Born to Malayali parents in the south Indian state of Kerala, Hari Nair CEO of Digital Labels in Toronto  does not sound like a Malayali, on the contrary he sounds like a typical Mumbaikar (Local longtime residents of Mumbai). The Malayali people are a Dravidian ethnolinguistic group originating from the present-day state of Kerala in India, occupying its southwestern Malabar coast.

They are predominantly native speakers of the Malayalam language. They constitute the majority of the population of Kerala. It is pertinent to mention here that Hari is proud of his Indian heritage and firmly believes in the oneness of being an Indian rather than be recognized as a part of separate religious or caste-based segment of the society. Long years ago, Hari’s parents had moved residence to Mumbai, where he grew up. They lived in Santa Cruz, close to airport. He did his schooling from Kalina Education Society and  college in Parle college. He followed this with Masters in Organic Chemistry from Bombay University. Finally, he completed his MMS (Master of Management Studies) from Sydenham Institute of Management Studies, Mumbai. Post education in 1989 he along with a few others were hired by Suresh Gupta former Chairman Huhtamaki-PPL, which at that time was Paper Products Limited (PPL) promoted by the late Sardari Lal Talwar and his family. Paper Products Limited or PPL was later acquired by multinational Huhtamaki. Sardari Lal Talwar’s son in law, Suresh Gupta had joined PPL when it was facing tough times. Suresh Gupta fondly called SG, was in the process of transforming the company from purely owner driven to  professionally managed one. An elaborate program of in-house training was put in place. The program was designed by SG and his colleagues to suit their specific needs, may they be technology, sales, customer or people handling. They were transforming the company to project their acumen in offering the latest in packaging. So, he hired these youngsters and trained them. He would not let them to take it easy. They were initially trained in flexible packaging, learning every part of the process including slitting. Hari mentions, “SG had long term vision.” He achieved success by implementing his ideas. These new incumbents included 6 or 7 persons to be groomed as his core management team. Hari Nair was one of them and who considers Suresh as his mentor and remains in awe of his capabilities to transform a company that was just Rupees 35 Crores when Hari joined and under SG’s leadership PPL had crossed Rupees 2300 Crores when SG retired.

Hari started his career at Thane (Mumbai) plant of PPL in flexible packaging division. When SG introduced Shrink Sleeves 1993-94, Hari was sent to Fuji seal Japan for training him and taking other persons from the company along with him, for training. In 1997 he was moved as General Manager to Hyderabad plant of PPL. Hari came to Canada in 2001 from his last posting in India at PPL Hyderabad. When asked why he moved to Canada, he is not sure, but then says, ”I always thought it will be good for his daughter plus I was fascinated by the west.” Each time he visited these countries on his business trips, he was in awe of the infrastructure, the roads and facilities.

Comparatively, he felt India was always “work in progress” and in his lifetime, it will never be like this in India. He yearned to live in these countries and drive on these roads, though today he says, these were stupid reasons. He feels as one matures and looks back; the realization comes that they were not the right reasons however his vison for his daughter Mythili getting better education has worked well. Since so many children are coming to Canada to study, she would also have had to do that but now that she is here, it is working out for her, she is a doctor and moving on well with her life. When they shifted to Canada his family had no clue what they were going to be up against, on arriving in Toronto they were all holed up in one room of a town house in which four families were living, sharing kitchen. It was an extremely challenging situation from the life they had been leading back in India.

On landing in Toronto, he tried looking for jobs in the field that he was experienced in and approached companies in similar fields. Sandeep Lal the then owner of Metro Labels called him for an interview and in response felt Hari was overqualified and he did not have a position for him at that time. For a full year thereafter, Hari did not get a break and he was so distressed that he even sent a message to his mentor SG that he might want to come back to PPL. The experienced mentor and a professional management leader that he was, SG advised him that while he was welcome to return, yet he did not want Hari to regret later and feel he did not try hard enough. SG asked him to wait for some more time and try some more, things will work out. That was the motivation coming from a mentor that made him hang on, it was the encouragement that changed his mind. A year later while he was contemplating moving out of the packaging industry, he saw many youngsters joining banks as the jobs were there on offer. On a suggestion from a friend, he did a course in financial securities hoping to get a bank job. He was then living at Kingston Ontario and met almost all the bank manager there, looking for a job.

While he was searching for a job in banks, Hari stayed connected and following up with Sandeep Lal at Metro Labels. A year had elapsed and one fine day he got two calls, one from a bank offering him a teller’s job for 10 dollars an hour and that too for just 10 hours each week which was not enough to feed a family, and the second job offer came from Sandeep Lal which Hari accepted and joined Metro Labels as an estimator. The job was entirely different from what it was in  India, the workload was heavy. One of the first lessons he learnt was that in India if you are dealing with large customers the price for a particular customer remains same for all quantities of same label but in Canada, each job is estimated and quoted separately. In 6 to 8 months, he became the plant manager for Metro Labels. A year down the line he felt the discomfort as the environment was a lot different from the time, he worked in Paper Products in Mumbai. After having spent over two years  there he quit Metro Labels and joined another label company Labelad. He joined as a supervisor and gradually moved up and stayed there for the next 7 years. While in PPL he had worked a General Manager and had handled from production to selling more like as an entrepreneur but in Canada the work system was entirely different and here Hari worked completely in production.

During his tenure at Labelad, while he was attending a Fasson seminar, the speaker mentioned that there were two big opportunities in North America and those were flexible packaging and digital printing. Sitting at a round table along with his colleague Chris Henderson from sales in Labelad, referring to digital printing, Hari said to Chris, “this is the future.” They parted on that note and forgot about the incident. Six months later Chris was at Hari’s office asking him if he remembered his comments on digital and whether he wished to start something. With an affirmative reply, both indulged, and Digital labels was born. Chris had spent 14 years in Labelad and it was an ideal combination with Hari as the production person and Chris as the Sales expert. From experience Hari felt that the HP Indigo 4000 series could not sustain a business expense but when the 6000 series came it became a different story and once it was two years of launch of that model, they felt comfortable to buy the press. Within six months they came in contact with Charlie Maclean President from ASL Printfx and decided to get into an association with ASL investing in Digital Labels, taking a small part of the ownership. Since they also had interest in digital. It was a win-win situation as ASL could use the digital capabilities of Digital Labels who could in turn have access to ASL’s sales network. ASL has grown and is very focused in high-end jobs like wine and spirits and for short runs and personalized variable print jobs, Digital Label’s capabilities are an important resource.

Digital labels are into manufacturing of all segments of labels, shrink labels and decals, but mostly concentrating on short and specialized runs. To start they had huge challenges as both partners were into service before and had no business background, so banks were reluctant to fund them. Working capital dried up soon. Once they got over the initial hiccups and proved their capabilities it became smooth sailing. The first 6 months were tough as buyers did not trust them since they were new in labels business but then a Godsent opportunity came to them when a scented candle manufacturer who was having trouble with current vendors of labels, approached them. That business came to them as a big saviour. Once orders from that customer came in, they were operating better and later when ASL came into the picture, things changed for good.

Chris and Hari have worked tirelessly, and their efforts have been fruitful as Digital Labels has been growing in the last few years at around 25% each year. Their business is now around 7 million Dollars, and they plan and make efforts to reach 10 million in the next 3-4 years  from organic growth alone. They presently operate from a premises admeasuring 8000 square feet and the space it is fully utilized. Due to shortages faced following the pandemic, they had to increase their inventory. They rented a lot of space around their present premises so that they could maintain enough stocks to service their customers well. They operate with 25 employees, presently working 8-10 hours basis. They are a slim trim enterprise who are very careful with expenses and very focused to grow their business. Commercial real estate in Toronto is expensive so they feel that for any expansion that becomes imperative, they will try to rework their present setup and increase the working shift for the time being.

His wife Surekha with whom Hari got married in 1994, is from Goa. She is a social worker by training and now since 2007, she is working for the social services division of the city of Toronto. Their daughter Mythili was born in 1995. Hari remains connected with all his friends in India. But has no business with India. He still remains in awe of Suresh Gupta whom he looks at as a mentor and feels he has yet to meet anyone as smart, knowledgeable and professional as him.

Nostalgically and pensive in thoughts he says, “Whatever I learnt in my journey in profession so far, it has been from him”!

Written by Harveer Sahni Chairman Weldon Celloplast Limited, New Delhi December 2022

Narinder Chhatwal hailed from a family of traders in Lyallpur, a city which is now in Pakistan after the partition of India in 1947. Lyallpur was named after the founder of the city the then Lieutenant-Governor of the Punjab, Sir James Lyall, for his role in establishing the canal colonisation project. In 1977 the Government of Pakistan changed the name of the city from Lyallpur to Faisalabad (‘City of Faisal’) in honour of King Faisal of Saudi Arabia, who made several financial contributions to Pakistan. Faisalabad is the third-most-populous city in Pakistan after Karachi and Lahore, respectively. It was in the turbulent times of 1947 during the division of India into India and Pakistan, that the Chhatwals migrated to New Delhi. After completing his schooling, Narinder Chhatwal took up a job in the iconic Kwality Restaurant in coveted location, New Delhi’s Connaught Place, a venture set up in 1940 by P L Lamba and his brother-in-law I K Ghei who grew it as a multilocation restaurant chain. Narinder worked there until 1961. There was a strong urge to have his own business, so he set up a unit to produce ice cream cups but as situation warranted then, he left this venture and rejoined Kwality Restaurant yet again in 1964. Despite the stable job, the entrepreneur in him was restless and the urge to set up his own production unit re-surfaced and he finally quit the job permanently to start a printing unit nostalgically named Kwality Carton Manufacturing Company, in a single room rented at Kirti Nagar, New Delhi in 1966-67 using the manually fed treadle letterpress printing machine. He manufactured Ice cream cups, lids, cartons for Ice cream bricks and in fact a host of printed packaging items. In 1971 he could get an allotment for an industrial plot from government at Naraina Industrial Area and he moved the unit to this location where from, they operate to this date.

 
A little over a year after moving into their Naraina factory they bought their first offset printing press, a 712 single colour Dominant, a year later they bought another similar press and followed it up with a 714 Dominant. Falling short of space, the adjoining building was available, so they bought it as they were growing. In 1982-83, expanding further they acquired a two colour Planeta. Once into offset printing, Kwality was in expansion mode, they were adding equipment every alternate year. At this time, they renamed the company as Kwality Offset Printers. In 1986 Narinder Chhatwal’s son Rajeev an 18-year-old had joined business. Rajeev did his initial Schooling at Springdales School Delhi followed with graduation from Delhi University. The post partition Punjabi families who left all that they had, back in what had become Pakistan were hard working and were quick to start from scratch to regain their stature by sheer hard work. The second generation were all following their father’s footsteps and would be helping their parents in the work, spending time after school or college on the shopfloors of their startup units. For them, the shop floors became the training ground, and they learnt the nuances of business hands on. Rajeev was no different, with a  father like Narinder mentoring him and passing on the experience to his son who was a quick learner, he settled down in the business quickly. He however did go for a short training program at Heidelberg Germany. With his joining in, the business accelerated and soon the space in their Naraina factory was again falling short. In 1988, they bought out yet another next-door unit to make room for more production space so now the factory is operating from three adjacent plots. The same year they bought their first four colour offset press a secondhand Roland. Expansion became a routine process. They believed and were convinced that as far as possible it is better to operate from a unified single location in one city. This way the management which was Narinder Chhatwal, and his son Rajeev Chhatwal were not split and would remain a support to each other.

 

 

Until 1995 Kwality offset was producing Cartons, some commercial printed items and wet glue labels. In 1995-96 they decided to become a hundred percent label manufacturing unit which was only wet glue labels. The story of their entry into wet glue labels is interesting. In the early 1990s when the number of breweries started to grow and bottling speeds were on the rise. To label bottles at 250 bottles per minute, the labels needed to be perfectly die punched and stacked to run on highspeed lines. The normal flatbed dies would not work well. Kwality, because of their experience in ice cream cups and lids production were well versed in ram die punching and their workers were well trained in the process. Their manufactured labels ran extremely well on the high-speed labelling machines at breweries and distilleries and soon the word spread of their capabilities. This helped them get the orders from many other breweries and liquor producing companies. It was just a matter of time that they became the largest suppliers of wet glue labels in north India, though they were supplying pan national. It is interesting to note that normally people print and then get into label finishing equipment, here because of their knowledge of finishing the ice cream cup lids by hydraulic ram punching got them into high end big volume label printing. Their first customer for beer labelling was a government owned Haryana breweries at Sonepat making a popular brand of beer those days “Rosy Pelican.” Their success in making the perfectly die-punched wet glue labels also got them their first break in corporate world with orders from the multinational brand owner Nestle.

 

 

It was in the year 2000 when self-adhesive labels were gaining in popularity, the Chhatwals invested in a Mark Andy 2200  narrow web label press and in the following year, they also increased their investment in sheetfed offset by installing a six colour Heidelberg press. In 2002 they installed another sheetfed offset a five colour Roland with UV and online coater. Hereon, expansion became an ongoing process, they added three Mark Andy presses, a Gallus and a Xeikon in 2018 to make their entry into digitally printed labels with an ABG Digicon series 3 finishing and embellishing machine, which also has hot foil stamping , embossing and screen-printing capabilities. These investments enabled them to add multiple security features on labels. Increasing their footprint in flexo they also set up inhouse platemaking with Kodak Flexcel. Rajeev’s father Narinder Chhatwal passed away in 2008 until when, he was still attending business, though the reins had been passed on to his son Rajeev.

 

 

Rajeev’s other siblings include a younger brother who is into real estate and a sister who is a homemaker. His wife Shalini is also a home maker. His son Krish completed his business management from Sydney and joined business at Kwality offset four years ago. Two of those initial years were passed in facing the pandemic and last year in 2021 he got married. Krish’s wife Sanya, an expert in baking, after completing a course from APCA Malaysia, is running her own business, a bakery named Delhi’ce in Gurgaon making specialty cakes. Rajeev’s daughter recently completed her study in architecture and is now pursuing her career as an architect.

 

 

Having put in place a full-fledged team to manage all production, Rajeev, and son Krish personally look after sales and marketing. While Krish looks after all new customers, Rajeev manages and caters to, and successfully retains all old customers. The present spread of business is with three flexo presses, one digital label press Xeikon, Abg digicon, one Roland and one Heidelberg sheet offset press in a shopfloor admeasuring approximately 60,000 square feet. Total workforce is 130 persons all in one location at Naraina Industrial Area New Delhi. With no more space left for expansion at present location, they have bought a 2200 square yard plot at Manesar south of New Delhi for another factory to fuel their further expansion. When asked about future plans, Rajeev expresses that they are not really concerned about just volumes, they are more oriented to implement better and innovative technology and be profitable to grow the bottom line instead of focusing on bigger turnovers. Kwality has been growing at about 10 percent per annum and they are committed to maintain the growth rate. Conscious about the environment they have tied up with approved and certified waste management agencies as also cooperating with Avery Dennison on their waste management endeavours. They even try and source most of their paper materials from FSC certified vendors. Despite the aftereffects of pandemic, the father-son team are committed and firm to keep the expansion and investment in new technologies an ongoing process. Their resolve years ago to give-up cartons and other commercial printing to stay with 100% manufacturing of labels is unique in today’s situation. These days offset printers do integrate forward to produce labels and vice-versa label printers, in an effort to grow turnovers, expand into print packaging. They wish to remain specialty label printers, investing into innovation.

 

Written by Harveer Sahni, Chairman Weldon Celloplast Limited New Delhi March 2022

PS: Printing Magazine may publish this article giving credit to author Harveer Sahni and Blog https://harveersahni.blogspot.com  

LMAI Board of directors


The 3-day LMAI label conference from 25th-27th July 2019 was an event that was efficiently organized and delivered the promise of comradeship, entertainment and knowledge sharing. From the time of landing at Kochi to the time of departures on 28th, it was all done with clockwork precision. It was a gigantic task of hosting over 550-600 delegates from all over India and various parts of the world attending this biennial event. They were put up in 317 rooms spread across 3 hotels The Bolgatty Grand Hyatt, The Marriot and The Taj. The event was held at Grand Hyatt, perched on 26 acres of plush green land on the serene Bolgatty Island, Grand Hyatt Kochi Bolgatty is a waterfront urban resort overlooking the backwaters of Vembanad Lake.

After a smooth check-in and registrations, the delegates reassembled for start of conference. 

It all started with traditional lighting of the lamp.

Welcome address by Kuldeep Goel President LMAI followed next.

Pankaj Bhardwaj Senior Director and General Manager Avery Dennison delivered the thought-provoking keynote address, setting the tone of the conference. Pankaj, while referring to the growing Indian market mentioned, “Diminishing divide between urban-rural population in India and an aspiring middle class means a growing demand of consumer products and also label”.

Due to a delayed flight, special guest Lisa Milburn Managing Director Labelexpo Group UK could not reach in time to deliver her address and in her absence, Pradeep Saroha country manager Labelexpo spoke to update the audience about the forthcoming Labelexpo Europe in Brussels, it being the 40th anniversary of Labelexpo additional features included will be on sustainability, flexible packaging, digital printing and a host of other technologies.

Manish Desai Conference chairman spoke on the flow of events at the conference.

Shahidi Ainain Director SIES School of packaging who was moderator for the event gave the guidelines to be followed while making presentations and advised speakers on the need for time management.

The audience dispersed to re-assemble again later for welcome dinner with Thallaavia theme.

L to R: Ajay Mehta, Amit Sheth, Dinesh Mahajan, Raveendran, Harveer Sahni
Pankaj Bhardway-Avery, Kuldip Goel, Rajesh Nema, Sandeep Zaveri,
Vivek Kapoor, Ramesh Deshpande and Amar Chhajed

The conference being held in Kerala, it was an imperative to give it a local theme on the very first evening. All the Board of Directors of LMAI and Committee members dressed up in the local Malayali traditional dress, giving the evening a local celebratory touch. After felicitation of sponsors by committee members and their walk on the ramp there was Carnatic band playing, networking and dinner.

A surprise announcement was made for bestowing upon Amit Sheth of Label Planet and Intergraphic a lifetime award for contribution to the Indian Label Industry! After an emotional thank you speech, Amit walked the ramp with wife Rupa and their two daughters.

Next day after breakfast the audience reassembled for a busy day full of presentations by eminent sponsors and of very high standards. Past President Vivek Kapoor’s welcome address was followed by presentation by Manoj KM and Parag Bagade of Avery Dennison. While Manoj spoke on futuristic labelstock offerings, Parag spoke on the sustainability endeavours by Avery including collection and recycling of liner and self-adhesive waste.

Presentations made were as follows;
Avery Dennison India, Manoj KM and Parag Bagade, “Emerging Technology & Sustainability”Pulisi Technology, Olive Liu, “Relationship between Technology and Life”SMI Coated Products: Ajay Mehta and Rohit Mehta, “Technical Aspects of Applications of Label Stock Solutions”Domino Printech India: David Ellen, “Advantages of HYBRID systems for labels and Packaging converters”Vinsak India: Ranesh Bajaj, “Future Based Solutions”Retail Solution and Technologies: T. R. Ravishankar, “Trends in Barcoding and Enterprise Mobility”WEIGANG: Spring Xu, “Features enhancing to choose a good flexo machine”Luster LightTech Group: Carrie Duan, “Mining your potential”Nilpeter India: Manish Kapoor, Indian Label Indusrty – “The question of Scale and Scalability”Insight Print Communications: Ajay Aggarwal, “Transition to Digital – Now and for Future”Loparex: Manish Jain, “Future Sustainability”Heidelberg and Gallus: Samir Patkar, “The Power of 2 – when conventional meets digital (hybrid technology)”DuPont Advanced Printing: Shyamal Desai, “End user benefits”Flint Group India: Shailesh Kumar Sharma, “New Gen Color Management”HP India Sales: Appadurai, “Future is Now”BOBST Firenze SRL: Ludovico Frati, “Connectivity”Dragon Foils – Inter Films India: Raymond Lu, “Innovation and frontier of cold foil technology”

Two interactive and knowledge imparting Panel Discussions moderated by LMAI Board member Harveer Sahni of Weldon Celloplast were held after lunch. The first one was with printers where the topic was, “Creating the future vs embracing the future”.

Panelists included Priyata Raghavan Sai Security Printers, Tejas Tanna of Printmann, Aaditya Kashyap of Marksfine, Mahendra Shah of Renault Paper, Shakti Jain of Great Eastern IDTech, Yudhviram Solanki of Sicon Packs and Anurag Mohan of Interact.

The second Panel discussion was with industry suppliers as panelists and titled, “Evolving trends in Labels manufacturing!” Eminent suppliers who were in the panel and gave thought provoking inputs included;

Bhupinder Singh of Avery Dennison, Samir Patkar of Heidelberg Gallus, Appa Durai of HP, Ranesh Bajaj of Vinsak, Pawandeep Sahni of Omet, Manish Kapoor of Nilpeter, Prasenjit Das of Dupont and Sreenivas Goud of Flint. Time being a constraint the audience wished there was more time for these engaging discussions but since the schedule for the conference was so packed that there was no room for extension

After the day’s presentations ended, there was an excellent talk sponsored by SMI and Pulisi on “Secrets of Impactful Success” by motivational Guru, Gaur Gopal Das which left a full packed hall of almost 600 people spellbound and in awe of what he delivered. 

The evening ended with yet another program sponsored by SMI and Pulisi, a musical performance by the visually impaired performers from the National Organisation of Disabled Artists. They sang old Bollywood songs so well that it left the audience full of awe and at that moment, compassion turned into joy, watching their special abilities to deliver so well to a large audience.

The label printing fraternity was up on its feet and on to the dance floor enjoying the renderings of this awesome group. Towards the end, the President LMAI on behalf of his team announced an additional sum of Rupees one lakh over and above what they had contracted for.

This was followed by many in the audience committing large sums to support the social cause of encouraging disabled artists.

On the final day after a welcome address more presentations as mentioned below followed;

Apex Asia Pacific: Carl Brock, “Nothing short of revolution in flexographic printing”Flexo Image Graphics: Ian Pollock, “Future of Printing Technology”ROGLER International Sàrl: Hannes Rogler, “Future based solution”Multitec Aids: Amit Ahuja, “Life beyond labels”RotoMetrics: Cain Harper, “It’s about more than the die”Brotech Digital Graphics: Ramon Lee, “The future of hybrid printing and finishing”GEW: Marcus Greenbrook, “Upcoming Technology”Numex Blocks: Supachai Theravithayangkura, “Innovative Flexo Plate Solutions for Narrow Web Printing”JN Arora presentation

A panel discussion jointly hosted and moderated by Ajay Mehta of SMI Coated papers and Amit Sheth of Pulisi Technology was conducted with young panelists that included Hemanth Paruchuri of Pragati Pack, Vidur Agarwal of Veekay Industries,

Krishh Chhatwal of Kwality Offset, Denver Annunvciation of Janus International and Naveen Goel of Any Graphics titled “Young printer’s perception on future of label industry”

After the presentations concluded that afternoon it was time for a “Sadhya” typical of that area. Sadhya in local language Malyalam is a feast of Hindu origin and of importance to Hindu Malayalis, consisting of a variety of traditional vegetarian dishes usually served on a banana leaf in KeralaIndia.

Sadhya means banquet in Malayalam. It is a vegetarian feast prepared by both men and women, especially when needed in large quantities, for weddings and other special events. Sadhya is typically served as a traditional dish for Onam, the state festival of Kerala. It was a feast for the eyes to see, a diverse gathering Indians and foreigners relishing the local cuisine and eating with bare hands.

Past president Sandeep Zaveri updated the audience about the next program of Round tables, the interaction between sponsors and Printers.

“Round tables” program with all sponsors attending to a rotating groups of label printers was a much-appreciated part of this conference. 

It gave the sponsors opportunity to interact with existing and prospective customers. This program was highly appreciated by the sponsors.

The final evening sponsored by Avery Dennison was themed “The Great Gatsby!”. 

American author F. Scott Fitzgerald that follows a cast of characters living in the fictional towns of West Egg and East Egg on prosperous Long Island in the summer of 1922. Fitzgerald—inspired by the parties he had attended while visiting Long Island’s North Shore—began planning the novel in 1923,

desiring to produce, in his words, “something new—something extraordinary and beautiful and simple and intricately patterned.” In the novel the character Gatsby throws very extravagant, excessive parties with hundreds of guests, all for the purpose to attract a lady’s attention. The evening had the settings of the 1920s.

The evening began with a vote of thanks by LMAI treasurer Dinesh Mahajan of Prakash Labels.

It was then time for SMI Managing Director Ajay Mehta’s talented daughter Nikita Mehta who trained in the USA and is all set to go professional in the Indian singing arena, to go on stage and give a melodious heartwarming singing performance.

Finally, while people enjoyed photo ops and networking over drinks.

Bollywood singer Nakash Aziz took the stage while the LMAI conference delegates hit the dance floor and enjoyed the fun until late in the night.

Credit goes to Hemal Bhagwat who heads the event management company Mercury Integrated along with her husband and a dedicated team. “Thank you Hemal for making this a memorable event, memories will linger on till it is time to plan yet another better and bigger LMAI CONFERENCE”

Written by Harveer Sahni Chairman Weldon Celloplast Limited New Delhi July 2019

Magazines are free to reproduce by giving credit to author.

At the last, Indian label industry event, “LMAI  Conference” in 2017 at Jaipur I promised to write the 2nd part of my first article titled  “History of the Indian Label Industry” which I wrote in 2006. It is available in this blog at https://harveersahni.blogspot.com/2010/08/history-of-indian-label-industry.html
I have now written the 2nd part. This is brief reporting so I plan to complete a book on the subject with a lot more expanded information in the near future. In a large country with industry spread over such a vast area and a huge population, it is difficult to chronicle all in few words. Being a long article, the part 2 of History of the Indian Label Industry will be posted on my blog in a series of four articles. The first part of series numbered  2A is as below;

The first decade of new millennium was very eventful for the Indian label industry. After 2006 a global economic recession surfaced and kept growing, affecting businesses across the world.

It even impacted many industries in India where we saw companies reducing manpower, which in turn affected spending in all segments of retail. Surprisingly while printers in India as well, were complaining of recessionary trends and difficulty in operations, yet the Indian label industry overall, continued to grow steadily. Capacity enhancement kept on being made, though it was a little reduced. The Indians became indulgent not only as label printers but also as diverse product and equipment suppliers to label printing companies. For the first time an Indian company Precise Graphics, later renamed PGI Technologies in 2005 produced a magnetic cylinder that worked on a label press. Dhiresh Ghosalia led Jesons, manufacturers of emulsion pressure sensitive adhesives for the label industry at their large factory in Daman, expanded and moved northwards in India and setup an additional manufacturing capacity at a 100,000 square feet facility in Roorkee. Kaygee Papers was promoted by Pranay Godha in 1997 to produce silicone coated release papers. In 2001 they made a Joint Venture, Kaygee Loparex Pvt. Ltd. with Loparex, a member of UPM group and world’s largest commercial Siliconiser. They continued to grow and became an important part of the Indian label industry in the first decade. In 2015 Loparex assumed 100% of the company and rechristened it as Loparex India Pvt. Ltd. In August 2007 Diehard Dies, based in Guntur Andhra Pradesh, started operations to become an indigenous manufacturer of flexible dies for the printing, packaging and label industry. By middle of 2019 Acme Rolltech a company led by 3 young entrepreneurs Parag Patel, Sandeep Sharma and Parag Koradiya started the first Indian facility manufacturing Ceramic Anilox Rolls. Sandeep, came to the partnership with 15 years of experience having worked with Avery Dennison, Kurz India and Domino Printech, Parag Patel and Parag Koradiya came from entrepreneurial background of manufacturing Gravure Cylinders. 

In 2007 the largest indigenous labelstock producer Ajay Mehta’s SMI Coated Products initiated an expansion program that would eventually place SMI as an undisputed leader in labelstock production by a wholly Indian owned company, not only in India but also in many international markets.

They procured a 6540 square meter plot in MIDC, Ambernath near Mumbai, constructed 2200 square meter shed, shifted all plant and machinery from Daman to Ambernath, added two silicon coating machines and one Acrylic Coating machine. In 2014 they increased the production area by another 3000 square meters and installed a Hot Melt coating line, following it up by installing yet another hotmelt adhesive coater later.  

In 2017 they purchased the adjoining plot admeasuring 9820 Square meters, constructed 1000 square meters to install Schaeffer moving racks for better handling of an increasing volume of goods in their expanding stores.

In 2019 they completed construction of another 3000 square meters shed and moved all coating machines to new premises along with a new emulsion adhesive coating tandem machine to do inline siliconizing and adhesive coating in a single pass, 1350 mm wide to run at a speed of 150 meters per minute, reaching an installed capacity of 19 million square meters per month. They celebrated their 25 years in grand style by hosting over 200 guests to visit their works besides take part in the celebrations. Other indigenous labelstock manufacturers also grew in their own respective regions. Stayon Papers and Sticon in Hyderabad, Million papers and NG papers in Chennai, Capri Coating Solutions in Mumbai, Shree Arihant, STP Paper, Gj Industries and many more in Delhi were some of the active and visible manufacturers. Some of the earlier leaders in the Labelstock manufacturing segment pulled back or shifted focus in view of depleting margins, intense competition and unviable credit terms.

Indian label press manufacturers transformed in this period to produce label presses that were comparable to international products and made their mark not only in India but internationally as well.

Amit Ahuja led Multitec is the front runner who had exhibited their first modular rotary flexo label press in partnership with Abhay Datta of Datta Press Delhi at the first India Label show in 2002 at Nehru Centre Mumbai. The association of Multitec with Datta came to an end around 2008. Multitec redesigned their label press as a competitive product with all basic features. After renaming the press, “Ecoflex” they relaunched it. Two year hence they launched yet another version of their label press and continued to upgrade their offerings and grow phenomenally. By the end of 2018 they had achieved outstanding success producing label presses from a quality accredited design and a fully integrated manufacturing facility spread over 26,000 square meters. At the time of writing this article their website reports having sold over 300 Label presses to over 25 countries through a team of agents spread across the world. Other Indian press manufacturers who also made their mark are mostly from Faridabad, south of Delhi, the same city as Multitec. They are Alliance Printech, Webtech Engineering, NBG Printographic Machinery Co. Pvt. Ltd., M Tech Industries, etc. Other than these, Ahmedabad based RK label machines claimed to have sold 150 rotary plus 600 flatbed label presses and Noida based Jandu Engineers had sold about 135 rotary flexo presses. Jandu is also a leading manufacturer of coating and laminating machines and has a large presence amongst local labelstock manufacturers and according to Baldev Singh Jandu, they have till date sold over 150 coaters.

The Indian label market was growing at a steady double-digit growth rate and interest of international label fraternity in India also kept on growing with it. Avery Dennison who had found success in the country had in 2007 invested in land admeasuring 22 acres at Ranjangaon near Pune for expansion.

In 2008 the facility was with a one-meter wide hotmelt coater having capability to run at 500 meters per minute with inline silicon coating, this compared to the first one-meter coater at Gurgaon that could run at 250 meters per minute. The then global CEO and President of Avery Dennison Corporation Dean Scarborough specially flew in to inaugurate the facility. In 2010 Raj Srinivasan who had established Avery’s foothold in India returned to USA handing over reigns of the Indian operations to Anil Sharma. New wave of professionalism descended in the working of Avery; more expansion followed with installation of a 1.5 meters hot melt coater in 2011 at Pune. In the same year a slitting facility was commissioned in Bangalore in 2011 to serve the southern customers effectively. To help the cause of a limited number of trained press operators in India in face of a growing label press population,  Avery Dennison Knowledge Centre was also set up in Bangalore to train people for becoming press operators, but later in 2018 the centre was moved to Pune, next to their research and development centre. In 2014 an emulsion coater of 1.5meter width was added at the Pune facility. In 2015 Anil Sharma was elevated for bigger responsibilities and handed over charge to his teammate Pankaj Bhardwaj. Amongst international Labelstocks companies UPM Raflatac had established a substantial foothold with their slitting facilities in India while Lintec, Ritrama, flexcon and a few others sold through agents or directly.

Increase in number of visitors to labelexpo Europe in Brussels was a positive indicator of a growing label market in India and the interests of printers to invest in globally acknowledged label presses. In 2005 Weldon Celloplast Ltd. was the lone Indian exhibitor and by 2011 edition of the show, the number of Indian exhibitors had swelled to fourteen, up from four in the previous show in 2009.

At Labelexpo Europe 2009 there were 338 Indian visitors and this figure had swelled to 429 in 2011. The number just went on increasing, there were more Indians then before at successive labelexpos.

In 2007 at Labelexpo Europe in Brussels Tarsus announced their acquisition of India Label show, a show that was set up by Anil Arora and his wife Neetu Arora.

The next edition of India Label show 2008 in New Delhi’s Pragati Maidan was held in the aftermath of terrorist attack in Mumbai and in the middle of a huge recession, yet the show stood its ground proving the strength of growing Indian label market. In 2010 the show was rechristened as Labelexpo India. The show owners Tarsus UK made a strategic alliance with Indian Label association LMAI for the event and to have an awards night and a gala dinner organised by Tarsus at every Labelexpo India. LMAI was to conduct the LMAI label awards which became a regular feature thereafter. In 2009 under the leadership of Vivek Kapoor, the longest serving president of LMAI who completed 3 terms of 2 years each, it was also planned to hold biennial LMAI conference in alternate years, the trend has carried on till date. The first LMAI conference was held in Hotel park Hyatt Goa in 2011 and the event grew to be held again in 2013 at Grand Hyatt Goa and at Hotel Jaypee Palace in Agra in 2017. 

In 2010 leading global associations came together under the aegis of FINAT and formed the federation of global associations called L8. Later with one more association joining it was renamed L9, the confederation of nine leading international label associations.

The alliance consisted of LMAI (India), JFLP (Japan), FINAT (Europe), TLMI (North America, LATMA (Australia), PEIAC (China), AMETIQ (Mexico), ABIEA (Brazil) and SALMA (New Zealand). Sandeep Zaveri of Total Prints took over the presidentship of LMAI in 2015 and handed over the charge to Kuldip Goel of Any Graphics in 2017.  At the 2017 conference in Agra 550 delegates attended making it the largest gathering of label printers at a single conference. A proud moment for me at the Agra conference in 2017 came when I was announced as the first and only recipient till then of a lifetime award for support to the Indian Label industry.  

In 2016 Labelexpo was moved to the Expo Mart in Greater Noida outside Delhi, a part of Delhi NCR (National Capital Region) due to non-availability of dates at New Delhi’s Pragati Maidan.

In 2018 also it was held at the Expo Mart as the venue, Pragati Maidan in Delhi, was under redevelopment. In 2018 for the first time LMAI hosted a very successful L9 meet in India on the sidelines of Labelexpo India.

The evolution of label industry in India has been a continuous process, from the earliest days of screen-printed labels in sheeted format in the 1970s to roll form labels to be converted on very narrow width flatbed Japanese presses and then over to rotary flexographic printing label presses in the early 1990s.

Until the end of 1990s the flexo printing process used water-based inks with hot air drying.

The polymer plate making technology was also evolving. The process was evolving but it had shortcomings. It was faster than the flat bed machines but lacked consistency due to drying and viscosity changing issues. Better prepress and improvements in platemaking technologies brought flexo printing to almost at par in quality to offset printing. This led the rapid growth in flexographic label printing. As demand escalated, investments in equipment also witnessed increase with printers demanding wider presses for increased productivity and reduced wastages. By end of the last century UV curable inks became available and changed the way flexo printing grew. Originally, UV technology was introduced to the world in the 1960s. The drying effect for water-based inks is brought about by evaporation of volatile components. The required energy is supplied via IR-radiation and/or hot air. A loss in the dried coating thickness will appear depending on the amount of the evaporated components. The volatile components must be removed by an extraction. However, in case of the UV inks, the drying effect is due to polymerization, i.e. on cross-linking of long molecular chains. The energy required for cross-linking is supplied via UV radiation. For 100 % solid body systems the thickness of the dry coating corresponds to the thickness of the wet coating. There are no losses due to evaporation. By 2010 new UV inks came with enhanced ink transfer properties as well as faster reactivity to UV curing, meaning speeds over 200 meters/min. were achievable. Towards end of 2009 the conventional UV started to evolve to low power consuming LED UV with longer life lamps that had surfaced internationally, though the system had yet to be widely accepted in India due to non-availability of parts and inks, but it was being investigated and expected to grow substantially in demand or replaced on existing presses.  Some of the international equipment manufacturers had already introduced alternatives such as LED UV and even Electron Beam curing technology as an alternative. From the middle of first decade of 21st century onwards there grew a demand for high end hybrid presses with increased features like automatic registration, multiple printing processes for combination printing and decoration capabilities. As sustainability and environmental concerns became an imperative; waste reduction, and waste management became a necessity when an investment in equipment was being made.End of Part 2A, To be continued…
The remaining parts will be posted in gaps of 7-10 days 
Note: No one is authorised to reproduce, copy or reprint this article until permitted by the author in writing. 
Written by Harveer Sahni Managing Director Weldon Celloplast Limited New Delhi July 2019


Grand Hyatt Kochi
India’s label association LMAI’s 5th biennial conference is planned to be the biggest and most successful event of Indian label industry. The event is scheduled to be held at recently opened property, HOTEL GRAND HYATT, KOCHI, BOLGATTI from 25th – 28th July, 2019. Perched on 26 acres of plush green land on the serene Bolgatty Island, Grand Hyatt Kochi Bolgatty is a waterfront urban resort overlooking the backwaters of Vembanad Lake.


Grand Hyatt Waterfront




Leading label printing companies and suppliers will meet to discuss, evaluate opportunities, learn and strike business partnerships that shape the future of their businesses in relaxing ambience and surroundings. LMAI conference has been growing in strength and numbers over the years.







2017 LMAI Conference at Agra





The last conference was held at Agra with 550 delegates. The LMAI leadership is expecting the attendance to jump up to 600 delegates. An elaborate knowledge sharing, entertainment and technical program is being put in place to deliver value to the LMAI members coming from all over India.






About the city Kochi: Kochi (formerly known as Cochin) is a city in southwest India's coastal Kerala state, fondly referred to as “God’s own country”. It has been a port since 1341, when a flood carved out its harbour and opened it to Arab, Chinese and European merchants. Sites reflecting those influences include Fort Kochi, a settlement with tiled colonial bungalows and diverse houses of worship. Cantilevered Chinese fishing nets, typical of Kochi, have been in use for centuries.



St.Francis Church Kochi
St. Francis Church was the original site of Portuguese explorer Vasco da Gama’s burial when he died in Kochi in 1524. Santa Cruz Basilica is known for its pastel interior, including an imitation by Fra Antonio Moscheni of Leonardo da Vinci's "The Last Supper." Paradesi Synagogue, founded in 1568, features imported Chinese blue-and-white ceramic floor tiles. The surrounding quarter, once home to a large Jewish community, is now filled with antique shops and old spice warehouses. Mattancherry Palace, built by the Portuguese in the 16th century and later renovated by the Dutch, showcases vivid Hindu murals.

 

Label Manufacturers Association of India, LMAI has a strong support of the label industry suppliers as sponsors which has been growing steadily, making their conference, the most important label event in India. 





The following leading industry suppliers from across the world have registered as sponsors and there are still a few more on the waiting list;

SR. NO

NAME OF SPONSORS

CATEGORY

1

AVERY DENNISON INDIA P LTD

PLATINUM

2

SMI COATED PRODUCTS PVT. LTD 

DIAMOND

3

PULISI INTERGRAPHIC

DIAMOND

4

GALLUS

GOLD

5

VINSAK INDIA PVT. LTD.    

GOLD

6

HEWLETT-PACKARD INDIA SALES PVT LTD.

GOLD

7

DOMINO PRINTECH INDIA LLP

GOLD

8

MACDERMID

GOLD

9

PERFORMANCE SPECIALTY PRODUCTS (INDIA) PRIVATE LIMITED

GOLD

10

J N ARORA & CO. PVT LTD

SILVER

11

NUMEX BLOCKS INDIA PVT.LTD.

SILVER

12

APEX ASIA PACIFIC PVT LTD

SILVER

13

FLINT GROUP INDIA PVT LTD

SILVER

14

MULTITEC AIDS PVT LTD

SILVER

15

LOPAREX INDIA PVT LTD.

SILVER

16

INTER FILMS INDIA PVT LTD ( DRAGON FOILS)

SILVER

17

FLEXO IMAGE GRAPHICS PVT. LTD.

SILVER

18

BALDWIN VISION SOLUTIONS PVT. LTD.

SILVER

19

INSIGHT PRINT COMMUNICATIONS PVT LTD

SILVER

20

GEW

SILVER

21

BOBST FIRENZE SRL

SILVER

22

ROTOMETRICS INDIA PVT LTD

SILVER

23

NILPETER INDIA PVT. LTD

SILVER

24

ZHEJIANG WEIGANG MACHINERY CO.,LTD.

SILVER

25

WELDON CELLOPLAST LTD ( LUSTER)

SILVER

26

WELDON CELLOPLAST LTD ( BROTECH)

SILVER

27

ROGLER

SILVER

28

WELDON CELLOPLAST LTD ( MARTIN AUTOMATIC)

BRONZE

29

COSMO FILMS LIMITED

BRONZE

30

LINTEC INDIA PVT LTD

BRONZE

31

ACME ROLLTECH PRIVATE LIMITED

BRONZE

32

HUBERGROUP INDIA PVT LTD

BRONZE

33

MONOTECH SYSTESM LTD

BRONZE

34

REPRO GRAPHICS PRIVATE LIMITED

BRONZE


The LMAI leadership will soon be closing the registration of sponsorship for this, three nights four days event.

Kuldip Goel





LMAI President Kuldip Goel says, “Unlike exhibitions, the LMAI conference intends to bring together the Indian label fraternity at one venue for four consecutive days. The suppliers get a chance to spend full time with their prospective customers in a relaxing atmosphere” he further adds, “Since many delegates come with family, it brings about a unique bonding within the industry, creating the feel of belonging to a large entity, the Indian Label Family!”.  








Marriott Kochi




The conference registration process has started from 1st April 2019. In the first phase registration has been opened for LMAI ordinary or printer members so as to give them the first option for accommodation in the main event venue i.e. Hotel GRAND HYATT, KOCHI, BOLGATTI. Registration will be on first come first basis. Registration for Associate or supplier members will begin a little later. Once the main hotel venue is full, additional delegates will be accommodated in another property i.e. MARRIOTT, KOCHI a short distance from the main event venue. Adequate arrangements are being made to transport delegates to and fro, between the two hotels.






Manish Desai
LMAI Conference Chairman Manish Desai says, “We have already held the previous conferences at Goa in western India, Jaipur and Agra in North India and this time we moved it to South delivering value to our members. LMAI being a pan national association is committed to bringing value and fellowship amongst the Indian label community spread across the length and breadth of India”.  He also mentioned that the south India based members who found it inconvenient travelling long distances to north will also be able to attend conveniently and bond with their peers around the country.

Only members in good standing who have paid their membership fees are allowed to register. Non-members can only register by first becoming members of LMAI. This conference is slated to be better and bigger than ever before.

It is time yet again for the vibrant colourful world of labels to congregate in Kochi to experience the friendship and fellowship with global suppliers and competitors.

Contact for conference registration;
Event Organizers – Mercury Integrated
Contact Person – Felicia Lobo
Mob No – 9152326871/ 022-26115502
Emai Id – lmaiconferencekochi2019@gmail.com

Contact for membership registration:
Manish M. Panchal
(Admin Secretary)
Label Manufacturers Association of India
A-418, Mayuresh Trade Center,
Plot no: 04, sector-19, Vashi Turbhe Road,
Vashi, Navi mumbai: 400 703
Ph No : 8097333995

 Written by Harveer Sahni Chairman Weldon Celloplast Limited New Delhi India April 2019

Label manufacturing continues to evolve into different tangents involving diverse technologies. The retail selling scenario is undergoing a sea change as also the need to make consumers repetitive buyers of branded products. The times of shopkeepers promoting sales of their preferred brands is transforming rapidly into one where the consumers decide on their own what to lift off the shelf, given the modern retail growth. In view of growing need for printers having capabilities to produce decorative and innovative labels that catch the consumer’s eye providing brand security and enhancing the brand’s image as well; there is an imperative need for brand owners to connect with the label converters. In such a scenario, India’s label association, Label Manufacturers Association of India (LMAI) organised a program exclusively for label printers titled, “Brand owners’ perception of labels in changing scenario” at hotel, The Orchid, Mumbai. The program was attended by over 100 delegates comprising mostly of top end label printing companies, packaging professionals of renowned brands, sponsors and LMAI board members. It was an effort to promote the positive escalation of labels in a changing scenario bringing the stake holders at a single platform to strategise a win-win solution.

Following prominent speakers shared their thoughts:
 
Suresh Gupta Former Chairman Huhtamaki-PPL
Somnath Chatterjee GM Procurement – Pernod Ricard, Segment: Liquor
Anil Choubey Head Packaging Dev.-Patanjali Ayurved Ltd. Segment: FMCG
Ajay Bapat Associate Dir. Packaging Dev. Emcure Pharmaceuticals Ltd. Segment: Pharma
Vishwas Jangam Packaging Dev. Mgr. at Future Consumer Enterprises Ltd. Segment: Retail
Prabir Das Head – Packaging Tech. Services Mylan Laboratories Limited segment: Pharma
Ainain Shahidi, Director SIES School of Packaging was special invitee who moderated the event
Other Packaging industry professionals who attended the program include Fazal Farooqui DGM Packaging Development Zydus Wellness formerly Kraft Heinz Company, Sunil Patil-HPCL and Ms. Koel Bhadra-Packaging development Professional.
 

Delivering the keynote address Suresh Gupta, former Chairman Huhtamaki-PPL expressed his philosophy of success for the entrepreneurs present, “Sound fundamentals are enshrined in Good values; being Good compassionate people, knowing knowledge is power to be used with integrity, ever improving quality and service and continuous innovation makes for happy customers. Be the flag bearer of standard in your industry” He further cautioned printers to be ready; for the present equipment to become outdated in 5 years due to fast evolving label technologies and be ready to invest in new equipment after properly understanding the technology. Impressing upon the fact that Digital printing is the future.

Prabir Das, Head Packaging Technical Services (OSD) of Mylan laboratories spoke about Importance and effectiveness in Product-People Connectivity where packaging is the connector and labelling is the communicator. It is a necessity therefore to design the packaging that establishes the connection and the regulatory and statutory information is communicated through the label.

Somnath Chatterjee, General Manager Procurement of Pernod Ricard said that labels must appeal delivering a lifestyle message. He also stressed the need to reduce wastages. Referring to the increase in counterfeiting in liquor, Somnath invited printers to offer them unique solutions even though they themselves are already implementing security measures to safeguard the interests of there consumers. He felt that it is important to get all stakeholders in label production to ponder over the needs with the end user consumer in mind. 

Ajay Bapat, associate director packaging development, Emcure Pharmaceuticals informed about the necessity of right information, cleanliness and the need for smart labelling. 

Anil Choubey Head of Packaging Development Patanjali Ayurved Limited spoke the need for effective, sustainable and eco friendly labels and would be looking forwards to printer suppliers offering such products. 

Vishwas Jangam Packaging Development Manager of Future Consumer Enterprises Limited the company that owns Big Bazar chain of retail malls and stores spread across India, dwelled on specific needs of designs for labels on the shop shelves. Modern day retail that is growing at 21% CAGR needs the attention of the consumer who makes an impulsive buying decision in just about 12 seconds.

The event was moderated by Ainain Shahidi a packaging industry professional and now the director of SIES School of Packaging. He enthralled the audience with his amazing Urdu poetry and couplets while leading the flow of event. He also apprised the audience about the activities of SIES School of packaging. 

Before presenting vote of thanks Manish Desai past President LMAI, announced the next LMAI conference at Grand Hyatt Hotel, Kochi on July 2019, the Indian label Industry’s most important and biggest event.

The event was sponsored by Avery Dennison and SMI Coated Papers as gold sponsors and Creative Graphics as silver sponsors. Manish Desai while thanking the audience felicitated with mementos the speakers, the moderator Ainain Shahidi, the packaging professionals who attended and Harveer Sahni who curated this event with help of LMAI leadership team. Leading printers who attended included Amar Chhajed from Huhtamaki-PPL, Vivek Kapoor-Creative Labels, Chandan Khanna-Ajanta packaging, Manish Desai-Mudrika Labels, Tejas Tanna-Printmann, Arvind Shekhar-Sai Packaging, Aditya Patwardhan, Mahendra Shah-Renault Paper, Sandeep Zaveri- Total Prints, Naveen Goel-Any Graphics, Rahul Kapoor-JK Fine prints, Patricia-Letragraphix, Sandhya Shetty-Synergy Packaging, Anil Namugade-Trigon Digital, Sanjay Purandre -Shree Ganesh Graphics and so many more. The event was media covered by and attended by Naresh Khanna and his team from Packaging South Asia, Pradeep Saroha Country head for Tarsus, Aakriti Agarwal- Indian editor of Labels and labelling UK and Noel D’Cunha and his team form Printweek!

Written by Harveer Sahni, Chairman Weldon Celloplast Limited New Delhi March 2019
Print Publications are free to reproduce this article giving credit to author Harveer Sahni

Almost forty years ago, when Iwas just a commercial siliconiser, people at large did not understand what release paper or silicon paper was. I would jokingly explain it was a product, a protective paper behind a sticker, that would eventually go into wastepaper basket. In real terms the release liner, would be disposed-off in landfills or burnt adding smoke and gasses to the environment impacting it adversely.

Time has changed, concern for environment is a necessity and cannot be taken lightly as a joke. We are responsible for leaving behind a legacy of a cleaner and liveable environment for generations that follow us.
We need to make our manufacturing programs, sustainable. Sustainability means giving back to mother earth what we take from it or reduce drawing the resources that we cannot replenish forthwith cut down generation of industrial waste. Unfortunately, 50% of all that self-adhesive label industry produces goes as waste in terms of waste matrix and release liners. While globally many endeavours are being adopted to reduce liner waste yet in India a lot needs to be done. Switching over to liner less labels where-ever possible, helps but not much work is done in this direction. Using thinner filmic liners does result in reduced tonnage of liners and their recyclability. During this period many a top-end printer has started using clear on clear filmic label materials aiding sustainability to some extent. Global leaders in Labelstocks Avery Dennison has initiated a program to collect and recycle silicone release liners in India, it is a step in the right direction. But given the size of the country and geographical spread of label units, it is a gigantic task. Other than this some printers have adopted waste management by shredding waste and compacting it for use as fuel in boilers and other applications, this is only a miniscule portion of the Industry. Largely, the waste is still sent to landfills or is incinerated. In times to come legislation will come to make sustainability and environment safety an imperative. It is time that the label and print fraternity at large must understand that not only the need but also the larger implications terms sustainability, recyclability, circular economy, environmental protection, etc.

The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries – developed and developing – in a global partnership.

They recognize that ending poverty and other deprivations must go together with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests. The Sustainable Development Goal number 12 states; worldwide material consumption has expanded rapidly, as has material footprint per capita, seriously jeopardizing the achievement of Sustainable Development Goals. Urgent action is needed to ensure that current material needs do not lead to the over extraction of resources or to the degradation of environmental resources, and should include policies that improve resource efficiency, reduce waste and mainstream sustainability practices across all sectors of the economy. In our labels and packaging industry this is an imperative that needs to be attended to because the percentage of waste generated is high, going to landfills. Some companies do incinerate or send the waste generated as matrix or side trim to kilns for use as fuel. This may look good management but in the longer run we are putting gasses into the air from the different materials going into the manufacture of labelstocks viz.; paper, film, primer coats, silicone, adhesive etc. Each component will produce different type of emissions that have in unison no single solution to treat them. Thus, there is a need for reducing the waste generated, use recyclable materials, reduce the energy consumption etc. to become more sustainable.

The label industry globally has been looking at the possibility of recyclability and reusability of the waste matrix or that of the different components of labelstocks. Since release paper is one item that has its usability only until the label is dispensed to be applied on to the product, after that it ends up as waste. Over the years there have been many solutions tried to reduce the impact of this liner waste on the environment. The used liner would either go to landfills or incinerated and in both cases it its impact was adverse. Due to the silicone coating on the paper biodegradability in landfills was an issue as silicone after crosslinking becomes inert.

For the same reason paper mills would not buy this waste for re-pulping and making fresh paper. Initial steps taken in reducing the liner waste were replacing the paper liners with thinner filmic liners thereby reducing the tonnage of paper and moreover the waste liner can be remoulded. This was a positive sign, but large-scale shift has not happened in a long time because of additional increased investment in equipment and tooling. There have been efforts to go linerless in producing labels but the inability to do custom shapes die-cutting and high-speed label dispensing on automatic packaging lines have not produced a lasting solution. Efforts and development in this direction are going on and we hope one day the industry can shift to self-adhesive labels without having release liners to dispose off, becomes a reality. At Labelexpo Europe 2019, four companies Ritrama, Omet, Spilker and ILTI came together to offer their “Core Linerless Solutions”, other companies like Catchpoint are also making strong efforts in this direction, only time will tell how many brand owners move in this direction and prompt their label vendors to offer the linerless label solutions. Some paper mills in Europe have now devised process of de-siliconising release paper and then re-pulping it to make fresh paper but the collection and delivery to the mills from the printing companies widely spread over large geographical locations is a logistic challenge. However still substantial volumes have started to be reprocessed. In India in recent times as mentioned above Avery Dennison has initiated support to a program in which collection of release liners is outsourced to a vendor and then sent to a mill who have devised a process to re-pulp and convert to paperboard. These are positive steps.

The menace of waste is gigantic and it has become an absolute emergency to counter it. Governments have woken up to act against generation of materials going to landfills. It is preferred that whatever waste is generated in industrial process should be gainfully recycled for usability to achieve the benefits as described in circular economy.

As per a report published in thehindubusinessline.com of 19th September 2019, leading consumer products companies such as Coca-Cola India, PepsiCo India and Bisleri among others have decided to come together to launch a first-of-its-kind packaging waste management venture in the country. The venture, which is called Karo Sambhav, will focus on creating a formal eco-system for collection of post-consumer packaging and optimising material recycling processes. Commenting on the endeavour, T Krishnakumar, President, Coca-Cola India and South-West Asia added, “Through our vision, World Without Waste, we want to ensure that all our packaging material goes for recycling and not to landfills.” Another report appearing in Live Mint 2nd October 2019 states; The government may soon roll out stringent norms and impose heavy fines on corporates, including hospitality industry, mobile manufacturers and packaging industry, for failing to stop use of plastic. Under the Extended Producer Responsibility (EPR) scheme, which the government plans to implement effectively, manufacturers, brand owners, and importers of products should realise and bear responsibility for environmental impact of their products through the product life-cycle. Many of the large FMCG companies have started adopting the requirements of EPR. These are other positive steps taken to eradicate waste to landfills to a great extent.

Besides the liner there is the waste matrix which has the adhesive and various kinds of face materials that include uncoated, coated, metallised, coloured, metallised papers, laminates or films with metallisation or topcoats. Side trims are also generated at some label converting units and most labelstock manufacturing units. With increasing prices of real estate besides an environmental issue, the side trims and matrix call for large amount of space to store until disposed off, putting additional pressure on resources. For this reason, larger label companies are shredding and compacting the waste to sell as fuel for boilers, furnaces and cement kilns.

There are some innovative entrepreneurs who convert this waste into pallets, floor tiles, wall panelling and some small furniture items. It is interesting to see such endeavours.

Circular economy packaging is another buzzword when we talk of sustainability and environmental protection. A circular economy is an economic system aimed at eliminating waste, continual use and recycling of resources to re-engineer products that are preferably not downgraded. It is contrary to the earlier system “traditional linear economy” according to which the aim was ‘take, make, dispose’ model of production to achieve increased usage of all inputs.

Labels are the face of any product and in time of growing organised retail and in view of stringent consumer protection laws labels provide the much-needed statutory information, besides becoming the marketing tool for any product. In such a scenario we need to design labels in manner that they are able, to be a part of recycling process of the package. For instance, on a PE (polyethylene) container we should have a PE label only so that the whole package is mono-polymer and can be effectively reprocessed and recycled. Multi-polymer plastics are neither recyclable nor biodegradable. It is normal in India that we see ragpickers collect the mono polymer milk pouches but leave behind the fancy multi-layered pouches of instant foods and snacks littered around. This is because the monolayer plastics are resaleable for convenient recycling. Similarly, a paperboard carton should have a paper label.

Sustainability or circular economy must be in the conscience of all manufacturers, it does not advocate compromising safety or user experience of any product. It also does not mean increased cost of inputs. It is a mindset to create products that make life sustainable and do not deplete resources available to humans. There is need to replenish what we extract from our environment and establish a legacy for generations that follow for staying committed to the cause. It is a cause that is impacting humanity across the globe and all efforts to make public of all races and countries aware of the situation and need to contribute towards this issue in unison are necessary.
Written By Harveer Sahni Chairman Weldon Celloplast Limited, New Delhi India February 2020

 

Thirty-one years after joining Huhtamaki-PPL (formerly Paper Products Limited or PPL), Suresh Gupta retired as its Executive Chairman. He joined the company in 1987 at a difficult time for the company, as business had slowed down since 1980 and they had to sell off their paper mill. When Suresh became a part of PPL the turnover of the company was just Rs.24 Crore and with a large workforce of 700 employees. He led the company until his retirement with sales reaching almost 100 times to Rupees 2300 Crores and the number of people working rose to 3500! Huhtamaki-PPL is now the largest producer of printed and finished flexible packaging materials in India. Under his leadership, the company, led not only PPL’s but also India’s foray into diverse label technologies as well. They were the very first entrant into shrink sleeve labels in association with Fuji Seal of Japan. Today Huhtamaki-PPL is the largest player in label manufacturing segment in India with their label sales touching 400 Crores which includes Pressure sensitive labels, Shrink Sleeves, Wrap arounds, In-moulds and other label forms. They are vendors to the virtual “who is who” in the Indian branded consumer goods and pharmaceutical industries. In pressure sensitive adhesive labels alone also, they are the largest at 200 Crores after taking over Webtech Labels, Ajanta Packaging and Positive Packaging.
Suresh Gupta
Being an army man’s son Suresh’s childhood was spent at various locations within India. His father who is now 92 years of age, was a paratrooper with artillery from the well-known 17 parafeild regiment of Indian army and retired as Director of Military intelligence. After retirement he was assigned as Director SSB (Special Security Bureau) by the cabinet secretariat. Retiring from SSB he was taken by the Himachal Government to be the chairman of Himachal State Electricity Board. Suresh has a brother who is 9 years younger than him and followed his father’s footsteps to join the army, has primarily headed combat formations, served in the UN Peace Corps and is currently a Major General. Typical of army families, Suresh’s schooling took place at various schools across the country, the last two being St. Georges School, Agra, and St Xavier’s School Delhi where he was in the boarding and finished in 1967 with excellent marks.  Being underage, he could not apply for admission into the IIT or Delhi University colleges, so at the age of 15 years he did a year of pre-engineering at Government college for Men Chandigarh, where the youth in him got the better of him in not attending any classes other than chemistry. He did poorly, much to the disappointment of his father who was posted in Ambala at that time. His mother gave him 200 Rupees and sent him to Delhi to his grandmother. Admissions had closed for most good courses but a good school marksheet helped him get admission for BA economics honours in the prestigious Hindu College Delhi University. He studied hard and in the very first year he got a first division and ranked in the University to win back his father’s confidence. After graduating from Delhi University Suresh went to the Jamnalal Bajaj Institute of Management studies Bombay, which then was considered amongst the best two in the country.



Finishing his MBA, he was motivated and impressed upon by the head of HR department of Jamnalal Bajaj Institute who was also the vice president of Corning Borosil to join Corning Borosil, which he eventually did as a management trainee in 1974. 




 
Suresh and wife Kumi




The following year in 1975 he got promoted and got married to Kum Kum Talwar fondly called Kumi. Kumi graduated from the prestigious Lady Shriram College in Psychology honours and did her Masters in Social Work when she topped her class in Delhi University, and has been Suresh’s close confidante. At a young age of 23 he was posted in Madras as Regional Manager South for Corning Borosil who manufactured custom designed glass reactors for specialised industrial chemical processes, laboratory glassware and consumer ware under brand names Corning, Borosil and Pyrex. Surprisingly his immediate colleague working under him, the Head of Sales and Service was 52 years old. 






 
With daughters Ratna(L) and Shivani(R)
He enjoyed his stint in Madras as it was great learning time there and in 1979 his elder daughter Ratna was born. Post Emergency when the Janta government came to power the then minister George Fernandes came down heavily on US companies. While Coca Cola left the country, Corning was asked to dilute their equity to less than 40%. Suresh Gupta was at this time transferred to Delhi as Regional Manager North with additional responsibility of interacting with government and convincing them to excuse Corning from this equity reduction as a special case. Being a high technology company also supplying critical materials to defence, they were not allowed by USA government to setup ventures where they did not have full control. It was tremendous experience for Suresh, one side interacting with government and other side selling to large industries, government laboratories and finally setting up channel sales for their consumer products. Once it was clear that government of India would not relent regarding equity dilution, the company stopped further capital investment into the country. Now that it was evident that there would be no growth in the company, Suresh decided it was time to move on in life.
He shared his thoughts with a friend at Usha International, who instantly arranged for Suresh to meet Lala Charat Ram of Shriram group. He was taken on board and became Divisional Manager of the Lucknow Division of Usha International, stationed at Lucknow when he was 28 years old with almost 200 people working under him. Usha was selling sewing machines, electric fans and agricultural pumps. This was a challenging job as the market was extremely competitive and majority of the employees i.e. the mechanics, belonged to a militant union and were unionised. The area of operation for him was interesting as criminals and bad elements roamed free there. There are interesting and scary stories of his time spent in those areas. Due to his frequent tours his family at home had to be provided armed security guards due to threats.
Sardari Lal Talwar Founder Paper Products






During this period there was pressure from his wife Kumi’s family to join Paper Products Ltd. the company founded by her father Sardari Lal Talwar.











In the meantime, a close friend of Suresh Gupta from Middle East came visiting him in Lucknow out
of the blue with a first-class open ticket and a proposal to join the Doha headquartered Almana Group whose Chairman wanted an executive director who he could trust to join his Board as there seemed many issues with his existing team. Suresh took the trip to evaluate what was being offered, finding it very exciting he accepted the offer and joined them in late 1982. In due course, various businesses were put under him some of which he started, and seven companies including an IBM agency reported to him. He then was designated as Executive Director-International, he started businesses or had oversight of investments in Saudi, Dubai, Turkey, UK and US. After joining he recruited 16 Indian Managers in his team and parted company with four other Managers already in the company. He spent the next five years in Doha and reminisces of them as fascinating years, as a time of immense learning, travelling all over the world for 15-20 days each month. His younger daughter Shivani was born there. In the beginning of 1987 Suresh and Kumi were reviewing their career and lifestyle. Their eight-year-old elder daughter who was going to British school could not speak a word of Hindi, their mother tongue. They wondered if they should continue to live in the Middle East. The Almana Chairman understanding their dilemma offered to station Suresh in another country of his choice. At this time Suresh was also toying with the idea of taking up an assignment with United Nations but Kumi’s family was persistent and he decided to return to India and join Paper Products. 
Rare picture of Suresh Gupta and father in law Sardari Talwar
In October 1987 Suresh Gupta and family returned to India to join Paper Products as a promoter and he acquired a minority shareholding. As mentioned earlier even though being a legendary company it had problems, the paper mill they had in Roha was sold. Kumi was the youngest child of Sardari Lal Talwar her two brothers were ageing and not keeping well and have since passed away.
Paper Products Limited was founded by Sardari Lal Talwar in 1935 in Lahore, that time in undivided India. Sardari Lal was running one of the four largest departmental stores of India of that time called Moolchand of Lahore with a customer base of Indian royal families and Britishers. The store stocked goods like a modern-day multi product retail and was founded by his Grandfather Moolchand and Uncle Khairati Ram who were also very charitable persons. They were running Hospitals, Schools, Temples and Dharamshalas (subsidised dwelling for travellers). Moolchand Dharamshala in Lahore was just opposite the Lahore Railway Station. The founders passed away at an early age and leaving the business to a young 15-year-old Sardari Lal. Moolchand store was importing milk bottle caps made of paperboard and paper crimped cups for the army till one day a British army officer in charge of the Dairy came to him and suggested that he import the paper and make the caps and pastry crimp cups in India. It would save the army some amounts enabling them to extend their budget. Sardari on advice of his international friends got the hand presses developed in India, imported some dies and punches and started to make the caps and cups in Lahore in 1935. 
To start this maiden manufacturing venture, he emptied one of the Moolchand store warehouses and commenced production with the signboard outside reading, “PAPER PRODUCTS”. He later imported machinery from Windmoller and Holscher Germany in 1939 to start manufacturing paper bags. This was the inception of what is today Huhtamaki-PPL.
Moolchand Hospital Lajpat Nagar, New Delhi
Then came the partition of India, all was lost and left behind in Lahore when the family migrated to Delhi. For all the charitable work that the family did in what was left behind in Pakistan, Sardari Lal was given land in Lajpat Nagar as compensation. He had an emotional need to carry the philanthropic ideals of his parents, so before doing anything else he established the “Moolchand Kharaitiram Hospital” in Lajpat Nagar, South Delhi. He also started making packaging products that he was already doing before. Immediately after world war II in 1948 the Germans were holding the first Drupa, Sardari Lal, travelled by ship to attend where he met and struck friendship with some of the leading packaging people in Europe. Owing to his good reputation, Windmoller and Holscher gave him five Bag making machines with printing, on open credit. He returned to start a factory in Faridabad in 1949 followed by one in Ghatkopar Mumbai. Paper Products started to grow steadily and Sardari Talwar took his company public in 1951 retaining 51% with himself. Paper Products started to grow steadily and Sardari Talwar took his company public in 1951 retaining 51% with himself. 
Thana Factory
Billy Heller owner of Milprint (now a part of Bemis Company, Inc.), then the world’s leading flexible packaging company based in Milwaukee, USA became a dear friend of Sardari Lal. Billy was also a philanthropist wanting to share his knowledge with the world, had set up an organisation called Milprint International Club with global leaders including Paper Products as members. With Milprint’s technical help he built the Thana factory in 1960 to the then world class standards. At this time his elder son Dr. K K Talwar who had done his doctorate in USA at the institute of Paper Chemistry returned to India. A little later his younger son Suresh Talwar completing his master’s in economics from USA, also returned to India. Dr KK Talwar was amongst India’s foremost scientists in chemical technology and paper making, he drove the company’s technology leadership. Suresh Talwar was the dynamic operational business head of the company. Business grew after Thana factory was commissioned, and many small factories were constructed across the country at Madras, Calcutta, Nagpur, Hyderabad and a paper mill in Roha.
Around 1980 things slowed down due to various reasons, the paper mill in Roha got sold, it was a difficult period. In 1987 the family had convinced their son-in-law Suresh Gupta to return to India and join the company. Suresh joined in October 1987 and spent a whole year working hard, travelled extensively in India and around the world to learn the technology and business as also meeting all the major customers and suppliers of PPL to understand the intricacies of their business. By 1989 Suresh was ready with his business plan that included induction of new latest technologies, while very slowly shutting down all factories except Thane. Due to the humane angle they did not abruptly sack people but informed transparently that in 10 years’ time this would happen. This with intention to let ageing employees retire and not add any new ones. However, expansion in Thane factory was kept going on, old machines were phased out and replaced by new ones and the staff from shop floor workers to upwards were given in-house training in latest technologies. Meantime a new cadre of craftsmen trainees, diploma trainees, graduate engineer trainees and management trainees was started with inductions of freshers from ITIs, diploma schools, engineering colleges and management institutes. An elaborate program of in-house training was put in place. The program was designed by Suresh and his colleagues to suit their specific needs may they be technology, customer or people handling. They were transforming the company to project their acumen in offering the latest in packaging. They went digital way ahead of time in 1989 when they started digital scanning and digital engraving of cylinders. They also started to computerise the company ahead of time. A start up consultancy company was recruited to put-in a modern computer hardware and software system (one of the first ERP’s) to replace the old card punch system. While modernising operations in Thana factory he shut down the old printing and wax coating converting lines and installed modern gravure printing and lamination lines making Thana a state of art unit once again. The first metalliser capable of producing certified barrier coatings was commissioned in 1994. There were many things done for the first time in India.
With Amar Chhajed
Suresh continued to add new products and expand his footprints into the world of packaging and in one of his frequent travels in 1990 he saw shrink labels in Japan. He established contact with the Fuji Seal Chairman Masaki Fujio, the global inventor of shrink sleeve and became the only licensee of Fuji Seal for shrink sleeve manufacturing in 1991. At around the same time he was discussing Therimage label technology with Dennison, later merged with Avery to become Avery Dennison. This technology enabled labels to be printed on a coated film and transfer the images on to the bottles eliminating the need for release liners. PPL installed the Therimage label production facility in Thana. Therimage was a challenge for Avery’s core business of pressure Sensitive adhesive products, so they bought Dennison and killed the Therimage business. Suresh saw the future of Therimage with Avery was not bright, so he shifted focus to pressure sensitive labels where the growth looked inevitable. PPL invested in an Aquaflex Label press and they were into manufacturing PSA labels at the Thana factory in 1994. In later years wanting to grow in labels business, since he was not finding enough of the right people and expertise to expand, he decided to buy expertise. For this reason, he bought Amar Chhajed led Webtech Labels, the leader in pharma labels in India. Then, Suresh extended his reach in fmcg by buying Chandan Khanna led Ajanta Packaging as well. In between he had acquired Positive Packaging which though large in flexibles had also taken over the labels business of SGRE in Bangalore. Therefore, now they have pressure sensitive label production in Mahape, Baddi, Rudrapur, Thana, Daman, Hyderabad and Bangalore.  


 
Silvasa Factory
Being a first-time entrant into some of the evolving technologies he had to develop global suppliers and was instrumental in their eventually coming India. By 1994 Suresh was wanting to build another world class factory, despite resistance coming from the family which still held 51%, he went ahead with his plans for building it in Silvasa. PPL made a rights issue to raise the money to build the factory and enhance the working capital for growth. Construction began in the 12 acres property in 1995 and in one year the unit was in production for mainly flexible packaging including shrink sleeves. They made profit in the first year itself. Paper Products Ltd was growing at breakneck speed ranging between 20-30% per annum.
In 1998 Suresh bought the Hyderabad unit of Gautam Thapar, Ballarpur Industries which had been 
Hyderabad Factory
setup as a joint venture with A and R, a leading European flexibles company. The unit was completely refurbished and new capacity was added. Hyderabad became the centre for wrap around labels. Meanwhile the company had made another rights issue to fund growth and the family’s holdings reduced to 32% as some members did not exercise their options. To fund the continued growth and expansion Suresh wanted to do yet another rights issue and wanted the family to increase their holding. But the younger generation were pursuing other professions, so it was decided to bring in an outside investor in synergy with PPL’s business. Van Leer and Huhtamaki combination which eventually merged to be one entity became the major investor chosen from amongst many options. Rather than the family selling its shares, PPL’s share base was doubled and the foreign partner directly invested into the company through preferential allotment of shares equivalent to 51% of the enhanced equity on 16 July 1999.
The company now with Huhtamaki as the new majority shareholder continued to aggressively pursue growth. Huhtamaki worldwide as a Euro 3 billion consumer packaging major had almost 100 companies across the globe. In 2001 and again in 2005, the Huhtamaki Board awarded PPL with the most exclusive and prestigious award of “Best Company of the Year”. PPL also received the “Most Innovative Company of the Year” award. Meanwhile Suresh was awarded the globally best “Manager of the Year” award, a unique honour.
Consequent to new fiscal incentives being announced by Government for Uttarakhand, a huge factory was built yet again on a 12-acre plot and commissioned at Rudrapur which again made a profit in the first year of production, and PPL continued with growth.
Huhtamaki wanted Suresh Gupta to head Huhtamaki’s global flexible business which he was hesitant to accept as he had no interest in moving out of Mumbai. However, he accepted to take the responsibility for Asia Oceania, operating from his base in Mumbai for three years. Finally, Huhtamaki removed his objection to running the group’s global flexible packaging business by telling him he could run it from his Bombay office. He had to accept the responsibility and ran the global business as an EVP and member of the Executive Board for Huhtamaki for six years. Thereafter he reverted to be the Executive Chairman for PPL but stepped down from his role as a promoter and simultaneously as per Huhtamaki’s desire he sold his shareholding to Huhtamaki.




Meantime industry peers honoured him with a Lifetime Achievement Award and Print Week, based on a readership vote. ranked him number 1 in the top 100 ranking of individuals in the industry. In Feb 2018, Suresh handed over day to day running of HPPL to the new Managing Director while he focused on tying up Board issues.
 






On 31st December 2018, Suresh Gupta retired and left the company that he so fondly nurtured.
 

In recent years, as a hobby, Suresh has been a supporter of socially beneficial enterprises from start-up stage and of businesses with purpose. He is also deeply interested in Art. He plans to intensify his work here and run a packaging industry advisory from his new office in Bandra. He would be happy to be of help to industry colleagues. He also plans to continue his active role in the “Indian Flexibles and Folding Cartons Association of India (IFCA)”. He leaves behind for his successors in HPPL his philosophy for success: “Sound fundamentals are enshrined in Good values; being Good compassionate people, knowing knowledge is power to be used with integrity, ever improving quality and service and continuous innovation makes for happy customers. Be the flag bearer of standard in your industry”.

Suresh Gupta can be reached at his email: suresh.gupta20@gmail.com

Print Publications are free to reproduce this article by compulsorily giving credit to author and mentioning blog address http://harveersahni.blogspot.com 
 

Written by Harveer Sahni Chairman Weldon Celloplast Ltd. January 2019
Label is primarily information appended to a product or its packaging giving the brand name, information on the product, its usage, safety instructions, manufacturer’s details, statutory information, prices and now bar codes that provide a system for track & trace, price information, inventory control and logistic support. How the label or the required information has been attached to the product has varied over the ages. The earliest form of labeling was done by etching, embossing or stamping brands and information directly on glass or metal containers. Labels have been in use for hundreds of years but labels as we know today have evolved largely after the 17th century. Printing originated in China in the 11th century and was further developed in Korea in the 12th century but a wooden block printing press for mass printing was invented by a German Johannes Gutenberg in the mid-15th century.  It was only in the earlier part of 18th century that printed paper labels surfaced as a possibility but since adhesives to affix these labels were not available, their usage started later. By then lithography had developed, so directly metal printed containers started being used for packing and canning. Many products are still packed with modern canning processes using metal cans printed with the lithographic printing process. It was only in the 19th century that printed paper based labels started being used for labeling and packaging using natural gum based adhesive to stick the paper labels to glass, metal or paper based containers and packaging. These labels in an evolving label scenario are now referred to as Wet Glue Labels.
 
With increasing levels of literacy, growing population and growth of packaged products, mass production in factories has become an imperative. New glass, paper, metal and plastic based packages are being developed to catch the eye of demanding consumers. The aesthetics are enhanced by affixing colourful and attractive labels. Faster labeling and packaging methods evolved as also the need to have highly decorated labels to service the need of consumers. Driven by this demand labels have evolved into different tangents. Diverse and technical labeling technologies have emerged. Listed below are some of the prominent technologies that labels have presently evolved into;
  1. Pre printed labels on metal container
  2. Wet Glue Labels
  3. Self Adhesive Labels  
  4. Self adhesive Liner less Labels 
  5. Heat Transfer Labels
  6. Direct on product screen printed labels 
  7. Contact printing and stenciling
  8. Laser  engraved labels 
  9. Metal anodized labels 
  10. Shrink Sleeves 
  11. In Mould Label 
  12. Digital: Direct on product Labels 
  13. 3D Printed labels 
Pre printed labels on metal containers: Metal containers or cans are made from tin plate (steel

covered in a thin tin layer) or of Aluminum and steel coated with a lacquer. The labeling is done in any of the three different ways listed below;

 

 

  • Metal tinplate sheets are printed by offset process and then converted into containers.

 

 

  • Preformed round metal containers are printed using a curved surface printing machine. Each color of ink is placed on a different (plastic letterpress) plate, and then transferred to a single rubber blanket which re-transfers the inked image to a can allowing all colors to be printed at a time followed by ink curing and varnishing.
  • Preprinted labels of paper, film or foil are laminated to preformed cans. These labels can be printed by, flexo, offset, gravure, or digital printing processes. These can be highly decorated on high end hybrid narrow web presses having advanced finishing capabilities. These labels can be applied as full wrap around labels or part labels with the balance surface left coated to show a metallic lustrous effect.

Wet Glue Labels: These labels are also referred to as glue applied labels. These formed the mainstay
of product labeling until well into the middle of last century. Labels initially printed on letter press machines and later on offset presses, were gummed manually and applied to the bottles or containers.  In 1880 De La Rue came up with a machine for gumming labels but this had a problem as paper labels would curl as soon as they would come out with gum applied on it making it difficult to handle.  From my personal experience I can cite example of how our company adapted to manual gumming of labels. Our parent company was established in 1939 to produce fountain pen inks and office adhesive that were packed in glass bottles. To achieve optimum level of production we devised an interesting method of applying glue and labeling. Those days the final packing was done in wooden cases, corrugated boxes came much later. We took a wooden crate and turned it upside down, spread a full roll of surgical cotton on it and then covered it with a thick cotton cloth that was tightly fixed by nailing it all around. This was then dipped into water overnight with its face downwards. In the morning we would squeeze out the water and our gumming pad was ready. A thin solution in water of natural gum (Gum Acacia) that grows on trees was applied on the pad and then labels spread on it. We would have the unlabelled bottles on one side of this pad and with a little gum on the finger, which made it a little tacky, lift the evenly gummed label off the pad and place it on the bottle without any curl and put on the other side for further packaging.  Subsequently with development of high solid faster drying Dextrin based adhesive automatic machines to apply gum and dispense labels to the bottles were developed. This made large scale production on automated production lines possible.
 
 
 Direct on product screen printed labels: Screen printing saw growth in the Indian label scenario in the middle of last century. A lot of consumer product that shifted from glass to plastic packaging also opted for screen printed containers. However this did not last for many years as self adhesive labels with the high end decoration they offered soon became the preferred option. However screen printing on container is still in use but has limited application.
 
 
Self Adhesive Labels: In 1935 “Ray Stanton Avery” developed the self adhesive label also referred
to as Sticker or Pressure Sensitive Label. This label revolutionized the way how the world branded and labeled their products. The label basically consists of a face stock which could be paper film or foil, coated with a tacky non drying adhesive and protected with a backing also referred to as release liner. The label after printing and die cutting just needs to be lifted off the release liner and placed on the product achieving instant bond on applying pressure, unlike the wet glue labels that need drying after application otherwise they would shift and look bad. The self adhesive label industry has over the years evolved to offer a diverse range of labels catering to various industries and applications that include fmcg products, lubricants, cosmetics, food, Pharmaceuticals,  variable information, logistics, brand protection, etc. In the initial years these labels were printed and die-cut on slow flat bed letterpress presses and with time they are now printed on high speed flexo rotary or combination label presses with capability to decorate and finish the labels in line in a single pass delivering finished labels at the end of the line. These labels are used on high speed label dispensing machines adding to production volumes for end user.
 
Self adhesive Liner less Labels: Self adhesive labels as described above have an issue as regards the
environment. The release liner and waste matrix after die cutting is not generally recyclable, though efforts are being made in this direction. This waste goes either to the landfills or is incinerated impacting the environment adversely in both cases. Moreover if the liner can be done away with while converting this type of label, it will amount to cost saving and become eco friendly. Considerable amount of work has been done in this direction and various options are now available. The simplest one being to make a tape like product printed, and siliconised on one side and adhesive coated on the reverse and self wound. However these labels that can be cut with sharp corners, cannot be die cut and dispensed in regular labeling equipment. Many European and US based food companies are already using such liner less labels. There is development being done to overcome the challenges of die-cutting complex shapes and dispensing cost effectively.
 
 
 
Heat Transfer Labels: PET film that is precoated with special release lacquer is reverse printed by flexo, offset or gravure to form labels in roll form. The image is transferred onto the container or product using heat and pressure. The labels are a composition of inks and lacquers selected so as to perform to customer’s specific needs. On transfer these labels are just the image and no substrate is transferred. Many years ago Mumbai headquartered Paper Products Limited (now Huhtamaki PPL) commissioned this technology known as “Therimage” with help of Avery Dennison. Later with self adhesive label emerging as  very decorative in presentation, this technology lost its popularity. In recent times it has resurfaced. It is extensively being used by the pen industry.It is now being extended to garments and other product segments.

 

 

 


Contact printing and stenciling: In present times even the corrugated shipper cartons bear self
adhesive labels needed for identification, inventory control and logistic requirements. In earlier days as I mentioned, wooden cases were used as shipper cartons. People would write on them using marker pens but when need for aesthetics became important stencils were made of tin plate. They were placed on the wooden cases and ink brushed over them to imprint the required information. Later when corrugated boxes started to be used for final packaging, roller contact printers with changeable rubber types and foam ink rolls were available to print the information that could be changed by changing the type faces as per need. Once corrugated cartons replaced the bulk of outer packaging, these cartons started to be printed and self adhesive labels applied, if needed. Stenciling is still used where wooden crates are required for final packaging.
 
Laser engraved labels: Steel or other metal auto components, like bearings need to be branded, they cannot be labeled with paper or film labels. Only the secondary packaging can be branded, this can amount to duplication and counterfeits. For this reason laser engraved branding is preferred. A laser beam which is a very small, focused point of laser power effectively superheats a tiny point of a surface and removes part of the surface, creating a permanent engraving. This beam of light is controlled and moved to create a brand name or permanent design.
 
 
 
 
Metal anodized labels: These labels are used in applications where permanent product identification
is critical such as equipment nameplates, signage, safety/warning plates, machine control panels, etc. Abrasion and corrosion resistance anodized aluminum labels are produced by chemical etching on photo sensitive anodized Aluminum. These are mostly riveted on to the equipment or panels as they are required to last most of the life time of the equipment.
 
Shrink Sleeves: Shrink sleeves offer 360 degrees space for decoration and product information. They are made of either of these materials; Polyester, PE, PVC or PP. Pre printed film is welded to form a tube, cut to desired size of the bottle or container and applied over it. It is then exposed to a heat gun or passed through a heated shrink tunnel for the tube to shrink and attain the form of the bottle or container providing all around decoration. Shrink sleeve labels originated in 1965 and invented by Fuji Carpentry shop that were later named as Fuji Seal. The actual large scale usage of these sleeve labels commenced in the mid 1980s. According to Suresh Gupta Chairman of Huhtamaki PPL, shrink sleeves were brought to the Indian market in 1991 when Paper Products Limited (now Huhtamaki PPL), set up the plant with help from Fuji Film to make these in India. This segment continues to register a steady growth rate. Global growth is 6-7% but in India it is slightly more, given the size of the market. In India these are largely printed on gravure printing presses. However in recent times, in an effort to cater to short run customers who maybe large customers doing special editions or small and medium enterprises, printing is also being done on flexo presses and in some cases on digital label presses.
 
In Mould Labels: Paper or film printed labels (mostly filmic) are placed inside the moulds during
the molding process. After placing the label, molten plastic is injected into the mould. On cooling the label is fused with the resin, takes the shape of the so molded container and becomes an integral part of it. The labels referred to as IML can be printed and decorated by any of the processes i.e. Offset, Flexo Gravure or digital. The end result is a highly decorated container. These IML applied containers are used for Ice cream, butter, paints, food packaging, etc. According to research firm MarketsandMarkets, the global in-mold label (IML) market is projected to grow from $2.58 Billion in 2015 to $3.23 Billion by 2020, at an estimated CAGR of 4.54%. It is the fastest growing segment amongst the various label segments.
 
 
 
Digital, direct on product Labels: Digital printing has made its presence in all variants of label
printing and converting. From wet glue to self adhesive and in mould labels, digital printing is making inroads everywhere. Some years ago when I was interviewing Helmut Schreiner, the former Chairman of Schreiner Group, I asked him, “What do you see as the biggest threat to self adhesive label industry?” He became pensive and after deep thinking said, “It will be digital printing direct on the product”! It makes a lot of sense as we see the market slowly evolving in that direction. This will open up a whole lot of opportunities for the brand owners. No paper, no silicone, no adhesive, no dies, no tooling and yet the option to indulge in personalization and creativity! According to AlexanderWatson Associates, “It may, indeed, be a disruptive technology”. Direct to digital has been around for some time printing on textiles and ceramics. It is commonplace to see digitally printed fabrics and ceramic tiles. It has started to make inroads into the consumer product market and we need to wait and watch where it leads to.
 
 
 
3D Printed labels: This is another technology which may see computer controlled 3D characters and images on products and labels. It will make the imagination go wild on what all can be created. It is a process in which layers of material are formed under computer control process to create an object that can be of almost any shape formed by deposits of binder material onto a powder bed with inkjet printer heads layer by layer.
 
 
 

The evolution of labels has created a whole bouquet of technologies which still keep coming up in new avatars. No one technology can become the predominant one for label production. With labels diversifying into different tangents, label printers need to select the way forward so as to stay innovative and ahead of time. It is surely time to emerge out of the crowd and create a separate visible entity.
 
Written Exclusively for Label and Narrow Web magazine USA by Harveer Sahni, Chairman Weldon Celloplast Limited, New Delhi November 2017. The article may not be reproduced without the magazine's or the author's permission.
www.averydennison.com
Living in a rented chicken co-operative, a young American poverty stricken man in his early 20s worked as a night clerk to fund his education. He stopped school and went to live for a year in China, where he gained experience working with a printing press. He returned to USA after the year, graduated and desperately tried his hands at various business options, he even sold smoked bananas! He then took on a morning job at a flower shop and later in the day started to experiment on various small things in a 100 square foot place nearby. He came up with the idea of making self sticking labels. With the printing press experience behind him he saw the vision to start his new venture. With no money of his own, he borrowed 100$ from his fiancée, Dorothy Durfee, who later became his wife, to invest in his startup business. Using a washing machine motor, parts of a sewing machine and a saber saw, he developed the world’s first self adhesive label cutting machine. In 1935 he started his maiden venture Kum-Kleen Adhesive Products Co which would be the mother enterprise of the world’s largest labelstock company Avery Dennison Corporation and this poor man was"Ray Stanton Avery!"
In the first balance sheet of the company on 31st December 1935, the total assets stood at 958.82$ and Stan Avery’s capital at 488.77$.
The company was later renamed Avery Products Corp. based in Pasadena USA. In 1990 it was merged with Dennison Manufacturing of Framingham, Massachusetts, a firm that made and marketed adhesive label products as well as glue sticks, felt markers and other office supplies through such chains as Home Depot and Staples. It came to be known as Avery Dennison Corporation. The business so acquired from Dennison Manufacturing, became the Office and Consumer Products Division. This business along with their “Designed and Engineered Solutions” business was later sold to their largest customer CCL Industries Inc. for 500 Million USD.
R Stanton Avery
R Stanton Avery died in 1997 at the age of 90 years. At that time the company had 16,000 employees and annual sales of $3.2 billion. As of 2016, Avery Dennison’s sales were 6.09 Billion Dollars with manufacturing and distribution presence in over 50 countries, product sales in 90 countries and 25000 employees worldwide. They are ranked 427 in the list of Fortune 500 companies.
Raj Gopal Srinivasan
As western markets started showing signs of saturation and slowing growth rates, Avery Dennison took a strategic decision to invest in emerging markets.Chinaand India being home to over 37% of the world population became the obvious destinations to invest into. The China investment happened in 1994-95 and investments into India followed soon after. Indian pressure sensitive labels market was still in a nascent stage and the potential of this technology had neither been fully unraveled or exploited. Wet glue labels were largely prevalent. Manual labeling or wet glue applicators were in use with most brand owners. An Avery Dennison team, led by Ron, set up its base in India. Raj Gopal Srinivasan was appointed the first General Manager to build and to lead a motivated team. Under his dynamic leadership the first team of 25-30 employees gave shape to the project and in March 1997Avery Dennison India Private Limitedcommenced operations as a part of Asia Pacific Division of Avery Dennison Corporation.
The initial operations were started in a leased facility at Narsinghpur Industrial Area, Gurgaon with a single slitter to slit and distribute material imported from their units outside India. Given the size of the country and the label industry spread in small numbers across all regions, it was gigantic task with a limited team to achieve levels of business that would do justice to their stature as a multinational. Raj and his team did an excellent job by building personal rapport and relationship that extended bonding not only to the company managements but also to the families of owners. It was relationship selling at its best. A setup that was based entirely on imports was difficult to sustain as custom duties were high, foreign exchange fluctuated and rules were stringent. The input cost variations made stable selling prices a challenge.The management at Avery Dennison soon realized the imperative need to produce locally. A one meter wide hotmelt adhesive coater was installed in January 1998 to produce stocks with imported raw materials. The initial staff had a perfect team spirit instilled in them and motivated to achieve more with less resources.
Mahesh Pathak
A few of those initial team members of Raj Srinivasan are still working with Avery Dennison.Mahesh Pathak, joined in 1997 asone responsible for entire process and quality of plants. He was instrumental in setting up the entire department from scratch and commercialized all products locally with success. He was responsible for the organization to be the first certified Six-Sigma BB in whole of Asia-pacific region. He is also responsible for having lead the expansion and setting up of all plants. He has risen to be theSenior Operations Director – South Asia Pacific and Sub-Saharan Africa (SAP and SSA).Umesh Agrawal, joined in 1997 as materials manager and over the years took up different responsibilities in the organization. Heading the operations from 2001-2003, Head of business and product development 2003-2006, Director-Supply Chain and Product Development 2006-2012, Director Supply Chain 2012-2014 South Asia and South Africa and now Director Supply Chain, Asia Pacific.Muralie KS, a Chartered accountant joined the team later in 2008, he is the Finance Director of the company.Sailesh Kapur joined Avery’s team in January 2008, he built up a strong connect with customers and also shaped up the present structure of their sales organization. Other members of Raj Srinivasan’s team who also contributed to making a strong foundation for the project but later left the organization includeDhiraj KapurandKapil Anand.
Once local production started, business did begin to settle down, however high duties and political uncertainty in country drove the company to start innovating and develop products based on local inputs manufactured to their stringent specifications and quality control systems. In 2001, Avery Dennison started to siliconize their own release liners and started to produce adhesive locally. This exercise of localizing and reducing dependence on imports along with lean manufacturing to economies of scale helped the company to offer products at affordable prices. Avery Dennison also took upon themselves to educate brand owners about the benefits of usingPressure Sensitive Adhesives(PSA) labels and about the consistency of the quality from Avery Dennison products. This not only brought additional business to them but helped to grow the market size in the country. Once the business situation settled down, by 2004 Avery Denison India was on a steady rate of double digit growth. It was time to make significant investments in technology and people as also to contribute to the expansion of PS market in India. It was also time to expand.
Avery Dennison Plant in Pune
In 2007 land admeasuring 22 acres was acquired at Ranjangaon near Pune for expansion. In 2008 the facility was ready to go into production with a one meter hotmelt coater, with capability to run at 500 meters per minute with inline silicon coating, this compared to the first one meter coater at Gurgaon that could run at 250 meters per minute. The facility was inaugurated by Dean Scarborough, the previous global CEO and President of Avery Dennison Corporation. An interesting story of his visit is that Dean flew into Mumbai on company’s private jet from where he came to Pune in a helicopter. The pilot of the helicopter lost way and landed in fields nearby and Dean had to be brought in by a private car. In 2010 having paved the path for stable growth and leaving behind a legacy of service to the customers as a primary focus, Raj Srinivasan left for USA. He had inculcated in a culture at Avery Dennison India of going to any extent to honour commitments and deliver top-notch service. It is his legacy that 95% of genuine requirements are serviced within 36 hours. The legacy has been carried on and improved upon by the teams that have succeeded him. Good planning, in-time supplies, exact sizes and good forecasting specially with imported materials, has become a way of life for the supply chain teams now. “97% of these targets are met and we are assessed and rated as per the 36 hour target” says Vivek Kumar, who is heading the Supply Chain at Avery Dennison. He further adds, “Stringent quality control and consistent quality makes us deliver to happy customers!” With the depart of Raj Srinivasan to the USA,Anil Sharmawas appointed to head the Indian operations.
Anil Sharma
Anil Sharma brought in a new wave of professionalism. Building the foundation and establishing the fundamentals from a startup, needs a lot of personal human intervention, which was well delivered by Raj and his team. The company under Anil Sharma gradually started to move from being men driven to systems driven and building up to the next level of expansion and growth. Implementing the systems for order registration, timely delivery, payments collection and addressing customer concerns. All these processes started to become systemized while still maintaining the personal connect. 2011 was an eventful year for Avery Dennison in India. Another 1.5 meter hotmelt adhesive coater was installed at the Pune facility to enhance production capacity. Since they already had a production facility in North in Gurgaon and also in the West at Pune, a need was felt for having a stock point South India to make just-in-time supplies to customers in the south, adhering to the legacy of excellent customer service delivery. A slitting facility was also commissioned in Bangalore in 2011.
Inauguration of Innovation and Knowledge center PUNE
In the same yearAvery Dennison Knowledge centerwas set up in Bangalore. It was largely felt by Anil Sharma and his team that there was a dire need of training in the Indian label industry. There is also an acute shortage of trained manpower in the industry that was steadily growing with increasing population. High numbers of educated young people are coming out of universities getting employment and in turn creating a huge market for retail and eventually labels. According toJitesh MehtaDirector Product development, “This knowledge centre was created to be a brand neutral platform, purely to impart knowledge to converters and to their employees”. In recent times Avery Dennison has helped trained many young boys in collaboration with the Indian label association,LMAIhas also helped some of them with placement in label manufacturing companies. This centre aims to impart skills and not to do any brand promotion.The knowledge center has recently been shifted to Pune because they already had their Research and Development center there. It was synergy to have the Research and Development center and knowledge center at the same place.

With substantial investment made in 2010-11 they had surplus capacity and capabilities in their hands. Avery started to invest in the South Africa and other African markets to expand the sale of their products in these countries. Marketing team was hired locally in these countries while finance and back-end support is handled in India. It is interesting to note that they were the first among the organized global labelstock manufacturing companies who invested in these markets. Avery Dennison has in recent times also endeavored successfully to expand their reach to countries around India selling their products to Srilanka, Pakistan, Bangladesh and Nepal as well.
In 2014 to expand further and augment its range of products offered, Avery Dennison India installed another coater at Pune. This time, it was an emulsion adhesive coater of 1.50 meter width. With increased manufacturing capacity and capabilities a bigger range of products is now being offered to their customer base. According to Vivek, who heads the supply chain management in South Asia, Avery Dennison’s bulk of the production i.e., about 350-400 SKUs comes out of the Pune facility. Gurgaon plant now complements the total production most of which is rolled out from the Pune plant. Solvent based adhesive products are still imported and sold wherever required. 95% of all products sold by Avery Dennison in India are made in India complying with the Prime Minister’s call to “Make in India”. 20 years ago they were largely reliant on imports and now only 8-10% material is imported, rest is all manufactured in India.
Pankaj Bhardwaj
In 2015 Anil Sharma was elevated to take up larger responsibilities as Vice President and General Manager, South Asia Pacific and Sub Saharan Africa. His team-matePankaj Bhardwaj, became his successor as Commercial Director-South Asia, Labels and Packaging Materials. Later this year in 2017 Pankaj was entrusted with a larger role as Senior Director & General Manager-South Asia at Avery Dennison India Pvt Ltd. Pankaj became a perfect combination of Raj’s legacy of relationship building and Anil’s professionalism. While maintaining close co-operation with converters, most of whom are running family owned businesses, he leads his team to interact with brand owners advising them on decoration, value addition on labels to keeping them updated on the latest trends. Avery Dennison continues to invest in technologies and new business areas likeRFID, specialty tapes, reflective products and sustainable manufacturing. They are also investing time and money in advising printers on new decoration and converting techniques as also helping expansion of the PSA label markets to smaller towns of India.
Pankaj feels that it is good that more labelstock manufacturers are coming into the market. It maybe challenging in view of depleting margins but if that makes the market size to grow, it is welcome. Avery Dennsion looks at India as one of the fastest growing markets and they are willing to continuously invest here. Proof of their commitment is evident from setting up of R&D center, Knowledge Centre, support to LMAI, support to technical workshops and label awards, etc. Adjacent technologies do present a challenge; Shrink sleeves growing at the same rate as PSA labels, IML is a niche not very wide spread and Digital is to be watched. Indulgence in digitally printed label segment is fast becoming an imperative. Despite the market dynamics Avery Dennison India in the last 5-7 years is achieving a CAGR (Compound aggregate growth rate) of double digits.


Recyclability and waste management are industry challenges. As an environmentally consciouslyCorporation, Avery Dennison has published its global sustainability goals. Avery Dennison India is making steady progress to support these goals by having all Indian sites FSC certified and more than 50% paper sourced from FSC certified sources. Also, all Indian sites are more than 99% landfill free.

Company is continually redesigning its products to reduce carbon footprint and promoting 25 mic PET liners given thatpaper liners are largely 60-62 gsm substance and are extremely difficult to recycle. PET is recyclable thereby reducing the impact on environment.

Corporate social responsibility is getting increasing focus for Avery DennisonIndia. Company has multiple programs in the areas of women empowerment, children health and education. Among other programs, Avery Dennison Foundation runs a program by the name of 'Avery Dennison Spirit Of Inventions' in collaboration with six universities by recognizing and rewarding innovative ideas from students in the field of science, engineering and technology.




Written by Harveer Sahni Chairman, Weldon Celloplast Limited, New Delhi August 2017
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