LMAI Board of directors


The 3-day LMAI label conference from 25th-27th July 2019 was an event that was efficiently organized and delivered the promise of comradeship, entertainment and knowledge sharing. From the time of landing at Kochi to the time of departures on 28th, it was all done with clockwork precision. It was a gigantic task of hosting over 550-600 delegates from all over India and various parts of the world attending this biennial event. They were put up in 317 rooms spread across 3 hotels The Bolgatty Grand Hyatt, The Marriot and The Taj. The event was held at Grand Hyatt, perched on 26 acres of plush green land on the serene Bolgatty Island, Grand Hyatt Kochi Bolgatty is a waterfront urban resort overlooking the backwaters of Vembanad Lake.

After a smooth check-in and registrations, the delegates reassembled for start of conference. 

It all started with traditional lighting of the lamp.

Welcome address by Kuldeep Goel President LMAI followed next.

Pankaj Bhardwaj Senior Director and General Manager Avery Dennison delivered the thought-provoking keynote address, setting the tone of the conference. Pankaj, while referring to the growing Indian market mentioned, “Diminishing divide between urban-rural population in India and an aspiring middle class means a growing demand of consumer products and also label”.

Due to a delayed flight, special guest Lisa Milburn Managing Director Labelexpo Group UK could not reach in time to deliver her address and in her absence, Pradeep Saroha country manager Labelexpo spoke to update the audience about the forthcoming Labelexpo Europe in Brussels, it being the 40th anniversary of Labelexpo additional features included will be on sustainability, flexible packaging, digital printing and a host of other technologies.

Manish Desai Conference chairman spoke on the flow of events at the conference.

Shahidi Ainain Director SIES School of packaging who was moderator for the event gave the guidelines to be followed while making presentations and advised speakers on the need for time management.

The audience dispersed to re-assemble again later for welcome dinner with Thallaavia theme.

L to R: Ajay Mehta, Amit Sheth, Dinesh Mahajan, Raveendran, Harveer Sahni
Pankaj Bhardway-Avery, Kuldip Goel, Rajesh Nema, Sandeep Zaveri,
Vivek Kapoor, Ramesh Deshpande and Amar Chhajed

The conference being held in Kerala, it was an imperative to give it a local theme on the very first evening. All the Board of Directors of LMAI and Committee members dressed up in the local Malayali traditional dress, giving the evening a local celebratory touch. After felicitation of sponsors by committee members and their walk on the ramp there was Carnatic band playing, networking and dinner.

A surprise announcement was made for bestowing upon Amit Sheth of Label Planet and Intergraphic a lifetime award for contribution to the Indian Label Industry! After an emotional thank you speech, Amit walked the ramp with wife Rupa and their two daughters.

Next day after breakfast the audience reassembled for a busy day full of presentations by eminent sponsors and of very high standards. Past President Vivek Kapoor’s welcome address was followed by presentation by Manoj KM and Parag Bagade of Avery Dennison. While Manoj spoke on futuristic labelstock offerings, Parag spoke on the sustainability endeavours by Avery including collection and recycling of liner and self-adhesive waste.

Presentations made were as follows;
Avery Dennison India, Manoj KM and Parag Bagade, “Emerging Technology & Sustainability”Pulisi Technology, Olive Liu, “Relationship between Technology and Life”SMI Coated Products: Ajay Mehta and Rohit Mehta, “Technical Aspects of Applications of Label Stock Solutions”Domino Printech India: David Ellen, “Advantages of HYBRID systems for labels and Packaging converters”Vinsak India: Ranesh Bajaj, “Future Based Solutions”Retail Solution and Technologies: T. R. Ravishankar, “Trends in Barcoding and Enterprise Mobility”WEIGANG: Spring Xu, “Features enhancing to choose a good flexo machine”Luster LightTech Group: Carrie Duan, “Mining your potential”Nilpeter India: Manish Kapoor, Indian Label Indusrty – “The question of Scale and Scalability”Insight Print Communications: Ajay Aggarwal, “Transition to Digital – Now and for Future”Loparex: Manish Jain, “Future Sustainability”Heidelberg and Gallus: Samir Patkar, “The Power of 2 – when conventional meets digital (hybrid technology)”DuPont Advanced Printing: Shyamal Desai, “End user benefits”Flint Group India: Shailesh Kumar Sharma, “New Gen Color Management”HP India Sales: Appadurai, “Future is Now”BOBST Firenze SRL: Ludovico Frati, “Connectivity”Dragon Foils – Inter Films India: Raymond Lu, “Innovation and frontier of cold foil technology”

Two interactive and knowledge imparting Panel Discussions moderated by LMAI Board member Harveer Sahni of Weldon Celloplast were held after lunch. The first one was with printers where the topic was, “Creating the future vs embracing the future”.

Panelists included Priyata Raghavan Sai Security Printers, Tejas Tanna of Printmann, Aaditya Kashyap of Marksfine, Mahendra Shah of Renault Paper, Shakti Jain of Great Eastern IDTech, Yudhviram Solanki of Sicon Packs and Anurag Mohan of Interact.

The second Panel discussion was with industry suppliers as panelists and titled, “Evolving trends in Labels manufacturing!” Eminent suppliers who were in the panel and gave thought provoking inputs included;

Bhupinder Singh of Avery Dennison, Samir Patkar of Heidelberg Gallus, Appa Durai of HP, Ranesh Bajaj of Vinsak, Pawandeep Sahni of Omet, Manish Kapoor of Nilpeter, Prasenjit Das of Dupont and Sreenivas Goud of Flint. Time being a constraint the audience wished there was more time for these engaging discussions but since the schedule for the conference was so packed that there was no room for extension

After the day’s presentations ended, there was an excellent talk sponsored by SMI and Pulisi on “Secrets of Impactful Success” by motivational Guru, Gaur Gopal Das which left a full packed hall of almost 600 people spellbound and in awe of what he delivered. 

The evening ended with yet another program sponsored by SMI and Pulisi, a musical performance by the visually impaired performers from the National Organisation of Disabled Artists. They sang old Bollywood songs so well that it left the audience full of awe and at that moment, compassion turned into joy, watching their special abilities to deliver so well to a large audience.

The label printing fraternity was up on its feet and on to the dance floor enjoying the renderings of this awesome group. Towards the end, the President LMAI on behalf of his team announced an additional sum of Rupees one lakh over and above what they had contracted for.

This was followed by many in the audience committing large sums to support the social cause of encouraging disabled artists.

On the final day after a welcome address more presentations as mentioned below followed;

Apex Asia Pacific: Carl Brock, “Nothing short of revolution in flexographic printing”Flexo Image Graphics: Ian Pollock, “Future of Printing Technology”ROGLER International Sàrl: Hannes Rogler, “Future based solution”Multitec Aids: Amit Ahuja, “Life beyond labels”RotoMetrics: Cain Harper, “It’s about more than the die”Brotech Digital Graphics: Ramon Lee, “The future of hybrid printing and finishing”GEW: Marcus Greenbrook, “Upcoming Technology”Numex Blocks: Supachai Theravithayangkura, “Innovative Flexo Plate Solutions for Narrow Web Printing”JN Arora presentation

A panel discussion jointly hosted and moderated by Ajay Mehta of SMI Coated papers and Amit Sheth of Pulisi Technology was conducted with young panelists that included Hemanth Paruchuri of Pragati Pack, Vidur Agarwal of Veekay Industries,

Krishh Chhatwal of Kwality Offset, Denver Annunvciation of Janus International and Naveen Goel of Any Graphics titled “Young printer’s perception on future of label industry”

After the presentations concluded that afternoon it was time for a “Sadhya” typical of that area. Sadhya in local language Malyalam is a feast of Hindu origin and of importance to Hindu Malayalis, consisting of a variety of traditional vegetarian dishes usually served on a banana leaf in KeralaIndia.

Sadhya means banquet in Malayalam. It is a vegetarian feast prepared by both men and women, especially when needed in large quantities, for weddings and other special events. Sadhya is typically served as a traditional dish for Onam, the state festival of Kerala. It was a feast for the eyes to see, a diverse gathering Indians and foreigners relishing the local cuisine and eating with bare hands.

Past president Sandeep Zaveri updated the audience about the next program of Round tables, the interaction between sponsors and Printers.

“Round tables” program with all sponsors attending to a rotating groups of label printers was a much-appreciated part of this conference. 

It gave the sponsors opportunity to interact with existing and prospective customers. This program was highly appreciated by the sponsors.

The final evening sponsored by Avery Dennison was themed “The Great Gatsby!”. 

American author F. Scott Fitzgerald that follows a cast of characters living in the fictional towns of West Egg and East Egg on prosperous Long Island in the summer of 1922. Fitzgerald—inspired by the parties he had attended while visiting Long Island’s North Shore—began planning the novel in 1923,

desiring to produce, in his words, “something new—something extraordinary and beautiful and simple and intricately patterned.” In the novel the character Gatsby throws very extravagant, excessive parties with hundreds of guests, all for the purpose to attract a lady’s attention. The evening had the settings of the 1920s.

The evening began with a vote of thanks by LMAI treasurer Dinesh Mahajan of Prakash Labels.

It was then time for SMI Managing Director Ajay Mehta’s talented daughter Nikita Mehta who trained in the USA and is all set to go professional in the Indian singing arena, to go on stage and give a melodious heartwarming singing performance.

Finally, while people enjoyed photo ops and networking over drinks.

Bollywood singer Nakash Aziz took the stage while the LMAI conference delegates hit the dance floor and enjoyed the fun until late in the night.

Credit goes to Hemal Bhagwat who heads the event management company Mercury Integrated along with her husband and a dedicated team. “Thank you Hemal for making this a memorable event, memories will linger on till it is time to plan yet another better and bigger LMAI CONFERENCE”

Written by Harveer Sahni Chairman Weldon Celloplast Limited New Delhi July 2019

Magazines are free to reproduce by giving credit to author.

At the last, Indian label industry event, “LMAI  Conference” in 2017 at Jaipur I promised to write the 2nd part of my first article titled  “History of the Indian Label Industry” which I wrote in 2006. It is available in this blog at https://harveersahni.blogspot.com/2010/08/history-of-indian-label-industry.html
I have now written the 2nd part. This is brief reporting so I plan to complete a book on the subject with a lot more expanded information in the near future. In a large country with industry spread over such a vast area and a huge population, it is difficult to chronicle all in few words. Being a long article, the part 2 of History of the Indian Label Industry will be posted on my blog in a series of four articles. The first part of series numbered  2A is as below;

The first decade of new millennium was very eventful for the Indian label industry. After 2006 a global economic recession surfaced and kept growing, affecting businesses across the world.

It even impacted many industries in India where we saw companies reducing manpower, which in turn affected spending in all segments of retail. Surprisingly while printers in India as well, were complaining of recessionary trends and difficulty in operations, yet the Indian label industry overall, continued to grow steadily. Capacity enhancement kept on being made, though it was a little reduced. The Indians became indulgent not only as label printers but also as diverse product and equipment suppliers to label printing companies. For the first time an Indian company Precise Graphics, later renamed PGI Technologies in 2005 produced a magnetic cylinder that worked on a label press. Dhiresh Ghosalia led Jesons, manufacturers of emulsion pressure sensitive adhesives for the label industry at their large factory in Daman, expanded and moved northwards in India and setup an additional manufacturing capacity at a 100,000 square feet facility in Roorkee. Kaygee Papers was promoted by Pranay Godha in 1997 to produce silicone coated release papers. In 2001 they made a Joint Venture, Kaygee Loparex Pvt. Ltd. with Loparex, a member of UPM group and world’s largest commercial Siliconiser. They continued to grow and became an important part of the Indian label industry in the first decade. In 2015 Loparex assumed 100% of the company and rechristened it as Loparex India Pvt. Ltd. In August 2007 Diehard Dies, based in Guntur Andhra Pradesh, started operations to become an indigenous manufacturer of flexible dies for the printing, packaging and label industry. By middle of 2019 Acme Rolltech a company led by 3 young entrepreneurs Parag Patel, Sandeep Sharma and Parag Koradiya started the first Indian facility manufacturing Ceramic Anilox Rolls. Sandeep, came to the partnership with 15 years of experience having worked with Avery Dennison, Kurz India and Domino Printech, Parag Patel and Parag Koradiya came from entrepreneurial background of manufacturing Gravure Cylinders. 

In 2007 the largest indigenous labelstock producer Ajay Mehta’s SMI Coated Products initiated an expansion program that would eventually place SMI as an undisputed leader in labelstock production by a wholly Indian owned company, not only in India but also in many international markets.

They procured a 6540 square meter plot in MIDC, Ambernath near Mumbai, constructed 2200 square meter shed, shifted all plant and machinery from Daman to Ambernath, added two silicon coating machines and one Acrylic Coating machine. In 2014 they increased the production area by another 3000 square meters and installed a Hot Melt coating line, following it up by installing yet another hotmelt adhesive coater later.  

In 2017 they purchased the adjoining plot admeasuring 9820 Square meters, constructed 1000 square meters to install Schaeffer moving racks for better handling of an increasing volume of goods in their expanding stores.

In 2019 they completed construction of another 3000 square meters shed and moved all coating machines to new premises along with a new emulsion adhesive coating tandem machine to do inline siliconizing and adhesive coating in a single pass, 1350 mm wide to run at a speed of 150 meters per minute, reaching an installed capacity of 19 million square meters per month. They celebrated their 25 years in grand style by hosting over 200 guests to visit their works besides take part in the celebrations. Other indigenous labelstock manufacturers also grew in their own respective regions. Stayon Papers and Sticon in Hyderabad, Million papers and NG papers in Chennai, Capri Coating Solutions in Mumbai, Shree Arihant, STP Paper, Gj Industries and many more in Delhi were some of the active and visible manufacturers. Some of the earlier leaders in the Labelstock manufacturing segment pulled back or shifted focus in view of depleting margins, intense competition and unviable credit terms.

Indian label press manufacturers transformed in this period to produce label presses that were comparable to international products and made their mark not only in India but internationally as well.

Amit Ahuja led Multitec is the front runner who had exhibited their first modular rotary flexo label press in partnership with Abhay Datta of Datta Press Delhi at the first India Label show in 2002 at Nehru Centre Mumbai. The association of Multitec with Datta came to an end around 2008. Multitec redesigned their label press as a competitive product with all basic features. After renaming the press, “Ecoflex” they relaunched it. Two year hence they launched yet another version of their label press and continued to upgrade their offerings and grow phenomenally. By the end of 2018 they had achieved outstanding success producing label presses from a quality accredited design and a fully integrated manufacturing facility spread over 26,000 square meters. At the time of writing this article their website reports having sold over 300 Label presses to over 25 countries through a team of agents spread across the world. Other Indian press manufacturers who also made their mark are mostly from Faridabad, south of Delhi, the same city as Multitec. They are Alliance Printech, Webtech Engineering, NBG Printographic Machinery Co. Pvt. Ltd., M Tech Industries, etc. Other than these, Ahmedabad based RK label machines claimed to have sold 150 rotary plus 600 flatbed label presses and Noida based Jandu Engineers had sold about 135 rotary flexo presses. Jandu is also a leading manufacturer of coating and laminating machines and has a large presence amongst local labelstock manufacturers and according to Baldev Singh Jandu, they have till date sold over 150 coaters.

The Indian label market was growing at a steady double-digit growth rate and interest of international label fraternity in India also kept on growing with it. Avery Dennison who had found success in the country had in 2007 invested in land admeasuring 22 acres at Ranjangaon near Pune for expansion.

In 2008 the facility was with a one-meter wide hotmelt coater having capability to run at 500 meters per minute with inline silicon coating, this compared to the first one-meter coater at Gurgaon that could run at 250 meters per minute. The then global CEO and President of Avery Dennison Corporation Dean Scarborough specially flew in to inaugurate the facility. In 2010 Raj Srinivasan who had established Avery’s foothold in India returned to USA handing over reigns of the Indian operations to Anil Sharma. New wave of professionalism descended in the working of Avery; more expansion followed with installation of a 1.5 meters hot melt coater in 2011 at Pune. In the same year a slitting facility was commissioned in Bangalore in 2011 to serve the southern customers effectively. To help the cause of a limited number of trained press operators in India in face of a growing label press population,  Avery Dennison Knowledge Centre was also set up in Bangalore to train people for becoming press operators, but later in 2018 the centre was moved to Pune, next to their research and development centre. In 2014 an emulsion coater of 1.5meter width was added at the Pune facility. In 2015 Anil Sharma was elevated for bigger responsibilities and handed over charge to his teammate Pankaj Bhardwaj. Amongst international Labelstocks companies UPM Raflatac had established a substantial foothold with their slitting facilities in India while Lintec, Ritrama, flexcon and a few others sold through agents or directly.

Increase in number of visitors to labelexpo Europe in Brussels was a positive indicator of a growing label market in India and the interests of printers to invest in globally acknowledged label presses. In 2005 Weldon Celloplast Ltd. was the lone Indian exhibitor and by 2011 edition of the show, the number of Indian exhibitors had swelled to fourteen, up from four in the previous show in 2009.

At Labelexpo Europe 2009 there were 338 Indian visitors and this figure had swelled to 429 in 2011. The number just went on increasing, there were more Indians then before at successive labelexpos.

In 2007 at Labelexpo Europe in Brussels Tarsus announced their acquisition of India Label show, a show that was set up by Anil Arora and his wife Neetu Arora.

The next edition of India Label show 2008 in New Delhi’s Pragati Maidan was held in the aftermath of terrorist attack in Mumbai and in the middle of a huge recession, yet the show stood its ground proving the strength of growing Indian label market. In 2010 the show was rechristened as Labelexpo India. The show owners Tarsus UK made a strategic alliance with Indian Label association LMAI for the event and to have an awards night and a gala dinner organised by Tarsus at every Labelexpo India. LMAI was to conduct the LMAI label awards which became a regular feature thereafter. In 2009 under the leadership of Vivek Kapoor, the longest serving president of LMAI who completed 3 terms of 2 years each, it was also planned to hold biennial LMAI conference in alternate years, the trend has carried on till date. The first LMAI conference was held in Hotel park Hyatt Goa in 2011 and the event grew to be held again in 2013 at Grand Hyatt Goa and at Hotel Jaypee Palace in Agra in 2017. 

In 2010 leading global associations came together under the aegis of FINAT and formed the federation of global associations called L8. Later with one more association joining it was renamed L9, the confederation of nine leading international label associations.

The alliance consisted of LMAI (India), JFLP (Japan), FINAT (Europe), TLMI (North America, LATMA (Australia), PEIAC (China), AMETIQ (Mexico), ABIEA (Brazil) and SALMA (New Zealand). Sandeep Zaveri of Total Prints took over the presidentship of LMAI in 2015 and handed over the charge to Kuldip Goel of Any Graphics in 2017.  At the 2017 conference in Agra 550 delegates attended making it the largest gathering of label printers at a single conference. A proud moment for me at the Agra conference in 2017 came when I was announced as the first and only recipient till then of a lifetime award for support to the Indian Label industry.  

In 2016 Labelexpo was moved to the Expo Mart in Greater Noida outside Delhi, a part of Delhi NCR (National Capital Region) due to non-availability of dates at New Delhi’s Pragati Maidan.

In 2018 also it was held at the Expo Mart as the venue, Pragati Maidan in Delhi, was under redevelopment. In 2018 for the first time LMAI hosted a very successful L9 meet in India on the sidelines of Labelexpo India.

The evolution of label industry in India has been a continuous process, from the earliest days of screen-printed labels in sheeted format in the 1970s to roll form labels to be converted on very narrow width flatbed Japanese presses and then over to rotary flexographic printing label presses in the early 1990s.

Until the end of 1990s the flexo printing process used water-based inks with hot air drying.

The polymer plate making technology was also evolving. The process was evolving but it had shortcomings. It was faster than the flat bed machines but lacked consistency due to drying and viscosity changing issues. Better prepress and improvements in platemaking technologies brought flexo printing to almost at par in quality to offset printing. This led the rapid growth in flexographic label printing. As demand escalated, investments in equipment also witnessed increase with printers demanding wider presses for increased productivity and reduced wastages. By end of the last century UV curable inks became available and changed the way flexo printing grew. Originally, UV technology was introduced to the world in the 1960s. The drying effect for water-based inks is brought about by evaporation of volatile components. The required energy is supplied via IR-radiation and/or hot air. A loss in the dried coating thickness will appear depending on the amount of the evaporated components. The volatile components must be removed by an extraction. However, in case of the UV inks, the drying effect is due to polymerization, i.e. on cross-linking of long molecular chains. The energy required for cross-linking is supplied via UV radiation. For 100 % solid body systems the thickness of the dry coating corresponds to the thickness of the wet coating. There are no losses due to evaporation. By 2010 new UV inks came with enhanced ink transfer properties as well as faster reactivity to UV curing, meaning speeds over 200 meters/min. were achievable. Towards end of 2009 the conventional UV started to evolve to low power consuming LED UV with longer life lamps that had surfaced internationally, though the system had yet to be widely accepted in India due to non-availability of parts and inks, but it was being investigated and expected to grow substantially in demand or replaced on existing presses.  Some of the international equipment manufacturers had already introduced alternatives such as LED UV and even Electron Beam curing technology as an alternative. From the middle of first decade of 21st century onwards there grew a demand for high end hybrid presses with increased features like automatic registration, multiple printing processes for combination printing and decoration capabilities. As sustainability and environmental concerns became an imperative; waste reduction, and waste management became a necessity when an investment in equipment was being made.End of Part 2A, To be continued…
The remaining parts will be posted in gaps of 7-10 days 
Note: No one is authorised to reproduce, copy or reprint this article until permitted by the author in writing. 
Written by Harveer Sahni Managing Director Weldon Celloplast Limited New Delhi July 2019

Almost forty years ago, when Iwas just a commercial siliconiser, people at large did not understand what release paper or silicon paper was. I would jokingly explain it was a product, a protective paper behind a sticker, that would eventually go into wastepaper basket. In real terms the release liner, would be disposed-off in landfills or burnt adding smoke and gasses to the environment impacting it adversely.

Time has changed, concern for environment is a necessity and cannot be taken lightly as a joke. We are responsible for leaving behind a legacy of a cleaner and liveable environment for generations that follow us.
We need to make our manufacturing programs, sustainable. Sustainability means giving back to mother earth what we take from it or reduce drawing the resources that we cannot replenish forthwith cut down generation of industrial waste. Unfortunately, 50% of all that self-adhesive label industry produces goes as waste in terms of waste matrix and release liners. While globally many endeavours are being adopted to reduce liner waste yet in India a lot needs to be done. Switching over to liner less labels where-ever possible, helps but not much work is done in this direction. Using thinner filmic liners does result in reduced tonnage of liners and their recyclability. During this period many a top-end printer has started using clear on clear filmic label materials aiding sustainability to some extent. Global leaders in Labelstocks Avery Dennison has initiated a program to collect and recycle silicone release liners in India, it is a step in the right direction. But given the size of the country and geographical spread of label units, it is a gigantic task. Other than this some printers have adopted waste management by shredding waste and compacting it for use as fuel in boilers and other applications, this is only a miniscule portion of the Industry. Largely, the waste is still sent to landfills or is incinerated. In times to come legislation will come to make sustainability and environment safety an imperative. It is time that the label and print fraternity at large must understand that not only the need but also the larger implications terms sustainability, recyclability, circular economy, environmental protection, etc.

The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries – developed and developing – in a global partnership.

They recognize that ending poverty and other deprivations must go together with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests. The Sustainable Development Goal number 12 states; worldwide material consumption has expanded rapidly, as has material footprint per capita, seriously jeopardizing the achievement of Sustainable Development Goals. Urgent action is needed to ensure that current material needs do not lead to the over extraction of resources or to the degradation of environmental resources, and should include policies that improve resource efficiency, reduce waste and mainstream sustainability practices across all sectors of the economy. In our labels and packaging industry this is an imperative that needs to be attended to because the percentage of waste generated is high, going to landfills. Some companies do incinerate or send the waste generated as matrix or side trim to kilns for use as fuel. This may look good management but in the longer run we are putting gasses into the air from the different materials going into the manufacture of labelstocks viz.; paper, film, primer coats, silicone, adhesive etc. Each component will produce different type of emissions that have in unison no single solution to treat them. Thus, there is a need for reducing the waste generated, use recyclable materials, reduce the energy consumption etc. to become more sustainable.

The label industry globally has been looking at the possibility of recyclability and reusability of the waste matrix or that of the different components of labelstocks. Since release paper is one item that has its usability only until the label is dispensed to be applied on to the product, after that it ends up as waste. Over the years there have been many solutions tried to reduce the impact of this liner waste on the environment. The used liner would either go to landfills or incinerated and in both cases it its impact was adverse. Due to the silicone coating on the paper biodegradability in landfills was an issue as silicone after crosslinking becomes inert.

For the same reason paper mills would not buy this waste for re-pulping and making fresh paper. Initial steps taken in reducing the liner waste were replacing the paper liners with thinner filmic liners thereby reducing the tonnage of paper and moreover the waste liner can be remoulded. This was a positive sign, but large-scale shift has not happened in a long time because of additional increased investment in equipment and tooling. There have been efforts to go linerless in producing labels but the inability to do custom shapes die-cutting and high-speed label dispensing on automatic packaging lines have not produced a lasting solution. Efforts and development in this direction are going on and we hope one day the industry can shift to self-adhesive labels without having release liners to dispose off, becomes a reality. At Labelexpo Europe 2019, four companies Ritrama, Omet, Spilker and ILTI came together to offer their “Core Linerless Solutions”, other companies like Catchpoint are also making strong efforts in this direction, only time will tell how many brand owners move in this direction and prompt their label vendors to offer the linerless label solutions. Some paper mills in Europe have now devised process of de-siliconising release paper and then re-pulping it to make fresh paper but the collection and delivery to the mills from the printing companies widely spread over large geographical locations is a logistic challenge. However still substantial volumes have started to be reprocessed. In India in recent times as mentioned above Avery Dennison has initiated support to a program in which collection of release liners is outsourced to a vendor and then sent to a mill who have devised a process to re-pulp and convert to paperboard. These are positive steps.

The menace of waste is gigantic and it has become an absolute emergency to counter it. Governments have woken up to act against generation of materials going to landfills. It is preferred that whatever waste is generated in industrial process should be gainfully recycled for usability to achieve the benefits as described in circular economy.

As per a report published in thehindubusinessline.com of 19th September 2019, leading consumer products companies such as Coca-Cola India, PepsiCo India and Bisleri among others have decided to come together to launch a first-of-its-kind packaging waste management venture in the country. The venture, which is called Karo Sambhav, will focus on creating a formal eco-system for collection of post-consumer packaging and optimising material recycling processes. Commenting on the endeavour, T Krishnakumar, President, Coca-Cola India and South-West Asia added, “Through our vision, World Without Waste, we want to ensure that all our packaging material goes for recycling and not to landfills.” Another report appearing in Live Mint 2nd October 2019 states; The government may soon roll out stringent norms and impose heavy fines on corporates, including hospitality industry, mobile manufacturers and packaging industry, for failing to stop use of plastic. Under the Extended Producer Responsibility (EPR) scheme, which the government plans to implement effectively, manufacturers, brand owners, and importers of products should realise and bear responsibility for environmental impact of their products through the product life-cycle. Many of the large FMCG companies have started adopting the requirements of EPR. These are other positive steps taken to eradicate waste to landfills to a great extent.

Besides the liner there is the waste matrix which has the adhesive and various kinds of face materials that include uncoated, coated, metallised, coloured, metallised papers, laminates or films with metallisation or topcoats. Side trims are also generated at some label converting units and most labelstock manufacturing units. With increasing prices of real estate besides an environmental issue, the side trims and matrix call for large amount of space to store until disposed off, putting additional pressure on resources. For this reason, larger label companies are shredding and compacting the waste to sell as fuel for boilers, furnaces and cement kilns.

There are some innovative entrepreneurs who convert this waste into pallets, floor tiles, wall panelling and some small furniture items. It is interesting to see such endeavours.

Circular economy packaging is another buzzword when we talk of sustainability and environmental protection. A circular economy is an economic system aimed at eliminating waste, continual use and recycling of resources to re-engineer products that are preferably not downgraded. It is contrary to the earlier system “traditional linear economy” according to which the aim was ‘take, make, dispose’ model of production to achieve increased usage of all inputs.

Labels are the face of any product and in time of growing organised retail and in view of stringent consumer protection laws labels provide the much-needed statutory information, besides becoming the marketing tool for any product. In such a scenario we need to design labels in manner that they are able, to be a part of recycling process of the package. For instance, on a PE (polyethylene) container we should have a PE label only so that the whole package is mono-polymer and can be effectively reprocessed and recycled. Multi-polymer plastics are neither recyclable nor biodegradable. It is normal in India that we see ragpickers collect the mono polymer milk pouches but leave behind the fancy multi-layered pouches of instant foods and snacks littered around. This is because the monolayer plastics are resaleable for convenient recycling. Similarly, a paperboard carton should have a paper label.

Sustainability or circular economy must be in the conscience of all manufacturers, it does not advocate compromising safety or user experience of any product. It also does not mean increased cost of inputs. It is a mindset to create products that make life sustainable and do not deplete resources available to humans. There is need to replenish what we extract from our environment and establish a legacy for generations that follow for staying committed to the cause. It is a cause that is impacting humanity across the globe and all efforts to make public of all races and countries aware of the situation and need to contribute towards this issue in unison are necessary.
Written By Harveer Sahni Chairman Weldon Celloplast Limited, New Delhi India February 2020

This is the final part of History of Indian Label Industry” up to third quarter of 2019 written by the author. The history would look incomplete if mention was not made of those who started their label journey from scratch or very humble beginning and then rose to a pinnacle achieving success not only in the home market but also internationally and continue with their journey to greater heights.

From the start of new Millennium in 2000 until the time of writing this part of the history, enormous changes have come about in the Indian label industry. Label printing companies who started from virtually nothing, grew and spread to multiple locations. Some of the bigger ones on the way, decided to sell out to or partnered with foreign companies who were entering the Indian market for label manufacturing. Label, being a miniscule portion of the total packaging cost of a product, does not deliver very large turnover as compared to that of package printing or flexible packaging companies.

However, it does generate relatively higher profit margins than that of high turnover package printing industry. For this reason, we did not see any label companies in the earlier part of the new Millennium who could reach a coveted target of Rupees 100 Crore or a Billion Rupees as annual sales turnover. However, some packaging companies or multinationals who invested in labels as well, were above this figure. It was incredible that at least three Indian startup companies who started their business purely with stickers that later evolved as labels, grew to cross Rupees 100 Crores turnover or more in 2018-2019.

First among them is Manish Desai led Mudrika Labels. Sandeep Desai working at a greeting cards company started trading in stickers that he outsourced in 1975 and a year later he started screen printing them at home. His 10-year-old cousin, Manish was always excited to see stickers being made. In 1977 Sandeep moved his sticker manufacturing to a 500 square feet factory in Malad.

In 1985 they started outsourcing pregummed sheets and get them printed on offset to finally finish them to be stickers at their factory. They grew and expanded into packaging, making cartons and corrugated boxes. Sandeep eventually moved into packaging and the young Manish who had labels in his heart, in 1996 expanded into labels with Kopack label presses and later many Gallus presses. He further expanded integrating backwards to produce self-adhesive labelstocks and collaborated with a Korean company to produce heat transfer labels. By 2019 Mudrika labels were working out of 100,000 square foot shop floor, 550 workforce to achieve a Rupees 160 Crore (1.60 Billion Rupees) annual sales turnover.

The second person to achieve this Kuldip Goel of Any Graphics started from very humble beginnings. At a tender age of 14 years he started making stickers by screen printing manually himself to earn some money while still in school. He did this in his one room home. Despite extreme hardships in life he remained honest and focussed on providing the best in quality and indulging in innovation. In 1989 he started his maiden venture Stickline in Noida. By start of the millennium Kuldip’s company Any Graphics was recognised as one of the best label manufacturers in quality and one that never cut prices to get orders but prove their innovative capabilities to convince customers. From mere screen printing he went on to add dome labels and letterpress printed labels in his portfolio. In 2009 he moved to a 100,000 square feet clean sanitized dust free factory adding, Heidelberg Offset Presses, Orthotecs and a fully loaded Omet flexo and screen combination label press. He also became one of the largest makers of rigid boxes.

By 2019 he had crossed the Rupees 100Crore sale without compromising profit margins and becoming one of the most awarded companies in India. In 2019 he commenced construction of a certified green factory spread over 15000 square meter plot size and 250,000 square feet shop floor.

 The third printer who grew in similar pattern, a stout follower of Lord Shiva who greets people with, “Jai Bhole Ki” (Victory to Lord Shiva, lovingly referred to as Bhole) Sanjeev Sondhi, started his career as a medical Representative and carried on in the profession switching jobs until 2005 when he decided to trade in Barcode labels, printers and accessories.

He was looking for bigger things in life! Two years later in 2006 he launched his maiden start-up venture Zircon Technologies India Limited with a Mark Andy 2200 Label press in Dehradun. Being a salesperson himself he drove the company in fast mode expansion and in a few years added multiple Mark Andy and Omet label presses which include the high-end combination Omet Vary flex 430mm. In just 15 years of inception Zircon crossed the Rupees 100 Crore reaching 120 Crores annual turnover mark coming purely from label manufacturing, “a record in itself”! While other successful label companies at this stage would look for foreign suitors, Zircon in 2019 was the first totally indigenous label manufacturing company planning to go public to raise capital for future expansion. They got the approval from SEBI in November 2018 with plans to open a 90-100 Crores public issue. Waiting for an appropriate time to launch their public issue Zircon continued to grow and invest in expansion. Sanjeev hoped to invest 80 percent of the receipts in expanding labels business while the rest in other allied products. Sanjeev was even looking at inorganic growth by indulging in Mergers and Acquisitions. With 3 factories in Dehradun and one in Chennai Sanjeev Sondhi aims to grow multi-fold with blessing of Bhole (Lord Shiva).

Having achieved such success through sheer commitment and hard work it is natural for companies like the three mentioned above to look at other avenues in synergy with their business to achieve a faster growth. All the above, while they continued to be proud of their beginnings and aware of the evolution, started to study or invest in new technologies. 

 We had reached a time when multiple labelling technologies surfaced, and future had many surprises in store. From the primitive times when a label had to be either tied to a product or riveted on to it or affixed with a wheat flour paste, we believed to have reached a pinnacle when self-adhesive or pressure sensitive adhesive labels that were developed and grew to establish as a predominant labelling technology. Initially it was the manually applied wet glue adhesive paper labels that were in use. With development of starch and dextrin-based glues and availability of automatic wet glue labelling equipment, wet glue labels became the most widely used method of labelling. Most of the organised industry employed packaging lines incorporating wet glue labelling. It was used in all segments like pharmaceuticals, Liquor, cosmetics, oils and in fact most of the products that were packed in glass bottles or metal cans. When plastics, mostly HDPE (High Density Polyethylene), started to evolve as a preferred packaging material for glass bottles and cans due to ease of manufacturing, reduction of freight due to lighter weight per can, possibility to produce in different shapes and colours, labelling with starch or dextrin based adhesive became a challenge. This change was taking place during the 1970s and 1980s. Since HDPE is a low energy material, paper labels with water-based adhesives made from various gums, starches and dextrins would not anchor on to the containers or would fall off in transit. Labels with pressure sensitive adhesives or stickers had already started being made initially by screen printing methods and later by offset printing, these labels would stick well just by application of pressure. They did not have to wait for drying and could be packed instantly after labelling while the wet glue labels would have adhesives oozing out on the sides and attracting dust and shifting in packing process, adversely affecting the aesthetics. More and more companies were opting for these stickers.

Towards the end of last century self-adhesive labels evolved in roll form and the automatic labelling equipment for pressure sensitive adhesive labels became available. Many companies did resist shifting from wet glue to self-adhesive due to the high cost of label applicator replacements.

This is a big challenge that the likes of printers mentioned above faced and yet with their firm resolve they became a part of the change that brought them success. As the retail became dependent on customer choices and there was need for better decorated labels, self-adhesive labels became the preferred labelling technology and grew at fast pace. In between screen printing on containers also started but a slow process that did not have much decoration as compared to printed labels, it did not grow as a preferred process. Self-adhesive grew so much that it became almost 50% of all the labels produced in India. As we entered the new millennium and started looking also into future the thought process for future of labels is becoming extremely diverse and evolving in different tangents. Shrink sleeves came in to take away a big market share given the possibility of 360 degrees visibility. Wrap around labels also became extensively used in the beverage segment. Heat transfer label technology that had originated as Therimage Label technology developed by Dennison Manufacturing company in USA in the 1990s did not flourish then because Avery, who acquired Dennison, did not promote it as it was not in sync with their core business of self-adhesive labels. Once the patents expired, the Heat Transfer Labels or HTL reappeared in the second decade of new millennium and started growing. In mould labels is another labelling technology that had found usage in many segments and started registering growth in large volume usage. At this time, I try and link the changes to the three above who understood the need to expand the scope of labels in their business portfolio. While Mudrika as I mentioned invested in heat transfer labels, Any Graphics into innovative labels and rigid boxes and Zircon also started moving into brand security and innovative packaging including spiral wound containers.

Around this time environmental concerns also impacted the self-adhesive label industry as almost 50% of the converted product is waste going to landfills. Much work was being done on this to reduce the liner tonnage by opting for thinner filmic liners that can be recycled and by developing linerless labels.

Digital printing on to the products is another technology that may replace some of the usage of self-adhesive labels. All said and done, the sheer market size in India and the inertia, brings business to all label technologies and for this reason the self-adhesive labels market continued to grow at double digit rates. The industry will keep evolving both in terms of quality and innovation as also taking environmental concerns in its stride.

In over a year, as another decade ends, the author will update the history on the outcome of such endeavours. The total History as chronicled by the author until now is now available on this blog on links as below:
Part 1: https://harveersahni.blogspot.com/2010/08/history-of-indian-label-industry.htmlPart 2A: https://harveersahni.blogspot.com/2019/07/history-of-indian-label-industry-part-2a.htmlPart 2B: https://harveersahni.blogspot.com/search?q=History+part+2bPart 2C: https://harveersahni.blogspot.com/2019/08/history-of-indian-label-industry-part-2c.htmlPart 2 D: Above
Written by Harveer Sahni Chairman Weldon Celloplast Limited New Delhi July/September 2019
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