Uncategorized – Harveer Sahni Blog

Self Adhesive Labels Industry In India and The World

The pressure sensitive adhesive labels and packaging industry is growing at a steady and rapid pace in India. It is now time that the contribution of those who have achieved success is chronicled so that those who wish to move ahead have a platform to look for information, news and interaction. This Website intends to provide all that along with inspiration and reference.

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Enterprising entrepreneur Nirav Shah heads one of the prominent and innovative label manufacturing companies in India Letra Graphix, headquartered in Ahmedabad.

Over the years, Letra Graphix has established itself as a leader in Pressure Sensitive or Self-adhesive Labels for a wide range of label products, including those for food and beverage products, liquor bottles and cans, toys, plastic items, glass items, beauty and cosmetic products, household and durable products, nutritional supplements, and a lot more.

Nirav has led his company giving credit to his team who he has mentored to march ahead with collaborative efforts. He believes that to succeed we must take care of our people. Invest in their growth, celebrate their dedication, and acknowledge their quiet hard work. A loyal, empowered team is a company’s ultimate competitive advantage. It is proving right for him.

In 1965 Nirav Shah’s father Arun Shah and his brother Kamlesh Shah initiated their maiden venture dealing in electrical industrial supplies. Eight years hence in 1973 the brothers felt the need to diversify. It was the early days for self-adhesive labels and the future looked extremely bright for the segment. The brothers took a call and started their firm Arun Agencies to trade in labels, outsourced from those manufacturing at that time. While Nirav and his elder sister were growing up in a well-knit bonded business-oriented family, the brothers Arun and Kamlesh created a platform as suppliers of labels. Nirav completed his schooling at Swastik Vidyalaya Ahmedabad, followed by higher education in the city itself followed by Fine Arts at CN Vidyalaya, which helped develop his creative understanding of design and aesthetics. To further strengthen his technical knowledge, he pursued Printing Technology studies in Wisconsin, USA. Growing up in such an environment, watching elders in the family business, he grew up with a mindset towards entrepreneurship, hard work, and a wish to indulge in manufacturing from an early age. He joined the family’s electrical business in 1994 but in his heart, he had a profound wish to start manufacturing labels. In this same year he got married to Archita.

In 1995 Nirav decided to initiate his label manufacturing business starting at home with a small set-up. Before starting his entrepreneurial journey, Nirav gained hands-on experience across multiple industries. Working in his father’s electrical business gave him early exposure to business operations and customer relations. He also worked at an advertising agency as a designer; it gave him an understanding of branding and visual communication. While he studied in the USA , he sharpened his technical capabilities and expertise by working as a machine operator at a printing firm, gaining practical exposure to advanced printing technologies and production systems. By the mid-1990s the self-adhesive label industry started evolving at a fast pace. With active support from wife Archita, Nirav’s label business found early success. They shifted the label manufacturing business, from home to a larger commercial space at New York Tower Ahmedabad and renamed the company Letra Graphix.

In his first big move to enter the narrow web label manufacturing, Letra Graphix installed their first Mark Andy 4-colour label printing machine on 30th June 1997, and officially registered Letra Graphix Pvt. Ltd. as a company. It was a natural progression from trading to manufacturing after gaining deep exposure to commercial printing and label trading. There was no looking back thereafter, even though finding skilled manpower, sourcing premium materials, and convincing brands to shift from conventional sheet-fed labels to premium self-adhesive labels were major challenges. Over the years Ahmedabad has become one of India’s largest hubs for industrial packaging and label manufacturing, having everything from high-tech corporate flexographic printing plants to localized barcode sticker suppliers.

The city serves massive pharmaceutical, FMCG, textile, and chemical industrial clusters across Gujarat. Inspired by situation, Letra Graphix invested in manufacturing labels for pharmaceuticals, cosmetics, agriculture, food, and international markets followed by continuous investments in technology, infrastructure, and innovation. What started as labels and printing gradually became a family business. The business started as trading through Arun Agencies eventually evolved into a full-fledged manufacturing setup. Expanding further in 2021 they began construction of a new building which was completed and began operational in 2022. According to Nirav, “The decision to keep expanding was driven by the rapid modernization of packaging in India, where brands increasingly required international-quality self-adhesive labeling solutions.” Growing up in a business-oriented family and watching the dedication, discipline, and adaptability of family, influenced him to navigate through changing business environments and evolving printing technologies maintaining commitment to quality.

The entire Shah family is a support system for their label venture. While the elders laid the foundation with their trading company Arun Agencies, Nirav’s mother was a teacher and played a very important role in shaping their values and discipline at home that carved their character in industrial operation. His wife Archita actively supports him in business and manages the company’s CSR initiatives and social welfare activities. Nirav and Archita are blessed with two children, daughter Anushka, who holds a degree in B.Design. With her design background, she contributes creatively to branding, aesthetics, packaging innovation, and the visual identity of the company.

While Son, Sahil, after completing his MBA has undergone extensive on-ground training across all departments from production and operations to client servicing and business development. Today, as a key director at Letra Graphix, he plays a leading role in driving modern marketing strategies, digital growth, new client acquisitions, and the company’s participation at major national and international exhibitions. Both siblings are now actively involved in the business and being groomed to be the next generation of leadership at Letra Graphix.

They have a fully owned factory on a land area over 5000 Square Meters and employ over 100 workforce. The facility houses advanced multi-color narrow-web flexographic and combination printing presses equipped with inline embellishment technologies including cold foiling, silk-screen printing, die-cutting, and booklet label manufacturing capabilities. In 2015 they further enhanced their capabilities by installing an IML converting machine in 2016. In 2023, a Gallus Labelfire 340 hybrid flexo and digital press was added.

Letra Graphix has integrated digital proofing and short-run printing capabilities to cater to the growing D2C and custom branding market. Nirav states, “The future of digital label manufacturing is extremely promising because it enables personalization, minimal setup waste, and faster turnaround times alongside traditional flexographic production.” They also maintain dust-free production environments and 100% automated camera inspection systems to ensure zero-defect quality standards.

Achievements and awards.

Over the years, Letra Graphix has won numerous prestigious national and international awards for print excellence and innovation. In 2006 they won their first AFTA award. Followed by two more Gold AFTA awards in 2007. Two years later in 2009 they were recipients of 13 consecutive awards in a single year and gained global recognition for “excellence in technical achievement in printing by “World Label Awards Association” at Chicago USA. The award winning continued when in 2011 they won 14 awards, the highest in their journey till then. In 2019 they received the “Innovative Label Printer of the Year” award by Printweek for hanger labels.

Letra Graphix actively exports premium labels to international markets and works with brands that require strict adherence to global packaging and compliance standards. As for sustainability Nirav states, “We are committed to environmentally responsible manufacturing practices. This includes waste optimization, adoption of UV-curable and low-emission inks and offering sustainable substrates such as PCR materials and FSC-certified papers. For their contribution towards corporate social responsibility

(CSR), they regularly contribute toward educational initiatives, healthcare support for underprivileged communities, and local environmental sustainability drives around our industrial areas. Their vision for the next five years is; Letra Graphix aims to become a fully integrated smart-factory manufacturing unit, recognized globally for sustainable and intelligent labeling solutions, while continuing to uphold family-driven values of trust, precision, and quality.

In his final words of communication Nirav says,

“My message to the next generation of entrepreneurs and brand builders: never compromise on your product’s first impression. A label is not just packaging — it is the silent salesman of your brand. Investing in quality packaging is investing directly in your brand’s future.”

Interviewed & written in June 2026 by:

Harveer Sahni, Chairman, Weldon Celloplast Ltd. New Delhi

@labelsandpackagingworld.com
About Author

Enterprising entrepreneur Nirav Shah heads one of the prominent and innovative label manufacturing companies in India Letra Graphix, headquartered in Ahmedabad.

Over the years, Letra Graphix has established itself as a leader in Pressure Sensitive or Self-adhesive Labels for a wide range of label products, including those for food and beverage products, liquor bottles and cans, toys, plastic items, glass items, beauty and cosmetic products, household and durable products, nutritional supplements, and a lot more.

Nirav has led his company giving credit to his team who he has mentored to march ahead with collaborative efforts. He believes that to succeed we must take care of our people. Invest in their growth, celebrate their dedication, and acknowledge their quiet hard work. A loyal, empowered team is a company’s ultimate competitive advantage. It is proving right for him.

In 1965 Nirav Shah’s father Arun Shah and his brother Kamlesh Shah initiated their maiden venture dealing in electrical industrial supplies. Eight years hence in 1973 the brothers felt the need to diversify. It was the early days for self-adhesive labels and the future looked extremely bright for the segment. The brothers took a call and started their firm Arun Agencies to trade in labels, outsourced from those manufacturing at that time. While Nirav and his elder sister were growing up in a well-knit bonded business-oriented family, the brothers Arun and Kamlesh created a platform as suppliers of labels. Nirav completed his schooling at Swastik Vidyalaya Ahmedabad, followed by higher education in the city itself followed by Fine Arts at CN Vidyalaya, which helped develop his creative understanding of design and aesthetics. To further strengthen his technical knowledge, he pursued Printing Technology studies in Wisconsin, USA. Growing up in such an environment, watching elders in the family business, he grew up with a mindset towards entrepreneurship, hard work, and a wish to indulge in manufacturing from an early age. He joined the family’s electrical business in 1994 but in his heart, he had a profound wish to start manufacturing labels. In this same year he got married to Archita.

In 1995 Nirav decided to initiate his label manufacturing business starting at home with a small set-up. Before starting his entrepreneurial journey, Nirav gained hands-on experience across multiple industries. Working in his father’s electrical business gave him early exposure to business operations and customer relations. He also worked at an advertising agency as a designer; it gave him an understanding of branding and visual communication. While he studied in the USA , he sharpened his technical capabilities and expertise by working as a machine operator at a printing firm, gaining practical exposure to advanced printing technologies and production systems. By the mid-1990s the self-adhesive label industry started evolving at a fast pace. With active support from wife Archita, Nirav’s label business found early success. They shifted the label manufacturing business, from home to a larger commercial space at New York Tower Ahmedabad and renamed the company Letra Graphix.

In his first big move to enter the narrow web label manufacturing, Letra Graphix installed their first Mark Andy 4-colour label printing machine on 30th June 1997, and officially registered Letra Graphix Pvt. Ltd. as a company. It was a natural progression from trading to manufacturing after gaining deep exposure to commercial printing and label trading. There was no looking back thereafter, even though finding skilled manpower, sourcing premium materials, and convincing brands to shift from conventional sheet-fed labels to premium self-adhesive labels were major challenges. Over the years Ahmedabad has become one of India’s largest hubs for industrial packaging and label manufacturing, having everything from high-tech corporate flexographic printing plants to localized barcode sticker suppliers.

The city serves massive pharmaceutical, FMCG, textile, and chemical industrial clusters across Gujarat. Inspired by situation, Letra Graphix invested in manufacturing labels for pharmaceuticals, cosmetics, agriculture, food, and international markets followed by continuous investments in technology, infrastructure, and innovation. What started as labels and printing gradually became a family business. The business started as trading through Arun Agencies eventually evolved into a full-fledged manufacturing setup. Expanding further in 2021 they began construction of a new building which was completed and began operational in 2022. According to Nirav, “The decision to keep expanding was driven by the rapid modernization of packaging in India, where brands increasingly required international-quality self-adhesive labeling solutions.” Growing up in a business-oriented family and watching the dedication, discipline, and adaptability of family, influenced him to navigate through changing business environments and evolving printing technologies maintaining commitment to quality.

The entire Shah family is a support system for their label venture. While the elders laid the foundation with their trading company Arun Agencies, Nirav’s mother was a teacher and played a very important role in shaping their values and discipline at home that carved their character in industrial operation. His wife Archita actively supports him in business and manages the company’s CSR initiatives and social welfare activities. Nirav and Archita are blessed with two children, daughter Anushka, who holds a degree in B.Design. With her design background, she contributes creatively to branding, aesthetics, packaging innovation, and the visual identity of the company.

While Son, Sahil, after completing his MBA has undergone extensive on-ground training across all departments from production and operations to client servicing and business development. Today, as a key director at Letra Graphix, he plays a leading role in driving modern marketing strategies, digital growth, new client acquisitions, and the company’s participation at major national and international exhibitions. Both siblings are now actively involved in the business and being groomed to be the next generation of leadership at Letra Graphix.

They have a fully owned factory on a land area over 5000 Square Meters and employ over 100 workforce. The facility houses advanced multi-color narrow-web flexographic and combination printing presses equipped with inline embellishment technologies including cold foiling, silk-screen printing, die-cutting, and booklet label manufacturing capabilities. In 2015 they further enhanced their capabilities by installing an IML converting machine in 2016. In 2023, a Gallus Labelfire 340 hybrid flexo and digital press was added.

Letra Graphix has integrated digital proofing and short-run printing capabilities to cater to the growing D2C and custom branding market. Nirav states, “The future of digital label manufacturing is extremely promising because it enables personalization, minimal setup waste, and faster turnaround times alongside traditional flexographic production.” They also maintain dust-free production environments and 100% automated camera inspection systems to ensure zero-defect quality standards.

Achievements and awards.

Over the years, Letra Graphix has won numerous prestigious national and international awards for print excellence and innovation. In 2006 they won their first AFTA award. Followed by two more Gold AFTA awards in 2007. Two years later in 2009 they were recipients of 13 consecutive awards in a single year and gained global recognition for “excellence in technical achievement in printing by “World Label Awards Association” at Chicago USA. The award winning continued when in 2011 they won 14 awards, the highest in their journey till then. In 2019 they received the “Innovative Label Printer of the Year” award by Printweek for hanger labels.

Letra Graphix actively exports premium labels to international markets and works with brands that require strict adherence to global packaging and compliance standards. As for sustainability Nirav states, “We are committed to environmentally responsible manufacturing practices. This includes waste optimization, adoption of UV-curable and low-emission inks and offering sustainable substrates such as PCR materials and FSC-certified papers. For their contribution towards corporate social responsibility

(CSR), they regularly contribute toward educational initiatives, healthcare support for underprivileged communities, and local environmental sustainability drives around our industrial areas. Their vision for the next five years is; Letra Graphix aims to become a fully integrated smart-factory manufacturing unit, recognized globally for sustainable and intelligent labeling solutions, while continuing to uphold family-driven values of trust, precision, and quality.

In his final words of communication Nirav says,

“My message to the next generation of entrepreneurs and brand builders: never compromise on your product’s first impression. A label is not just packaging — it is the silent salesman of your brand. Investing in quality packaging is investing directly in your brand’s future.”

Interviewed & written in June 2026 by:

Harveer Sahni, Chairman, Weldon Celloplast Ltd. New Delhi

@labelsandpackagingworld.com
News

Enterprising entrepreneur Nirav Shah heads one of the prominent and innovative label manufacturing companies in India Letra Graphix, headquartered in Ahmedabad.

Over the years, Letra Graphix has established itself as a leader in Pressure Sensitive or Self-adhesive Labels for a wide range of label products, including those for food and beverage products, liquor bottles and cans, toys, plastic items, glass items, beauty and cosmetic products, household and durable products, nutritional supplements, and a lot more.

Nirav has led his company giving credit to his team who he has mentored to march ahead with collaborative efforts. He believes that to succeed we must take care of our people. Invest in their growth, celebrate their dedication, and acknowledge their quiet hard work. A loyal, empowered team is a company’s ultimate competitive advantage. It is proving right for him.

In 1965 Nirav Shah’s father Arun Shah and his brother Kamlesh Shah initiated their maiden venture dealing in electrical industrial supplies. Eight years hence in 1973 the brothers felt the need to diversify. It was the early days for self-adhesive labels and the future looked extremely bright for the segment. The brothers took a call and started their firm Arun Agencies to trade in labels, outsourced from those manufacturing at that time. While Nirav and his elder sister were growing up in a well-knit bonded business-oriented family, the brothers Arun and Kamlesh created a platform as suppliers of labels. Nirav completed his schooling at Swastik Vidyalaya Ahmedabad, followed by higher education in the city itself followed by Fine Arts at CN Vidyalaya, which helped develop his creative understanding of design and aesthetics. To further strengthen his technical knowledge, he pursued Printing Technology studies in Wisconsin, USA. Growing up in such an environment, watching elders in the family business, he grew up with a mindset towards entrepreneurship, hard work, and a wish to indulge in manufacturing from an early age. He joined the family’s electrical business in 1994 but in his heart, he had a profound wish to start manufacturing labels. In this same year he got married to Archita.

In 1995 Nirav decided to initiate his label manufacturing business starting at home with a small set-up. Before starting his entrepreneurial journey, Nirav gained hands-on experience across multiple industries. Working in his father’s electrical business gave him early exposure to business operations and customer relations. He also worked at an advertising agency as a designer; it gave him an understanding of branding and visual communication. While he studied in the USA , he sharpened his technical capabilities and expertise by working as a machine operator at a printing firm, gaining practical exposure to advanced printing technologies and production systems. By the mid-1990s the self-adhesive label industry started evolving at a fast pace. With active support from wife Archita, Nirav’s label business found early success. They shifted the label manufacturing business, from home to a larger commercial space at New York Tower Ahmedabad and renamed the company Letra Graphix.

In his first big move to enter the narrow web label manufacturing, Letra Graphix installed their first Mark Andy 4-colour label printing machine on 30th June 1997, and officially registered Letra Graphix Pvt. Ltd. as a company. It was a natural progression from trading to manufacturing after gaining deep exposure to commercial printing and label trading. There was no looking back thereafter, even though finding skilled manpower, sourcing premium materials, and convincing brands to shift from conventional sheet-fed labels to premium self-adhesive labels were major challenges. Over the years Ahmedabad has become one of India’s largest hubs for industrial packaging and label manufacturing, having everything from high-tech corporate flexographic printing plants to localized barcode sticker suppliers.

The city serves massive pharmaceutical, FMCG, textile, and chemical industrial clusters across Gujarat. Inspired by situation, Letra Graphix invested in manufacturing labels for pharmaceuticals, cosmetics, agriculture, food, and international markets followed by continuous investments in technology, infrastructure, and innovation. What started as labels and printing gradually became a family business. The business started as trading through Arun Agencies eventually evolved into a full-fledged manufacturing setup. Expanding further in 2021 they began construction of a new building which was completed and began operational in 2022. According to Nirav, “The decision to keep expanding was driven by the rapid modernization of packaging in India, where brands increasingly required international-quality self-adhesive labeling solutions.” Growing up in a business-oriented family and watching the dedication, discipline, and adaptability of family, influenced him to navigate through changing business environments and evolving printing technologies maintaining commitment to quality.

The entire Shah family is a support system for their label venture. While the elders laid the foundation with their trading company Arun Agencies, Nirav’s mother was a teacher and played a very important role in shaping their values and discipline at home that carved their character in industrial operation. His wife Archita actively supports him in business and manages the company’s CSR initiatives and social welfare activities. Nirav and Archita are blessed with two children, daughter Anushka, who holds a degree in B.Design. With her design background, she contributes creatively to branding, aesthetics, packaging innovation, and the visual identity of the company.

While Son, Sahil, after completing his MBA has undergone extensive on-ground training across all departments from production and operations to client servicing and business development. Today, as a key director at Letra Graphix, he plays a leading role in driving modern marketing strategies, digital growth, new client acquisitions, and the company’s participation at major national and international exhibitions. Both siblings are now actively involved in the business and being groomed to be the next generation of leadership at Letra Graphix.

They have a fully owned factory on a land area over 5000 Square Meters and employ over 100 workforce. The facility houses advanced multi-color narrow-web flexographic and combination printing presses equipped with inline embellishment technologies including cold foiling, silk-screen printing, die-cutting, and booklet label manufacturing capabilities. In 2015 they further enhanced their capabilities by installing an IML converting machine in 2016. In 2023, a Gallus Labelfire 340 hybrid flexo and digital press was added.

Letra Graphix has integrated digital proofing and short-run printing capabilities to cater to the growing D2C and custom branding market. Nirav states, “The future of digital label manufacturing is extremely promising because it enables personalization, minimal setup waste, and faster turnaround times alongside traditional flexographic production.” They also maintain dust-free production environments and 100% automated camera inspection systems to ensure zero-defect quality standards.

Achievements and awards.

Over the years, Letra Graphix has won numerous prestigious national and international awards for print excellence and innovation. In 2006 they won their first AFTA award. Followed by two more Gold AFTA awards in 2007. Two years later in 2009 they were recipients of 13 consecutive awards in a single year and gained global recognition for “excellence in technical achievement in printing by “World Label Awards Association” at Chicago USA. The award winning continued when in 2011 they won 14 awards, the highest in their journey till then. In 2019 they received the “Innovative Label Printer of the Year” award by Printweek for hanger labels.

Letra Graphix actively exports premium labels to international markets and works with brands that require strict adherence to global packaging and compliance standards. As for sustainability Nirav states, “We are committed to environmentally responsible manufacturing practices. This includes waste optimization, adoption of UV-curable and low-emission inks and offering sustainable substrates such as PCR materials and FSC-certified papers. For their contribution towards corporate social responsibility

(CSR), they regularly contribute toward educational initiatives, healthcare support for underprivileged communities, and local environmental sustainability drives around our industrial areas. Their vision for the next five years is; Letra Graphix aims to become a fully integrated smart-factory manufacturing unit, recognized globally for sustainable and intelligent labeling solutions, while continuing to uphold family-driven values of trust, precision, and quality.

In his final words of communication Nirav says,

“My message to the next generation of entrepreneurs and brand builders: never compromise on your product’s first impression. A label is not just packaging — it is the silent salesman of your brand. Investing in quality packaging is investing directly in your brand’s future.”

Interviewed & written in June 2026 by:

Harveer Sahni, Chairman, Weldon Celloplast Ltd. New Delhi

@labelsandpackagingworld.com
Events

Enterprising entrepreneur Nirav Shah heads one of the prominent and innovative label manufacturing companies in India Letra Graphix, headquartered in Ahmedabad.

Over the years, Letra Graphix has established itself as a leader in Pressure Sensitive or Self-adhesive Labels for a wide range of label products, including those for food and beverage products, liquor bottles and cans, toys, plastic items, glass items, beauty and cosmetic products, household and durable products, nutritional supplements, and a lot more.

Nirav has led his company giving credit to his team who he has mentored to march ahead with collaborative efforts. He believes that to succeed we must take care of our people. Invest in their growth, celebrate their dedication, and acknowledge their quiet hard work. A loyal, empowered team is a company’s ultimate competitive advantage. It is proving right for him.

In 1965 Nirav Shah’s father Arun Shah and his brother Kamlesh Shah initiated their maiden venture dealing in electrical industrial supplies. Eight years hence in 1973 the brothers felt the need to diversify. It was the early days for self-adhesive labels and the future looked extremely bright for the segment. The brothers took a call and started their firm Arun Agencies to trade in labels, outsourced from those manufacturing at that time. While Nirav and his elder sister were growing up in a well-knit bonded business-oriented family, the brothers Arun and Kamlesh created a platform as suppliers of labels. Nirav completed his schooling at Swastik Vidyalaya Ahmedabad, followed by higher education in the city itself followed by Fine Arts at CN Vidyalaya, which helped develop his creative understanding of design and aesthetics. To further strengthen his technical knowledge, he pursued Printing Technology studies in Wisconsin, USA. Growing up in such an environment, watching elders in the family business, he grew up with a mindset towards entrepreneurship, hard work, and a wish to indulge in manufacturing from an early age. He joined the family’s electrical business in 1994 but in his heart, he had a profound wish to start manufacturing labels. In this same year he got married to Archita.

In 1995 Nirav decided to initiate his label manufacturing business starting at home with a small set-up. Before starting his entrepreneurial journey, Nirav gained hands-on experience across multiple industries. Working in his father’s electrical business gave him early exposure to business operations and customer relations. He also worked at an advertising agency as a designer; it gave him an understanding of branding and visual communication. While he studied in the USA , he sharpened his technical capabilities and expertise by working as a machine operator at a printing firm, gaining practical exposure to advanced printing technologies and production systems. By the mid-1990s the self-adhesive label industry started evolving at a fast pace. With active support from wife Archita, Nirav’s label business found early success. They shifted the label manufacturing business, from home to a larger commercial space at New York Tower Ahmedabad and renamed the company Letra Graphix.

In his first big move to enter the narrow web label manufacturing, Letra Graphix installed their first Mark Andy 4-colour label printing machine on 30th June 1997, and officially registered Letra Graphix Pvt. Ltd. as a company. It was a natural progression from trading to manufacturing after gaining deep exposure to commercial printing and label trading. There was no looking back thereafter, even though finding skilled manpower, sourcing premium materials, and convincing brands to shift from conventional sheet-fed labels to premium self-adhesive labels were major challenges. Over the years Ahmedabad has become one of India’s largest hubs for industrial packaging and label manufacturing, having everything from high-tech corporate flexographic printing plants to localized barcode sticker suppliers.

The city serves massive pharmaceutical, FMCG, textile, and chemical industrial clusters across Gujarat. Inspired by situation, Letra Graphix invested in manufacturing labels for pharmaceuticals, cosmetics, agriculture, food, and international markets followed by continuous investments in technology, infrastructure, and innovation. What started as labels and printing gradually became a family business. The business started as trading through Arun Agencies eventually evolved into a full-fledged manufacturing setup. Expanding further in 2021 they began construction of a new building which was completed and began operational in 2022. According to Nirav, “The decision to keep expanding was driven by the rapid modernization of packaging in India, where brands increasingly required international-quality self-adhesive labeling solutions.” Growing up in a business-oriented family and watching the dedication, discipline, and adaptability of family, influenced him to navigate through changing business environments and evolving printing technologies maintaining commitment to quality.

The entire Shah family is a support system for their label venture. While the elders laid the foundation with their trading company Arun Agencies, Nirav’s mother was a teacher and played a very important role in shaping their values and discipline at home that carved their character in industrial operation. His wife Archita actively supports him in business and manages the company’s CSR initiatives and social welfare activities. Nirav and Archita are blessed with two children, daughter Anushka, who holds a degree in B.Design. With her design background, she contributes creatively to branding, aesthetics, packaging innovation, and the visual identity of the company.

While Son, Sahil, after completing his MBA has undergone extensive on-ground training across all departments from production and operations to client servicing and business development. Today, as a key director at Letra Graphix, he plays a leading role in driving modern marketing strategies, digital growth, new client acquisitions, and the company’s participation at major national and international exhibitions. Both siblings are now actively involved in the business and being groomed to be the next generation of leadership at Letra Graphix.

They have a fully owned factory on a land area over 5000 Square Meters and employ over 100 workforce. The facility houses advanced multi-color narrow-web flexographic and combination printing presses equipped with inline embellishment technologies including cold foiling, silk-screen printing, die-cutting, and booklet label manufacturing capabilities. In 2015 they further enhanced their capabilities by installing an IML converting machine in 2016. In 2023, a Gallus Labelfire 340 hybrid flexo and digital press was added.

Letra Graphix has integrated digital proofing and short-run printing capabilities to cater to the growing D2C and custom branding market. Nirav states, “The future of digital label manufacturing is extremely promising because it enables personalization, minimal setup waste, and faster turnaround times alongside traditional flexographic production.” They also maintain dust-free production environments and 100% automated camera inspection systems to ensure zero-defect quality standards.

Achievements and awards.

Over the years, Letra Graphix has won numerous prestigious national and international awards for print excellence and innovation. In 2006 they won their first AFTA award. Followed by two more Gold AFTA awards in 2007. Two years later in 2009 they were recipients of 13 consecutive awards in a single year and gained global recognition for “excellence in technical achievement in printing by “World Label Awards Association” at Chicago USA. The award winning continued when in 2011 they won 14 awards, the highest in their journey till then. In 2019 they received the “Innovative Label Printer of the Year” award by Printweek for hanger labels.

Letra Graphix actively exports premium labels to international markets and works with brands that require strict adherence to global packaging and compliance standards. As for sustainability Nirav states, “We are committed to environmentally responsible manufacturing practices. This includes waste optimization, adoption of UV-curable and low-emission inks and offering sustainable substrates such as PCR materials and FSC-certified papers. For their contribution towards corporate social responsibility

(CSR), they regularly contribute toward educational initiatives, healthcare support for underprivileged communities, and local environmental sustainability drives around our industrial areas. Their vision for the next five years is; Letra Graphix aims to become a fully integrated smart-factory manufacturing unit, recognized globally for sustainable and intelligent labeling solutions, while continuing to uphold family-driven values of trust, precision, and quality.

In his final words of communication Nirav says,

“My message to the next generation of entrepreneurs and brand builders: never compromise on your product’s first impression. A label is not just packaging — it is the silent salesman of your brand. Investing in quality packaging is investing directly in your brand’s future.”

Interviewed & written in June 2026 by:

Harveer Sahni, Chairman, Weldon Celloplast Ltd. New Delhi

@labelsandpackagingworld.com
Articles

Enterprising entrepreneur Nirav Shah heads one of the prominent and innovative label manufacturing companies in India Letra Graphix, headquartered in Ahmedabad.

Over the years, Letra Graphix has established itself as a leader in Pressure Sensitive or Self-adhesive Labels for a wide range of label products, including those for food and beverage products, liquor bottles and cans, toys, plastic items, glass items, beauty and cosmetic products, household and durable products, nutritional supplements, and a lot more.

Nirav has led his company giving credit to his team who he has mentored to march ahead with collaborative efforts. He believes that to succeed we must take care of our people. Invest in their growth, celebrate their dedication, and acknowledge their quiet hard work. A loyal, empowered team is a company’s ultimate competitive advantage. It is proving right for him.

In 1965 Nirav Shah’s father Arun Shah and his brother Kamlesh Shah initiated their maiden venture dealing in electrical industrial supplies. Eight years hence in 1973 the brothers felt the need to diversify. It was the early days for self-adhesive labels and the future looked extremely bright for the segment. The brothers took a call and started their firm Arun Agencies to trade in labels, outsourced from those manufacturing at that time. While Nirav and his elder sister were growing up in a well-knit bonded business-oriented family, the brothers Arun and Kamlesh created a platform as suppliers of labels. Nirav completed his schooling at Swastik Vidyalaya Ahmedabad, followed by higher education in the city itself followed by Fine Arts at CN Vidyalaya, which helped develop his creative understanding of design and aesthetics. To further strengthen his technical knowledge, he pursued Printing Technology studies in Wisconsin, USA. Growing up in such an environment, watching elders in the family business, he grew up with a mindset towards entrepreneurship, hard work, and a wish to indulge in manufacturing from an early age. He joined the family’s electrical business in 1994 but in his heart, he had a profound wish to start manufacturing labels. In this same year he got married to Archita.

In 1995 Nirav decided to initiate his label manufacturing business starting at home with a small set-up. Before starting his entrepreneurial journey, Nirav gained hands-on experience across multiple industries. Working in his father’s electrical business gave him early exposure to business operations and customer relations. He also worked at an advertising agency as a designer; it gave him an understanding of branding and visual communication. While he studied in the USA , he sharpened his technical capabilities and expertise by working as a machine operator at a printing firm, gaining practical exposure to advanced printing technologies and production systems. By the mid-1990s the self-adhesive label industry started evolving at a fast pace. With active support from wife Archita, Nirav’s label business found early success. They shifted the label manufacturing business, from home to a larger commercial space at New York Tower Ahmedabad and renamed the company Letra Graphix.

In his first big move to enter the narrow web label manufacturing, Letra Graphix installed their first Mark Andy 4-colour label printing machine on 30th June 1997, and officially registered Letra Graphix Pvt. Ltd. as a company. It was a natural progression from trading to manufacturing after gaining deep exposure to commercial printing and label trading. There was no looking back thereafter, even though finding skilled manpower, sourcing premium materials, and convincing brands to shift from conventional sheet-fed labels to premium self-adhesive labels were major challenges. Over the years Ahmedabad has become one of India’s largest hubs for industrial packaging and label manufacturing, having everything from high-tech corporate flexographic printing plants to localized barcode sticker suppliers.

The city serves massive pharmaceutical, FMCG, textile, and chemical industrial clusters across Gujarat. Inspired by situation, Letra Graphix invested in manufacturing labels for pharmaceuticals, cosmetics, agriculture, food, and international markets followed by continuous investments in technology, infrastructure, and innovation. What started as labels and printing gradually became a family business. The business started as trading through Arun Agencies eventually evolved into a full-fledged manufacturing setup. Expanding further in 2021 they began construction of a new building which was completed and began operational in 2022. According to Nirav, “The decision to keep expanding was driven by the rapid modernization of packaging in India, where brands increasingly required international-quality self-adhesive labeling solutions.” Growing up in a business-oriented family and watching the dedication, discipline, and adaptability of family, influenced him to navigate through changing business environments and evolving printing technologies maintaining commitment to quality.

The entire Shah family is a support system for their label venture. While the elders laid the foundation with their trading company Arun Agencies, Nirav’s mother was a teacher and played a very important role in shaping their values and discipline at home that carved their character in industrial operation. His wife Archita actively supports him in business and manages the company’s CSR initiatives and social welfare activities. Nirav and Archita are blessed with two children, daughter Anushka, who holds a degree in B.Design. With her design background, she contributes creatively to branding, aesthetics, packaging innovation, and the visual identity of the company.

While Son, Sahil, after completing his MBA has undergone extensive on-ground training across all departments from production and operations to client servicing and business development. Today, as a key director at Letra Graphix, he plays a leading role in driving modern marketing strategies, digital growth, new client acquisitions, and the company’s participation at major national and international exhibitions. Both siblings are now actively involved in the business and being groomed to be the next generation of leadership at Letra Graphix.

They have a fully owned factory on a land area over 5000 Square Meters and employ over 100 workforce. The facility houses advanced multi-color narrow-web flexographic and combination printing presses equipped with inline embellishment technologies including cold foiling, silk-screen printing, die-cutting, and booklet label manufacturing capabilities. In 2015 they further enhanced their capabilities by installing an IML converting machine in 2016. In 2023, a Gallus Labelfire 340 hybrid flexo and digital press was added.

Letra Graphix has integrated digital proofing and short-run printing capabilities to cater to the growing D2C and custom branding market. Nirav states, “The future of digital label manufacturing is extremely promising because it enables personalization, minimal setup waste, and faster turnaround times alongside traditional flexographic production.” They also maintain dust-free production environments and 100% automated camera inspection systems to ensure zero-defect quality standards.

Achievements and awards.

Over the years, Letra Graphix has won numerous prestigious national and international awards for print excellence and innovation. In 2006 they won their first AFTA award. Followed by two more Gold AFTA awards in 2007. Two years later in 2009 they were recipients of 13 consecutive awards in a single year and gained global recognition for “excellence in technical achievement in printing by “World Label Awards Association” at Chicago USA. The award winning continued when in 2011 they won 14 awards, the highest in their journey till then. In 2019 they received the “Innovative Label Printer of the Year” award by Printweek for hanger labels.

Letra Graphix actively exports premium labels to international markets and works with brands that require strict adherence to global packaging and compliance standards. As for sustainability Nirav states, “We are committed to environmentally responsible manufacturing practices. This includes waste optimization, adoption of UV-curable and low-emission inks and offering sustainable substrates such as PCR materials and FSC-certified papers. For their contribution towards corporate social responsibility

(CSR), they regularly contribute toward educational initiatives, healthcare support for underprivileged communities, and local environmental sustainability drives around our industrial areas. Their vision for the next five years is; Letra Graphix aims to become a fully integrated smart-factory manufacturing unit, recognized globally for sustainable and intelligent labeling solutions, while continuing to uphold family-driven values of trust, precision, and quality.

In his final words of communication Nirav says,

“My message to the next generation of entrepreneurs and brand builders: never compromise on your product’s first impression. A label is not just packaging — it is the silent salesman of your brand. Investing in quality packaging is investing directly in your brand’s future.”

Interviewed & written in June 2026 by:

Harveer Sahni, Chairman, Weldon Celloplast Ltd. New Delhi

@labelsandpackagingworld.com
Product Launches

Enterprising entrepreneur Nirav Shah heads one of the prominent and innovative label manufacturing companies in India Letra Graphix, headquartered in Ahmedabad.

Over the years, Letra Graphix has established itself as a leader in Pressure Sensitive or Self-adhesive Labels for a wide range of label products, including those for food and beverage products, liquor bottles and cans, toys, plastic items, glass items, beauty and cosmetic products, household and durable products, nutritional supplements, and a lot more.

Nirav has led his company giving credit to his team who he has mentored to march ahead with collaborative efforts. He believes that to succeed we must take care of our people. Invest in their growth, celebrate their dedication, and acknowledge their quiet hard work. A loyal, empowered team is a company’s ultimate competitive advantage. It is proving right for him.

In 1965 Nirav Shah’s father Arun Shah and his brother Kamlesh Shah initiated their maiden venture dealing in electrical industrial supplies. Eight years hence in 1973 the brothers felt the need to diversify. It was the early days for self-adhesive labels and the future looked extremely bright for the segment. The brothers took a call and started their firm Arun Agencies to trade in labels, outsourced from those manufacturing at that time. While Nirav and his elder sister were growing up in a well-knit bonded business-oriented family, the brothers Arun and Kamlesh created a platform as suppliers of labels. Nirav completed his schooling at Swastik Vidyalaya Ahmedabad, followed by higher education in the city itself followed by Fine Arts at CN Vidyalaya, which helped develop his creative understanding of design and aesthetics. To further strengthen his technical knowledge, he pursued Printing Technology studies in Wisconsin, USA. Growing up in such an environment, watching elders in the family business, he grew up with a mindset towards entrepreneurship, hard work, and a wish to indulge in manufacturing from an early age. He joined the family’s electrical business in 1994 but in his heart, he had a profound wish to start manufacturing labels. In this same year he got married to Archita.

In 1995 Nirav decided to initiate his label manufacturing business starting at home with a small set-up. Before starting his entrepreneurial journey, Nirav gained hands-on experience across multiple industries. Working in his father’s electrical business gave him early exposure to business operations and customer relations. He also worked at an advertising agency as a designer; it gave him an understanding of branding and visual communication. While he studied in the USA , he sharpened his technical capabilities and expertise by working as a machine operator at a printing firm, gaining practical exposure to advanced printing technologies and production systems. By the mid-1990s the self-adhesive label industry started evolving at a fast pace. With active support from wife Archita, Nirav’s label business found early success. They shifted the label manufacturing business, from home to a larger commercial space at New York Tower Ahmedabad and renamed the company Letra Graphix.

In his first big move to enter the narrow web label manufacturing, Letra Graphix installed their first Mark Andy 4-colour label printing machine on 30th June 1997, and officially registered Letra Graphix Pvt. Ltd. as a company. It was a natural progression from trading to manufacturing after gaining deep exposure to commercial printing and label trading. There was no looking back thereafter, even though finding skilled manpower, sourcing premium materials, and convincing brands to shift from conventional sheet-fed labels to premium self-adhesive labels were major challenges. Over the years Ahmedabad has become one of India’s largest hubs for industrial packaging and label manufacturing, having everything from high-tech corporate flexographic printing plants to localized barcode sticker suppliers.

The city serves massive pharmaceutical, FMCG, textile, and chemical industrial clusters across Gujarat. Inspired by situation, Letra Graphix invested in manufacturing labels for pharmaceuticals, cosmetics, agriculture, food, and international markets followed by continuous investments in technology, infrastructure, and innovation. What started as labels and printing gradually became a family business. The business started as trading through Arun Agencies eventually evolved into a full-fledged manufacturing setup. Expanding further in 2021 they began construction of a new building which was completed and began operational in 2022. According to Nirav, “The decision to keep expanding was driven by the rapid modernization of packaging in India, where brands increasingly required international-quality self-adhesive labeling solutions.” Growing up in a business-oriented family and watching the dedication, discipline, and adaptability of family, influenced him to navigate through changing business environments and evolving printing technologies maintaining commitment to quality.

The entire Shah family is a support system for their label venture. While the elders laid the foundation with their trading company Arun Agencies, Nirav’s mother was a teacher and played a very important role in shaping their values and discipline at home that carved their character in industrial operation. His wife Archita actively supports him in business and manages the company’s CSR initiatives and social welfare activities. Nirav and Archita are blessed with two children, daughter Anushka, who holds a degree in B.Design. With her design background, she contributes creatively to branding, aesthetics, packaging innovation, and the visual identity of the company.

While Son, Sahil, after completing his MBA has undergone extensive on-ground training across all departments from production and operations to client servicing and business development. Today, as a key director at Letra Graphix, he plays a leading role in driving modern marketing strategies, digital growth, new client acquisitions, and the company’s participation at major national and international exhibitions. Both siblings are now actively involved in the business and being groomed to be the next generation of leadership at Letra Graphix.

They have a fully owned factory on a land area over 5000 Square Meters and employ over 100 workforce. The facility houses advanced multi-color narrow-web flexographic and combination printing presses equipped with inline embellishment technologies including cold foiling, silk-screen printing, die-cutting, and booklet label manufacturing capabilities. In 2015 they further enhanced their capabilities by installing an IML converting machine in 2016. In 2023, a Gallus Labelfire 340 hybrid flexo and digital press was added.

Letra Graphix has integrated digital proofing and short-run printing capabilities to cater to the growing D2C and custom branding market. Nirav states, “The future of digital label manufacturing is extremely promising because it enables personalization, minimal setup waste, and faster turnaround times alongside traditional flexographic production.” They also maintain dust-free production environments and 100% automated camera inspection systems to ensure zero-defect quality standards.

Achievements and awards.

Over the years, Letra Graphix has won numerous prestigious national and international awards for print excellence and innovation. In 2006 they won their first AFTA award. Followed by two more Gold AFTA awards in 2007. Two years later in 2009 they were recipients of 13 consecutive awards in a single year and gained global recognition for “excellence in technical achievement in printing by “World Label Awards Association” at Chicago USA. The award winning continued when in 2011 they won 14 awards, the highest in their journey till then. In 2019 they received the “Innovative Label Printer of the Year” award by Printweek for hanger labels.

Letra Graphix actively exports premium labels to international markets and works with brands that require strict adherence to global packaging and compliance standards. As for sustainability Nirav states, “We are committed to environmentally responsible manufacturing practices. This includes waste optimization, adoption of UV-curable and low-emission inks and offering sustainable substrates such as PCR materials and FSC-certified papers. For their contribution towards corporate social responsibility

(CSR), they regularly contribute toward educational initiatives, healthcare support for underprivileged communities, and local environmental sustainability drives around our industrial areas. Their vision for the next five years is; Letra Graphix aims to become a fully integrated smart-factory manufacturing unit, recognized globally for sustainable and intelligent labeling solutions, while continuing to uphold family-driven values of trust, precision, and quality.

In his final words of communication Nirav says,

“My message to the next generation of entrepreneurs and brand builders: never compromise on your product’s first impression. A label is not just packaging — it is the silent salesman of your brand. Investing in quality packaging is investing directly in your brand’s future.”

Interviewed & written in June 2026 by:

Harveer Sahni, Chairman, Weldon Celloplast Ltd. New Delhi

@labelsandpackagingworld.com
Members

Enterprising entrepreneur Nirav Shah heads one of the prominent and innovative label manufacturing companies in India Letra Graphix, headquartered in Ahmedabad.

Over the years, Letra Graphix has established itself as a leader in Pressure Sensitive or Self-adhesive Labels for a wide range of label products, including those for food and beverage products, liquor bottles and cans, toys, plastic items, glass items, beauty and cosmetic products, household and durable products, nutritional supplements, and a lot more.

Nirav has led his company giving credit to his team who he has mentored to march ahead with collaborative efforts. He believes that to succeed we must take care of our people. Invest in their growth, celebrate their dedication, and acknowledge their quiet hard work. A loyal, empowered team is a company’s ultimate competitive advantage. It is proving right for him.

In 1965 Nirav Shah’s father Arun Shah and his brother Kamlesh Shah initiated their maiden venture dealing in electrical industrial supplies. Eight years hence in 1973 the brothers felt the need to diversify. It was the early days for self-adhesive labels and the future looked extremely bright for the segment. The brothers took a call and started their firm Arun Agencies to trade in labels, outsourced from those manufacturing at that time. While Nirav and his elder sister were growing up in a well-knit bonded business-oriented family, the brothers Arun and Kamlesh created a platform as suppliers of labels. Nirav completed his schooling at Swastik Vidyalaya Ahmedabad, followed by higher education in the city itself followed by Fine Arts at CN Vidyalaya, which helped develop his creative understanding of design and aesthetics. To further strengthen his technical knowledge, he pursued Printing Technology studies in Wisconsin, USA. Growing up in such an environment, watching elders in the family business, he grew up with a mindset towards entrepreneurship, hard work, and a wish to indulge in manufacturing from an early age. He joined the family’s electrical business in 1994 but in his heart, he had a profound wish to start manufacturing labels. In this same year he got married to Archita.

In 1995 Nirav decided to initiate his label manufacturing business starting at home with a small set-up. Before starting his entrepreneurial journey, Nirav gained hands-on experience across multiple industries. Working in his father’s electrical business gave him early exposure to business operations and customer relations. He also worked at an advertising agency as a designer; it gave him an understanding of branding and visual communication. While he studied in the USA , he sharpened his technical capabilities and expertise by working as a machine operator at a printing firm, gaining practical exposure to advanced printing technologies and production systems. By the mid-1990s the self-adhesive label industry started evolving at a fast pace. With active support from wife Archita, Nirav’s label business found early success. They shifted the label manufacturing business, from home to a larger commercial space at New York Tower Ahmedabad and renamed the company Letra Graphix.

In his first big move to enter the narrow web label manufacturing, Letra Graphix installed their first Mark Andy 4-colour label printing machine on 30th June 1997, and officially registered Letra Graphix Pvt. Ltd. as a company. It was a natural progression from trading to manufacturing after gaining deep exposure to commercial printing and label trading. There was no looking back thereafter, even though finding skilled manpower, sourcing premium materials, and convincing brands to shift from conventional sheet-fed labels to premium self-adhesive labels were major challenges. Over the years Ahmedabad has become one of India’s largest hubs for industrial packaging and label manufacturing, having everything from high-tech corporate flexographic printing plants to localized barcode sticker suppliers.

The city serves massive pharmaceutical, FMCG, textile, and chemical industrial clusters across Gujarat. Inspired by situation, Letra Graphix invested in manufacturing labels for pharmaceuticals, cosmetics, agriculture, food, and international markets followed by continuous investments in technology, infrastructure, and innovation. What started as labels and printing gradually became a family business. The business started as trading through Arun Agencies eventually evolved into a full-fledged manufacturing setup. Expanding further in 2021 they began construction of a new building which was completed and began operational in 2022. According to Nirav, “The decision to keep expanding was driven by the rapid modernization of packaging in India, where brands increasingly required international-quality self-adhesive labeling solutions.” Growing up in a business-oriented family and watching the dedication, discipline, and adaptability of family, influenced him to navigate through changing business environments and evolving printing technologies maintaining commitment to quality.

The entire Shah family is a support system for their label venture. While the elders laid the foundation with their trading company Arun Agencies, Nirav’s mother was a teacher and played a very important role in shaping their values and discipline at home that carved their character in industrial operation. His wife Archita actively supports him in business and manages the company’s CSR initiatives and social welfare activities. Nirav and Archita are blessed with two children, daughter Anushka, who holds a degree in B.Design. With her design background, she contributes creatively to branding, aesthetics, packaging innovation, and the visual identity of the company.

While Son, Sahil, after completing his MBA has undergone extensive on-ground training across all departments from production and operations to client servicing and business development. Today, as a key director at Letra Graphix, he plays a leading role in driving modern marketing strategies, digital growth, new client acquisitions, and the company’s participation at major national and international exhibitions. Both siblings are now actively involved in the business and being groomed to be the next generation of leadership at Letra Graphix.

They have a fully owned factory on a land area over 5000 Square Meters and employ over 100 workforce. The facility houses advanced multi-color narrow-web flexographic and combination printing presses equipped with inline embellishment technologies including cold foiling, silk-screen printing, die-cutting, and booklet label manufacturing capabilities. In 2015 they further enhanced their capabilities by installing an IML converting machine in 2016. In 2023, a Gallus Labelfire 340 hybrid flexo and digital press was added.

Letra Graphix has integrated digital proofing and short-run printing capabilities to cater to the growing D2C and custom branding market. Nirav states, “The future of digital label manufacturing is extremely promising because it enables personalization, minimal setup waste, and faster turnaround times alongside traditional flexographic production.” They also maintain dust-free production environments and 100% automated camera inspection systems to ensure zero-defect quality standards.

Achievements and awards.

Over the years, Letra Graphix has won numerous prestigious national and international awards for print excellence and innovation. In 2006 they won their first AFTA award. Followed by two more Gold AFTA awards in 2007. Two years later in 2009 they were recipients of 13 consecutive awards in a single year and gained global recognition for “excellence in technical achievement in printing by “World Label Awards Association” at Chicago USA. The award winning continued when in 2011 they won 14 awards, the highest in their journey till then. In 2019 they received the “Innovative Label Printer of the Year” award by Printweek for hanger labels.

Letra Graphix actively exports premium labels to international markets and works with brands that require strict adherence to global packaging and compliance standards. As for sustainability Nirav states, “We are committed to environmentally responsible manufacturing practices. This includes waste optimization, adoption of UV-curable and low-emission inks and offering sustainable substrates such as PCR materials and FSC-certified papers. For their contribution towards corporate social responsibility

(CSR), they regularly contribute toward educational initiatives, healthcare support for underprivileged communities, and local environmental sustainability drives around our industrial areas. Their vision for the next five years is; Letra Graphix aims to become a fully integrated smart-factory manufacturing unit, recognized globally for sustainable and intelligent labeling solutions, while continuing to uphold family-driven values of trust, precision, and quality.

In his final words of communication Nirav says,

“My message to the next generation of entrepreneurs and brand builders: never compromise on your product’s first impression. A label is not just packaging — it is the silent salesman of your brand. Investing in quality packaging is investing directly in your brand’s future.”

Interviewed & written in June 2026 by:

Harveer Sahni, Chairman, Weldon Celloplast Ltd. New Delhi

@labelsandpackagingworld.com
Buy Book

Enterprising entrepreneur Nirav Shah heads one of the prominent and innovative label manufacturing companies in India Letra Graphix, headquartered in Ahmedabad.

Over the years, Letra Graphix has established itself as a leader in Pressure Sensitive or Self-adhesive Labels for a wide range of label products, including those for food and beverage products, liquor bottles and cans, toys, plastic items, glass items, beauty and cosmetic products, household and durable products, nutritional supplements, and a lot more.

Nirav has led his company giving credit to his team who he has mentored to march ahead with collaborative efforts. He believes that to succeed we must take care of our people. Invest in their growth, celebrate their dedication, and acknowledge their quiet hard work. A loyal, empowered team is a company’s ultimate competitive advantage. It is proving right for him.

In 1965 Nirav Shah’s father Arun Shah and his brother Kamlesh Shah initiated their maiden venture dealing in electrical industrial supplies. Eight years hence in 1973 the brothers felt the need to diversify. It was the early days for self-adhesive labels and the future looked extremely bright for the segment. The brothers took a call and started their firm Arun Agencies to trade in labels, outsourced from those manufacturing at that time. While Nirav and his elder sister were growing up in a well-knit bonded business-oriented family, the brothers Arun and Kamlesh created a platform as suppliers of labels. Nirav completed his schooling at Swastik Vidyalaya Ahmedabad, followed by higher education in the city itself followed by Fine Arts at CN Vidyalaya, which helped develop his creative understanding of design and aesthetics. To further strengthen his technical knowledge, he pursued Printing Technology studies in Wisconsin, USA. Growing up in such an environment, watching elders in the family business, he grew up with a mindset towards entrepreneurship, hard work, and a wish to indulge in manufacturing from an early age. He joined the family’s electrical business in 1994 but in his heart, he had a profound wish to start manufacturing labels. In this same year he got married to Archita.

In 1995 Nirav decided to initiate his label manufacturing business starting at home with a small set-up. Before starting his entrepreneurial journey, Nirav gained hands-on experience across multiple industries. Working in his father’s electrical business gave him early exposure to business operations and customer relations. He also worked at an advertising agency as a designer; it gave him an understanding of branding and visual communication. While he studied in the USA , he sharpened his technical capabilities and expertise by working as a machine operator at a printing firm, gaining practical exposure to advanced printing technologies and production systems. By the mid-1990s the self-adhesive label industry started evolving at a fast pace. With active support from wife Archita, Nirav’s label business found early success. They shifted the label manufacturing business, from home to a larger commercial space at New York Tower Ahmedabad and renamed the company Letra Graphix.

In his first big move to enter the narrow web label manufacturing, Letra Graphix installed their first Mark Andy 4-colour label printing machine on 30th June 1997, and officially registered Letra Graphix Pvt. Ltd. as a company. It was a natural progression from trading to manufacturing after gaining deep exposure to commercial printing and label trading. There was no looking back thereafter, even though finding skilled manpower, sourcing premium materials, and convincing brands to shift from conventional sheet-fed labels to premium self-adhesive labels were major challenges. Over the years Ahmedabad has become one of India’s largest hubs for industrial packaging and label manufacturing, having everything from high-tech corporate flexographic printing plants to localized barcode sticker suppliers.

The city serves massive pharmaceutical, FMCG, textile, and chemical industrial clusters across Gujarat. Inspired by situation, Letra Graphix invested in manufacturing labels for pharmaceuticals, cosmetics, agriculture, food, and international markets followed by continuous investments in technology, infrastructure, and innovation. What started as labels and printing gradually became a family business. The business started as trading through Arun Agencies eventually evolved into a full-fledged manufacturing setup. Expanding further in 2021 they began construction of a new building which was completed and began operational in 2022. According to Nirav, “The decision to keep expanding was driven by the rapid modernization of packaging in India, where brands increasingly required international-quality self-adhesive labeling solutions.” Growing up in a business-oriented family and watching the dedication, discipline, and adaptability of family, influenced him to navigate through changing business environments and evolving printing technologies maintaining commitment to quality.

The entire Shah family is a support system for their label venture. While the elders laid the foundation with their trading company Arun Agencies, Nirav’s mother was a teacher and played a very important role in shaping their values and discipline at home that carved their character in industrial operation. His wife Archita actively supports him in business and manages the company’s CSR initiatives and social welfare activities. Nirav and Archita are blessed with two children, daughter Anushka, who holds a degree in B.Design. With her design background, she contributes creatively to branding, aesthetics, packaging innovation, and the visual identity of the company.

While Son, Sahil, after completing his MBA has undergone extensive on-ground training across all departments from production and operations to client servicing and business development. Today, as a key director at Letra Graphix, he plays a leading role in driving modern marketing strategies, digital growth, new client acquisitions, and the company’s participation at major national and international exhibitions. Both siblings are now actively involved in the business and being groomed to be the next generation of leadership at Letra Graphix.

They have a fully owned factory on a land area over 5000 Square Meters and employ over 100 workforce. The facility houses advanced multi-color narrow-web flexographic and combination printing presses equipped with inline embellishment technologies including cold foiling, silk-screen printing, die-cutting, and booklet label manufacturing capabilities. In 2015 they further enhanced their capabilities by installing an IML converting machine in 2016. In 2023, a Gallus Labelfire 340 hybrid flexo and digital press was added.

Letra Graphix has integrated digital proofing and short-run printing capabilities to cater to the growing D2C and custom branding market. Nirav states, “The future of digital label manufacturing is extremely promising because it enables personalization, minimal setup waste, and faster turnaround times alongside traditional flexographic production.” They also maintain dust-free production environments and 100% automated camera inspection systems to ensure zero-defect quality standards.

Achievements and awards.

Over the years, Letra Graphix has won numerous prestigious national and international awards for print excellence and innovation. In 2006 they won their first AFTA award. Followed by two more Gold AFTA awards in 2007. Two years later in 2009 they were recipients of 13 consecutive awards in a single year and gained global recognition for “excellence in technical achievement in printing by “World Label Awards Association” at Chicago USA. The award winning continued when in 2011 they won 14 awards, the highest in their journey till then. In 2019 they received the “Innovative Label Printer of the Year” award by Printweek for hanger labels.

Letra Graphix actively exports premium labels to international markets and works with brands that require strict adherence to global packaging and compliance standards. As for sustainability Nirav states, “We are committed to environmentally responsible manufacturing practices. This includes waste optimization, adoption of UV-curable and low-emission inks and offering sustainable substrates such as PCR materials and FSC-certified papers. For their contribution towards corporate social responsibility

(CSR), they regularly contribute toward educational initiatives, healthcare support for underprivileged communities, and local environmental sustainability drives around our industrial areas. Their vision for the next five years is; Letra Graphix aims to become a fully integrated smart-factory manufacturing unit, recognized globally for sustainable and intelligent labeling solutions, while continuing to uphold family-driven values of trust, precision, and quality.

In his final words of communication Nirav says,

“My message to the next generation of entrepreneurs and brand builders: never compromise on your product’s first impression. A label is not just packaging — it is the silent salesman of your brand. Investing in quality packaging is investing directly in your brand’s future.”

Interviewed & written in June 2026 by:

Harveer Sahni, Chairman, Weldon Celloplast Ltd. New Delhi

@labelsandpackagingworld.com
Contact Us

Enterprising entrepreneur Nirav Shah heads one of the prominent and innovative label manufacturing companies in India Letra Graphix, headquartered in Ahmedabad.

Over the years, Letra Graphix has established itself as a leader in Pressure Sensitive or Self-adhesive Labels for a wide range of label products, including those for food and beverage products, liquor bottles and cans, toys, plastic items, glass items, beauty and cosmetic products, household and durable products, nutritional supplements, and a lot more.

Nirav has led his company giving credit to his team who he has mentored to march ahead with collaborative efforts. He believes that to succeed we must take care of our people. Invest in their growth, celebrate their dedication, and acknowledge their quiet hard work. A loyal, empowered team is a company’s ultimate competitive advantage. It is proving right for him.

In 1965 Nirav Shah’s father Arun Shah and his brother Kamlesh Shah initiated their maiden venture dealing in electrical industrial supplies. Eight years hence in 1973 the brothers felt the need to diversify. It was the early days for self-adhesive labels and the future looked extremely bright for the segment. The brothers took a call and started their firm Arun Agencies to trade in labels, outsourced from those manufacturing at that time. While Nirav and his elder sister were growing up in a well-knit bonded business-oriented family, the brothers Arun and Kamlesh created a platform as suppliers of labels. Nirav completed his schooling at Swastik Vidyalaya Ahmedabad, followed by higher education in the city itself followed by Fine Arts at CN Vidyalaya, which helped develop his creative understanding of design and aesthetics. To further strengthen his technical knowledge, he pursued Printing Technology studies in Wisconsin, USA. Growing up in such an environment, watching elders in the family business, he grew up with a mindset towards entrepreneurship, hard work, and a wish to indulge in manufacturing from an early age. He joined the family’s electrical business in 1994 but in his heart, he had a profound wish to start manufacturing labels. In this same year he got married to Archita.

In 1995 Nirav decided to initiate his label manufacturing business starting at home with a small set-up. Before starting his entrepreneurial journey, Nirav gained hands-on experience across multiple industries. Working in his father’s electrical business gave him early exposure to business operations and customer relations. He also worked at an advertising agency as a designer; it gave him an understanding of branding and visual communication. While he studied in the USA , he sharpened his technical capabilities and expertise by working as a machine operator at a printing firm, gaining practical exposure to advanced printing technologies and production systems. By the mid-1990s the self-adhesive label industry started evolving at a fast pace. With active support from wife Archita, Nirav’s label business found early success. They shifted the label manufacturing business, from home to a larger commercial space at New York Tower Ahmedabad and renamed the company Letra Graphix.

In his first big move to enter the narrow web label manufacturing, Letra Graphix installed their first Mark Andy 4-colour label printing machine on 30th June 1997, and officially registered Letra Graphix Pvt. Ltd. as a company. It was a natural progression from trading to manufacturing after gaining deep exposure to commercial printing and label trading. There was no looking back thereafter, even though finding skilled manpower, sourcing premium materials, and convincing brands to shift from conventional sheet-fed labels to premium self-adhesive labels were major challenges. Over the years Ahmedabad has become one of India’s largest hubs for industrial packaging and label manufacturing, having everything from high-tech corporate flexographic printing plants to localized barcode sticker suppliers.

The city serves massive pharmaceutical, FMCG, textile, and chemical industrial clusters across Gujarat. Inspired by situation, Letra Graphix invested in manufacturing labels for pharmaceuticals, cosmetics, agriculture, food, and international markets followed by continuous investments in technology, infrastructure, and innovation. What started as labels and printing gradually became a family business. The business started as trading through Arun Agencies eventually evolved into a full-fledged manufacturing setup. Expanding further in 2021 they began construction of a new building which was completed and began operational in 2022. According to Nirav, “The decision to keep expanding was driven by the rapid modernization of packaging in India, where brands increasingly required international-quality self-adhesive labeling solutions.” Growing up in a business-oriented family and watching the dedication, discipline, and adaptability of family, influenced him to navigate through changing business environments and evolving printing technologies maintaining commitment to quality.

The entire Shah family is a support system for their label venture. While the elders laid the foundation with their trading company Arun Agencies, Nirav’s mother was a teacher and played a very important role in shaping their values and discipline at home that carved their character in industrial operation. His wife Archita actively supports him in business and manages the company’s CSR initiatives and social welfare activities. Nirav and Archita are blessed with two children, daughter Anushka, who holds a degree in B.Design. With her design background, she contributes creatively to branding, aesthetics, packaging innovation, and the visual identity of the company.

While Son, Sahil, after completing his MBA has undergone extensive on-ground training across all departments from production and operations to client servicing and business development. Today, as a key director at Letra Graphix, he plays a leading role in driving modern marketing strategies, digital growth, new client acquisitions, and the company’s participation at major national and international exhibitions. Both siblings are now actively involved in the business and being groomed to be the next generation of leadership at Letra Graphix.

They have a fully owned factory on a land area over 5000 Square Meters and employ over 100 workforce. The facility houses advanced multi-color narrow-web flexographic and combination printing presses equipped with inline embellishment technologies including cold foiling, silk-screen printing, die-cutting, and booklet label manufacturing capabilities. In 2015 they further enhanced their capabilities by installing an IML converting machine in 2016. In 2023, a Gallus Labelfire 340 hybrid flexo and digital press was added.

Letra Graphix has integrated digital proofing and short-run printing capabilities to cater to the growing D2C and custom branding market. Nirav states, “The future of digital label manufacturing is extremely promising because it enables personalization, minimal setup waste, and faster turnaround times alongside traditional flexographic production.” They also maintain dust-free production environments and 100% automated camera inspection systems to ensure zero-defect quality standards.

Achievements and awards.

Over the years, Letra Graphix has won numerous prestigious national and international awards for print excellence and innovation. In 2006 they won their first AFTA award. Followed by two more Gold AFTA awards in 2007. Two years later in 2009 they were recipients of 13 consecutive awards in a single year and gained global recognition for “excellence in technical achievement in printing by “World Label Awards Association” at Chicago USA. The award winning continued when in 2011 they won 14 awards, the highest in their journey till then. In 2019 they received the “Innovative Label Printer of the Year” award by Printweek for hanger labels.

Letra Graphix actively exports premium labels to international markets and works with brands that require strict adherence to global packaging and compliance standards. As for sustainability Nirav states, “We are committed to environmentally responsible manufacturing practices. This includes waste optimization, adoption of UV-curable and low-emission inks and offering sustainable substrates such as PCR materials and FSC-certified papers. For their contribution towards corporate social responsibility

(CSR), they regularly contribute toward educational initiatives, healthcare support for underprivileged communities, and local environmental sustainability drives around our industrial areas. Their vision for the next five years is; Letra Graphix aims to become a fully integrated smart-factory manufacturing unit, recognized globally for sustainable and intelligent labeling solutions, while continuing to uphold family-driven values of trust, precision, and quality.

In his final words of communication Nirav says,

“My message to the next generation of entrepreneurs and brand builders: never compromise on your product’s first impression. A label is not just packaging — it is the silent salesman of your brand. Investing in quality packaging is investing directly in your brand’s future.”

Interviewed & written in June 2026 by:

Harveer Sahni, Chairman, Weldon Celloplast Ltd. New Delhi

@labelsandpackagingworld.com