Priyata Raghavan and her entrepreneurial success at Sai Packaging

Priyata Raghavan and her entrepreneurial success at Sai Packaging

The author has firmly believed that “Women are largely loyal, committed and resilient in business”. They achieve success in their endeavors despite being multi-taskers. We all know being a home maker is a gigantic task; looking after household chores, managing children, their education, their activities, arranging wardrobes for self and family. After all this, running one of the largest packaging companies in the country is nothing short of a miracle! Priyata Raghavan, is one such woman who is like a role model for young aspiring women leaders riding success with her hard work. She is the younger daughter of Vijay Raghavan, the founder of Sai Packaging Company and heads the overall operations of the company as deputy CEO.

Vijay Raghavan came from a modest background having witnessed financial heights and lows in his childhood. Despite difficulties he completed his education through college and then went on to achieve an MBA. Middle aged, in his late 40s, in 1993 he decided to set up his maiden venture Sai Security Printers with meagre capital that he could arrange. With sheer hard work he established his credibility and adopted good business practices and ethical values that became the way forward for the business and for his family to follow. His wife was a big support, with a masters in English literature she pursued job as a teacher. In the beginning of a new millennium, the business felt the need of more family members and at this time she quit her job to join as administrator, a designation she has held for the past 20 years. 

Vijay Raghavan carried on his security printing business, printing lottery tickets for various state Governments. In 1996 they invested in an imported, one of the early 13-inch 12 color narrow web flexo press for printing scratch coupons. Due to a sudden ban on lottery by the government, they were left evaluating what to do next. Vijay Raghavan initiated his journey into packaging by setting up Sai Packaging Company and putting the swanky new press to use instead, for Labels, Beverages and liquor. That was how they started working in Labels.

Vijay Raghavan is blessed with two daughters and being a proponent of women empowerment, encouraged his daughters to achieve the best in education. His elder daughter is a maths graduate from South Campus Delhi, and currently heads the Tutor Quality Department at CueLearn India, an e-learning startup focused on math education globally.  She is Carnegie Mellon University Dean’s Scholar with a master’s in information systems management. His younger daughter Priyata who now heads the North India operations of Sai Packaging as deputy CEO since 2005, attended Holy Child School New Delhi and Sri Venkateswara College in South Campus, New DELHI. She did her MBA from IIM Lucknow and has been a gold medalist through all these institutions. She specialized in Marketing and Finance.

Priyata joined ITC Limited in 2003 as a Management Trainee in Sales and Marketing. She considers her time at ITC crucial for her business future, working on brands like Ashirwaad and Sunfeast that became household names. She gained insights into sales and distribution channels, travelling extensively across the country. She joined Sai Packaging right after spending a few years at ITC Limited. This was at a time when the business was going through a transformation from the lottery business into a world of labels and packaging. It was an important trajectory dependent on succession. She has spent over 20 years at the helm of SAI, wearing many hats like heading Sales, Operations, Finance etc. As with every family-run enterprise, her duties/task far outnumber any designation. After initially starting out in finance, then sales and operations, she worked her way to leading Profit Centers for the overall business as well as heading Business Development, Finance and Corporate Affairs for the Company. 

Reminiscing her early days at SAI, she says, “Memories of selling packaging those days, are very memorable, albeit for very different reasons. I was handed a few of the challenging customers to prove my mettle. I cannot name them here of course, but I can say that my learnings from selling to these difficult customers was far higher than the business earnings from them. I still carry those early lessons with me!”. As for the challenges she faced as a woman, she goes on to add, “Printing as such, especially the convertor business has few women and there is always resistance both within and without for a woman on the shop floor and as a leader. I overcame initial resistance with hard work, resilience, passion and delivery to be trusted by all stakeholders as an inclusive leader. “Priyata firmly believes that there are advantages of being a female leader. Women bring in the innate ability to multitask and establish an emotional connect. Their higher social quotient and emotional quotient helps build tangible and solid relationships amongst all levels of the team and stakeholders. This ability helps the teams to go above and beyond, and win trust with suppliers, customers and investors. She asserts that she has always tried to look at the end consumer requirements so as to understand the packaging needs of brands and translate that back to her teams within the company. This helped her in winning business. Sai, until she joined, was a men-only organisation 20 years ago, but contrary to that, it now employs women at various positions in the company. Sai has evolved to recognise the merit and talent in women.

Priyata’s father, Vijay Raghavan, inspired her with his business acumen and entrepreneurial spirit. He mentored her throughout her career, alongside other professionals in both family and business, which contributed to her growth. She avidly reads biographies and management books to gather insights and experiences. She has, over the years, been the recipient of many awards.

  • Business leader of the Year 2023, Women in Print by Printweek
  • Tycoons of Faridabad by the Jagran Group in 2019
  • Appreciation Award for Women Empowerment by FICCI 2019
  • Young Entrepreneur Recognition by DLF Industries 2020

Despite her entrepreneurial responsibilities, she has successfully raised two children. Advait, her 13-year-old son excels in football, academics, and music. Zoya, her 10-year-old daughter is an outstanding student and a dedicated Kathak dancer, performing across India and winning numerous awards.

Vijay Raghavan continues to guide and mentor Sai Packaging as Chairman. Arvind Sekhar -his elder son in law, husband of Priyata’s elder sister, is the CEO of the company looking after National Customers & Corporate Account Relationships, Strategic R&D Initiatives, and Investor Relationships. Arvind is master’s in chemical engineering, and has worked with International Papers and Ariba, an American software and information technology services company located in Palo Alto, California now acquired by German software maker SAP. He was in the US for 13 years, before he came back to India to join the company. 

Sai packaging is multilocation company serving FMCG brands needing a pan-India vender presence. Sai is the preferred partner for them with production facilities in Faridabad NCR and Bengaluru in the south of India. Their product range includes Labels, Cartons, Leaflets, Inserts and Security printing instruments. 

With 14 offset and flexo production lines they work out of the shop floor area admeasuring 270,000 square feet employing a 700 plus workforce at two locations. They invested in digital printing capabilities some years back and found digital solutions extremely useful in giving options with speed to the world of packaging. Priyata believes that hybrid technologies that toggle both conventional and digital technologies, have great scope for growth, in the years to come, however still, the industry needs to overcome the pricing challenge for digital.

Finally, regarding her vision for future, she says, “We want to consolidate that position to grow much faster in the years to come. We want to be known for our initiatives in Creativity, Trust, and Sustainability across the board.

Written by Harveer Sahni, Chairman Weldon Celloplast Limited, New Delhi March 2025

Labelexpo 2023 reaffirms its significance!

Labelexpo 2023 reaffirms its significance!

Absence makes the heart grow fonder! There was a general perception that the impact of a fierce pandemic, the Finnish Paper Mills strike, Ukraine war, shortages and rising raw material prices, difficult logistics and increased travel costs have left the market sentiments bruised. There was strong narrative doing the rounds in the labels industry that Labelexpo Europe 2023 at Brussels will lose its sheen and may not deliver the desired results. Contrary to all perceptions the show was a huge success. The numbers may have been slightly lower than the previous years, but the quality of turnout brought cheer to the faces of exhibitors. The proof of that is given by the reported rebook rate for the next edition of this important event by Tarsus, announced at a whopping 96%! Labelexpo Europe 2023 was spread over 9 halls covering 35889 square meters. 36588 visitors flocked to the show, coming from 138 countries. Most stands reported robust enquiries or sales from established and serious printers from around the world. Though the aisles were not as crowded as in previous shows, the stands were busy. That is exactly what exhibitors expect from a globally renowned show. I cite a personal experience, I had to conduct an important meeting with one of our company’s several principals. Despite visiting their stand on all days at various times, the concerned person was busy with clients, finally I had to ask him to come to another meeting point other than his stand, so that we could discuss our project in peace. Such was the deliverance of Labelexpo 2023.

The Indian presence; The Indian labels and packaging industry has been continuously growing at steady pace to reach a position of stability and strength. The Indian visitors to labelexpo have also transformed. Earlier we saw many of those who mixed their visit with tourism, so the interest was diluted, and the enquiries lacked seriousness. This trend is seen as changing, given the increased travel costs and technologies evolving in different packaging segments, the smaller printers prefer to visit the domestic editions of Labelexpo. 

In 2005, my company was the only one from India to exhibit at Labelexpo Europe in Brussels, over years the number of Indian exhibitors has been growing. Indian producers of materials, machines and tooling have improved in quality to match global levels and offer their products in the international marketplace. 

From just the one exhibitor from India displaying labelstock in 2005 they reached 14 exhibitors in 2017, and in 2023 the number of Indian exhibitors grew to 26. This number included several label press manufacturers, manufacturers of coaters and laminators, raw material suppliers, tooling manufacturers, etc. In fact, registering their presence in all segments of label manufacturing. As for the visitors, it is an even more interesting result. In 2019 2% of the total of 37903 visitors were from India.

This works out to over 750 visitors. This figure has swelled! In Labelexpo Europe 2023. Indian visitors were 3.9% of the total of 36588 visitors and this works out to over 1400 visitors, almost double the number. We can imagine the dynamism and steady growth of “make in India” concept. The Indians are now quick learners who visit these shows and become adapters of global technologies to produce and offer to the world.

Diverse technologies displayed: Labelexpo global series was in the initial stages aimed at growth of stickers that had evolved as self-adhesive labels. The earliest web label presses were largely coming from eastern part of the World as 4 or 5-inch-wide flatbed letterpress machines for printing labels in roll form to eventually transform with development of label applicators, it led to automation in packaging lines.

Development and introduction of rotary flexographic label presses brought a paradigm shift as it provided better speed of printing.

Since the web width in the earliest stages was small, the industry eventually started being referred to as narrow web label industry. The rest is history. With evolution and development of prepress printing speeds and quality also improved making the technology widely acceptable. Printing widths increased to 10 inches or 250 mm and had for quite some time settled at 330mm.

Speeds that were just 5 or 6 meters per minute in the beginning with the flatbed presses, have reached up to 200 meters per minute and more. The narrow web label industry flourished and kept growing. With time label technologies have undergone a sea change. What was wet glue labels, transformed into self-adhesive labels but later the label grew towards various tangents. The label users started adopting a wide variety that includes wraparound labels, shrink sleeves, Inmold labels, heat transfer labels and many more. In the initial stages of transformation large multinational FMCG companies became users of wrap-around labels and shrink sleeves, because of the large volume they required, these became the product of the wide web rotogravure printing industry. With market changes happening, the need of smaller manufacturers and demand for short runs by marketing professionals, these diverse segments also became evident in the offerings of narrow web industry. 

The narrow started growing wider still, printing and converting evolved exponentially and became suppliers of not only to wide spectrum of labels but also flexible packaging, Lami-tubes and folding cartons. The flexo presses also transformed to be hybrid ones  employing combination of flexo, offset, gravure, screen and digital, etc.

At Labelexpo Europe 2023, one could witness displayed, a merger and combination of different printing technologies to produce excellence in print of labels and packaging. This was substantially exhibited by industry stalwarts like Gallus, Omet, Nilpeter, Mark Andy, Bobst, Weigang, Lombardy, etc. who displayed their finest web printing and converting equipment. It is interesting that waste reduction and sustainable manufacturing practices to reduce carbon footprint are becoming imperative for all responsible machine builders.

Overview: Material suppliers like Avery Dennison, UPM Raflatac and Fedrigoni displayed their vast ranges of labelstocks with an evident effort towards sustainability. Many did talk of linerless and the initial developments they have made but the actual linerless self-adhesive label for mass usage is still a far cry. 

As mentioned before, from the just one Indian Labelstock producer in 2005, there were five Indian labelstock producers at the show, Jindal SMI, SticOn papers, MLJ, Shree Lamipack and Varshil. Looking at the number of visitors on stands it was clear that the focus of label fraternity is shifting from commodities to creativity, innovation and sustainability. While all labelstock companies had a steady flow of visitors, the Fedrigoni stand that offered specialty textured and decorative materials was extremely busy. 

A similar situation was observed at the Cartes stand whose displayed equipment offered amazing embellishments with various combinations of digital jet screen varnishing and printing, screen printing, laser die-cutting etc. The electronic integration in labels is another field that attracted the attention of forward-thinking printing companies. RFID insertion options for labels and packaging were displayed by many, some of whom include  Avery Dennison, Beontag, Muhlbauer, Delta Modtech, etc. Another aspect witnessed is the growing number of finishing equipment manufacturers, which clearly indicates the need for printing companies to produce more with less. The concept of printing at full machine speeds on their expensive presses and finishing offline makes available more time on their main printing presses. The futuristic digital printing equipment continues to evolve indicating it to become a dominant label printing technology in future, given the wider widths and faster speeds.

The hall number 8 with exhibitors led by HP, offered a vast variety of digital printing equipment. The increased display of finishing or digital finishing machines is also indicative of the increasing importance of digital printing, which in recent times has become a necessity for prosperous label printers. Running short runs needs offline finishing. else the digital presses with inline finishing will not only be expensive but will not be able to deliver production to their full capacity due to short runs and quick changeovers.

One thing that has become evident at Labelexpo Europe 2023 is that the narrow web label industry continues to go wider and evolve, increasing its footprints in other segments of packaging and it would not be out of place to mention that soon it  will be referred to as “Web label and package converting industry.”

The end of show was a nostalgic moment, people bidding farewell to Labelexpo in Brussel where so many wonderful memories, stories of success and friendships had been scripted. The label fraternity now looks forward to making another beginning with Labelexpo Europe 2025 in Barcelona, Spain.

Pictures of my walk through Labelexpo 2023 and some of the events on the sidelines;

World Label Awards Judging:

One day before Labelexpo opened, the judging for label awards was held.

Same afternoon, L9 meeting was held, followed by L9-Dinner

The global Label awards evening!

On Wednesday 13th September 2023, fairwell dinner for Label Guru Mike Fairley was held

My Walk through!

Written by Harveer Sahni, Chairman Weldon Celloplast Limited New Delhi India September 2023

Pamex 2023 justifies theme; “Convergence of print.”

Pamex 2023 justifies theme; “Convergence of print.”

Ever since 1450 when goldsmith Johannes Gutenberg invented the movable-type printing press, which started the Printing Revolution, printing technology has been evolving. The technology has come a long way from the first use of flat wooden blocks being inked and stamped on to paper to production of metal typesetting mechanizing the process. The history is very interesting and long. Printing process or technology has evolved in many forms of contact printing from flat bed to offset printing in sheet and roll to other forms of printing like rotogravure and  screen to finally reach the present-day non-contact digital printing without the need of blocks or plates and with just click of button from computer to print.

With time, labels and packaging evolved and there was a dire need to decorate the packages and labels to catch the attention of discerning customers. Embellishing processes have also been developed to become an inherent part of printing and converting process. These include varnishing, hot-foiling, cold-foiling, embossing, debossing, lamination, die-cutting etc. With the development of different printing technologies it became apparent that each technology has its own advantage. For high quality images to reproduce skin tones and vignettes, offset is preferred. For the desired pantone shades, flexo is preferred.

To achieve higher deposition of ink, screen printing delivers the desired results and to get the good metallic effects in printing with metallic inks, gravure printing is used. To produce personalization in print, have variable printing, to achieve track and trace information and security information, digital provides the option. The advent of organized retail and e-commerce becoming a part of our daily life, has brought about the need to bring the best of each technology together and achieve excellence in printing and packaging. The organisers of Pamex 2023 exhibition, All India Federation of Master Printers (AIFMP), in association with Print-Packaging.com saw immense value in adopting the theme “Convergence in Print” and delivering the importance of this theme to printers and other visitors to this prime show.

The theme was conveyed to the printers in the nation at different geographical venues in India  by the promoters. Roadshows with presentations by sponsors offering equipment with convergence in print and panel discussions were a part of these presentations. Technical presentations on technologies such as printed electronics were also a part of the roadshows. Diverse information and knowledge was delivered to attendees at locations like Bangalore, Pune, Guwahati, Indore and Haridwar.

The focused efforts by the team of AIFMP headed by President Ravi Joshi, Tushar Dhote and organizer Anil Arora of Print-Packaging.com produced a successful event. The final show Pamex 2023 held at Bombay Exhibition Centre Goregaon Mumbai on 27th-30th March 2023 was an immense success. 33,812 visitors and over 450 exhibitors thronged the venue and came from many countries around the world.

On the penultimate evening Pamex 2023 played host to a glittering awards ceremony at the Gala Exhibitors’ Evening. AIFMP decided to institute several new awards to add to the prestigious NAEP and  VCPLA Awards that were given away in the last edition. The awards was with full attendance and printers and suppliers networked and celebrated the togetherness.

I present my walk-through pictures of the event:

Driving profitability in labels!

Driving profitability in labels!

 Driving profitability in labels, with embellishments, digital printing & hybrid printing

Self-adhesive or pressure sensitive labels industry in India has grown steadily right from the time of its initial entry into India to be indigenously produced in the mid-1960s when a screen printer manually created the first label. Thereafter, label manufacturing has evolved and completely transformed  technically over the years. Initially, small and slow very narrow web letter presses, 4 or 5inch wide, from the eastern part of the world were used to print with blocks and die-cut labels with flatbed dies in roll form. These presses eventually started going wider in printing width with growth in demand. The need for increased production in 1980s brought in the adoption of rotary flexographic printing presses. However, since the flexo plate technology was just evolving, usage of letterpress block printing was still growing. It was in the new millennium that developments brought in prepress and plate making technologies, made it possible for printers to decrease their dependence on letterpress printing technology and invest in flexo presses that eventually became modular and print widths going wider with increased speeds.

Toward the middle of the first decade of the new millennium, the pop and Mom retail stores, known as Kirana stores catering to consumers, started being replaced by the entry of organized retail outlets and with it, came the increase in demand for labels and packaging. When it was realized the customer’s point of purchase decision to lift the product off the shelf is the driver for sales, brands felt the imperative need for attractive labels and packaging. Different print technologies started being employed and presses with advanced capabilities started being developed and offered. While all this transformation was happening, the label industry in India was all along registering a robust double-digit growth. It was largely accepted fact that even though labels are a very small part of the large packaging industry, it was more profitable. Due to this, the number of label printers kept growing, investments also came in from established offset printing companies. With cheaper label presses coming from China and availability of good affordable machines in India, the label printing capacities have grown exponentially. This increase in capacities, the pandemic, the strikes in Finnish paper mills, the Ukraine war, the re-emergence of Covid in China,  etc. brought the margins in the labels industry under intense  pressure. Raw material prices have since escalated, freight rates, salaries and overheads have increase while competition does not leave room for increase in selling prices. In such a difficult scenario, label converters are looking at options to drive in profitability.

Opinion and comments of label printers across India was sought on how to drive-in better margins in the label production in the given circumstances. Three questions were posed to all, their response is somewhat similar, yet some do have apprehensions about the steps that are suggested whether they will actually drive in margins? However still, a direction on the way forward appears to be an imperative. The  printers in the diverse geographical zones who contributed their views are as follows;

North:

Anuj Bhargava, Kumar Labels NOIDA hereinafter referred to as (AB)

Rajeev Chhatwal, Kwality Offset New Delhi (RC)

West:

Mahendra Shah, Renault Paper, Palghar (MS)

Himanshu Kapur, J K Fine Prints Mumbai (HK)

Priyank Vasa, Unick fix-a-form, Ahmedabad (PV)

East:

Manoj Kochhar, Holoflex Kolkata (MK)

South:Raveendran Selvarajan, Seljegat Sivakasi (RS)

Lakshminarayanan Parthasarthy, Signode India Ltd. (Wintek) Bangalore (LP)

Question: Do you agree that Embellishments, Digital printing & Hybrid printing or converting are important steps to get better prices for labels?

AB: Yes, value added labels do add to margins. However still, the main buyers are few. Startups or premium products cannot add volumes where multiple players offer value additions. 

RC: Embellishments certainly will get you a better price if you have a technical edge over your competition. Just a  different printing process does not get you more price from customers. One needs to decide which process to use to get better return based on machine capabilities .

Hybrid is still not suited for the Indian Market. However good converting and finishing is important for short runs on digital to reduce wastage.

MS: Yes, I agree. With increase of just-in-time orders, shorter runs and demand for innovations,  it is economical and faster to produce with Digital printing. Embellishments complemented with other capabilities, aid improvement in value addition.

HK: More technical the labels are, better is the margin. Unfortunately, large companies expect more for less. The basics of costing has been lost by most label converters. Embellishments also add to costs, but to recover those costs is difficult.

PV: We aim for the best process fit for a job, be it digital, flexo, hybrid or offset. That is the only way to master production cost. Digital embellishment always gives an edge and keeps business secure but does not always guarantee increased profitability, it comes with its own limitations. 

MK: I agree that Embellishments, Digital printing & Hybrid printing or converting are important steps to get better prices for labels. Value addition invariably leads to a better realization. Brand protection elements such as hologram, security inks, security designing also add value.

RS: Not only embellishments, but also innovations along with having capabilities for attending to needs of customers are important. If food and pharma customer needs labels with water-based inks, we need to have those capabilities. If they need booklet labels it becomes an imperative to be able to create them. Every printing process has its own specialty so when you are able to create labels with Hybrid and digital technologies, then of course selling prices are better.

LP: QR codes and AR (Augmented Reality) in labels, connecting consumer to the brand – is what we see as way forward for profitability . Embellishment leads to aesthetics, shelf appeal, increased sale and brand value for better profits to the buyers and converters.

Question: Have you taken any steps in this direction to increase your capabilities?

AB: We are always focused to value added labels. We have capabilities do embellishments like 3-D effects, embossing, textured foiling, screen printing and many other such processes that enhance the aesthetics of product.

RC: We have already invested in converting equipment with finishing and embellishing capabilities like foiling, Screen printing, Lamination etc. Our range of labels includes- Foil stamped/embossed labels, labels with tactile effects, Laminated, 3-D embossed, Variable data and Holographic labels etc.

MS: Since long, our customer profile is such that embellishments and employment of multiple print technologies is an imperative, for this reason we invested in hybrid presses many years back. Currently to achieve just in time capabilities we are investing in digital printing which will also give us additional production time on our main printing presses.

HK: We have always invested to be a capable company, right from inception so have the capacity to do all types of embellishments.

PV: Yes, we have added digital capabilities. Having multiple printing technologies at our disposal, enables us to pick and choose processes that are best suited for a particular job depending on the complexity of decoration required. 

MK: We are constantly trying to scale up our capabilities of adding diverse authentication features and other embellishments such as foiling, registered hologram stamping, variable data printing and finding new materials that are unique.

RS: At Seljegat we always endeavour to stay invested and capable with the latest developments. We have already installed machines with multiple capabilities, and we prefer all inline. We can do embellishments, special varnishes, multilayer labels, digital for variable or personalized labels, embossing, etc. We are always ready to cater to the changing needs of customers, nowadays pharma and food companies are demanding labels to be done with water-based inks or low migration inks, we have immediately empowered ourself suitably to serve them. In today’s time if we cannot deliver that extra, then we get lost in the crowd of intense competition.

LP: We are already having all capabilities and exploring AR in labels as next step towards Brand connect and Brand promotion. 

Question: What in your opinion are factors that can drive in better margins? Please mention steps at given prices of inputs.

AB: Label companies should invest in making labelstocks for captive use, negotiate hard while buying machines and for buying raw materials.

RC: As competition gets aggressive, systems need to be designed to reduce wastages, increase productivity and buy raw material at competitive prices. Making our internal systems strong is the only way out to drive-in better margins.

MS: We started the process of optimizing production costs, long time back. We collected data of all ongoing jobs for past 3 years and calibrated all processes as per the following;

a) We dwell on actual time needed for the job and check if the processes are complying with targeted numbers.

b) If not complying what’s the core reason and if for some reasons not meeting norms,  can solutions be found?

c) Evaluating, if no solution is possible, is the job generating profit for the company? 

d) If not , either get the price increase or discard such jobs to save time for more sustainable jobs.

HK: Rather than controlling the input prices on which we have no control, we should focus on getting better prices from clients. We need to factor-in the basics like label waste that is completely non-recyclable and cannot be salvaged. Label machines are capital intensive we must add the impact of cost of investment in the total price of end product.

PV: To improve profitability;

Freight cost management is an imperative, it can save lot of money.

Process improvements and wastage control is necessary. One should start with small steps like exact web sizes, proper sheet layout, special sizes for volume jobs, ink management and keeping a track of low moving stocks.

Refrain from unhealthy competition.

Learn from your mistakes as a team. Take all complaints seriously. Try implementing simple solutions. 

Update monthly  performance chart of individual operators,  give them incentives for faster turnaround and increased capacity utilization. Take corrective steps to reduce downtime due breakdowns. 

·      MK: Key to improve margins is to provide customised solutions by understanding what the customer needs. We try to incorporate various levels of authentication, embellishments and decoration to tailor solutions that best meet their needs. If a customer cannot afford to pay for the hologram, we focus on enhancing the printed authentication features keeping costs under control, and yet get a price that enhances our profitability while the customer appreciates the value we deliver.

RS:  For driving in better margins, the instant reaction is to buy cheaper but if we have to think of steps at given raw material prices then one has to research internally and implement changes. As a first step we have opted for equipment and steps for faster changeover time between jobs to increase productivity. We have invested in a system for make ready to be completed before one job ends. The changeover time for us has reduced from one and half hour to just thirty minutes. For job set up we were using fresh labelstock but now we use rejected, old and leftover unusable stocks. Next, we are now switching over to LED UV as its operational and lamp replacement cost is lower. New equipment has been ordered and will be installed soon. We plan to install an automatic butt slicer for non-stop production. Reducing wastages is also on our radar and we constantly work on it.

LP: The following steps are necessary to drive in profits;

Watertight operations, control on wastages and minimising set-up waste.

Reducing overhead costs, improving efficiency and OEE (Overall equipment effectiveness).

Propose embellishments to customer making the label more premium to claim better realisation.

Summation:

Price increase is an ongoing process, the impact of inflation is felt every year along with that of other unavoidable circumstances. So, manufacturers need to gradually increase selling prices to maintain a healthy bottom line. Unfortunately, that is an ideal scenario but in actual the selling prices are driven by market dynamics and competition. In the present situation, for the label industry, it is time to look internally and evaluate. Based on the views of the printing fraternity it is largely agreed that embellishments, security features and innovative concepts on labels that enhance the shelf appeal and lead to better sales volumes for brands, can help get better prices. The simpler the label is, more is the competition. As indigenously produced label presses have come within the reach of middle level printers, the competition in that segment has become intense. Moreover, with organized retail and ecommerce becoming the predominant selling systems, need for more decorative labels, IT enabled labels and personalized variably printed labels  with security features has escalated.

Not long-ago setup of label jobs took an hour or more with 2 or 3 persons on each press and at least 100 meters of material being used before final saleable production commenced. With increased automation, advanced automatic registration controls, higher speeds, etc. now a single operator can setup a job in just a few meters in about 15-30 minutes, with increased productivity, less wastages and quick changeovers between jobs by keeping the next jobs ready. Using exact size materials and not generating offcuts is also a necessity. These are changes that add to margins and reduced operational expenses.

Food and pharma safety and health concerns are matters of importance for discerning customers, this, along with statutory rules for toxic or unsafe materials used in converting labels, are to be avoided. There is an increased demand for non-migration and water-based inks because UV inks are considered somewhat hazardous for direct food contact and skin contact applications. Printers need to have such capabilities to supply as demanded by print buyers. Most companies feel that to reduce costs there is need for internal production systems and the workflow to be strengthened or monitored continuously to reduce downtimes at each stage, opt for more automation to reduce manpower and use energy efficient machines, equipment or systems.

Finally, time has come when EPR (Extended producer responsibility) compliance has become mandatory. Sustainability and circular economy are becoming a social responsibility for earth to be a safer planet. Large FMCG companies and brands have already started opting for or expressing preference to buy from certified green companies. It will not be out of place that producing in compliance, may as well add to cost but it may also qualify for better pricing for this good social cause.

Written by Harveer Sahni Chairman, Weldon Celloplast Limited, New Delhi February 2023

Sigma Middle East labels- Rising from humble beginnings.

Sigma Middle East labels- Rising from humble beginnings.

 

UAE or the United Arab Emirates consists of seven independent city-states or emirates: Abu Dhabi, Dubai, Sharjah, Umm al-Quwain, Fujairah, Ajman, and Ras-al-Khaimah. Total population of all the emirates of UAE put together is much less than that of New Delhi India at 11.42 million with only 20% Emiratis and rest are expats making it the highest percentage  of  expatriates in any country in the world. The Indian expatriate population at 28% is the largest group in UAE. It is surprising that there is a substantial number of label printing companies there with more printers joining in year after year. In the start of the new Millennium, one could count the total number of label printing companies to around 10 which has now grown to over 40. Even though leading printers speak of intense competition and depleting margins yet there is a steady news of expansions and new companies joining the bandwagon of label printers. Obviously, it is not the local demand but due the business environment, conditions and facilities, the printing companies reach out to customers not only in the Middle East but also to Africa, Europe, and USA. It is a global hub from where they produce and export. It is normal to hear label printers in the region expressing difficulties due to a small market and intense competition, in such a situation it is heartwarming to see someone who comes from a fragile financial status, jumping into label printing and starting to register smart growth. One such person is Jagannath Wagle who endeavored to take the risk of setting up from virtually nothing, his maiden label venture, Sigma Middle East Labels that has started rising from humble beginnings.

 

 

 

 

Jagannath Wagle

It is rare to find humble people these days. Humility is putting pride behind, staying grounded to reality, have faith in oneself and learning from one’s modest beginnings to continuously move ahead with firm resolve and keep evolving. That is how Jagannath Wagle talks with respect and nostalgia about his humble background and times when he was growing up. this: As if living with his parents in a one 300 square feet room flat in Mumbai’s western suburb Nala Sopara along with two brothers was not crowded enough, to help the son of a family friend in village, his mother brought the boy to Mumbai to stay with them.” Jagannath’s father, an auditor with the government of India’s audit department had to manage within the meagre means to support a family of 6 people living in one room. However still they managed to impart the right education to all the children. Jagannath’s mother was a homemaker in true spirit, managing the household and the children by taking home tuitions, he reminisces fondly about her being an excellent cook.

 

 

Jagannath Wagle studied up to class 10th in Little flower English school in Nala Sopara followed by joining father Agnel technical college in 1992. Unfortunately, due to Mumbai riots in 1992 he could not attend college, had to drop a year, and later joined an institute in Vasai to complete the secondary school education. Later he wished to join an engineering college but could not afford the capitation fee demanded by institutes those days so as an alternative he studied to graduate with B.Sc. degree in Physics from Mumbai University in 1998. Due to the financial stress, a relative in Delhi suggested for him to join the Coast Guard but his mother did not relent as she wanted him to study further. He finally went on to get a B.Sc. (tech) degree that was equivalent to an engineering degree. Thereafter he started making applications for job in various organisations and also to start with, he accepted a job with a relatively small company TechGyan at a meagre salary of Rs.4000.00 per month (Approximately 55 dollars). He had a lot of interest in computers so had acquired knowledge about them and as a business to augment his earnings he started assembling computers for customers on job work basis charging Rs. 2000.00 per computer. He had already catered to almost 50 customers. At this time, he started getting interview calls from companies like HDFC, Wipro and Reliance. He was excited that he got selected in Reliance at a salary of Rs.18000. per month to start with. It is strange and a matter of kismet as to how life leads you to your eventual Karma Bhoomi, the land where one eventually works or performs his life’s deeds, this is as expressed in Indian literature. Before Jagannath could join Reliance, his family got a call from his mother’s brother in Dubai who had been tricked by someone to invest in a label manufacturing unit, knowing nothing about labels and he needed help. He requested the family to send Jagannath to Dubai.

 

 

Ajman
Like any young man Jagannath also had aspired to work in distant lands like Europe and USA but for the Dubai offer by his uncle, he was hesitant as he knew nothing about labels, his knowledge was limited to computers and engineering. His mother impressed upon him to go to Dubai and support her brother who needed help and who else he could rely upon except family at this time.  The decision was made and on 28 January 2004 Jagannath Wagle landed in UAE which everyone impulsively refers to as Dubai due to its being recognized as the face of UAE. He started to work with his uncle in Ajman, as a salesman on a salary of 1500 Dirhams per month. Though he started as salesman, but his job profile eventually became all in one, heading the label business with a team of only 3 persons just like a startup entrepreneur. Jagannath knew that with UAE having one of the highest per capita income, it would be expensive and difficult to manage in the income promised and more difficult if he got married. To make success of his career he plunged head on into the business he had no knowledge about. Customers and suppliers became his teacher and taught him all about plates, cylinders, color management etc. he was a fast learner. A business that was 10000 Dirhams per month when he joined and his uncle was pumping in money each month to sustain expenses, became 100,000 per month  in just a year’s time, all this with just one two color small tacky boy press. Any label printer will understand the  effort that must have gone into achieving this.

 

 

 

Pooja Wagle
In 2005 Jagannath convinced his uncle that to remain in business they needed another machine. A used 1980 model 7” 3color Mark Andy 830 was acquired. In today’s time of advanced servo driven modular presses that equipment sounds irrelevant yet by 2007 he was able to reach a sale of 350,000 Dirhams per month by working 24 hours every day, the Tacky boy press became redundant. Jagannath’s salary was enhanced to 3500 and he got married to Pooja from Bohisar in Mumbai. Pooja also came from a very humble background, the father having passed away, her mother taught children of poverty-stricken people. She was working as a credit card salesperson with ICICI bank. They came in contact through a matrimonial website and the marriage was arranged by parents with the couple having never met each other. Once married the couple faced financial stress and there was need to move up in life.

 

 

 

 

Part of Sigma old factory shed
There was no scope for further expansion with the existing Mark Andy 830 press, discontent crept in, Jagannath contemplated on starting on his own or returning to India, but his wife Pooja put her foot down that there was no way she will go back to India and bring up her children there. Meanwhile Jagannath’s cousin had joined the label business and took over the management. Jagannath decided to initially start his own trading business of making non adhesive liners for cores. Having no money to start manufacturing himself he started out sourcing converting also from his uncle’s company for whom he was working. He was so respectful toward his uncle because of whom he was in Dubai and had indulged in learning the label business, that he made sure not to touch any customer who was buying from them. He even kept working simultaneously with uncle during the day and after office hours for his trading business because he wanted to let his cousin to complete his MBA before he left that business completely. Once free Jagannath decided to get full-fledged into labels but making sure he never touched his uncle’s customers. He started getting his jobs done from a company called German labels and as luck would have it sometime later the owner of that company decided to quit business and sell the machine.

 

 

 

Old factory shed
Jagannath wished to buy that press but did not have the funds, so he requested the owner to accept instalments, fortunately as he was destined, the owner agreed to handover the press with 50% down payment and 50% in 6 months. Now the 50% down payment was also not there but a determined Jagannath Wagle refused to give in. In due course of time his two brothers and the friend who lived with him in Nala Sopara had all moved to Dubai and were in good jobs. They all came to rescue and pooled in money to help him buy the Mark Andy. The trade license he took in 2009 was converted to a manufacturing license in 2010. So, in January 2010 Sigma Middle East Labels Industries LLC  started their maiden venture operating with a 250mm preowned Mark Andy 830 press in an 1100 square ft shed in Ajman with just one operator and a helper. Hard work and sheer perseverance produced good results and at this time a difficult situation cropped up. The only operator he had met with an accident and in emergency had to go to India. It was during the Eid period when business is at a peak in UAE, not being the one to be left behind, Jagannath himself operated the printing machine for the next three months. When a container of stocks arrived, he and his only helper would unload and moved goods into the shed and stack them. As at that moment he could not afford help and this incident will always keep him grounded to reality. Watching him make the gigantic offer many suppliers came forward to support him. He is extremely appreciative of Ajay Mehta of SMI Coated products for his support in supplying material on credit to his start-up venture.

 

 

 

Multitec
In 2012 when his sales from just one press reached 150,000 to 200,000 Dirhams per month, it was time for Sigma to move on to the next level and acquire another bigger press, he wished to install a European brand, but paucity of funds made him decide on an eight color all UV Multitec 330mm label press which was installed in 2013. It was his first modular press and was a big jump for Jagannath. Even though he lost some money initially as his costing was not right but soon, he took corrective steps towards growth, “This was my biggest learning curve” says Jagannath. 

 

 

Bobst at New Premises
Two years down the line in 2015 a jubilant Jagannath fulfilled his dream of acquiring a European label press, a Gidue MX370 , 8 color all UV, 1 die station, delam-relam, cold foil and lamination was installed along with and some more additional equipment, also adding more shopfloor space. The fast unplanned expansion led to problems in cash flow and in 2016 Sigma ran into financial stress and troubles. Payments to suppliers were delayed and supplies became restricted. A person having risen from grass roots and not the one to give up, Jagannath kept constant touch with his vendors assuring them safety of their investment and in the meanwhile putting in enhanced efforts to nurture his company to good health. By 2017, recovery had started. Sigma moving ahead acquired yet another Gidue like the one they had. 

 

 

Brotech Finishing
Here on, a more professional approach was put in place, targets planned and achieved, more ancillary equipment including a Chinese press 5 colors with UV and hot air in 2019 to print the liners for cores was added and the second Gidue like the one bought before was bought. Yet again mentions Jagannath that SMI was there to support him, he remains indebted to them. However, learning from past experiences, he sold the Multitec press so that he did not run into financial stress again. The one 1100 square feet shed had multiplied to become 4 sheds and continued growth had become a reality at Sigma. The first used Mark Andy 830 that he had, was given to a friend in Oman at low price to help him.

 

 

 

New office

 

 

 

 

 

In 2020 things became comfortable, Sigma moved from the four 1100 square feet sheds to a plush well planned 12000 square foot facility with well-furnished and equipped offices. 

 

 

 

Going Digital with Konica Minolta

 

 

 

 

 

 

They invested 5 million Dirhams adding a Konica Minolta, foiling equipment and Esko and Asahi plate making system. 

 

 

 

 

Reception of new premises

 

In early this year 2021 Jagannath decided that his company had to upgrade to latest equipment to be more efficient in production, he sold the first Gidue he had bought and replaced it with a brand new fully loaded Gidue M5. Jagannath has finally put Sigma on its road to success and bigger business, he attributes the his journey so far to the inspiration that he got from a Indian picture “Guru” based on the life of Dhirubhai Ambani the founder of Reliance Industries Ltd. He still quotes the dialogue from that film, “If I am doing well why not for myself ?”. 

 

 

 

 

The credit for this amazing journey largely goes to the woman behind Jagannath, his wife Pooja who solidly supported him right through, besides bringing up their only daughter. Pooja is a partner in the company holding the purse strings as the financial controller. No business succeeds without a good team Jagannath and Pooja carefully built their team as a family and took only people from grassroot levels and trained them, two of their teammates had joined as labour/helpers and now work as business development executive bringing in half a million Dirham business each. During their struggling days, Jagannath’s brother in law Kishor Vedpathak quit his job in Mumbai to come and support him, he now looks after Sigma as admin manager. Looking back, he reminisces that his first big break was when he got a big order for 100,000 price marking rolls from Centre Point Chain retail stores. He plans to enhance capacity again later this year with yet another flexo press plus another digital press. Up from just two employees when he started on his own, he now works with 55 employees including four designers inhouse, Sigma has registered a sale of 25 million Dirhams last year growing 30% in a pandemic year!

 

 

 

Jagannath in his new office


Deep in thought and with a smile he mentions that he wishes to be if not the biggest, he will try to be one of the biggest label printers in UAE in 5years time. He is confident that he will continue to lead Sigma Middle East Labels to keep rising to higher levels.

 

Written by Harveer Sahni, Chairman Weldon Celloplast Ltd. New Delhi June 2021

Print magazines my reproduce the above article by giving credit to author.

Combatting the more vicious Covid-2

Combatting the more vicious Covid-2
The continuous wailing of ambulance sirens, send a chill down one’s spine, another loved one from somebody’s family, suffering from the impact of second edition of covid-19, is on the lookout for a hospital bed and the much-needed evasive supply of oxygen as life support. It is ironic that in today’s time of technological advancement many unsuspecting innocent human beings are losing a desperately fought battle for survival against a more vicious and fast spreading variants of corona virus. Medical infrastructures are crumbling under the huge volume of patients reporting infections. Vaccination program is struggling to meet targets that keep becoming difficult by the day, the government has opened registration of people for vaccination, but it is a gigantic task which presently at the very outset, means reaching out to over 50% of the total population of almost 1.4 billion people which would be about 70 million people spread across a large geographical terrain in 29 states and 7 Union territories. Recently a newspaper reported the registrations for vaccinations coming at the rate of 55000 per second! A bigger danger is that much of rural India which accounts for almost 65% of the total population (90million) was largely unaffected and now the virus seems to be creeping there as well. The problem is not only India, as in today’s time given the travel mobility of people from all walks of life and with their relatives spread around the globe with different natural and adopted nationalities, the present dangerous second phase of the pandemic is a global problem and unless checked, it may reach very scary levels impacting the world at large. The second wave is so vicious that it has impacted every other home. It is heart-warming to see that governments around the world understand the problem and are coming forward to cooperate with each other in combatting this menace. On the domestic front we see religious bodies, NGOs, industry and many others doing their bit to defuse the pain and anguish due to the impact of the pandemic. The Indian label industry is also taking steps to contribute towards the safety and wellbeing of their workforce and wherever possible contributing to the society as well.

 

 

Kuldip Goel
The author reached out to many leading label manufacturers to assess the level of infections in the two phases of covid and their reactions to combat the menace.  The author, his most family members including both sons K D Sahni and Pawandeep Sahni, MD of Omet India Pvt. Ltd. and 4 employees in his company Weldon Celloplast Ltd. tested positive. Kuldip Goel president LMAI (Label Manufacturers Association of India) and Chairman/MD of Any Graphics NOIDA  reported 25 of his team including 14 of top management along with his son Naveen went through the ordeal. He restricts himself from saying he helped his people during the hard time but prefers to use the word support instead. Besides ensuring the job security of his people, providing financial and medical support they even arranged counselling to almost 100+ people in bringing them out from depression. Kuldip along with his colleagues in board of directors of LMAI are already planning to import Oxygen concentrators for the needy. Abhay Datta Director UV Graphic Technologies where 4 people were infected including himself and his son, has prepared guidelines and implemented them for awareness and safe working within the business. He has developed UVC disinfection devices for articles to contain spread of corona. He is unhappy on how the government has dealt with the outbreak, he says, “It is a bad situation, really sad that the government has failed to control it.” Twelve persons including himself and his plant head in Anuj Bharagava lead Kumar Labels suffered infection, but Anuj went ahead and made a makeshift clinic with Oxygen & IV facility at his NOIDA factory. As also helping communities by enabling concentrators and oxygen cylinders. He too is concerned about the handling of the spread, “It is a terrible period for India, and humanity. We wish things were better anticipated and planned by the authorities. However still, we are all doing our best to help each other. Sad to see some people trying to profiteer by selling drugs and services in black” he says.

 

 

Nirav Shah
In central and west India there is a bigger concentration of label companies and there too most are impacted though some have succeeded in limiting the impact of the pandemic.  LMAI honorary secretary and Director of Indore headquartered Pragati Graphics and Packaging has been deeply involved in arranging hospital beds, medicines, oxygen, oxygen cylinders, etc. for a lot of people from and around Indore. He has also arranged two oxygen concentrators which are being given to needy people. Commenting on the 25 people infected in his company he said, “To me the picture looks gloomy. The industry was slowly picking up as the demand was growing. This wave of pandemic has again brought the industry to its knees and the situation will become very bad if the wave of Covid does not recede soon.” Nirav Shah heading Letragraphix in Ahmedabad had to re-engineer his production plans to meet timelines and service his customers efficiently since 20-25% of his workforce got infected. He has stood by his employees in full even during lockdown and providing whatever support was needed. On the social front Nirav finds satisfaction from the fact that they have donated sanitisers, ration kits and food packets besides supporting an NGO called Karma Foundation on regular basis. He states that these are unpredictable times which have taught many lessons to everyone to get adjusted to a new normal of work culture and pray for the world to heal soon.

 

 

 

Vinod Vazhapulli of Skanem
Mumbai based Skanem India Pvt. Ltd. (Formerly Skanem Interlabels) a subsidiary of Skanem AS headquartered in Norway with presence in 8 countries also reported 15% to 20% of workforce as infected in its 4 sites within India. Vinod Vazhapulli Managing Director informed that the company has taken care of their employees by paying before time in full without any deductions whatsoever ever since the start of pandemic and supporting wherever help was needed. The company had them covered under the Insurance scheme with a coverage of Sum insured of Rs. 2 Lakhs especially for Covid by Skanem India, thereby ensuring that all their Medical and treatment expenses are taken care of under Cash less transaction schemes. Online counselling sessions / Yoga classes etc. were organized ensuring that any kind of anxiety or mental dis-order that would have developed due to the pandemic or extended lock downs are handled by experts, taking care of the mental wellbeing of their employees. As a social endeavor They have provided Medical aid , Food & PPEs to the Maljipada village where the Mumbai plant is, during the peak of Lock downs last year. Vinod says, “ there has been an impact of this outbreak on our Industry, the recovery had commenced but with this 2nd wave it is again pushed back to uncertain times”.

 

 

Raveendran
South India based Rajeev Nair CMD of Stallion Group informed that 25 % of their team including 5% from management were impacted, he is worried that the business that went down in the first phase of covid had started to recover is now again adversely impacted in the second phase. Raveendran of Seljegat in Sivakasi is thankful that they have been cautious with their workforce, so the infections were minimal, just two employees and his younger brother were impacted mildly and recovered. They have in place a strict protocol of checking temperature, oxygen levels and providing sanitisers. They also provide herbal immunity boosting tea to all workforce who must maintain safe distance and are divided into two shifts. Except for a week of lock down, they have been working right through and in fact are in 100% production. They provide separate buses for women and other workers making several trips to maintain distance and transport them to and fro safely. They have even invited government officials to study their systems that have helped in curtailing the infection. We see similar situation in J K Fine Prints Mumbai, Director Himanshu Kapur who is son of Surender Kapur the founder president of LMAI says, “We had just one infection between the two phases, we have given full financial support to our workers as also provided them and their families with masks, sanitisers and other needs” he further adds, “After the initial jolt, I now feel that label industry will not be so drastically impacted. We  will see  growth coming from Tier 2 and Tier 3 cities who will patronise organised retail for their needs”.

 

 

Sandeep Zaveri of Total Print
 
The best response came from LMAI past president Sandeep Zaveri heading Total Print Solutions Pvt. Ltd. Mumbai, he says, “Between the two phases none in our company got infected due to strict norms maintained by us and supporting our team with full salaries and food needs” he adds, “I think God has created this for us all human beings to go slow, spend quality time with our near and dear ones”.

 

 

 

 

Many NGOs(Non-Government Organisations), religious bodies, companies and individuals are contributing in whichever way they can reduce the sufferings of people. Donations and help from these groups keep pouring in and exhibits the caring that emanates from these groups. However, in contrast we have reached a situation when politicians continue to play the blame game accusing each other for the sufferings of population, with their eyes on the next election and access to country’s coffers they are insensitive to the pain people are going through. Allowing election rallies and religious gatherings of hundreds of thousand people not following covid norms has contributed to the massive spread. The central government says state government is wrong and vice-versa while the innocent citizens gasp for that breadth which will come loaded with some oxygen so that they may still survive to be with their loved ones another day. It is so unfortunate that we talk of financial outlay of billions in our budgets yet a commodity like oxygen that is an imperative for survival has become a political point for our leaders blaming it on logistics. The pain and suffering do not end for the relatives of those who have lost their fight against covid and passed away, there is neither the means to take the bodies to cremation grounds nor the space to cremate them. Will residents of another developed country understand this kind of situation?  All this while the needy yearn for that breadth which will decide if they exist the next day or not. Added to this the unscrupulous citizens who look at this as an opportunity to make more money, they make the Shylock in Shakespeare’s story “Merchent of Venice” appear as a reasonable person, he may have just asked for a pound of flesh from just one borrower, here these black marketeers are trading in oxygen, essential medicines and life support equipment to draw unreasonable profit from the lives of a suffering generation. 

 

 

History will not and should not pardon such unethical persons who have no feelings that a grandparent, a parent, a spouse, a sibling or an offspring are so  precious part that one yearns for them to be there always and losing them is not imaginable. Courts in India appear to be understanding the gravity of the situation but who will teach the politicians who are the executive running the country. It is not just watching on TV that people are suffering and dying, but it is now being felt and being experienced by all households largely. A friend, a relative, a business associate, a colleague or a loved one just vanishes losing out to the pandemic leaving a void and a hollow feeling whereby the tears have no place to go.

 

 

Written by Harveer Sahni Chairman Weldon Celloplast Limited New Delhi May 2021

Reproduction permitted by giving credit to author and link to blog http://harveersahni.blogspot.com 

 

“Evolving and shifting trends in self-adhesive labels”

“Evolving and shifting trends in self-adhesive labels”

In my early years when I worked for my parental company Weldon Sales Corporation established in 1939, manufacturing stationary products like Weldon Fountain pen inks and office glues besides a range of stationary products, I remember that we used to affix paper labels on glass bottles using water-based adhesives. Initially these were solutions of gum Arabic and later we switched over to starch based adhesives produced by us captively. These worked well on glass bottles or paper-based packaging, the only challenge was that we had to wait for the adhesive to dry before putting these into secondary or tertiary packs as the labels would shift if packed wet compromising the appearance of the product. The same issue was encountered by the beer industry which continues to face it, at least for some brands that still rely on adhesives that do not address this problem. Since glass packaging was heavy and was susceptible to breakages in transit the introduction of plastic HDPE (High Density Polyethylene) bottles came as a big relief at that time. HDPE that was invented in 1953, started being initially imported and later produced in India by Polyolefin Industries Ltd. a Mafatlal Group Company under license from Hoechst Germany, in the late 1960s. HDPE plastic bottles came as a big innovative development for the liquid packaging industry. When we at Weldon started using outsourced Plastic bottles, later manufacturing them in-house, labeling them brought fresh problems.

The labels affixed with water-based adhesives, on drying would fall off in transit or get wrinkled. This was because of the reason that HDPE is a low-energy polymer and for normal water-based adhesives to form a permanent bond is a problem.  For some round bottles, we started using wrap-around labels as then the label would come around and get pasted paper to paper. It was during this period after 1965 that the earliest self-adhesive labels started being produced in India and in the 1970s their usage in the packaging of products started to increase. These labels would bond instantly, would not need drying and would not shift in packaging , also aiding the aesthetics so their usage spread quickly and widely. It was that time we at Weldon also shifted to self-adhesive labels or pressure-sensitive labels. The rest of the evolution of Self-Adhesive labels is history and is still an ongoing process.

Adhesives: Pressure-sensitive adhesive(PSA) labels is now one of the fastest growing segments in a world of diverse labeling technologies. It provides accuracy of clean labeling and options to use a variety of adhesives for  application on different surfaces in most environments, including temperature, humidity, exposure to UV, etc. Advancements in products and their packaging require labels to perform in extreme and demanding parameters.

Some food and pharma products require the labels to perform at very low temperatures, typical are for ice cream, pharma and vaccines that require extremely low temperature for storage. Synthetic adhesives that are in use nowadays harden at very low temperatures and tend to fall off so must be formulated to withstand the application and storage conditions. These adhesive soften at high temperatures therefore signages and labels that must be used for outdoor in diverse environments, withstand UV light and heat build up due continuous exposure to sun also need adhesives specially formulated to perform for the duration of their lifetime. Direct PSA labels application on food products like fresh fruits and vegetables is now in use and labels must be certified safe for direct food contact and that they should not have adhesive or inks from which plasticizer may migrate into the product. Coming to labeling on low energy surfaces like HDPE bottles mentioned above, though the label sticks well but in these days of increased incidence of anti-counterfeiting, pilferage and tampering, the label with standard general purpose adhesive can be pulled off cleanly by an experienced hacker or counterfeiter. So, the adhesives are an important and integral part of evolving trends in self-adhesive labels. A lot of development has been done on these lines and continue to be taken up to produce special formulations that conform to the specific requirements.

Substrates and embellishments: As customers grow in numbers, segments, literacy, urbanisation and geographical spread, the packaging development managers are attempting to create innovations in partnership with label printers to woo the consumers, increase the shelf appeal of products and increase brand recalls.

Moving from simple label substrates like uncoated maplitho or uncoated woodfree paper, now the selection of substrate is as per the imagination or creative ideas of the label developers. The label face materials can be selected from a wide range of options available like semigloss paper, metallised papers or films, textured paper, various clear or opaque films, fabric, cork, lenticular films, holographic paper or films and anything that emanates out of a creative designer’s mind. As for embellishments, there was a time when either using a cast coated paper or a good varnish were the only options, but now a whole world of new ways to embellish labels has erupted. Using multiple printing technologies to get the best of every printing process, adding value to win customers and beat competition is becoming a necessity for printers. Today we see labels being made in-line in a single pass employing a combination of flexographic printing for spot colours or pantones, offset to create vignettes or skin tones, screen for higher deposition of ink, rotogravure to get the best results of metallic inks, cold foil, hot foil, using a variety of varnishes to create effects like textures, high gloss, matt, silk finish or just spot varnish, embossing and debossing to bring amazing results in the finished labels. We see printers create labels with raised effects like dew drops, print that seems to give the look and feel of wood and fruits with pulp, giving a natural effect. Adding further to the capabilities, now printers are employing digital printing either in combination as mentioned or as repass to do variable printing and or personalization. The options are getting to be limitless.

Security Labelling: Increasing number of instances of duplication, counterfeiting and pilferage has created a need for security to be made an important part of labeling.

Counterfeiting products is a problem not only limited to pharmaceuticals industry, but it also affects 5 to 7 percent of global trade. It has impacted other industries as well, such as electronics, automotive parts, spirits, consumer products and high-end cosmetics. Earlier security labels were only with security cuts incorporated at the time of die cutting, then specialized stocks with overt and covert features like the Void labels started being used followed by destructible labels. Holograms also have been largely employed and is now hologram production is a large segment of label industry. With development in pre-press and printing technologies printers use micro printing which is not visible to naked human eyes and other such printing methods used in printing currency to inbuild security in labels. Barcodes are also being largely employed to play an important role in security in labels besides aiding variable statutory information, track n trace information, inventory and logistical data. A very important development in recent times has been Intelligent labels that include near field communication (NFC) or radio frequency identification (RFID) to perform a wide variety of tasks. Integrating these capabilities with traditional labels is one of the most dramatic development in labeling.

Printing Equipment: The narrow web self-adhesive label manufacturing commenced in India in the first half of 1970s on small, about 4-5inches label presses imported from far eastern countries mostly from Japan at that time. These small narrow web presses that did block printing were extremely slow about 5 meters per minute but still did the printing and die cutting inline in a single pass, that was its USP.

It may appear strange to the younger printers of today that there were no drying arrangements in these presses. Printers would print and then hang the printed rolls of labels on a clothesline for drying before rerolling them on a core and sending to customers. Shop floors of narrow web label printers would look like washing yards referred to in India as “Dhobhi ghat”. The printing technologies with time went through continuous changes. The flatbed block printing made way for semi-rotary intermittent letterpress using polymer plates. With improvement in Flexo ink and plate technology, rotary label presses with central impression drum (CI Label Presses) found their way into print shops. These provided faster speeds at increased widths of 7 inches(180mm)-10inches(250mm) and as the buyers became more demanding on colours, speeds and performance, together with further evolution of prepress, advancements in plate making and registration controls, the CI narrow web label presses moved out making way for modular presses using water-based inks with hot air dryers. However, CI presses continued to be used for other applications like lami-tubes and mid-web flexible packaging. Label presses have over the years evolved to print wider web widths of 330mm, 430mm, 530mm and at last Labelexpo presses over 650mm were displayed. Printing speeds have also escalated to over 200meters per minute. In an evolving scenario of rising demands for perfection in print and printers facing challenges in reproducibility, colour variations due to viscosity changes in ink trays and set up wastage, were releived when UV inks, UV lamps for drying and short web path became a standard part of presses. The UV printing also enabled printing and converting filmic labels after addition of corona treaters inline to enhance print adhesion. Some label companies have of now reverted to include a combination of hot air and UV as some food products have witnessed migration of photo initiators in UV inks migrating into the food causing contamination, so the option to print with water-based inks comes in handy to service such requirements. LED UV also is being seen as replacement as there is energy cost saving and better as regards migration issues. Ideal solution maybe Electron Beam curing which is costly but that has still to be accepted by Indian label industry. There is hardly any installation with EB curing for production of narrow web labels in India.

Other evolutions that happened include label presses designed for quick change overs to enable a large number of jobs per day, servo drives to eliminate gears coupled with advanced vision camera systems to achieve perfect registrations in both machine and cross direction without human intervention, better matrix removal, web cleaners to eliminate pinholes and print aberrations, web turn bars to print both sides of the web along with the delam-relam function for enabling printing on back or the adhesive coated side of the web. Movable lamination stations and embellishing stations like foiling add value to the printed labels. Multiple die-stations to enable functions like embossing, debossing, slitting besides simple die cutting or sheeting have become a standard function demanded by high-end printing companies. Change of heavy magnetic cylinders was a cumbersome and time-consuming job requiring manpower and lifting arrangements. Now in a couple of minutes one can slide-out and slide-in a magnetic cylinder.

The pandemic that surfaced in end of 2019 and drastically impacted the whole world and made businesses suffer for all of 2020 and when we are hoping for it to taper off in 2021 providing relief to mankind, it has started to resurface. It has prompted the industry to re-engineer their working. The aim now is to work with less. Workflow management, increased automation, clean room manufacturing, inventory controls, effective management systems, etc.  are the buzzwords that even smaller entrepreneurs understand and are making efforts to implement them.  Automatic butt slicers/reel changing systems to achieve continuous 24X7 production when needed, waste management equipment sucking waste matrix right from the die cutting stage and shredding and inline inspection/colour management systems to reduce rejections which were earlier a preference of only a selected few, but these are now a part of standard equipment configurations envisaged commonly by Label printing  companies planning expansion or planning new setup. The evolution and shifting of trends in self-adhesive labels have been an ongoing process and printers need to adapt the changes as they originate to stay fit, competitive and innovative.

Author’s footnote: Each parameter listed above and many other parameter’s like inks, special adhesives, coatings and machine design are subjects that are to lengthy to be accommodated into one article and need separate coverage. 

Written by Harveer Sahni, Chairman Weldon Celloplast Limited, New Delhi-India April 2021