Harish Gupta, Managing Director of Sai Com Codes Flexo Print Pvt. Ltd. Rai, Sonepat, has registered amazing growth in self-adhesive labels industry in India. “Digistik”, a startup, is Harish’s move to bring in digital printing of labels in his range of offerings envisioning a new literate generation who are giving a fillip to demand by establishing their own startup ventures.These startups need short runs of labels and packaging to manage their inventories and not have finance locked up in stagnant stocks. He decided to invest in top-of-the-line HP Indigo digital printing press, primarily with startups in mind. He says, “Digistik is a startup for startups!”Watch his interview conducted by Harveer Sahni, Chairman Weldon Celloplast Ltd. and author of blog on self-adhesive labels; https://harveersahni.blogspot.comand www.labelsandpackagingworld.com

With growth of e-commerce and the increasing trend of retail business going online, there was an evident need felt for short runs with variable and personalized printing. This investment makes it possible to personalize packages and add variable barcodes for track and trace capability. According to Harish Gupta, HP provides with Indigo’s liquid ElectroInk technology and unique digital offset process, the most versatile narrow-web digital press solution for premium photo graphic quality printing delivering high resolution, uniform gloss, and sharp images with a very thin ink layer for a fine photo finish. These presses use automated color management tools and the in-line spectrophotometer to easily meet color standards creating higher value for your customers with the widest ink portfolio in digital printing. These presses are capable to print the entire metallic gamut with mid-brilliance HP Indigo ElectroInk Silver ink and prints that pop with optional fluorescent inks2 – yellow, orange, and green in addition to pink. One has options to attempt new business opportunities with one of the broadest portfolios of specialty inks. With HP Indigo one can experience improved reliability and uptime with AI-based Predictive Press Care (PPC) and in-line spectrophotometer.