|Self Adhesive Stickers/Labels|
Shashikant Gosalia, a Mumbai based trader in textile chemicals saw future in industry and manufacturing. In 1981, he setup his startup enterprise, Jesons Corporation to manufacture wood adhesive and binders. By 1985 he saw potential in the growing self adhesive label and tape market and started producing pressure sensitive adhesives (PSA’s). The initial plant consisted of two reaction vessels, one of 1 ton capacity and the second of 500 KG. The total installed production capacity was 300 tons per annum. Those days they were producing just 5 tons per month. In 1992 Shashikant saw growth in the market and decided to move his manufacturing to a bigger 3000 square feet factory in Palghar near Mumbai. Unfortunately that year he passed away due to a lung ailment, leaving the reigns of his startup venture in the hands of his son Dhiresh, who had been in the business with him for four years. Dhiresh was used to the fact that his father was the boss and handling the company but when responsibility came to rest on him due to this tragedy, he took hold of himself and indulged in the right earnest. He took stock of the situation and reviewed the ground realities prevailing at that point of time. The size of operations in his company was rather small for a huge debt of Rs. 85 lakhs. This did not deter his determination to think big. He was a dreamer, which he still is, as he self confesses. A dreamer who works hard to make his dreams a reality. He saw a whole lot of future in the PSA industry. He fondly remembers the day in 1985 when they produced and sold the “Sticker adhesive” to their first customer, Gunvantbhai of Excel inks, a trader of screen printing materials. He carried the 100kg lot in his car to deliver it. Dhiresh decided to indulge vigorously in this product segment and studied the business very intricately. He came to a decision that they were using a wrong chemistry for the PSA segment in which they wanted to excel. He immediately decided to switch over from VAM (Vinyl acetate Monomer) based chemistry to Acrylate based chemistry. It was a tough call but he took it boldly and emphatically, proving his resolve to lead the company to success.
|Jesons Daman Factory|
Dhiresh is an avid reader and finds books as ideal motivators while his parents have been the teachers, the teachers who are the influence on every person’s persona. Being the only son, he joined his father’s business after graduating from Jai Hind College Mumbai. His only sister is married to a gold medalist eye surgeon now settled in Mumbai. Extremely interesting; In between his busy schedule and intense involvement in business, he found time to complete a three year executive Management programm from Harvard Business School!
|Jesons Parel Office|
Madhavi, Dhiresh’s wife is a masters in philosophy. Intelligent, smart, business woman and yet a home maker! She has been supporting Dhiresh by being at his side throughout. In the last two decades that I have known them I have seen Madhavi coming to office each morning after sending children to school and returning home in the afternoons to be with them. She has provided the perfect support. Her influence on this business is evident, just look around in the Jesons corporate office and you will see women manning all the important desks! Dhiresh has to agree women deliver! Honestly, even I believe. After seeing Jesons’ progress, I confirm, YES they do. Dhiresh and Madhavi have two wonderful daughters, Jhelum and Raveena. Jhelum has completed her BBA from London and followed it up with Masters in Theater production also from London. She is now in Mumbai and from earlier in June 2012 (Last month) she has started to work in Jesons. The reigns in her hand appear to be not far away. Raveena is still studying for graduation at Jaihind College, Mumbai.