The scenario has transformed over the years. As a result of ongoing urbanisation, the urban population in India has now grown from 19.4% in 1968 to 33.5% in 2017. The shift has a direct impact on the consumption of household goods, as daily needs in city dwelling are obviously different and more than that in villages. More so due to the impact of a growing rate of literacy level which is the percentage of people aged 15 and above who can read and write having increased to over 72% percent from 40.76% in 1981. People in the working age group 15-64 years has escalated to 66.2%, from a level of 55.4% in the last 50 years. In 2017 the median age of the country, which is half of the people to be younger than this age and other half older, was estimated to be 27.9 years. In a country of 1.32 billion people a growing need for household goods or consumer goods also referred to as FMCG or “fast moving consumer goods” means there is an ever-growing huge demand for labels and packaging that are a part of the consumables they buy.