Die Cutting in PSA Labels: From Stan Avery’s Innovation to Modern Laser Technology-Part 4

Die Cutting in PSA Labels: From Stan Avery’s Innovation to Modern Laser Technology-Part 4

Storing Magnetic Cylinders and Dies: Best Practices

Proper storage and handling of magnetic cylinders and dies directly impacts their service life and the quality they deliver. These precision tools represent significant capital investments that deserve appropriate care.

Magnetic cylinder storage begins with cleanliness. Before storage, cylinders must be thoroughly cleaned to remove any adhesive residue, ink deposits, or debris. Even microscopic contamination can attract moisture, leading to corrosion that damages the precision-ground surface. A light coating of rust-preventive oil protects the surface, though this must be removed before the cylinder returns to service.

Environmental control is critical. Magnetic cylinders should be stored in a temperature and humidity-controlled environment, ideally between 18-24°C and 40-60% relative humidity. Rapid temperature changes can cause condensation that leads to corrosion. The storage area must be free from magnetic interference sources that could demagnetize the embedded magnets, reducing their holding force. Magnetic cylinders should be ideally stored with protective covers to prevent surface damage, and when not in use for short periods, pressure should be released to maintain precision tolerances. Cylinders should be stored on padded racks or in protective cases with soft linings. The precision-ground surface must not contact hard materials or other cylinders, as even small dents or scratches translate into cutting defects. Cylinders stored vertically minimize bending stress that could compromise roundness tolerances. In India and largely people use open racks to store.

Flexible die storage requires protecting thin, precision-etched steel from damage. Dies should be stored flat, never rolled, as rolling can permanently deform the cutting edges. Individual dies should be separated by protective sheets to prevent edge-to-edge contact that could chip cutting blades. Silicone release paper or polyethylene foam works well for separation.

Organization and identification are equally important. Dies should be clearly labeled with job information, date of manufacture or last use, and any specific setup parameters. This documentation prevents errors during setup and helps track die life and performance. Many converters maintain logbooks recording die usage, and performance notes to optimize die management and predict replacement timing.

Climate control for die storage parallels cylinder requirements. Steel is susceptible to rust, and even stainless-steel alloys used in some dies can corrode under adverse conditions. The storage environment should maintain stable temperature and humidity with adequate air circulation to prevent moisture accumulation.

Handling procedures matter as much as storage conditions. Dies and cylinders should be handled with clean, lint-free gloves to prevent skin oil contamination. Dropping or bumping precision tooling causes damage that may not be immediately visible but will manifest as quality defects during production. Magnetic cylinders should be checked for surface condition and magnetic field strength.

Additional Considerations in PSA Label Production

The pressure-sensitive adhesive label industry encompasses far more than die cutting alone, though die cutting remains a critical converting step that influences every aspect of label performance and quality.

Sustainability has emerged as a dominant concern. The label industry is working toward reduced material consumption through thinner liners, no-liner label technologies, and improved matrix efficiency. Die cutting plays a role through precision cutting that minimizes waste and enables thin liner applications. Some converters report matrix waste percentages below 15% through careful label design optimization and precision die cutting.

Quality control increasingly relies on vision inspection systems working in concert with die cutting stations. Cameras can detect incomplete cuts, die-strike damage, registration errors, and edge quality defects in real-time, triggering automatic press stops before significant waste accumulates. This integration of die cutting with automated quality verification represents a significant advancement over manual inspection.

Automation continues to transform label converting. Automatic die changes, powered by robotic systems or quick-change mechanisms, reduce setup times from 30-45 minutes to under 10 minutes. Automatic job changeover systems, fed by production scheduling software, sequence jobs to minimize die changes and setup time. These technologies are making short-run production increasingly viable, expanding the addressable market for pressure-sensitive labels.

Digital integration connects die cutting with upstream design and prepress systems. Label designs are created with die cutting constraints built-in, ensuring manufacturable shapes and avoiding features that would create matrix removal problems. Digital twin simulations can predict die cutting performance before physical production, reducing trial-and-error during setup and accelerating new product launches.

Future developments in die cutting technology continue to evolve. Research into laser-induced plasma cutting promises speeds approaching mechanical die cutting while maintaining the flexibility of digital systems. Ultrasonic cutting, using high-frequency vibration to assist mechanical blades, shows potential for difficult-to-cut materials. Water jet cutting, common in other industries, is being investigated for specialized label applications.

The pressure-sensitive label industry has traveled an extraordinary distance from Stan Avery’s first self-adhesive label produced in that flower shop loft in 1935. Today’s sophisticated converting lines, producing millions of precisely die-cut labels per day at speeds that would have seemed impossible even a decade ago, stand as testament to continuous innovation and refinement. Yet the fundamental principle remains unchanged—a precision cutting tool separating labels from their backing, enabling the convenience and functionality that pressure-sensitive labels bring to virtually every product we encounter in daily life.

The journey from flatbed presses cutting a few thousand labels per hour to modern rotary systems achieving 300 meters per minute represents not just technological advancement but a transformation in what’s economically and practically possible in product labeling. As laser systems mature, digital workflows integrate, and automation advances, the die cutting component of label converting continues to evolve. The future promises even greater flexibility, faster changeovers, and capabilities we’re only beginning to imagine.

For those of us who have witnessed the Indian label industry’s growth over decades, from its nascent beginnings to becoming a sophisticated, globally competitive sector, the technological journey of die cutting mirrors our own industry’s maturation. The precision, efficiency, and innovation embodied in modern die cutting systems reflect the same qualities that have driven successful label converters to build world-class operations capable of serving the most demanding brands and applications.

Written by Harveer Sahni, Chairman Weldon Celloplast Limited, New Delhi, April, 2026

Die Cutting in PSA Labels: From Stan Avery’s Innovation to Modern Laser Technology-Part 3

Die Cutting in PSA Labels: From Stan Avery’s Innovation to Modern Laser Technology-Part 3

Die Cutting’s Impact on Matrix Removal and Rewinding

The die-cutting process extends beyond simply making cuts in the label material. Subsequent operations, including matrix removal—stripping waste material from finished labels—and rewinding the completed label roll, are directly influenced by the quality and parameters set during die cutting.

Matrix Removal: Challenges and Efficiency

Matrix removal difficulty is closely tied to blade height and cutting depth. When blades cut deeply into the liner, a pronounced score is left, which can make peeling the label easier. However, this can also lead to liner tearing during matrix stripping at high speeds. Balancing ease of label peeling with maintaining matrix integrity requires careful optimization, considering the specific application and production speed requirements.

Matrix removal efficiency depends on producing clean and complete cuts. If the die blade lacks sharpness or the cutting pressure is too low, labels may not separate cleanly from the matrix, resulting in tearing during stripping. Such issues generate waste and slow down production as operators must clear jams.

The shape of the label affects matrix removal as well. Small interior cuts, sharp corners, tight radius corners, and thin connecting strips in the matrix are more susceptible to tearing during stripping if die cutting is not precise. Dies should be designed with matrix removal in mind, sometimes incorporating relief cuts or modified geometries to reinforce the matrix in its most vulnerable areas.

Stripping Tension and Liner Integrity

Stripping tension needs to be carefully managed. If tension is too low, the matrix can bunch or fold, leading to unreliable stripping and potential web breaks. If tension is too high, labels may be pulled partially free from the liner if the kiss cutting depth is shallow, resulting in defects in the finished product.

Liner integrity after kiss cutting has a significant impact on rewinding quality and downstream performance. Liners deeply scored by excessive die penetration are more likely to break during rewinding, especially at the edges where tension is concentrated. This can cause production stops and waste. Even if the liners withstand rewinding, too much die-strike damage may result in failures when the label roll is unwound in applicators.

Edge Quality and Rewinding

Edge quality from die cutting influences how well labels are rewound. Rough or stringy edges can catch on to adjacent wraps as the roll builds, leading to telescoping (uneven roll sides) or starring (radial compression lines visible on the roll face). These defects compromise roll quality and may cause applicator problems when the labels are used.

Rewind tension control must consider the residual stresses introduced during die cutting. Materials stressed during cutting may display different tension characteristics compared to uncut material. Tension compensation is needed as the roll builds to maintain uniform roll density and prevent defects.

Diverse Types of Dies for Specialized Applications

Beyond the use of standard flexible and solid rotary dies, the label industry employs an array of specialized die types to meet the specific requirements of various applications and materials. These alternatives allow converters to address unique production challenges and enhance efficiency in niche scenarios.

Adjustable Dies

Adjustable dies are designed with removable blades, which can be replaced when worn or when different materials need to be processed. While less frequently used in narrow-web label converting, adjustable dies offer valuable flexibility for converters working with a wide variety of substrates, eliminating the need to keep extensive inventories of dies for each material type.

Combination Dies

Combination dies integrate multiple cutting functions into a single tool. For example, a combination die might feature both cutting and creasing blades, enabling the production of folding cartons or multi-panel labels in one pass. Perforation blades may also be included to create tear-off sections or features for easy opening. By consolidating several processes into a single die station, combination dies reduce the number of stations required, shorten setup times, and can improve registration accuracy by completing multiple operations in one controlled step.

Embossing and Debossing Dies

Embossing and debossing dies produce three-dimensional effects in label materials, enhancing visual appeal or providing tactile security features. These dies function through matched male and female patterns and require precise pressure control to ensure consistent depth without damaging the substrate. For embossing applications, magnetic cylinders with enhanced holding force are used to maintain die alignment under the substantial pressures involved.

Hot Stamping Dies

Hot stamping dies are used to transfer metallic or pigmented foils onto labels using heat and pressure. Although they are not cutting tools themselves, hot stamping cylinders are often integrated with die cutting stations for inline processing. These cylinders must manage both accurate temperature control and the mechanical requirements of maintaining the die or foil pattern in precise registration.

Perforation Dies

Perforation dies are engineered to create lines of weakness in materials, facilitating controlled tearing. The blades are precisely spaced, with cutting edges separated by gaps to produce an alternating cut-and-uncut pattern. The ratio of cut to tie length determines the ease of tearing and must be carefully designed for each application and material.

Micro-Perforation Dies

Micro-perforation dies refine the perforation process to produce nearly invisible perforations that still allow clean tearing. These dies are suited for security applications, pharmaceutical labels, and other situations where the perforation must remain hidden until use.

Normal vs. Laser-Hardened Dies

Choosing between standard dies and laser-hardened alternatives is a critical decision for label converters, balancing economic and performance factors.

Standard Dies

Standard dies are made from tool steel, CNC-machined to precise specifications, and heat-treated using conventional methods to achieve hardness levels between 52 and 58 HRC. These dies are reliable and cost-effective for many applications, making them ideal for short runs, prototyping, or processing less abrasive substrates. However, their limitations become apparent during high-volume runs or when converting abrasive materials such as thermal papers, thermal transfer stocks, or certain films. The cutting edge of standard dies gradually wears down and becomes rounded, which requires increased cutting pressure or slower line speeds. Eventually, dies must be re-sharpened or replaced, impacting productivity and increasing costs.

Laser-Hardened Dies

Laser-hardened dies employ focused laser energy to selectively harden the cutting edge, achieving hardness levels of 65-68 HRC, and up to 80 HRC for specialized chrome-coated versions. The laser hardening process creates a shallow, hardened zone at the cutting-edge tip while retaining normal hardness in the rest of the die for flexibility. This selective hardening significantly extends die life, sometimes by two or three times compared to conventional dies, reducing tooling costs per thousand labels produced. The harder edge stays sharper longer, ensuring consistent cutting quality and less frequent die changes or press adjustments. The hardened surface also reduces friction and adhesive buildup, preserving cutting quality and cleanliness. For converting abrasive thermal materials, laser-hardened dies may be the only practical option for achieving satisfactory production runs without constant maintenance.

Economically, laser-hardened dies are favored for high-volume applications. Although their initial cost may be significantly higher, their extended life and reduced downtime offer a compelling return on investment when producing millions of labels. Standard dies remain a better choice for short runs or frequently changing designs, given their lower upfront cost.

Alternative Die Cutting Technologies

While rotary die cutting is the mainstay of label production, alternative technologies are increasingly important for specialized applications and are gaining market share.

Semi-Rotary Die Cutting

Semi-rotary die cutting blends elements of flatbed and rotary systems. The web advances intermittently, while the die rotates. This hybrid mechanism enables fast changeovers and digital registration, making it ideal for digital-flexo hybrid presses where variable data printing is combined with die cutting. Although slower than full rotary systems, semi-rotary die cutting offers flexibility valuable for short runs and custom labels.

Laser Cutting: The Future of Label Die Cutting?

Laser cutting technology has advanced greatly, now serving as a viable alternative to conventional die cutting for many uses. It utilizes a focused laser beam to cut or perforate materials through controlled ablation and vaporization.

CO2 Lasers

CO2 lasers, operating at a 10.6-micron wavelength, are most used for labels, effectively cutting organic materials like paper, PET films, and polypropylene. Fiber lasers, working in the near-infrared spectrum, are gaining popularity for metallized materials and multi-layer constructions.

Laser cutting provides several advantages. Without the need for physical dies, setup times are reduced dramatically, and new patterns can be loaded within seconds. This makes laser cutting ideal for very short runs or custom labels where die costs would otherwise be prohibitive. Digital files allow for rapid design, iterations and customization, supporting personalized packaging and limited-edition products. Laser cutting delivers exceptional precision, enabling features as small as 0.1 mm and positional accuracy measured in microns. Complex shapes, small text, micro perforations, and other demanding features can be executed digitally with consistent quality.

However, laser cutting has limitations that prevent it from taking over high-volume label production. Speed is the primary constraint; even the fastest laser cutters lag behind rotary die cutting in throughput. Complex shapes further slow the process, making laser cutting less attractive for intricate designs despite its precision. Material compatibility also poses challenges. Some materials may release toxic fumes or reflect laser energy, making them difficult to cut. The heat-affected zone around laser cuts can cause discoloration or melting, impacting aesthetics or peel characteristics.

Operating costs for laser systems include high electrical consumption, regular replacement of laser components, and advanced exhaust systems to manage fumes and vaporized material. These costs must be considered when comparing economics to conventional die cutting. Despite these challenges, laser cutting is well-suited for security labels, pharmaceutical serialization, prototyping, and ultra-short runs. Hybrid systems that combine digital printing and laser cutting are expanding options for brand owners seeking customization.

Plotter-Type Die Cutting: Speed and Capabilities

Digital plotter cutting systems use a computer-controlled knife or blade, guided by digital patterns. The cutting head moves along X and Y axes, with blade depth controlling penetration, enabling kiss cutting, through cutting, or creasing. Modern plotter systems can achieve speeds up to 60-80 meters per minute for simple shapes, though complex cutting paths reduce throughput. Their advantage lies in flexibility—job changeovers require only loading a new digital file rather than changing physical tooling.

Plotter systems excel in prototyping and short-run production. Design firms and brand owners can quickly produce physical label samples from digital artwork, accelerating product development. Custom labels in small quantities are economical without traditional die setup costs. Registration capabilities have advanced through camera-based systems that read registration marks, automatically compensating for printing variations and keeping cuts aligned. Some systems can even adjust for material distortion or skew, ensuring precise cutting.

Plotter cutting is compatible with many materials, though extremely stretchy materials may deform rather than cut cleanly, and abrasive materials can accelerate blade wear, requiring frequent replacement and increasing costs. Plotter systems are economically superior for runs below 5,000-10,000 labels, where die costs are the largest expense. As volume rises, slower speeds and higher per-unit costs make rotary die cutting more practical. The crossover point depends on label complexity, material, and die life expectations.

Hybrid workflows that combine digital printing and plotter cutting are enabling new business models, such as print-on-demand label services with no minimum orders or tooling charges. Variable data capabilities allow each label to be unique, supporting serialization, personalization, and limited-edition launches.

Written by Harveer Sahni, Chairman Weldon Celloplast Limited, New Delhi, April 2026

Die Cutting in PSA Labels: From Stan Avery’s Innovation to Modern Laser Technology-Part 1

Die Cutting in PSA Labels: From Stan Avery’s Innovation to Modern Laser Technology-Part 1

The pressure-sensitive adhesive labels industry owes its existence to a struggling clerk working in a loft above a flower shop in downtown Los Angeles. In 1935, Ray Stanton Avery, who went by name Stan, was living in near poverty, residing in a rented chicken coop while working at the Midnight Mission to pay his way through college. What he created with a $100 loan from his fiancée Dorothy Durfee would transform how products are labeled worldwide and launch an industry that today generates billions in revenue.

The Genesis: Stan Avery’s Revolutionary Label

Stan Avery didn’t just invent the self-adhesive label, he invented the entire machinery to produce it. Using parts from a washing machine motor, a sewing machine, and a saber saw, he created and patented the world’s first self-adhesive, die-cut labeling machine. His company, initially named Kum Kleen Products, advertised the ability of these labels to be removed without leaving a mark on merchandise. The first Avery labels were simple, round price stickers meant for gift shops and retailers. In his first six months of operation, sales totaled a modest $1,391. Few could have imagined that this humble beginning would evolve into Avery Dennison, a Fortune 500 corporation with global operations across more than 50 countries and 36,000 employees worldwide.

The innovation Stan Avery brought to market solved a fundamental retail problem. Before pressure-sensitive labels, merchants relied on gummed labels that required moistening with water or paste, a time-consuming and messy process. Avery’s self-adhesive labels eliminated this inconvenience entirely, creating a faster and more practical labeling solution. His vision extended beyond the label itself to include the machinery for precise die-cutting, which would become the foundation of label converting technology.

By 1940, Avery had moved beyond his humble beginnings and officially started selling his products under the brand name Kum Kleen Price Stickers. The company incorporated in 1946 as Avery Adhesive Label Corporation, and in 1990 merged with Dennison Manufacturing to form Avery Dennison. Throughout his career, Stan Avery received 18 patents for his innovations in pressure-sensitive materials and production technologies. His legacy lives on, not just in the company that bears his name, but in every self-adhesive label produced today.

The Evolution of Die Cutting Technology

Die-cutting itself predates Stan Avery’s innovation by nearly a century. The process was invented in the mid-1800s to help the shoemaking industry. Cutting leather soles for shoes by hand was laborious, time-consuming, and expensive. The invention of the die-cutting machine revolutionized cobbler work, allowing shoes to be cut to consistent sizes and shapes rather than crafted individually. This standardization enabled modern shoe sizing as we know it today.

Flatbed Die Cutting: The Foundation

The earliest die-cutting machines used in the label industry were also flatbed presses. These hydraulically operated machines use a steel rule die to “click cut” or punch out die-cut parts by driving the die in a downward motion through the material. The flatbed die-cutting press operates much like a stamp, pressing a flat die onto material that sits on a stationary surface, applying even pressure to cut the material into the desired shape with each strike.

Flatbed dies are used with hydraulic or mechanical presses and other lifting systems to press a die down on a sheet of material. They are particularly suited for heavier materials and thicker substrates, making them less ideal for pressure-sensitive labels but excellent for applications requiring precision cutting of rigid materials. Steel-rule die cutting uses a formed strip of hardened steel set into a slotted plywood die-board, with rubber ejectors aiding part release after the cut.

While flatbed die cutting adapted for labels, offers excellent control over each cut and is ideal for intricate shapes with close tolerances, it operates at a considerably slower pace compared to rotary systems. Typical speeds range from 1,000 to 5,000 cycles per hour, making it suitable for small or mid-sized batches but impractical for high-volume label production. The tooling costs for flatbed dies are significantly lower than rotary alternatives, and the ability to make quick die changes makes them valuable for short-run or prototype jobs.

The Rotary Revolution in Label Converting

The transition from flatbed to rotary die cutting marked a transformative moment in label converting. Rotary die cutting uses a solid cylindrical die that rotates continuously in sync with the web material, paired with an anvil cylinder. The press feeds thin, flexible material, known as web, between these two cylinders. The cutting-edge pinches material against the anvil cylinder, producing clean cuts, perforations, or creases at exceptionally high speeds.

This method revolutionized label production by dramatically increasing throughput. Modern rotary die-cutting systems can reach 10,000 cycles per hour or more, with the fastest machines achieving speeds of 300 meters per minute. The ability to perform inline with printing and other finishing operations means that labels can be printed, die-cut, matrix stripped, and rewound in a single pass, transforming manufacturing efficiency.

A series of gears or servo motors now, force the die to rotate at the same speed as the rest of the press, ensuring that cuts line up precisely with the printing on the material. Rotary presses can incorporate multiple stations that die-cut specific shapes, perform perforations, create creases, or even cut the sheet or web into smaller sections. Some machines use automatic eye registration to ensure cuts and printing align with tolerances measured in fractions of a millimeter, critical for complex label designs and high-quality output.

The economics of rotary die cutting favor high-volume production. While the initial tooling costs are higher than flatbed alternatives, the operational efficiency brings labor expenses down over time. For standardized, repeat orders running into millions of labels, rotary systems offer compelling long-term value and unmatched productivity.

The Magnetic Cylinder Revolution

While the exact inventor and date of the magnetic cylinder for flexible dies are not definitively documented in available industry records, this innovation transformed the economics and flexibility of rotary die cutting. The magnetic cylinder system addressed a fundamental challenge: solid engraved rotary dies were expensive to manufacture, store, and transport, making them cost-prohibitive for short to medium production runs.

Magnetic cylinders are precision-engineered metal cylinders embedded with powerful magnets, either ceramic or neodymium rare earth magnets, on their surface. They are designed to hold flexible dies—thin, etched steel dies—firmly in place during rotary die cutting. The magnets ensure that every square inch of the flexible die remains securely pressed against the precision-ground cylinder surface, preventing any lifting or shifting during high-speed operation.

In 2005, Bunting Magnetics launched the X-treme Magnetic Die-Cutting Cylinder, the first magnetic die-cutting cylinder in the world with total run-out accuracy below 40 millionths of an inch (1 micron). This level of precision was revolutionary, enabling clean cuts even on extremely thin materials like 1-mil stock with less than 1-mil liners, on “no-look” labels, and on synthetic materials that previously posed challenges.

The advantages of magnetic cylinders transformed the label industry. Mounting and removing flexible dies takes just minutes, dramatically reducing downtime during job changeovers, particularly valuable in short-run label printing or multi-SKU packaging environments. The cylinders weigh significantly less than solid rotary dies, reducing operator fatigue, machine wear, and transportation costs. Most importantly, they enabled the use of flexible dies, which cost a fraction of solid engraved cylinders and could be stored flat, saving valuable warehouse space.

Today, magnetic cylinders are available for virtually all types of label presses and converting machinery, from brands like Mark Andy, Gallus, Nilpeter, Omet, Rotoflex, etc. Custom designs accommodate a variety of special applications, making magnetic cylinder systems remarkably versatile.

Flexible Dies: Engineering and Innovation

The development of flexible dies went hand in hand with magnetic cylinder technology. Flexible dies are thin sheets of steel, typically ranging from 0.5mm to 1.5mm in thickness, that wrap around magnetic cylinders and are used for rotary and semi-rotary presses. These dies are produced from specially formulated steel and undergo several sophisticated manufacturing processes.

Manufacturing Process

Production of flexible dies begins with plotting an image directly on the die material. Background material is then removed through chemical etching, and CNC mills create the required cutting or creasing lines with extraordinary precision. The cutting geometry includes profile heights ranging from 0.3mm to 1.5mm and cutting angles that vary based on the material being cut, typically from 30° to 110°.

The manufacturing process includes several optional treatments. Back grinding ensures consistent die thickness. Chemical de-burring smooths edges to prevent damage to the label stock. Most critically, laser hardening and various surface coatings dramatically extend die life and performance.

Die Materials and Surface Treatments

Standard flexible dies are CNC-sharpened and feature smooth polished cutting edges obtained using ultra-fine edge polishing techniques. These universal dies are suitable for all types of self-adhesive and single-material products including paper, PP, PE, PVC, PET, Tyvek, thin films on PET liner material, and other materials that are difficult to cut.

Laser hardening represented a breakthrough in die technology. Companies like Kocher + Beck were the first manufacturers in the world to achieve hardness levels of 65 to 68 HRC through laser hardening technology. This process extends die service life by two to three times longer than conventional dies. The laser hardening increases hardness at the tip of the cutting edge based on the carbon content in the steel, creating exceptional wear resistance while maintaining die flexibility.

For extremely demanding applications, chrome-coated dies offer even greater durability. A thin layer of chromium, typically 0.01mm thick with a hardness of 70-80 HRC, enables extremely high running performance with outstanding wear properties. These dies are particularly suited for abrasive thermal and thermal transfer papers used in longer production runs.

Non-stick coatings represent another important innovation. Special onyx or polymer coatings have no detrimental effect on the cutting-edge angle or sharpness while preventing adhesive and ink deposits on the cutting blades. These coatings are food-safe, FDA-approved, and significantly reduce downtime for die cleaning. The reduced friction and perfect resistance to wear enable maximum running performance with a consistently sharp cutting edge.

To be continued to part-2

Written by Harveer Sahni, Chairman Weldon Celloplast Limited, New Delhi, January 2026

LMAI conference 2025, bigger and better, deliver’s awe!

LMAI conference 2025, bigger and better, deliver’s awe!

Celebrating 25 years of inception along with their biennial Conference themed, “Emerging Beyond Boundaries”, Label Manufacturers Association of India LMAI, delivered value! 

700 plus delegates were awestruck attending the seventh LMAI conference  at the picturesque and astounding venue, The Fairmont Palace Udaipur from 3rd to 6th July 2025. All 300 rooms at the property were booked at the venue Hotel and additionally 60 rooms were booked  in Hotel Aurika with a total of 360 rooms. 35 sponsors including some of the most renowned names in the world for the label manufacturing industry supported the event.  Kurz was the platinum sponsor and Avery Dennison the elite sponsor besides many others. Fairmont Udaipur Palace is an alluring destination to discover the charm of Udaipur, seamlessly blending timeless tradition with modern elegance, featuring a historic stepwell, one of Rajasthan’s largest ballrooms and exclusive events pool with jacuzzi and amphitheater. Nestled in the Aravalli Hills, it offered easy access to the city’s top attractions and cultural landmarks. In view of the author who has travelled the world over for diverse label events, 

“This three nights-four days event, packed with amazing presentations and entertainment, was perhaps the biggest label event in the world”!

Traditional Rajasthani welcome awaited the delegates arriving by road rail and air. Local folk dancers, drums, music, garlands, traditional aarti and special beverages were a part of  the welcome on arrival while being ushered into the hotel. Excellent arrangements executed for their arrival and meticulous planning made it stress free checking-in for all guests. 

The conference was officially thrown open at 6PM on the 3rd of July 2025. The inaugural evening was themed patriotic, so the board of directors (BOD) were all wearing the Modi jackets and tricolor stoles around their necks.  

The welcome note was delivered by the LMAI President Rajesh Chadha.

The conference agenda information was given by the two conference Chairmen Manish Desai and Jaideep Singh. 

Pradeep Saroha events director of Labelexpo India came onstage to apprise  the audience about the upcoming Labelexpo Europe. 

This was followed by Raveendran Selvarajan, Managing Director of Seljegat Printers Pvt.Ltd. being conferred the fourth LMAI lifetime contribution award. 

It was a pleasant surprise that after a lapse of few years the LMAI founder president Surendra Kapur came to attend the conference.  

After a presentation by Stephane Royere from platinum sponsors Kurz, all the event sponsors were felicitated. 

Thereafter the Welcome night themed “Saar’e Jahan Se achha”, was thrown open for cocktails, dinner and entertainment by Mohit Verma and troupe. The delegates, eager to party, hit the dance floor until late in the evening. When asked to wrap up so that they are back in time for the presentations next day, happy people were heard saying, “Abhi toh party shuru huyee hai!” Means, the party has just begun.

The second day commenced with another presentation by Stephane Royere, Head of business area packaging and print, international sales and marketing, of Kurz India and followed by one from Jitesh Mehta senior Director LPM Avery Dennison India. 

The vibrant young girl Natasha Jaichandra director VEEPEE graphics enthralled the audience speaking on the ECG (expanded colour gamut).

After that followed an array of great presentations. Notable amongst them were from Appadurai country head of HP Indigo, Thomas Schweizer Global head of sales at Heidelberg Gallus.  

A huge attraction was LaBella!  She is an AI robot, she added glamour in leading delegates to wherever they wished to go!

Pawandeep Sahni, Managing Director of OMET India Private Limited made a high powered and energetic presentation pulling the audience into attention and becoming interactive. The presentation can be viewed on YouTube https://youtu.be/cVtHUPa-OGo?feature=shared Click the image on the left to watch the full presentation.

The preplanned motivational speaker’s slot had to be altered to the next day as Gaurav Arya, who was supposed to deliver the motivational speech, could not reach due to flight cancellations. The LMAI leadership must be commended for arranging yet another speaker in a short time. Anand Ranganathan, a renowned speaker, agreed to fly in on the next day that was final day and address the label fraternity. 

The label industry continues to evolve, emerging beyond boundaries. The wet glue or glue applied labels have continued to transform initially to self-adhesive labels, converted on narrow web label presses and register a high growth rate to reach more than 50% of all the labels produced in India. Later the narrow web converting started to expand owing to evolution and labels, moved into diverse tangents. To dwell on the impact of this expansion and the modalities involved, the first program on the 3rd day was a panel discussion moderated by the author Harveer Sahni and titled, “Narrow web label converting expanding to diverse applications”. The panelists were leading Indian printers in narrow web converting, Priyata Raghavan Deputy CEO of Sai Packaging, Mehzabin Nair Managing Director Skanem India, Ankit Gupta Jt. Managing Director Holostik Limited, Hemanth Paruchuri director Pragati Pack, Denver Annunciation Director Janus International and Stephane Royere of Kurz India. The impact and future of this expansion was discussed at length in the panel. 

The panel discussion was followed by a very interesting and confident presentation for Weigang by the young daughter of LMAI founder Amit Sheth.

More presentations followed until noon after which the motivational speaker Anand Ranganathan came onstage to deliver his speech. Following this a round table interaction was arranged for all sponsors to interact with printers. Each sponsor was given a table on which printers would visit in batches of six each to enable sponsors the opportunity to interact with their customers. 

The day culminated in a gala evening hosted by Kurz India. The dress code was “Men in Black” and for ladies it was “Glitter” to add shimmer to the vibrant evening started with an amazing 

laser show by special artists. 

After Jitender Pal Singh CEO of Kurz India addressed the gathering, LMAI past president Vivek Kapoor delivered a vote of thanks. 

It was then time for the celebrity performer Asees Kaur to add fun to the entertainment and prompt the delegates to hit the bar and the dance floor enjoying until late in the night or the wee hours of morning.

All good things come to an end, leaving nostalgic memories of fellowship, togetherness, networking, knowledge delivery and entertainment. It was time to go back home with perfect departures arranged so that there are no inconveniences.  This covering of the event would be incomplete without appreciating the amazing venue overlooking lush green hills all around, the weather was fantastic, the hotel staff was hospitable in the true sense of the word. 

The general Manager Vishrut Gupta was always around with his team responding to guests personally and as for the food, kudos to Amitesh Virdi the culinary director and his team who did a wonderful job delivering taste.

The events organizing company led by the beautiful Hemal Bhagwat created precision in every aspect of the stay from arrival to departure. Delegates have been showering praise ever since.

The LMAI board of directors need to congratulate themselves for having created and delivered this mind-boggling big event, bigger and better than the best in the world. The icing on the cake is wonderful appreciations pouring in from delegates and sponsors. It is an encouragement to imagine and plan more for the next conference!

Written by Harveer Sahni, Chairman Weldon Celloplast Limited, New Delhi July 2025

More Images from the conference:

Indian Label Industry: LMAI Conference 2019, KOCHI, Kerala

Indian Label Industry: LMAI Conference 2019, KOCHI, Kerala

Grand Hyatt Kochi
India’s label association LMAI’s 5th biennial conference is planned to be the biggest and most successful event of Indian label industry. The event is scheduled to be held at recently opened property, HOTEL GRAND HYATT, KOCHI, BOLGATTI from 25th – 28th July, 2019. Perched on 26 acres of plush green land on the serene Bolgatty Island, Grand Hyatt Kochi Bolgatty is a waterfront urban resort overlooking the backwaters of Vembanad Lake.


Grand Hyatt Waterfront




Leading label printing companies and suppliers will meet to discuss, evaluate opportunities, learn and strike business partnerships that shape the future of their businesses in relaxing ambience and surroundings. LMAI conference has been growing in strength and numbers over the years.







2017 LMAI Conference at Agra





The last conference was held at Agra with 550 delegates. The LMAI leadership is expecting the attendance to jump up to 600 delegates. An elaborate knowledge sharing, entertainment and technical program is being put in place to deliver value to the LMAI members coming from all over India.






About the city Kochi: Kochi (formerly known as Cochin) is a city in southwest India's coastal Kerala state, fondly referred to as “God’s own country”. It has been a port since 1341, when a flood carved out its harbour and opened it to Arab, Chinese and European merchants. Sites reflecting those influences include Fort Kochi, a settlement with tiled colonial bungalows and diverse houses of worship. Cantilevered Chinese fishing nets, typical of Kochi, have been in use for centuries.



St.Francis Church Kochi
St. Francis Church was the original site of Portuguese explorer Vasco da Gama’s burial when he died in Kochi in 1524. Santa Cruz Basilica is known for its pastel interior, including an imitation by Fra Antonio Moscheni of Leonardo da Vinci's "The Last Supper." Paradesi Synagogue, founded in 1568, features imported Chinese blue-and-white ceramic floor tiles. The surrounding quarter, once home to a large Jewish community, is now filled with antique shops and old spice warehouses. Mattancherry Palace, built by the Portuguese in the 16th century and later renovated by the Dutch, showcases vivid Hindu murals.

 

Label Manufacturers Association of India, LMAI has a strong support of the label industry suppliers as sponsors which has been growing steadily, making their conference, the most important label event in India. 





The following leading industry suppliers from across the world have registered as sponsors and there are still a few more on the waiting list;

SR. NO

NAME OF SPONSORS

CATEGORY

1

AVERY DENNISON INDIA P LTD

PLATINUM

2

SMI COATED PRODUCTS PVT. LTD 

DIAMOND

3

PULISI INTERGRAPHIC

DIAMOND

4

GALLUS

GOLD

5

VINSAK INDIA PVT. LTD.    

GOLD

6

HEWLETT-PACKARD INDIA SALES PVT LTD.

GOLD

7

DOMINO PRINTECH INDIA LLP

GOLD

8

MACDERMID

GOLD

9

PERFORMANCE SPECIALTY PRODUCTS (INDIA) PRIVATE LIMITED

GOLD

10

J N ARORA & CO. PVT LTD

SILVER

11

NUMEX BLOCKS INDIA PVT.LTD.

SILVER

12

APEX ASIA PACIFIC PVT LTD

SILVER

13

FLINT GROUP INDIA PVT LTD

SILVER

14

MULTITEC AIDS PVT LTD

SILVER

15

LOPAREX INDIA PVT LTD.

SILVER

16

INTER FILMS INDIA PVT LTD ( DRAGON FOILS)

SILVER

17

FLEXO IMAGE GRAPHICS PVT. LTD.

SILVER

18

BALDWIN VISION SOLUTIONS PVT. LTD.

SILVER

19

INSIGHT PRINT COMMUNICATIONS PVT LTD

SILVER

20

GEW

SILVER

21

BOBST FIRENZE SRL

SILVER

22

ROTOMETRICS INDIA PVT LTD

SILVER

23

NILPETER INDIA PVT. LTD

SILVER

24

ZHEJIANG WEIGANG MACHINERY CO.,LTD.

SILVER

25

WELDON CELLOPLAST LTD ( LUSTER)

SILVER

26

WELDON CELLOPLAST LTD ( BROTECH)

SILVER

27

ROGLER

SILVER

28

WELDON CELLOPLAST LTD ( MARTIN AUTOMATIC)

BRONZE

29

COSMO FILMS LIMITED

BRONZE

30

LINTEC INDIA PVT LTD

BRONZE

31

ACME ROLLTECH PRIVATE LIMITED

BRONZE

32

HUBERGROUP INDIA PVT LTD

BRONZE

33

MONOTECH SYSTESM LTD

BRONZE

34

REPRO GRAPHICS PRIVATE LIMITED

BRONZE

The LMAI leadership will soon be closing the registration of sponsorship for this, three nights four days event.

Kuldip Goel





LMAI President Kuldip Goel says, “Unlike exhibitions, the LMAI conference intends to bring together the Indian label fraternity at one venue for four consecutive days. The suppliers get a chance to spend full time with their prospective customers in a relaxing atmosphere” he further adds, “Since many delegates come with family, it brings about a unique bonding within the industry, creating the feel of belonging to a large entity, the Indian Label Family!”.  








Marriott Kochi




The conference registration process has started from 1st April 2019. In the first phase registration has been opened for LMAI ordinary or printer members so as to give them the first option for accommodation in the main event venue i.e. Hotel GRAND HYATT, KOCHI, BOLGATTI. Registration will be on first come first basis. Registration for Associate or supplier members will begin a little later. Once the main hotel venue is full, additional delegates will be accommodated in another property i.e. MARRIOTT, KOCHI a short distance from the main event venue. Adequate arrangements are being made to transport delegates to and fro, between the two hotels.






Manish Desai
LMAI Conference Chairman Manish Desai says, “We have already held the previous conferences at Goa in western India, Jaipur and Agra in North India and this time we moved it to South delivering value to our members. LMAI being a pan national association is committed to bringing value and fellowship amongst the Indian label community spread across the length and breadth of India”.  He also mentioned that the south India based members who found it inconvenient travelling long distances to north will also be able to attend conveniently and bond with their peers around the country.

Only members in good standing who have paid their membership fees are allowed to register. Non-members can only register by first becoming members of LMAI. This conference is slated to be better and bigger than ever before.

It is time yet again for the vibrant colourful world of labels to congregate in Kochi to experience the friendship and fellowship with global suppliers and competitors.

Contact for conference registration;
Event Organizers – Mercury Integrated
Contact Person – Felicia Lobo
Mob No – 9152326871/ 022-26115502
Emai Id – lmaiconferencekochi2019@gmail.com

Contact for membership registration:
Manish M. Panchal
(Admin Secretary)
Label Manufacturers Association of India
A-418, Mayuresh Trade Center,
Plot no: 04, sector-19, Vashi Turbhe Road,
Vashi, Navi mumbai: 400 703
Ph No : 8097333995

 Written by Harveer Sahni Chairman Weldon Celloplast Limited New Delhi India April 2019

LMAI to host Global Label Associations Group-“L9”

LMAI to host Global Label Associations Group-“L9”

Indian Label industry has for the last many years been registering steady double-digit growth. The industry largely consists of family-owned small or medium-sized enterprises employing 1-5 label presses. A handful of larger enterprises have surfaced in recent times due to acquisitions or mergers by multinational companies.

The size still needs to become bigger to reach the size of large international label producers. Ironically some of the upcoming existing companies in this segment who were growing and appeared to become large players, opted to be acquired rather than go it alone. We do see some Indian owned label companies now rising from the crowds to become evident in growth beyond the average size. It is hoped that they will also not opt to be acquired, we do need indigenous companies that will grow and prove their mettle. There is an imperative need for these companies to break away from being single owner or family driven businesses to become professionally-managed entities. They need to optimise production processes, manage wastages, invest in workflow automation, etc. leading to continuous growth and better profitability. Stronger bottom lines in the industry is sure to enable printers investing in expansion and employment of new technologies leading to evolution of the industry, presenting state of art products. A large population and expanding retail trade are driving the demand for labels. The industry that originated in just the metro cities is now spreading to the interiors of India, there is need for further growth as printers realise the need to be multilocational to be able to service customers in a large country more efficiently. At this time the exhibition Labelexpo is looked at with interest as it provides knowledge not only to existing printers but also to new entrants. It showcases the best of indigenous and international label production equipment, materials and consumables at one place. India’s label association LMAI not only supports this important exhibition but also adds value to it by organising events on the side lines, making it worthwhile for their printer and supplier members.

LMAI, L9 meet: L9 is the informal platform of leading global trade associations for the labels and narrow-web industry which was founded in 2009 for the purposes of communicating regional issues and developments to the global industry, identifying and jointly examining issues of transnational concern to industry members, sharing information, developing and recommending best Industry practices regarding efficiency,

training, technology, safety and environmental matters, recognizing Industry achievements and pursuing such other programmes and activities as may promote and better the industry worldwide. The alliance consists of LMAI (India), JFLP (Japan), FINAT (Europe), TLMI (North America), LATMA (Australia), PEIAC (China), AMETIQ (Mexico), ABIEA (Brazil) and SALMA (New Zealand). Every year L9 meets in one of the member association countries. At the last 7th L9 meet in Beijing China it was decided that LMAI India will host the next meet. LMAI has made elaborate plans. It is now scheduled to be a 4-day prestigious global meet that will include multiple events and agendas including Label Exchange Program, L9 Board Meeting, Industry visits, Labelexpo visit, networking and leisure activities. The event will also cover a wide range of subjects within the label industry including sourcing and consumption of raw material, future demands, quality parameters, new machinery, innovative technologies and global trends. 

Spearheading the program LMAI past President Sandeep Zaveri says, “We are very excited to welcome the L9 participants to India” acknowledging support of his LMAI colleagues Vivek Kapur, Amit Sheth, Ajay Mehta, Harveer Sahni, President-Kuldip Goel, Rajesh Nema, Ramesh Deshpande and Dinesh Mahajan in organising this important event, he further adds, “It is an opportunity for all our label printer friends to meet international label printing leaders and hear them on various ascents like recycling sustainability.” The L9 meet and related events are sponsored by SMI Coated Products as main sponsor and Intergraphic Pulisi. 

LMAI Avery Dennison Label Awards Night: This prestigious Label industry biennial event has

traditionally been organised by Tarsus, the organiser of Labelexpo India along with the show Labelexpo. This is the first time that the event is being organised by LMAI under the leadership of their President Kuldip Goel. LMAI Avery Dennison Awards night will take place on the first day of Labelexpo India on 22nd of November 2018 at Expo Mart Greater Noida, UP India. It is expected to be a memorable event full of information, presentations, entertainment and global networking opportunities as the international visitors who will come for L9 meet will also be present. The award categories are as follows;
·       Flexo Category 
·       Letterpress Category
·       Offset Category 
·       Combination Printing Category  
·       Digital Printing Category 
·       Screen Printing Category
·       Rotogravure Category (under Gold Category)
·       Booklets & Coupon Labels Category (under Gold Category)
·       Innovation Category (under Gold Category)
·       Green Sustainable Category
The entry to the awards night function is restricted to either invitees or paid ticket holders.
PRICES AND BOOKING;
·       Individual places – per seat price – Rs. 3999
·       For LMAI members the cost is subsidised to Rs. 2999 Sponsors for this gala night are as follows;

  • Avery Dennison           Gold Sponsor
  • Vinsak                          Silver Sponsor
  • Nilpeter                        Silver Sponsor
  • SMI Coated Products   Silver Sponsor
  • OMET and Dupont      Silver sharing Sponsor
  • Intergraphic Pulisi        Silver Sponsor
  • Gallus/Heidelberg        Silver Sponsor
  • J N Arora and Co.        Silver Sponso

Labelexpo India: Labelexpo India is scheduled to be held at Expo Martsharing , Greater Noida, UP India from 22nd to 25th November 2018. It is the largest event for the label and package printing industry in South Asia – with more products, more launches and more live demonstrations! The exhibition will display Digital and conventional printing presses, High tech label and packaging materials, Prepress and platemaking technology, Finishing and converting systems, Inspection, overprinting and label application equipment, Dies, cutters, rollers, Inks and coatings, RFID and security solutions, Software and interactive technology. Spread over 4 days in 4 halls the show has 250 exhibitors which include Avery Dennison, Bobst, Esko, HP, Hyden Packaging, Martin Automatic, Monotech Systems, Nilpeter, OMET, RK Label, Xeikon, and Zhejiang Weigang Machinery. The last labelexpo India in 2016 saw over 8000 visitors.

Brand Innovation Day: Labelexpo India 2018 hosted “Brand Innovation Day” will take place on the afternoon of Thursday 22 November (Day 1 of the show). It will include a series of presentations followed by a short tour of key suppliers, highlighting the latest technologies and showing how brands can achieve stand-out product presence. About 50 brand owners and packaging designers in India are expected to attend. The purpose of the program is to equip delegates with expert insight into making the most out of their brand, how they can overcome key challenges on the path to future growth and staying ahead of competition in a fast-paced industry. 

Labelexpo Global Series managing director Lisa Milburn, who will open the Brand Innovation Day, said: “Our most commonly asked question at Labelexpo India is how brands can learn how to use their labels and packaging to stand out from the competition. Given the success and popularity of our educational program for our other Labelexpo events including our Americas show in held in last September, we wanted to provide similar opportunities for Labelexpo India attendees. The appetite for labels and package printing continues undiminished in India and it is now one of the biggest growth markets, so it felt the right moment to offer this educational opportunity to brand owners and packaging designers at the show itself. “The Brand Innovation Day” is a rare chance for them to gain industry insights into how a brand can be inspired to innovate, experience the highlights of Labelexpo India 2018, and learn the tricks of the trade from the experts.”

The Labelexpo India Brand Innovation Day is sponsored by HP, Avery Dennison and SMI.
The above article is written and compiled by Harveer Sahni, Chairman Weldon Celloplast Limited New Delhi India, October 2018

Labels on the move-growth in India-2018

Labels on the move-growth in India-2018
Fifty years ago, 80% of India lived in villages.
 
People are moving from villages to cities to experience the modern-day city life as they see on TV and internet. 





 
The scenario has transformed over the years. As a result of ongoing urbanisation, the urban population in India has now grown from 19.4% in 1968 to 33.5% in 2017. The shift has a direct impact on the consumption of household goods, as daily needs in city dwelling are obviously different and more than that in villages. More so due to the impact of a growing rate of literacy level which is the percentage of people aged 15 and above who can read and write having increased to over 72% percent from 40.76% in 1981. People in the working age group 15-64 years has escalated to 66.2%, from a level of 55.4% in the last 50 years. In 2017 the median age of the country, which is half of the people to be younger than this age and other half older, was estimated to be 27.9 years. In a country of 1.32 billion people a growing need for household goods or consumer goods also referred to as FMCG or “fast moving consumer goods” means there is an ever-growing huge demand for labels and packaging that are a part of the consumables they buy.

 

According to a report in The Economic Times dated May 01, 2018, consumer products market grew
13.5% in the Financial year 2018, with eight of 10 leading companies posting double-digit value growth, FMCG being the 4th largest segment of the economy. Online sales of consumer goods is also seeing an enormous rise as number of online users is poised to cross 850 million by 2025. According to a report by marketing research firm “eMarketerOnline” retail sales in India are expected to grow by 31% this year to touch $32.70 billion, led by e-commerce players Flipkart, Amazon India and Paytm Mall. Retail market is estimated to reach US$ 1.1 trillion by 2020, up from US$ 672 billion in 2016 further expected to boost revenues of FMCG companies to 104 billion US Dollars. The data herein mentioned indicates a definite, constant and escalating demand for labels and packaging.

 

 

Indian Label industry has been witnessing challenging time since demonetisation of currency and later due to implementation of GST. While these measures may be beneficial for the industry at large, yet they slowed down the trade impacting margins and revenues. With capacity growth already committed by existing label companies who had already placed orders for new equipment and by those entering the segment in this period, slow down impacted adversely the positive sentiment in label industry. The Label printing and converting equipment was being upgraded globally by machine manufacturers to achieve efficiency in production, reducing wastages, producing to economies of scale and was becoming more expensive. An industry that was used to a quicker ROI (Return on Investment) and better margins found the situation challenging, decided to be cautious and held-back investing decisions. While the economic parameters of growth as mentioned in the earlier part of this article were on the move all the time, a pause or back stepping for two years created a gap that has resulted in now a positive situation whereby new investments to increase capacity are being made. However still, label printers are apprehensive that this sudden indulgence may result in over capacity, promote unhealthy competition resulting in lower margins and make servicing of loans a little difficult. Despite this the positive sentiment in the label industry is evident as those who have excelled are committed to expand and maintain their position.

 

 

Change is the only permanent in a growing scenario, also stagnation leads to deterioration so one has to keep improving, innovating and expanding to remain in reckoning in a vibrant colourful industry. The label industry, much to the discomfort of the existing peers of the industry is seeing a lot of investment from the sheetfed offset printers. The sheet offset industry is used to big time investments in equipment and voluminous sales justifying their lower margins with massive turnovers. They were content with ever growing toplines, yet when the bottom lines needed strengthening labels appears to be a solution. While this would not add much to the top line but would surely contribute positively to their bottom lines. In a conspicuous effort to make their balance sheets look more presentable, it seems the offset printing industry is becoming indulgent in labels. It is for this reason we see label exhibition stalwarts Tarsus targeting the offset printers for their upcoming Labelexpo India. This is much to the discomfort of existing label industry constituents as it would add to the intense competition bringing pressure on already depleting margins in terms of percentage.

 

 

The label demand in India continues to grow and investments in label printing and converting equipment is on the rise. Though not much authentic data is available, yet the author based on experience and time spent in the industry has attempted to reach a reasonable size of the market. There are about 1000 label manufacturing companies in India. These include very small and big plain label, barcode label and product label manufacturers both in roll and sheet, spread all over India. The number of machines that each of these companies possess varies from just one machine to multiple machines, in many cases the machines installed are in double digits. On a very modest estimation if I assume an average of just two machines per label company, the total comes to 2500 label converting machines. The number of rotary machines announced in media in the recent past as installed in India over the years till now by leading label suppliers like Mark Andy, Gallus, Nilpeter, Omet, Bobst, Edale, MPS, Weigang, Orthotec, etc. coupled with those supplied by local manufacturers like Multitec 200 machines, RK label 150 rotary plus 600 flatbeds, Jandu 135, Alliance, Webtech and others, is well over 1500. Now if we add the used machines, the intermittent and other flatbed/rotary options, the figure is definitely over 2500. Working backwards for converting capabilities with realistic downtime, the per capita consumption of labelstocks is well beyond 1 square meter.

 

 

Calculating quantities of label stock manufactured from the number of coaters installed with Labelstock manufacturers we have, according to the author’s personal estimation, Avery Dennison is leading the pack and SMI following, together they account for over 40% of the production in India with almost 48 Crore or 480 million square meters per year. According to Jandu Engineers, who have been the main coater laminator supplier to the unorganised sector, they have till date installed 150 adhesive coating lines in the country. While Jandu asserts that his coaters run at 100 meters per minute but for a realistic estimation their speed with down time has been considered at 50 meters per minute. Added to this is the production coming from numerous Hotmelt coaters installed and together with the stock lots used, the total again justifies the 1 square meter per capita usage. Another evaluation done with base consumption that most in the industry had agreed at 0.25 square meter in the year 2003. Applying a year on year growth rate of just 10%, this year we cross the 1 square meter per capita usage. The estimation is the author’s personal estimation only, many of the industry peers may not agree with the author’s estimation yet it appears that we have come a long way in the last 20 years. The self-adhesive label production and consumption in India all including roll, sheet, stock lots etc. this year seems to have reached a whopping 1.30 billion square meters!!!

 

 

Written by Harveer Sahni Chairman Weldon Celloplast Limited New Delhi India September 2018