from his fiancée, Dorothy Durfee, who later became his wife, to invest in his startup business. Using a washing machine motor, parts of a sewing machine and a saber saw, he developed the world’s first self adhesive label cutting machine. In 1935 he started his maiden venture Kum-Kleen Adhesive Products Co which would be the mother enterprise of the world’s largest labelstock company Avery Dennison Corporation and this poor man was"Ray Stanton Avery!"
In the first balance sheet of the company on 31st December 1935, the total assets stood at 958.82$ and Stan Avery’s capital at 488.77$.
The company was later renamed Avery Products Corp. based in Pasadena USA. In 1990 it was merged with Dennison Manufacturing of Framingham, Massachusetts, a firm that made and marketed adhesive label products as well as glue sticks, felt markers and other office supplies through such chains as Home Depot and Staples. It came to be known as Avery Dennison Corporation. The business so acquired from Dennison Manufacturing, became the Office and Consumer Products Division. This business along with their “Designed and Engineered Solutions” business was later sold to their largest customer CCL Industries Inc. for 500 Million USD.
R Stanton Avery
R Stanton Avery died in 1997 at the age of 90 years. At that time the company had 16,000 employees and annual sales of $3.2 billion. As of 2016, Avery Dennison’s sales were 6.09 Billion Dollars with manufacturing and distribution presence in over 50 countries, product sales in 90 countries and 25000 employees worldwide. They are ranked 427 in the list of Fortune 500 companies.
Raj Gopal Srinivasan
As western markets started showing signs of saturation and slowing growth rates, Avery Dennison took a strategic decision to invest in emerging markets.Chinaand India being home to over 37% of the world population became the obvious destinations to invest into. The China investment happened in 1994-95 and investments into India followed soon after. Indian pressure sensitive labels market was still in a nascent stage and the potential of this technology had neither been fully unraveled or exploited. Wet glue labels were largely prevalent. Manual labeling or wet glue applicators were in use with most brand owners. An Avery Dennison team, led by Ron, set up its base in India. Raj Gopal Srinivasan was appointed the first General Manager to build and to lead a motivated team. Under his dynamic leadership the first team of 25-30 employees gave shape to the project and in March 1997Avery Dennison India Private Limitedcommenced operations as a part of Asia Pacific Division of Avery Dennison Corporation.
The initial operations were started in a leased facility at Narsinghpur Industrial Area, Gurgaon with a single slitter to slit and distribute material imported from their units outside India. Given the size of the country and the label industry spread in small numbers across all regions, it was gigantic task with a limited team to achieve levels of business that would do justice to their stature as a multinational. Raj and his team did an excellent job by building personal rapport and relationship that extended bonding not only to the company managements but also to the families of owners. It was relationship selling at its best. A setup that was based entirely on imports was difficult to sustain as custom duties were high, foreign exchange fluctuated and rules were stringent. The input cost variations made stable selling prices a challenge.The management at Avery Dennison soon realized the imperative need to produce locally. A one meter wide hotmelt adhesive coater was installed in January 1998 to produce stocks with imported raw materials. The initial staff had a perfect team spirit instilled in them and motivated to achieve more with less resources.
Mahesh Pathak
A few of those initial team members of Raj Srinivasan are still working with Avery Dennison.Mahesh Pathak, joined in 1997 asone responsible for entire process and quality of plants. He was instrumental in setting up the entire department from scratch and commercialized all products locally with success. He was responsible for the organization to be the first certified Six-Sigma BB in whole of Asia-pacific region. He is also responsible for having lead the expansion and setting up of all plants. He has risen to be theSenior Operations Director – South Asia Pacific and Sub-Saharan Africa (SAP and SSA).Umesh Agrawal, joined in 1997 as materials manager and over the years took up different responsibilities in the organization. Heading the operations from 2001-2003, Head of business and product development 2003-2006, Director-Supply Chain and Product Development 2006-2012, Director Supply Chain 2012-2014 South Asia and South Africa and now Director Supply Chain, Asia Pacific.Muralie KS, a Chartered accountant joined the team later in 2008, he is the Finance Director of the company.Sailesh Kapur joined Avery’s team in January 2008, he built up a strong connect with customers and also shaped up the present structure of their sales organization. Other members of Raj Srinivasan’s team who also contributed to making a strong foundation for the project but later left the organization includeDhiraj KapurandKapil Anand.
Once local production started, business did begin to settle down, however high duties and political uncertainty in country drove the company to start innovating and develop products based on local inputs manufactured to their stringent specifications and quality control systems. In 2001, Avery Dennison started to siliconize their own release liners and started to produce adhesive locally. This exercise of localizing and reducing dependence on imports along with lean manufacturing to economies of scale helped the company to offer products at affordable prices. Avery Dennison also took upon themselves to educate brand owners about the benefits of usingPressure Sensitive Adhesives(PSA) labels and about the consistency of the quality from Avery Dennison products. This not only brought additional business to them but helped to grow the market size in the country. Once the business situation settled down, by 2004 Avery Denison India was on a steady rate of double digit growth. It was time to make significant investments in technology and people as also to contribute to the expansion of PS market in India. It was also time to expand.
Avery Dennison Plant in Pune
In 2007 land admeasuring 22 acres was acquired at Ranjangaon near Pune for expansion. In 2008 the facility was ready to go into production with a one meter hotmelt coater, with capability to run at 500 meters per minute with inline silicon coating, this compared to the first one meter coater at Gurgaon that could run at 250 meters per minute. The facility was inaugurated by Dean Scarborough, the previous global CEO and President of Avery Dennison Corporation. An interesting story of his visit is that Dean flew into Mumbai on company’s private jet from where he came to Pune in a helicopter. The pilot of the helicopter lost way and landed in fields nearby and Dean had to be brought in by a private car. In 2010 having paved the path for stable growth and leaving behind a legacy of service to the customers as a primary focus, Raj Srinivasan left for USA. He had inculcated in a culture at Avery Dennison India of going to any extent to honour commitments and deliver top-notch service. It is his legacy that 95% of genuine requirements are serviced within 36 hours. The legacy has been carried on and improved upon by the teams that have succeeded him. Good planning, in-time supplies, exact sizes and good forecasting specially with imported materials, has become a way of life for the supply chain teams now. “97% of these targets are met and we are assessed and rated as per the 36 hour target” says Vivek Kumar, who is heading the Supply Chain at Avery Dennison. He further adds, “Stringent quality control and consistent quality makes us deliver to happy customers!” With the depart of Raj Srinivasan to the USA,Anil Sharmawas appointed to head the Indian operations.
Anil Sharma
Anil Sharma brought in a new wave of professionalism. Building the foundation and establishing the fundamentals from a startup, needs a lot of personal human intervention, which was well delivered by Raj and his team. The company under Anil Sharma gradually started to move from being men driven to systems driven and building up to the next level of expansion and growth. Implementing the systems for order registration, timely delivery, payments collection and addressing customer concerns. All these processes started to become systemized while still maintaining the personal connect. 2011 was an eventful year for Avery Dennison in India. Another 1.5 meter hotmelt adhesive coater was installed at the Pune facility to enhance production capacity. Since they already had a production facility in North in Gurgaon and also in the West at Pune, a need was felt for having a stock point South India to make just-in-time supplies to customers in the south, adhering to the legacy of excellent customer service delivery. A slitting facility was also commissioned in Bangalore in 2011.
Inauguration of Innovation and Knowledge center PUNE
In the same yearAvery Dennison Knowledge centerwas set up in Bangalore. It was largely felt by Anil Sharma and his team that there was a dire need of training in the Indian label industry. There is also an acute shortage of trained manpower in the industry that was steadily growing with increasing population. High numbers of educated young people are coming out of universities getting employment and in turn creating a huge market for retail and eventually labels. According toJitesh MehtaDirector Product development, “This knowledge centre was created to be a brand neutral platform, purely to impart knowledge to converters and to their employees”. In recent times Avery Dennison has helped trained many young boys in collaboration with the Indian label association,LMAIhas also helped some of them with placement in label manufacturing companies. This centre aims to impart skills and not to do any brand promotion.The knowledge center has recently been shifted to Pune because they already had their Research and Development center there. It was synergy to have the Research and Development center and knowledge center at the same place.

With substantial investment made in 2010-11 they had surplus capacity and capabilities in their hands. Avery started to invest in the South Africa and other African markets to expand the sale of their products in these countries. Marketing team was hired locally in these countries while finance and back-end support is handled in India. It is interesting to note that they were the first among the organized global labelstock manufacturing companies who invested in these markets. Avery Dennison has in recent times also endeavored successfully to expand their reach to countries around India selling their products to Srilanka, Pakistan, Bangladesh and Nepal as well.
In 2014 to expand further and augment its range of products offered, Avery Dennison India installed another coater at Pune. This time, it was an emulsion adhesive coater of 1.50 meter width. With increased manufacturing capacity and capabilities a bigger range of products is now being offered to their customer base. According to Vivek, who heads the supply chain management in South Asia, Avery Dennison’s bulk of the production i.e., about 350-400 SKUs comes out of the Pune facility. Gurgaon plant now complements the total production most of which is rolled out from the Pune plant. Solvent based adhesive products are still imported and sold wherever required. 95% of all products sold by Avery Dennison in India are made in India complying with the Prime Minister’s call to “Make in India”. 20 years ago they were largely reliant on imports and now only 8-10% material is imported, rest is all manufactured in India.
Pankaj Bhardwaj
In 2015 Anil Sharma was elevated to take up larger responsibilities as Vice President and General Manager, South Asia Pacific and Sub Saharan Africa. His team-matePankaj Bhardwaj, became his successor as Commercial Director-South Asia, Labels and Packaging Materials. Later this year in 2017 Pankaj was entrusted with a larger role as Senior Director & General Manager-South Asia at Avery Dennison India Pvt Ltd. Pankaj became a perfect combination of Raj’s legacy of relationship building and Anil’s professionalism. While maintaining close co-operation with converters, most of whom are running family owned businesses, he leads his team to interact with brand owners advising them on decoration, value addition on labels to keeping them updated on the latest trends. Avery Dennison continues to invest in technologies and new business areas likeRFID, specialty tapes, reflective products and sustainable manufacturing. They are also investing time and money in advising printers on new decoration and converting techniques as also helping expansion of the PSA label markets to smaller towns of India.
Pankaj feels that it is good that more labelstock manufacturers are coming into the market. It maybe challenging in view of depleting margins but if that makes the market size to grow, it is welcome. Avery Dennsion looks at India as one of the fastest growing markets and they are willing to continuously invest here. Proof of their commitment is evident from setting up of R&D center, Knowledge Centre, support to LMAI, support to technical workshops and label awards, etc. Adjacent technologies do present a challenge; Shrink sleeves growing at the same rate as PSA labels, IML is a niche not very wide spread and Digital is to be watched. Indulgence in digitally printed label segment is fast becoming an imperative. Despite the market dynamics Avery Dennison India in the last 5-7 years is achieving a CAGR (Compound aggregate growth rate) of double digits.


Recyclability and waste management are industry challenges. As an environmentally consciouslyCorporation, Avery Dennison has published its global sustainability goals. Avery Dennison India is making steady progress to support these goals by having all Indian sites FSC certified and more than 50% paper sourced from FSC certified sources. Also, all Indian sites are more than 99% landfill free.

Company is continually redesigning its products to reduce carbon footprint and promoting 25 mic PET liners given thatpaper liners are largely 60-62 gsm substance and are extremely difficult to recycle. PET is recyclable thereby reducing the impact on environment.

Corporate social responsibility is getting increasing focus for Avery DennisonIndia. Company has multiple programs in the areas of women empowerment, children health and education. Among other programs, Avery Dennison Foundation runs a program by the name of 'Avery Dennison Spirit Of Inventions' in collaboration with six universities by recognizing and rewarding innovative ideas from students in the field of science, engineering and technology.




Written by Harveer Sahni Chairman, Weldon Celloplast Limited, New Delhi August 2017
Printing magazines and publications may reproduce this article giving credit to author.
For advertising on this blog please email toharveersahni@gmail.com