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Labelexpo Europe 2017 at Brussels has been the biggest ever edition in the event's history so far. The show that is primarily dedicated to self adhesive labels industry has now evolved to  different segments of labels and into the larger world of print packaging. Evidently the show will continue to become bigger in the years that follow. As per information from Tarsus, the show occupied nine exhibition halls to be 12 percent bigger than the previous edition in 2015. It hosted 679 exhibitors, including 198 new participants. There was 25 percent more working machinery demonstrated at the show, including a number of product launches. Labelexpo Europe attracted large delegations from Brazil, China, India and Japan, the show reported 37,724 visitors; an increase of 5.6 percent on 35,739 visitors to Labelexpo Europe 2015. There were a number of sales recorded on the show floor.

I reproduce here images from my pictorial walk through this amazing show and the events organised on the sides and attended by me.

 





 
The Omet Agents Dinner one day prior to Labelexpo






 




Harveer Sahni and Amit Sheth as Judges at World Label Awards





Judging in progress for World Label awards













Chinese Press Manufacturers Weigang, stand








With Mike Russel International Sales Director Mark Andy











 
Mark Andy/Rotoflex Stand  




 
With Dirk Schroder, Sales Manager E+L displaying their intelligent inspection system






 






 
With Pankaj Bhardwaj Vice President and General Manager, South Asia Pacific and Sub Saharan Africa of Avery Dennison, India at their stand.







 






 
At the The Label Industry Global Awards Night and Gala Dinner, Tony White announcing the "Best of the Best" in World Label awards heldon the sidelines of Labelexpo Europe!







 






 
LMAI (India's label association) President Kuldip Goel and Vice President Rajesh Nema with Labelexpo Managing Director Lisa Milburn.







 







Professor Tan Junqiao receiving the receiving the Stanton Avery Lifetime achievement award from Georges Gravanis, President, Label and Graphic Materials, Avery Dennison and Mike Fairley





 
With Douglas Emslie, Tarsus Group Managing Director  


 







With FINAT President Chris Ellison, FINAT events and communication manager Jakovina and LMAI Vice President Rajesh Nema





 





With Jules Lejuene, Managing Director FINAT







 






FINAT President in meeting with Mike Fairley at the "Label Academy" Stand

 








Networking at Dinner hosted by Lisa Milburn for Industry friends and colleagues around the world

 








Jakob Landsberg Sales Director of Nilpeter with Niklas Olsson Global Brand Manager of Flintgroup








 
With Lisa and Mike Fairley at the dinner        
SMI Team at their Stand



















 
 
Amit Ahuja Multitec            














 
 





 
The Gallus Stand
 
With Lars and Peter Eriksen of Nilpeter
 
Kocher + Beck Stand
 
Karan Reddy of SticOn papers Hyderabad
 
Tapan Patel of BST Eltromat















 
 
 
 
 
John of Orthotec  
Bobst Stand  


















 
Gavin Rittmeyer of Martin Automatic
MPS Stand


















 
Kapil Anand of Cosmo Films
Marco Calcagni of OMET


















 
 
Spilker Team














 
The Sahnis with Paolo Grasso, Omet













 






 
No Labelexpo at Brussels is complete without having spent a casual fun evening at the Grand Place!!!
 
 
 
 
 
 
 


Compiled By Harveer Sahni, Chairman, Weldon Celloplast Limited, New Delhi October 2017

A close look into label creation and development

Part one of this series of articles referred to the general importance of labels and the second part picked up on the issue of the imperative, that the label design has to be a parallel creation when the package is being designed. The final deals with the converting process and how labels support the promotion and protection of brands.
The converting processCreating a label is a designer’s job which requires passion and creative indulgence, but converting it to a label that will deliver the envisaged results of communicating with the consumer, is the job of a converter. If the designer has taken care of the converters capabilities and challenges, the result is close to being as desired. However if at the design stage the eventual converting process is not revisited, converting may become a nightmare and may call for more time and involvement to make changes in the design.Let us consider a label that is not one of the regular shapes like a square, a rectangle or a circle. If it is like a star, a flower or an odd shape with sharp corners, it will be a challenge at the die-cutting stage and will greatly slowdown label conversion bringing up the cost of label production. In such a situation label dispensing may also become erratic. I am not suggesting that such shapes should not be considered, but if the product and its marketing warrant’s it and can support a higher conversion cost, it may even become a necessity to create such complex labels. Also when new products are created for a specific customer segment, the challenges in conversion speed sometimes have to take a back seat. Be very strong and bold in branding!Labels are one part of the package that contributes to brand promotion. While the aesthetics and decoration of the label tempts the consumer, to impulsively lift the product off the shop shelf. It is the brand promotion in-built into the label that will bring customers back to make a repeat purchase. A product may have been created with lot of skill and effort and may also be the best buy for the discerning consumer. Its commercial success will depend not only on repeated purchases by the buyer but by his spreading the message by word-of-mouth to others about the product.

…Read More

This article is a part of the three part series that was exclusively written by Harveer Sahni, Managing Director Weldon Celloplast Limited, New Delhi India for Narrow WebTech Germany. The article should not be used or published without the permission of Narrow WebTech Germany.