The untold story of Suresh Gupta former Chairman Huhtamaki-PPL

The untold story of Suresh Gupta former Chairman Huhtamaki-PPL

 

Thirty-one years after joining Huhtamaki-PPL (formerly Paper Products Limited or PPL), Suresh Gupta retired as its Executive Chairman. He joined the company in 1987 at a difficult time for the company, as business had slowed down since 1980 and they had to sell off their paper mill. When Suresh became a part of PPL the turnover of the company was just Rs.24 Crore and with a large workforce of 700 employees. He led the company until his retirement with sales reaching almost 100 times to Rupees 2300 Crores and the number of people working rose to 3500! Huhtamaki-PPL is now the largest producer of printed and finished flexible packaging materials in India. Under his leadership, the company, led not only PPL’s but also India’s foray into diverse label technologies as well. They were the very first entrant into shrink sleeve labels in association with Fuji Seal of Japan. Today Huhtamaki-PPL is the largest player in label manufacturing segment in India with their label sales touching 400 Crores which includes Pressure sensitive labels, Shrink Sleeves, Wrap arounds, In-moulds and other label forms. They are vendors to the virtual “who is who” in the Indian branded consumer goods and pharmaceutical industries. In pressure sensitive adhesive labels alone also, they are the largest at 200 Crores after taking over Webtech Labels, Ajanta Packaging and Positive Packaging.
Suresh Gupta
Being an army man’s son Suresh’s childhood was spent at various locations within India. His father who is now 92 years of age, was a paratrooper with artillery from the well-known 17 parafeild regiment of Indian army and retired as Director of Military intelligence. After retirement he was assigned as Director SSB (Special Security Bureau) by the cabinet secretariat. Retiring from SSB he was taken by the Himachal Government to be the chairman of Himachal State Electricity Board. Suresh has a brother who is 9 years younger than him and followed his father’s footsteps to join the army, has primarily headed combat formations, served in the UN Peace Corps and is currently a Major General. Typical of army families, Suresh’s schooling took place at various schools across the country, the last two being St. Georges School, Agra, and St Xavier’s School Delhi where he was in the boarding and finished in 1967 with excellent marks.  Being underage, he could not apply for admission into the IIT or Delhi University colleges, so at the age of 15 years he did a year of pre-engineering at Government college for Men Chandigarh, where the youth in him got the better of him in not attending any classes other than chemistry. He did poorly, much to the disappointment of his father who was posted in Ambala at that time. His mother gave him 200 Rupees and sent him to Delhi to his grandmother. Admissions had closed for most good courses but a good school marksheet helped him get admission for BA economics honours in the prestigious Hindu College Delhi University. He studied hard and in the very first year he got a first division and ranked in the University to win back his father’s confidence. After graduating from Delhi University Suresh went to the Jamnalal Bajaj Institute of Management studies Bombay, which then was considered amongst the best two in the country.



Finishing his MBA, he was motivated and impressed upon by the head of HR department of Jamnalal Bajaj Institute who was also the vice president of Corning Borosil to join Corning Borosil, which he eventually did as a management trainee in 1974. 




 
Suresh and wife Kumi




The following year in 1975 he got promoted and got married to Kum Kum Talwar fondly called Kumi. Kumi graduated from the prestigious Lady Shriram College in Psychology honours and did her Masters in Social Work when she topped her class in Delhi University, and has been Suresh’s close confidante. At a young age of 23 he was posted in Madras as Regional Manager South for Corning Borosil who manufactured custom designed glass reactors for specialised industrial chemical processes, laboratory glassware and consumer ware under brand names Corning, Borosil and Pyrex. Surprisingly his immediate colleague working under him, the Head of Sales and Service was 52 years old. 






 
With daughters Ratna(L) and Shivani(R)
He enjoyed his stint in Madras as it was great learning time there and in 1979 his elder daughter Ratna was born. Post Emergency when the Janta government came to power the then minister George Fernandes came down heavily on US companies. While Coca Cola left the country, Corning was asked to dilute their equity to less than 40%. Suresh Gupta was at this time transferred to Delhi as Regional Manager North with additional responsibility of interacting with government and convincing them to excuse Corning from this equity reduction as a special case. Being a high technology company also supplying critical materials to defence, they were not allowed by USA government to setup ventures where they did not have full control. It was tremendous experience for Suresh, one side interacting with government and other side selling to large industries, government laboratories and finally setting up channel sales for their consumer products. Once it was clear that government of India would not relent regarding equity dilution, the company stopped further capital investment into the country. Now that it was evident that there would be no growth in the company, Suresh decided it was time to move on in life.
He shared his thoughts with a friend at Usha International, who instantly arranged for Suresh to meet Lala Charat Ram of Shriram group. He was taken on board and became Divisional Manager of the Lucknow Division of Usha International, stationed at Lucknow when he was 28 years old with almost 200 people working under him. Usha was selling sewing machines, electric fans and agricultural pumps. This was a challenging job as the market was extremely competitive and majority of the employees i.e. the mechanics, belonged to a militant union and were unionised. The area of operation for him was interesting as criminals and bad elements roamed free there. There are interesting and scary stories of his time spent in those areas. Due to his frequent tours his family at home had to be provided armed security guards due to threats.
Sardari Lal Talwar Founder Paper Products






During this period there was pressure from his wife Kumi’s family to join Paper Products Ltd. the company founded by her father Sardari Lal Talwar.











In the meantime, a close friend of Suresh Gupta from Middle East came visiting him in Lucknow out
of the blue with a first-class open ticket and a proposal to join the Doha headquartered Almana Group whose Chairman wanted an executive director who he could trust to join his Board as there seemed many issues with his existing team. Suresh took the trip to evaluate what was being offered, finding it very exciting he accepted the offer and joined them in late 1982. In due course, various businesses were put under him some of which he started, and seven companies including an IBM agency reported to him. He then was designated as Executive Director-International, he started businesses or had oversight of investments in Saudi, Dubai, Turkey, UK and US. After joining he recruited 16 Indian Managers in his team and parted company with four other Managers already in the company. He spent the next five years in Doha and reminisces of them as fascinating years, as a time of immense learning, travelling all over the world for 15-20 days each month. His younger daughter Shivani was born there. In the beginning of 1987 Suresh and Kumi were reviewing their career and lifestyle. Their eight-year-old elder daughter who was going to British school could not speak a word of Hindi, their mother tongue. They wondered if they should continue to live in the Middle East. The Almana Chairman understanding their dilemma offered to station Suresh in another country of his choice. At this time Suresh was also toying with the idea of taking up an assignment with United Nations but Kumi’s family was persistent and he decided to return to India and join Paper Products. 
Rare picture of Suresh Gupta and father in law Sardari Talwar
In October 1987 Suresh Gupta and family returned to India to join Paper Products as a promoter and he acquired a minority shareholding. As mentioned earlier even though being a legendary company it had problems, the paper mill they had in Roha was sold. Kumi was the youngest child of Sardari Lal Talwar her two brothers were ageing and not keeping well and have since passed away.
Paper Products Limited was founded by Sardari Lal Talwar in 1935 in Lahore, that time in undivided India. Sardari Lal was running one of the four largest departmental stores of India of that time called Moolchand of Lahore with a customer base of Indian royal families and Britishers. The store stocked goods like a modern-day multi product retail and was founded by his Grandfather Moolchand and Uncle Khairati Ram who were also very charitable persons. They were running Hospitals, Schools, Temples and Dharamshalas (subsidised dwelling for travellers). Moolchand Dharamshala in Lahore was just opposite the Lahore Railway Station. The founders passed away at an early age and leaving the business to a young 15-year-old Sardari Lal. Moolchand store was importing milk bottle caps made of paperboard and paper crimped cups for the army till one day a British army officer in charge of the Dairy came to him and suggested that he import the paper and make the caps and pastry crimp cups in India. It would save the army some amounts enabling them to extend their budget. Sardari on advice of his international friends got the hand presses developed in India, imported some dies and punches and started to make the caps and cups in Lahore in 1935. 
To start this maiden manufacturing venture, he emptied one of the Moolchand store warehouses and commenced production with the signboard outside reading, “PAPER PRODUCTS”. He later imported machinery from Windmoller and Holscher Germany in 1939 to start manufacturing paper bags. This was the inception of what is today Huhtamaki-PPL.
Moolchand Hospital Lajpat Nagar, New Delhi
Then came the partition of India, all was lost and left behind in Lahore when the family migrated to Delhi. For all the charitable work that the family did in what was left behind in Pakistan, Sardari Lal was given land in Lajpat Nagar as compensation. He had an emotional need to carry the philanthropic ideals of his parents, so before doing anything else he established the “Moolchand Kharaitiram Hospital” in Lajpat Nagar, South Delhi. He also started making packaging products that he was already doing before. Immediately after world war II in 1948 the Germans were holding the first Drupa, Sardari Lal, travelled by ship to attend where he met and struck friendship with some of the leading packaging people in Europe. Owing to his good reputation, Windmoller and Holscher gave him five Bag making machines with printing, on open credit. He returned to start a factory in Faridabad in 1949 followed by one in Ghatkopar Mumbai. Paper Products started to grow steadily and Sardari Talwar took his company public in 1951 retaining 51% with himself. Paper Products started to grow steadily and Sardari Talwar took his company public in 1951 retaining 51% with himself. 
Thana Factory
Billy Heller owner of Milprint (now a part of Bemis Company, Inc.), then the world’s leading flexible packaging company based in Milwaukee, USA became a dear friend of Sardari Lal. Billy was also a philanthropist wanting to share his knowledge with the world, had set up an organisation called Milprint International Club with global leaders including Paper Products as members. With Milprint’s technical help he built the Thana factory in 1960 to the then world class standards. At this time his elder son Dr. K K Talwar who had done his doctorate in USA at the institute of Paper Chemistry returned to India. A little later his younger son Suresh Talwar completing his master’s in economics from USA, also returned to India. Dr KK Talwar was amongst India’s foremost scientists in chemical technology and paper making, he drove the company’s technology leadership. Suresh Talwar was the dynamic operational business head of the company. Business grew after Thana factory was commissioned, and many small factories were constructed across the country at Madras, Calcutta, Nagpur, Hyderabad and a paper mill in Roha.
Around 1980 things slowed down due to various reasons, the paper mill in Roha got sold, it was a difficult period. In 1987 the family had convinced their son-in-law Suresh Gupta to return to India and join the company. Suresh joined in October 1987 and spent a whole year working hard, travelled extensively in India and around the world to learn the technology and business as also meeting all the major customers and suppliers of PPL to understand the intricacies of their business. By 1989 Suresh was ready with his business plan that included induction of new latest technologies, while very slowly shutting down all factories except Thane. Due to the humane angle they did not abruptly sack people but informed transparently that in 10 years’ time this would happen. This with intention to let ageing employees retire and not add any new ones. However, expansion in Thane factory was kept going on, old machines were phased out and replaced by new ones and the staff from shop floor workers to upwards were given in-house training in latest technologies. Meantime a new cadre of craftsmen trainees, diploma trainees, graduate engineer trainees and management trainees was started with inductions of freshers from ITIs, diploma schools, engineering colleges and management institutes. An elaborate program of in-house training was put in place. The program was designed by Suresh and his colleagues to suit their specific needs may they be technology, customer or people handling. They were transforming the company to project their acumen in offering the latest in packaging. They went digital way ahead of time in 1989 when they started digital scanning and digital engraving of cylinders. They also started to computerise the company ahead of time. A start up consultancy company was recruited to put-in a modern computer hardware and software system (one of the first ERP’s) to replace the old card punch system. While modernising operations in Thana factory he shut down the old printing and wax coating converting lines and installed modern gravure printing and lamination lines making Thana a state of art unit once again. The first metalliser capable of producing certified barrier coatings was commissioned in 1994. There were many things done for the first time in India.
With Amar Chhajed
Suresh continued to add new products and expand his footprints into the world of packaging and in one of his frequent travels in 1990 he saw shrink labels in Japan. He established contact with the Fuji Seal Chairman Masaki Fujio, the global inventor of shrink sleeve and became the only licensee of Fuji Seal for shrink sleeve manufacturing in 1991. At around the same time he was discussing Therimage label technology with Dennison, later merged with Avery to become Avery Dennison. This technology enabled labels to be printed on a coated film and transfer the images on to the bottles eliminating the need for release liners. PPL installed the Therimage label production facility in Thana. Therimage was a challenge for Avery’s core business of pressure Sensitive adhesive products, so they bought Dennison and killed the Therimage business. Suresh saw the future of Therimage with Avery was not bright, so he shifted focus to pressure sensitive labels where the growth looked inevitable. PPL invested in an Aquaflex Label press and they were into manufacturing PSA labels at the Thana factory in 1994. In later years wanting to grow in labels business, since he was not finding enough of the right people and expertise to expand, he decided to buy expertise. For this reason, he bought Amar Chhajed led Webtech Labels, the leader in pharma labels in India. Then, Suresh extended his reach in fmcg by buying Chandan Khanna led Ajanta Packaging as well. In between he had acquired Positive Packaging which though large in flexibles had also taken over the labels business of SGRE in Bangalore. Therefore, now they have pressure sensitive label production in Mahape, Baddi, Rudrapur, Thana, Daman, Hyderabad and Bangalore.  


 
Silvasa Factory
Being a first-time entrant into some of the evolving technologies he had to develop global suppliers and was instrumental in their eventually coming India. By 1994 Suresh was wanting to build another world class factory, despite resistance coming from the family which still held 51%, he went ahead with his plans for building it in Silvasa. PPL made a rights issue to raise the money to build the factory and enhance the working capital for growth. Construction began in the 12 acres property in 1995 and in one year the unit was in production for mainly flexible packaging including shrink sleeves. They made profit in the first year itself. Paper Products Ltd was growing at breakneck speed ranging between 20-30% per annum.
In 1998 Suresh bought the Hyderabad unit of Gautam Thapar, Ballarpur Industries which had been 
Hyderabad Factory
setup as a joint venture with A and R, a leading European flexibles company. The unit was completely refurbished and new capacity was added. Hyderabad became the centre for wrap around labels. Meanwhile the company had made another rights issue to fund growth and the family’s holdings reduced to 32% as some members did not exercise their options. To fund the continued growth and expansion Suresh wanted to do yet another rights issue and wanted the family to increase their holding. But the younger generation were pursuing other professions, so it was decided to bring in an outside investor in synergy with PPL’s business. Van Leer and Huhtamaki combination which eventually merged to be one entity became the major investor chosen from amongst many options. Rather than the family selling its shares, PPL’s share base was doubled and the foreign partner directly invested into the company through preferential allotment of shares equivalent to 51% of the enhanced equity on 16 July 1999.
The company now with Huhtamaki as the new majority shareholder continued to aggressively pursue growth. Huhtamaki worldwide as a Euro 3 billion consumer packaging major had almost 100 companies across the globe. In 2001 and again in 2005, the Huhtamaki Board awarded PPL with the most exclusive and prestigious award of “Best Company of the Year”. PPL also received the “Most Innovative Company of the Year” award. Meanwhile Suresh was awarded the globally best “Manager of the Year” award, a unique honour.
Consequent to new fiscal incentives being announced by Government for Uttarakhand, a huge factory was built yet again on a 12-acre plot and commissioned at Rudrapur which again made a profit in the first year of production, and PPL continued with growth.
Huhtamaki wanted Suresh Gupta to head Huhtamaki’s global flexible business which he was hesitant to accept as he had no interest in moving out of Mumbai. However, he accepted to take the responsibility for Asia Oceania, operating from his base in Mumbai for three years. Finally, Huhtamaki removed his objection to running the group’s global flexible packaging business by telling him he could run it from his Bombay office. He had to accept the responsibility and ran the global business as an EVP and member of the Executive Board for Huhtamaki for six years. Thereafter he reverted to be the Executive Chairman for PPL but stepped down from his role as a promoter and simultaneously as per Huhtamaki’s desire he sold his shareholding to Huhtamaki.




Meantime industry peers honoured him with a Lifetime Achievement Award and Print Week, based on a readership vote. ranked him number 1 in the top 100 ranking of individuals in the industry. In Feb 2018, Suresh handed over day to day running of HPPL to the new Managing Director while he focused on tying up Board issues.
 






On 31st December 2018, Suresh Gupta retired and left the company that he so fondly nurtured.
 

In recent years, as a hobby, Suresh has been a supporter of socially beneficial enterprises from start-up stage and of businesses with purpose. He is also deeply interested in Art. He plans to intensify his work here and run a packaging industry advisory from his new office in Bandra. He would be happy to be of help to industry colleagues. He also plans to continue his active role in the “Indian Flexibles and Folding Cartons Association of India (IFCA)”. He leaves behind for his successors in HPPL his philosophy for success: “Sound fundamentals are enshrined in Good values; being Good compassionate people, knowing knowledge is power to be used with integrity, ever improving quality and service and continuous innovation makes for happy customers. Be the flag bearer of standard in your industry”.

Suresh Gupta can be reached at his email: suresh.gupta20@gmail.com

Print Publications are free to reproduce this article by compulsorily giving credit to author and mentioning blog address http://harveersahni.blogspot.com 
 

Written by Harveer Sahni Chairman Weldon Celloplast Ltd. January 2019

LMAI to host Global Label Associations Group-“L9”

LMAI to host Global Label Associations Group-“L9”

Indian Label industry has for the last many years been registering steady double-digit growth. The industry largely consists of family-owned small or medium-sized enterprises employing 1-5 label presses. A handful of larger enterprises have surfaced in recent times due to acquisitions or mergers by multinational companies.

The size still needs to become bigger to reach the size of large international label producers. Ironically some of the upcoming existing companies in this segment who were growing and appeared to become large players, opted to be acquired rather than go it alone. We do see some Indian owned label companies now rising from the crowds to become evident in growth beyond the average size. It is hoped that they will also not opt to be acquired, we do need indigenous companies that will grow and prove their mettle. There is an imperative need for these companies to break away from being single owner or family driven businesses to become professionally-managed entities. They need to optimise production processes, manage wastages, invest in workflow automation, etc. leading to continuous growth and better profitability. Stronger bottom lines in the industry is sure to enable printers investing in expansion and employment of new technologies leading to evolution of the industry, presenting state of art products. A large population and expanding retail trade are driving the demand for labels. The industry that originated in just the metro cities is now spreading to the interiors of India, there is need for further growth as printers realise the need to be multilocational to be able to service customers in a large country more efficiently. At this time the exhibition Labelexpo is looked at with interest as it provides knowledge not only to existing printers but also to new entrants. It showcases the best of indigenous and international label production equipment, materials and consumables at one place. India’s label association LMAI not only supports this important exhibition but also adds value to it by organising events on the side lines, making it worthwhile for their printer and supplier members.

LMAI, L9 meet: L9 is the informal platform of leading global trade associations for the labels and narrow-web industry which was founded in 2009 for the purposes of communicating regional issues and developments to the global industry, identifying and jointly examining issues of transnational concern to industry members, sharing information, developing and recommending best Industry practices regarding efficiency,

training, technology, safety and environmental matters, recognizing Industry achievements and pursuing such other programmes and activities as may promote and better the industry worldwide. The alliance consists of LMAI (India), JFLP (Japan), FINAT (Europe), TLMI (North America), LATMA (Australia), PEIAC (China), AMETIQ (Mexico), ABIEA (Brazil) and SALMA (New Zealand). Every year L9 meets in one of the member association countries. At the last 7th L9 meet in Beijing China it was decided that LMAI India will host the next meet. LMAI has made elaborate plans. It is now scheduled to be a 4-day prestigious global meet that will include multiple events and agendas including Label Exchange Program, L9 Board Meeting, Industry visits, Labelexpo visit, networking and leisure activities. The event will also cover a wide range of subjects within the label industry including sourcing and consumption of raw material, future demands, quality parameters, new machinery, innovative technologies and global trends. 

Spearheading the program LMAI past President Sandeep Zaveri says, “We are very excited to welcome the L9 participants to India” acknowledging support of his LMAI colleagues Vivek Kapur, Amit Sheth, Ajay Mehta, Harveer Sahni, President-Kuldip Goel, Rajesh Nema, Ramesh Deshpande and Dinesh Mahajan in organising this important event, he further adds, “It is an opportunity for all our label printer friends to meet international label printing leaders and hear them on various ascents like recycling sustainability.” The L9 meet and related events are sponsored by SMI Coated Products as main sponsor and Intergraphic Pulisi. 

LMAI Avery Dennison Label Awards Night: This prestigious Label industry biennial event has

traditionally been organised by Tarsus, the organiser of Labelexpo India along with the show Labelexpo. This is the first time that the event is being organised by LMAI under the leadership of their President Kuldip Goel. LMAI Avery Dennison Awards night will take place on the first day of Labelexpo India on 22nd of November 2018 at Expo Mart Greater Noida, UP India. It is expected to be a memorable event full of information, presentations, entertainment and global networking opportunities as the international visitors who will come for L9 meet will also be present. The award categories are as follows;
·       Flexo Category 
·       Letterpress Category
·       Offset Category 
·       Combination Printing Category  
·       Digital Printing Category 
·       Screen Printing Category
·       Rotogravure Category (under Gold Category)
·       Booklets & Coupon Labels Category (under Gold Category)
·       Innovation Category (under Gold Category)
·       Green Sustainable Category
The entry to the awards night function is restricted to either invitees or paid ticket holders.
PRICES AND BOOKING;
·       Individual places – per seat price – Rs. 3999
·       For LMAI members the cost is subsidised to Rs. 2999 Sponsors for this gala night are as follows;

  • Avery Dennison           Gold Sponsor
  • Vinsak                          Silver Sponsor
  • Nilpeter                        Silver Sponsor
  • SMI Coated Products   Silver Sponsor
  • OMET and Dupont      Silver sharing Sponsor
  • Intergraphic Pulisi        Silver Sponsor
  • Gallus/Heidelberg        Silver Sponsor
  • J N Arora and Co.        Silver Sponso

Labelexpo India: Labelexpo India is scheduled to be held at Expo Martsharing , Greater Noida, UP India from 22nd to 25th November 2018. It is the largest event for the label and package printing industry in South Asia – with more products, more launches and more live demonstrations! The exhibition will display Digital and conventional printing presses, High tech label and packaging materials, Prepress and platemaking technology, Finishing and converting systems, Inspection, overprinting and label application equipment, Dies, cutters, rollers, Inks and coatings, RFID and security solutions, Software and interactive technology. Spread over 4 days in 4 halls the show has 250 exhibitors which include Avery Dennison, Bobst, Esko, HP, Hyden Packaging, Martin Automatic, Monotech Systems, Nilpeter, OMET, RK Label, Xeikon, and Zhejiang Weigang Machinery. The last labelexpo India in 2016 saw over 8000 visitors.

Brand Innovation Day: Labelexpo India 2018 hosted “Brand Innovation Day” will take place on the afternoon of Thursday 22 November (Day 1 of the show). It will include a series of presentations followed by a short tour of key suppliers, highlighting the latest technologies and showing how brands can achieve stand-out product presence. About 50 brand owners and packaging designers in India are expected to attend. The purpose of the program is to equip delegates with expert insight into making the most out of their brand, how they can overcome key challenges on the path to future growth and staying ahead of competition in a fast-paced industry. 

Labelexpo Global Series managing director Lisa Milburn, who will open the Brand Innovation Day, said: “Our most commonly asked question at Labelexpo India is how brands can learn how to use their labels and packaging to stand out from the competition. Given the success and popularity of our educational program for our other Labelexpo events including our Americas show in held in last September, we wanted to provide similar opportunities for Labelexpo India attendees. The appetite for labels and package printing continues undiminished in India and it is now one of the biggest growth markets, so it felt the right moment to offer this educational opportunity to brand owners and packaging designers at the show itself. “The Brand Innovation Day” is a rare chance for them to gain industry insights into how a brand can be inspired to innovate, experience the highlights of Labelexpo India 2018, and learn the tricks of the trade from the experts.”

The Labelexpo India Brand Innovation Day is sponsored by HP, Avery Dennison and SMI.
The above article is written and compiled by Harveer Sahni, Chairman Weldon Celloplast Limited New Delhi India, October 2018

Chris Ellison: FINAT President, setting standards in workflow management.

Chris Ellison: FINAT President, setting standards in workflow management.
In an ever-evolving label scenario, the need to produce more efficiently, reduce wastage, shorten downtime, reduce interest and financial stress due to big inventories, reducing manpower and achieving more revenue per asset are necessities that will add to financial health of companies. To achieve the here mentioned imperatives, many companies are increasing the use of digital technologies, automation and artificial intelligence. This not only helps them to be system driven rather than being human driven but also empowers them to add to their bottom lines with peace of mind. Chris Ellison the 20th President of leading global label association FINAT has transformed his company OPM Group, Leeds UK, to be a lean manufacturing one with increasing use of automation and digital MIS system to put in place a workflow that performs efficiently and delivering the desired results. This leaves the management in a comfortable managing environment, their customers happy and results in better relations with all stakeholders including suppliers and customers. A walk through the OPM facility is a delight. There is perfect workflow with no bottle necks or stagnation of materials. A very neat and clean unit where every process leads to the next with aid of an IT enabled workflow and automation. The MIS system has been created by involving the internal team, all suppliers, prepress developers, logistic partners and customers as well. Generally, printers do not share information with their vendors, here the vision of the Ellison family has created a system that makes the unit to work with perfect harmony and the appreciation they get helps in better relations with their customers.
 
In most printing companies the sales force is nowhere in sight and the general perception on the shop floor is that sales people have all the fun travelling and partying with customers. Chris’s vision is to inculcate a sense of togetherness and team work in the entire workforce. Each shift when workers enter the factory, in the first room they get to see behind a glass wall, is the sales force working hard at their desks preparing for yet another gruelling day with customers creating a continuous flow of order. This also instils a sense of bonding as Chris feels that all the workforce needs to feel committed and create success with the inspiration, “Together we will”! Each order that is entered into the system goes through a digital workflow that is available on screens throughout the company and every department can see the progress without any hindrance. From costing, quotation, order approval, pre-press, inventory management, delivering raw materials to presses, finishing, packaging, despatch and invoicing goes on in clockwork precision. All staff, vendors, transporters and customers are hooked on to the system for the information that they are required to access and react to. It is an information highway created for smooth travel of all orders from initiation to delivery. 
 
One cannot see any congregation or unnecessary movement of workers in the factory or over loaded warehouse. A company with 20 million pounds turnover has just 73 employees. Chris says, “implementation of these system has helped us achieve a high turnover of 4 million pounds per asset or per Label press” he further adds that trained and efficient people are scarce to find so they must invest in an IT department and in training people, which is expensive, but it is justified for them to be more efficient. Subscribing to principals of Total Quality Management, all products at OPM are produced to ISO 9001:2015, BRC/IoP Global Standard Food Packaging standards Grade AA and PS9000:2016. They are printed using low migration/ Food Grade Inks. Truly, Chris Ellison as industry leader is setting examples for peers to follow.
 
Jack Ellison and his three partners ran a small engineering company building overprinting machines. His 20 years old son Chris wished to have his own business so started importing Dot Matrix printers from Germany and selling in UK. While in school Chris did not really excel in academics but was very inquisitive about how things worked, enjoyed creativity by changing things and wished to do something different and innovative. After finishing school education, he went on to a technical college to study engineering. He had two brothers and a sister. Both his brothers died due to cancer, one passed away at the age of 34 when Chris was just 15 years and the second at the age of 40 when Chris was 20 years old.  These losses left a void in him and he vowed never to waste a day in his life.
 
One Christmas a person made him a good offer and Chris sold his Dot Matrix business. Mean while one of the partners in his father’s company died in 1986 and discontent started between the partners creating uncertainty. His mother too was diagnosed with cancer at the age of 64 however she passed away much later at the age of 93, just one day after Chris moved his operations to the present facility. His father Jack Ellison could not take the stress at that time, so Chris first took over his father’s share in the business that his father was in with partners and later, since he had the cash from sale of his own business, he bought over rest of the partners. The company had at that time just installed a small Tackiboy label press. Operating out of 1000 square foot factory, 95% of the business was coming from the label press, machine manufacturing was terminated making them primarily a label manufacturing company. 
 
The company was renamed OPM Labels & Packaging group as Chris wished to produce labels and flexible packaging which till date remains their core business. In 1989 OPM bought their first flexo press Propheteer the very first one to be sold into UK. By 1999 OPM flexibles was in place to produce printed films, filmic laminates and sachets. They had by then acquired 6 Nilpeter label presses. As time went by OPM have upgraded their machines by replacing the old ones with new machines. This was done to achieve better efficiency, low wastages and faster production, the number of presses remain; 6 Nilpeters. A seventh Nilpeter is expected to be installed in the last quarter of 2018. About waste management Chris Ellison says “OPM take their environmental responsibility seriously, we are proud to assure our customers that their label products are being produced with as little impact on the environment as possible”. They have recently been awarded their Zero Labels 2 Landfill Certification.
 
OPM is jointly owned by Chris and his wife Susan Ellison. Susan is active in business, looks after the human resource functions, Manage and organise implementation of MIS and Automation systems, Project Managing, R&D alongside with Chris, offers inputs from a design and repro background, takes initiatives for new developments, marketing-Communications and strategic planning. She came to the business with reprographic experience having worked with various companies in the field. Their daughter Charlotte 28 and son Arnold 26 are also working in OPM making it a totally family owned and managed company. 
 
 
Chris feels it is challenging to keep pace with your business as it evolves. One must rely on people and motivate them to grow with your business, the leadership must have the desire, passion and will to take it further and pass it on to his team. Chris and Susan also are involved in a lot of charity work investing time and money in cancer research and aftercare. His elevation in FINAT as president has helped him to get a broader perspective of international label trade. It has helped his expand his knowledge through the global networking platform that FINAT offers. He tries hard to connect with the large spread out membership base and create value for members.
 




The above article is exclusively written for Label and Narrow web magazine USA. This may not be reproduced without permission.
Written by Harveer Sahni, Chairman, Weldon Celloplast Ltd. New Delhi India September 2018
 

Labels on the move-growth in India-2018

Labels on the move-growth in India-2018
Fifty years ago, 80% of India lived in villages.
 
People are moving from villages to cities to experience the modern-day city life as they see on TV and internet. 





 
The scenario has transformed over the years. As a result of ongoing urbanisation, the urban population in India has now grown from 19.4% in 1968 to 33.5% in 2017. The shift has a direct impact on the consumption of household goods, as daily needs in city dwelling are obviously different and more than that in villages. More so due to the impact of a growing rate of literacy level which is the percentage of people aged 15 and above who can read and write having increased to over 72% percent from 40.76% in 1981. People in the working age group 15-64 years has escalated to 66.2%, from a level of 55.4% in the last 50 years. In 2017 the median age of the country, which is half of the people to be younger than this age and other half older, was estimated to be 27.9 years. In a country of 1.32 billion people a growing need for household goods or consumer goods also referred to as FMCG or “fast moving consumer goods” means there is an ever-growing huge demand for labels and packaging that are a part of the consumables they buy.

 

According to a report in The Economic Times dated May 01, 2018, consumer products market grew
13.5% in the Financial year 2018, with eight of 10 leading companies posting double-digit value growth, FMCG being the 4th largest segment of the economy. Online sales of consumer goods is also seeing an enormous rise as number of online users is poised to cross 850 million by 2025. According to a report by marketing research firm “eMarketerOnline” retail sales in India are expected to grow by 31% this year to touch $32.70 billion, led by e-commerce players Flipkart, Amazon India and Paytm Mall. Retail market is estimated to reach US$ 1.1 trillion by 2020, up from US$ 672 billion in 2016 further expected to boost revenues of FMCG companies to 104 billion US Dollars. The data herein mentioned indicates a definite, constant and escalating demand for labels and packaging.

 

 

Indian Label industry has been witnessing challenging time since demonetisation of currency and later due to implementation of GST. While these measures may be beneficial for the industry at large, yet they slowed down the trade impacting margins and revenues. With capacity growth already committed by existing label companies who had already placed orders for new equipment and by those entering the segment in this period, slow down impacted adversely the positive sentiment in label industry. The Label printing and converting equipment was being upgraded globally by machine manufacturers to achieve efficiency in production, reducing wastages, producing to economies of scale and was becoming more expensive. An industry that was used to a quicker ROI (Return on Investment) and better margins found the situation challenging, decided to be cautious and held-back investing decisions. While the economic parameters of growth as mentioned in the earlier part of this article were on the move all the time, a pause or back stepping for two years created a gap that has resulted in now a positive situation whereby new investments to increase capacity are being made. However still, label printers are apprehensive that this sudden indulgence may result in over capacity, promote unhealthy competition resulting in lower margins and make servicing of loans a little difficult. Despite this the positive sentiment in the label industry is evident as those who have excelled are committed to expand and maintain their position.

 

 

Change is the only permanent in a growing scenario, also stagnation leads to deterioration so one has to keep improving, innovating and expanding to remain in reckoning in a vibrant colourful industry. The label industry, much to the discomfort of the existing peers of the industry is seeing a lot of investment from the sheetfed offset printers. The sheet offset industry is used to big time investments in equipment and voluminous sales justifying their lower margins with massive turnovers. They were content with ever growing toplines, yet when the bottom lines needed strengthening labels appears to be a solution. While this would not add much to the top line but would surely contribute positively to their bottom lines. In a conspicuous effort to make their balance sheets look more presentable, it seems the offset printing industry is becoming indulgent in labels. It is for this reason we see label exhibition stalwarts Tarsus targeting the offset printers for their upcoming Labelexpo India. This is much to the discomfort of existing label industry constituents as it would add to the intense competition bringing pressure on already depleting margins in terms of percentage.

 

 

The label demand in India continues to grow and investments in label printing and converting equipment is on the rise. Though not much authentic data is available, yet the author based on experience and time spent in the industry has attempted to reach a reasonable size of the market. There are about 1000 label manufacturing companies in India. These include very small and big plain label, barcode label and product label manufacturers both in roll and sheet, spread all over India. The number of machines that each of these companies possess varies from just one machine to multiple machines, in many cases the machines installed are in double digits. On a very modest estimation if I assume an average of just two machines per label company, the total comes to 2500 label converting machines. The number of rotary machines announced in media in the recent past as installed in India over the years till now by leading label suppliers like Mark Andy, Gallus, Nilpeter, Omet, Bobst, Edale, MPS, Weigang, Orthotec, etc. coupled with those supplied by local manufacturers like Multitec 200 machines, RK label 150 rotary plus 600 flatbeds, Jandu 135, Alliance, Webtech and others, is well over 1500. Now if we add the used machines, the intermittent and other flatbed/rotary options, the figure is definitely over 2500. Working backwards for converting capabilities with realistic downtime, the per capita consumption of labelstocks is well beyond 1 square meter.

 

 

Calculating quantities of label stock manufactured from the number of coaters installed with Labelstock manufacturers we have, according to the author’s personal estimation, Avery Dennison is leading the pack and SMI following, together they account for over 40% of the production in India with almost 48 Crore or 480 million square meters per year. According to Jandu Engineers, who have been the main coater laminator supplier to the unorganised sector, they have till date installed 150 adhesive coating lines in the country. While Jandu asserts that his coaters run at 100 meters per minute but for a realistic estimation their speed with down time has been considered at 50 meters per minute. Added to this is the production coming from numerous Hotmelt coaters installed and together with the stock lots used, the total again justifies the 1 square meter per capita usage. Another evaluation done with base consumption that most in the industry had agreed at 0.25 square meter in the year 2003. Applying a year on year growth rate of just 10%, this year we cross the 1 square meter per capita usage. The estimation is the author’s personal estimation only, many of the industry peers may not agree with the author’s estimation yet it appears that we have come a long way in the last 20 years. The self-adhesive label production and consumption in India all including roll, sheet, stock lots etc. this year seems to have reached a whopping 1.30 billion square meters!!!

 

 

Written by Harveer Sahni Chairman Weldon Celloplast Limited New Delhi India September 2018

 

Creating Innovations in labels

Creating Innovations in labels
In a largely populated country India, the normal of growth of population itself, translates into large volume growth in demand. For label industry growth in India estimates have been made at 7-15%. Even if we assume a 10% growth, market will probably grow by 100 million square meters adding a whopping 2500 million Rupees or about 38 million US Dollars to the existing market size. One is left wondering that with demand growth in double digits, why is then the label industry, facing intense competition and stressed margins? One simple conclusion can be that in a growing economy with government encouraging new industrial investments and banks ready to finance, people start looking for areas that have stable growth over the years, labels do move into their focus. Packaging industry in an effort to offer a complete bouquet of packaging products, keeps on adding labels in their manufacturing program. The capacity seems to be growing a little faster than demand. This leads to a situation whereby to service their debt and stay afloat, printers flock toward leading brand owners who pitch sellers against one another to get lower prices. There are other reasons like increasing raw material prices, reverse auctions and short runs which bring further pressure on margins. In such a situation it becomes imperative, that to achieve a better bottom line, there is need for “creating innovations in labels”. Many label companies in India have already moved into this direction by investing to enhance capabilities to create products that do not fall into the commodity or simple label range. Even brand owners who are in a race to catch the consumer’s eye while shopping, are on the lookout for such labels that make their premium products on the shop shelves being picked up faster.  They are willing to pay higher if the label has unique features escalating their brand image. Some of the printers who have moved in this direction are listed below with details of their moves to create labels that are different.
Gautham Pai

Gautham Pai lead Manipal Technologies, is a multi product and multi location company that has made substantial investments in label manufacturing. Though they have units located in India and abroad, a tour of their facilities in Manipal leaves one in awe of what they have achieved. The company has integrated backward and forward with investment in extremely diverse technologies enhancing capabilities to innovate. As for labels, they produce their own holograms, security labels, security envelopes, etc. They also produce their own self adhesive labelstocks on a Nordson hotmelt coater. 
 
 
 

Recent developments include; Electroluminescence Label: This is an eye-catching and low power consuming optical lighting system developed in-house with strong competency on printed electronics. It works best for promotional activities with various activation options using any of the touch sensitive, pressure sensitive, motion sensitive sensors. This can be adopted for both labels as well as carton packaging.
 
Glow in the Dark: The Glow-in-the-dark feature will completely transform packaging by hiding messages, creating a nightclub atmosphere, or an element of surprise.
 
 
 

 
 


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Kuldip Goel
 
 
 
 
 
 
Kuldip Goel of Any Graphics Noida has repeatedly proven the need to invest time and money in creating innovations. Though he has always wanted to produce the best, stressing on aesthetics yet it was in the start of new millennium that he realized the pressing need to strengthen capabilities to produce labels that were not commodity labels done on one simple flexo press but those with added value by indulging in creativity. Anygraphics have to their credit the world label awards, Fespa awards, only Indian company to have been nominated for Global Label award for innovation, winning Printweek label printer of the year award for five consecutive years in a row, special Printweek Jury award for innovation and many LMAI label awards. 
 
 
 
 
Label created by Any Graphics
 
 
Anygraphics creates innovative labels and packaging using multiple equipment and processes for the same product employing technologies like Screen Printing, Foiling, Embossing, Doming, Narrow web Letterpress printing, Narrow web Flexo printing, Offset printing and Digital printing.
 
 
 
 
Booklet Label by Unick-Fix-A
-Form
Hemen Vasa’s Unick Fix-A-Form was set up in 1985-1986, in rented premises with one small machine (Semi automatic model) for making Booklet/Leaflet labels in Ahmedabad. In the initial years they outsourced printing.  They convinced Bayer-India to be their first customer for their Innovative leaflet labels made by using wet glue, developed for manual application on containers of agrochemical bottles. In 1992 another customer came for these labels in self adhesive format. Since pressure sensitive products were in a nascent stage that time and locally made silicone release paper was not consistent creating problem of label dispensing from applicator, Unick started import of Self Adhesive Paper.  Being the only manufacturer of booklet/leaflet labels those days, their business grew profitably and they expanded by moving into own premises and installing high-end rotary label presses, booklet making equipment and offset press. Their business has expanded to the pharmaceuticals segment with a range of offerings that include Cartons, Labels, in mould labels, Shrink Sleeves, etc. They have won many awards at home and abroad. Their supremacy in innovative leaflet-booklet labels segment has been the main reason for their success and expansion!
 
Pragati Pack (India) Pvt. Ltd., being one of the most awarded printers in the country is hesitant to share their work and endeavours in creating innovations. However still, Hemanth Paruchuri says, they try to bring innovation in labels by investing in the right equipment and pushing the limits of that equipment. Their knowledge and experience gained in the carton, commercial printing areas aids their efforts. The aim is to create innovations that are unique and have a high shelf appeal.
 
U K Gupta, Managing Director of India’s largest Hologram manufacturing company and specialty label manufacturer Holostik India Ltd. says, “Innovation is the key to drive any industry in the ever-changing dynamic world, anything that does not keep changing, ultimately loses track and is out of the race.” He has mentored his team to understand that ‘Change is the only constant’ and therefore they have to innovate with their products. Extraordinary labels, that are not just visually appealing but also render security to the product are now a necessity in view of the fact that security feature of labels cannot be ignored due to the tremendous growth of the counterfeiting business. Holostik has on an ongoing basis been making significant investments to enhance their capabilities.
 
Anil Namugade at Trigon Digital Solutions says, “Innovation is a continuous process.”  They are passionate, entrepreneurial, collaborative and creative to always deliver on their commitments. Trigon Digital established in 2007 has production facilities in Mumbai, Bangalore, Delhi, Dubai and an office in Singapore offering services in Pre-press, Print Packaging, Color management and serving over 350 brands including 20 out of top 100 global brands in 12 countries.  They provide packaging mockups on actual substrates with finishes like foiling, embossing, varnishing, lamination etc. for cartons pouches, shrink sleeves, lamitubes and labels. They specialize in Print on Demand, small and medium quantities for shrinks sleeves and Labels with personalization and variable data printing. With an ongoing innovation developing vision they aspire to be the best in the innovative label and packaging business.
 
Anuj Bhargava of Kumar Labels belonging to an extended family of label printers, is excited that his company has been recipient of many label awards in recent times including Printweek label printer of year award 2017. His team is trained to look at the product, its target audience, its selling price bracket and the brand’s desired perception that it wants to create amongst its customers, before proposing a label solution. For them innovation is not just increasing price of a label or adding shots of foil or screen inks. Different brands need different innovations. A mass market brand needs a re-engineered cost effective label stock with which it can reduce its decoration costs. A brand from the same customer, which may be targeted for the upper market segment, may need multiple foils and textured stocks. So no one formula works for all. By utilizing their expertise in print process, machine manufacturing and label stock making, Kumar Labels is able to offer different innovations. They produce their own specialized labelstocks that include textured and unique substrates normally not available.
 
It is evident that to drive in better margins, capabilities in print and decoration need to be substantially enhanced by making the correct and timely investments. Earlier only a reasonably designed and printed label was enough. Now with growing, knowledgeable, and well informed consumers one needs to study the demand perception and design the label to appeal and communicate with the end consumer in a short while that he or she is in front of the shop shelf. Pre-press is extremely important process to draw out the creativity that the design tends to deliver. Selecting the right substrate, the adhesive and shape of the label is another imperative. The label has to last the life of the consumer product as it remains visible until all of its lifespan and keeps delivering value to the brand by its aesthetic appearance. Finally it is the Press that will not only do full justice to the print but also decorate, inspect and finish the label with speed; ease of use and with least waste generation. Productivity and managing production waste are other imperatives that affect the profitability. Brand owners attempt buying at the lowest prices for their established products, however the fact still remains that to stay ahead of competition in getting the consumer attention, they need to dress up their products well. With numerous options available in an already crowded shelf space, brand owners will only consider higher prices if a label promotes their sales. To reach a win-win situation for suppliers and brand owners, printers need to invest in “Creating Innovations in Labels”!
 
Written exclusively for Narrow Web Tech, Germany by Harveer Sahni Chairman Weldon Celloplast Ltd. New Delhi India December 2017. 

The above article is restricted for reproduction without permission from the author or Narrow Web Tech, Germany
 

Waste matrix removal in label production

Waste matrix removal in label production
Waste matrix stripping or removal in production of self adhesive labels is a very important part of label conversion and is an imperative that leads to a web of labels which can be dispensed on automatic label dispensers in high speed packaging lines. Even though it sounds to be a simple process of stripping the ladder like extra waste after die cutting of labels, yet it remains to be one of the most complex and problematic area of label converting process. A problem with waste removal, like matrix breaking or labels lifting with the waste ladder may slow down the machine or in some cases make it extremely difficult to remove it online. Converters may have to resort to removing the waste manually offline making the process unproductive and costly. A host of parameters affect the process and it is difficult to address the issue in a singular way. With so many variables that impact the waste removal process, it is difficult to predict a simple solution. It could be due to the shape of label, size of label, release liner, face stock, adhesive, die cutting process, speed of conversion, die blades or the design of the waste removal section that may affect the correct and efficient removal at the optimum machine speed. Any of these may impact the final result and slow down the machine and the printing process. No one solution can apply to all problems. The traditional waste rewinding system is gradually becoming unpopular due the fact that tension is the key to efficient waste rewind. The rewound waste matrix ladder roll has empty spaces from where labels have been die-cut and as the roll becomes bigger there is lot of irregular tensions leading to breaks. As the market becomes extremely competitive with rising prices of labelstocks printers tend to reduce the gap between the labels to 2mm making the process even more difficult. This article will dwell on most of the variables mentioned here above.
 
Release Liners: The most widely used base papers as release liners in self adhesive label materials are glassine, super calendared Kraft and clay coated Kraft. These are uniform caliper, densified and non porous papers that have adequate strength and accept a uniform coating of silicone giving excellent releasing properties to become a proper backing for self adhesive papers. In recent years due to possibility of recycling and reducing the tonnage of waste generated, filmic liners also are being used as backing in labels. Release liners play a major role in die cutting and in turn impact the waste removal process. The die blade has to cut through the laminate and stop at the face of the liner so has to achieve a perfect half cut or kiss cut. The uniform thickness or caliper of the liner is an imperative. If the liner has variations, it will create problems at die cutting and eventually at waste stripping. If the release gets thicker the die will pierce the liner making a through cut and exposing paper fibers to the adhesive.  This also may result in web breaks. If the liner gets thinner, the die will not cut resulting in labels lifting with the matrix. Release level of the liner is also very important. If the release level is tight the matrix will tend to break due to tension and if it is too easy, labels will tend to lift with the ladder. Uneven silicone coating or pinholes in coating may also create problems. If the labelstock prior to waste matrix removal goes through a nip roll that has excessive pressure between them, the edges may develop micronic nicks that may render the face paper susceptible to web breaks. The paper rolls may also develop these rough edges in transportation and mishandling. The web needs to be inspected thoroughly before taking up label conversion.
 
 Face Paper:  Paper and films are generally used as face materials. A fairly high strength paper will perform well if all other parameters are addressed. If the gap in labels is too small, 2mm or less, the matrix will tend to break repeatedly. Moisture content in paper should ideally be between 3.5% and 5.5%; sharp increase in moisture will affect the strength adversely. The tensile strength of paper at Relative Humidity (RH) up to 50% is maximum after which it moderately decreases with RH up to 65% and on further increase in RH, it drops sharply. The uncoated papers are hygroscopic, so they tend to absorb moisture faster than coated papers. Evidently weather and storage condition of paper does have an impact on waste removal. Even when using emulsion based adhesive if the adhesive is not dried properly, the face paper will tend to absorb the residual moisture from the adhesive and result in deterioration of paper and affect waste stripping. In case of filmic face stocks, weather may not impact but the condition of die and quality of die cutting does play a major role. If the die is damaged or blunt it may not cut properly resulting in label lifting or film tear.
 
Adhesive: Commonly available labelstocks are coated with either emulsion based or hot melt pressure sensitive adhesives (HMPSA). In both cases for a perfect waste removal it is necessary that the die cuts through the adhesive as well, as otherwise if the coated film of adhesive is not cut, labels will lift with the matrix. Emulsion adhesives have good die cut ability however hot melt adhesives for better die cutting properties have to be specially selected. In case of HMPSA if the waste is not lifted immediately after die cutting the adhesive may rejoin and lift the labels with the matrix.

 

 

Size and shape of a label: These are parameters that are customer driven based on their specific needs, so the converting company cannot request changes from customer.  Small labels have a very limited area of contact and reduced tack holding it to the release liner and with little force the label may fly off or lift off with the matrix. In such a case die makers suggest packing self adhesive foam in the die shapes so as to push the label back on the release liner. Other times printers have found limited success in addressing this problem by increasing speed of the web. Waste ladder removal of irregular and complex shaped labels with sharp corners like in a star shape, is even more complex to handle. This becomes even more difficult in substrates like BOPP where a small nick may lead to web break. Converters need to slow down the machine to a great extent to finish the labels online. Machine manufacturers have addressed this issue of handling complex shapes as explained later in this article.
 
Die design: The die has a definite role to play in waste matrix removal. The subject is extensive and can take a full article to dwell on the nuances. The blade angle, blade height and coating on the die are factors that lead to ease or difficulty of label conversion.  Thickness of the face materials, type of adhesive and thickness of release liners are all imperative inputs that are needed before a die is put into production. A die that is designed for paper material is not recommended for filmic materials. Blade angle for paper is kept wider so that after penetration of around 80% into the paper the rest of the cut happens by crush or bursting of the material before stopping at the surface of the liner. In case of filmic face material a sharper acute angle is needed to pierce the film as in case of a wider angle the film will stretch and not be cut. An acute angle blade appears to cut better but wears off faster than the wider angle blade dies. Depending on the materials used the die angle varies between 45degrees and 110 degrees. The blade height needs to be adjusted to cut through the face, which maybe paper or film or a laminate, and adhesive without piercing the release liner. If any of the parameters is not right, the waste matrix removal will become a challenge. If the blade pierces the liner even slightly, it may expose the release paper fibers to the adhesive and get stuck to them causing waste ladder breakage. If the blade does not cut through the adhesive, labels will lift with the matrix. In case of coated materials like direct thermal and thermal transfer the coatings on the paper are abrasive in nature and tend to make the die wear off soon. In such case laser hardened dies are recommended. Adhesive sticking and building up on the dies also results in uneven cutting and also resulting in early die wear off. This is more evident where aggressive high tack hot melt adhesives are used. For this reason special non stick, coated dies are available so that the adhesive will not stick to them. The standard gap between the magnetic cylinder and the anvil is also very important as in case of die wear off the gap increases resulting in spaces where labels are not cut and would lift off with the matrix and to get a perfect cut the die pressure is increased. This results in faster wearing off of the bearers leading to a smaller gap and over cutting. Care has to be taken in die storage and handling. Before commencing any job proper inspection of die should be done regarding cleaner blades, blunt edges or nicks. The dies need to be stored in an environment avoiding excess humidity which may result in rusting.
 
Machine manufacturers have been consistently making efforts to address the issue of waste matrix removal to aid faster converting. Some of the steps taken include; 1.Lifting the waste matrix immediately after die-cutting. 2. Taking the die to a larger diameter stripping roller that would support the waste ladder on separation rather than a thin diameter roll that would provide a sharp angle to waste being stripped off. 3. By rethreading the paper in such a manner that the label web is peeled off the matrix instead of the matrix being pulled off. 4. De-laminating the web and re-laminating it before die cutting as this would reduce the tension required to peel off. These measures did help to some extent but complex shapes and a host of issues and factors that impact this process have had machine manufacturers continuously researching this area to keep implementing changes. One such solution that came around some years back was suction of the waste matrix into a suction and shredding system. This does take care of the tension and also manages waste by cutting it to small pieces and compacting it, but such systems have other problems. They are expensive, large in size so difficult to be fitted on presses due to lack of space, costly to operate as they use extra motors, compressor or vacuum and very noisy to run. Yet there is a brighter side to it, there is development going on to separate the waste and recycle it inline so as to reduce the impact on environment.
 
 
The larger established press manufacturers seem to have reached a viable solution. Some years ago they have introduced a big innovation in the industry by designing a simpler contact system rewinder for waste matrix. The idea was very simple; instead of pulling only the matrix up to the rewinder, we pull the entire web up near the rewinder. Here the matrix is peeled off against an idle roll and immediately pasted on the rewinder. Basically this reduces the travel of the matrix from 1 meter to hardly 5 cm and the journey is even supported by a roll. This system has now become the standard with many label press manufacturers
 
 
 
 
 
“Simple solutions are invented to simplify the label converting process however It does not hold true for all jobs, when a problem comes it can be challenging and creating a solution can be another game changer”!
 
 
 
 
Written by Harveer Sahni Chairman Weldon Celloplast Limited New Delhi January 2018
 
NOTE: This article is exclusively written for magazine Label and Narrow Web USA. Publications desirous of reproducing the article may write for permission to Steve Katz editor LNW : skatz@rodmanmedia.com 

Cosmo Films: Working their way into specialty films for labels

Cosmo Films: Working their way into specialty films for labels
Ashok Jaipuria
Ashok Jaipuria led Cosmo Films Limited, headquartered in New Delhi, is one of the largest manufacturers of BOPP (Biaxially Oriented Poly Propylene) films in the world. According to Wikipedia they are in fact the largest manufacturer of thermal lamination films in the world. Ashok Jaipuria is prided with his lineage from an elite Marwari family (people from the Marwar region of Rajasthan).   Ashok is the only son of his father Late Sri Sitaram Jaipuria, who was an Industrialist and Promoter of Swadeshi Polytex Limited,  Swadeshi Cotton Mills Limited and was a member of the Upper House of the Parliament of India. Ashok started his own firm Cosmo Films in 1976 with an objective to manufacture and market BOPP films. He qualified in Business Administration and Marketing Science in the year 1973. BOPP film was a licensed item those days, visualizing growth and opportunity in this nascent area; he applied for and acquired the license to manufacture it. He setup and commissioned his first BOPP production line in 1981 at Chikalthana, Aurangabad. Being one of the first entrants to produce BOPP in India, the initial years were very tough, more so because customer awareness did not exist and educating them on the product was a challenge. Print lamination and self adhesive packaging tapes were the first target segments for this product. Once settled, there was no looking back, they commissioned their second production line at Waluj, Aurangabad in 1988 and third line also at Waluj in 1996.
 
Entering the new millennium, Cosmo Films was steadily growing, so was the market for 
Cosmo Films Vadodara Unit
BOPP and also the market share of Cosmo for BOPP films. With a positive situation prevailing, they became bullish and registered unprecedented growth in this decade.  In 2001 they commissioned their fourth line and a year later in 2002 they acquired Gujarat Propack Limited, the Karjan Vadodara based BOPP manufacturer which became their fifth BOPP line. In 2003 the sixth line was commissioned and in the very next year in 2004 they decided to go for specialties in BOPP by adding a metalizer, an extrusion coating plant and yet another BOPP line taking their total count to seven. Expanding on coated products, they commissioned their second extrusion coating line in 2005. Encouraged by the success, Cosmo added five more extrusion coating lines. Two were added in 2006, one in 2007 and two more in 2008. Extending their footprint globally, in 2009 they acquired USA headquartered GBC’s Print Finishing Business from Acco Brands Corporation USA. Also in 2009 they enhanced their BOPP production capacity with yet another line at Vadodara, taking the total to 8 lines. 
 
 
Cosmo Films Hagerstown USA
They wrapped up the decade by installing their 2nd metalizer at Karjan, Vadodara. In the second decade of the millennium Cosmo continued on their growth path. Pankaj Poddar also of Marwari descent, a qualified Chartered Accountant, took charge as the CEO of Cosmo Films in 2011. In the ensuing years a new plant was commissioned with their existing eighth extrusion thermal coating line in South Korea. Two more BOPP lines in Aurangabad SEZ and Karjan Baroda were added in subsequent years taking the total BOPP production lines to ten. In addition, they have five coating lines, three metalizers and one CPP (Cast Polypropylene) line. When the first line was commissioned Cosmo’s capacity was only 850 tons per annum, which now has reached 2,00,000 tons from five different locations that include three in India, one in Korea and one in USA, the biggest facility being the one in Vadodara. The production in India spreads over 100 acres of land with 850 permanent employees. Even though volume growth of BOPP was coming from packaging and lamination yet the business had sometime along the way started to get competitive. To maintain their leadership and profitability, they had in the 1990s, shifted focus to specialties in films and label films for wrap around labels, IML (that had started evolving) along with limited presence in self adhesive labels.  Out of their initial endeavours, white film for Parle and production of synthetic paper was vital in their rapid growth. 
 
With Pankaj Poddar at helm, the company became more aggressive especially in the label segment. The label segment comprising of self-adhesive labels, wrap around labels and IML is continuously growing in volumes. They supply these films worldwide with some sales also in China. Today leading Indian Labelstock and other label producers use Cosmo’s products for labels. Label films continue to become a substantial part of the company’s product offerings these are now around 15% of their total production. Cosmo has invested in creating the right products to facilitate top of the line decorative packaging. Their offerings include films that are white opaque pearlised, transparent, solid white, gloss/matt metalized, etc. Their films have a clean surface, have excellent gloss, high clarity and can be printed by different print technologies that include printing by using Water based inks, UV inks, Gravure inks, Thermal transfer ribbon printing and some Digital print processes. According to Pankaj, while the domestic BOPP market is growing at around 10 % per annum, the growth is slightly more in self adhesive labels and IML, yet Cosmo is registering a growth rate above this due to their increasing exports. They are committed to diversify more and more into the specialty segments due to depressed margins of commodity products in a competitive scenario. They will soon be launching direct thermal printable film and paper. Being firmly committed to maintain their leadership, for them delivery of quality and innovative products is a priority. They have invested more than 1.50 Million US$ in their new Research and Development/Innovation centre. The centre has capability to analyse the entire film’s chemistry viz. surface, polymer and chemical analysis.  The centre is also capable of testing all properties of the film right from its concept stage way upto its end applications.  Centre can also conduct in house  printing tests with diverse processes like Screen, UV flexo, Gravure printing, Direct Thermal and Thermal Transfer Printing.
 
Pankaj is emphatic that BOPP consumption will continue to grow at a fast pace, but he wishes to see Cosmo diversify more into specialty segments. They will also be adding a Cast Poly Propylene film (CPP) and metalized CPP film line in 2018; they will also be installing a PET film line. Both product lines will be packaging and label centric. PET will be majorly offered as label face or later for release liner applications. PET liners can reduce the adverse impact of liner waste on the environment by bringing down the tonnage of liners using thinner liners. While most of the present paper siliconised liners go to landfills, PET liners can be recycled. Capacity enhancement for synthetic paper is also on cards. Their biggest competition at global level comes from Jindal Poly films subsequent to their acquisition of Exxon Mobil’s BOPP films division and from Innovia films. However still, Pankaj says, “We will be enhancing capacities. As for specialties, we have no real competition”. Pensively and hesitantly he does agree that digital printing direct on product that will eliminate the substrate maybe a challenge but he is confident it will not affect Cosmo’s growth plans.
 
Pankaj Poddar
Pankaj Poddar is an alumnus of Delhi’s Shri Ram College of commerce (SRCC). After finishing his B.Com at SRCC, he completed his articles to be a qualified CA and then completed his degree in MBA from IMT Ghaziabad. He worked with Ernst and Young for 7 years, for automotive parts company Delphi for 5 years two years each with Reckitt Benckiser and Avon Beauty Products. He comes from a traditional Marwari business family, his father dealt with heavy earthmoving machinery spare parts, brother traded in air-dryers and chilling plants and sister’s husband supplies alloy metal to auto parts companies. Moving away from the tradition Pankaj preferred to be a professional executive. His wife is a dietician and they are blessed with two school going children, a son and a daughter. When he joined Cosmo, the turnover of the company was Rupees 850 Crores (130Million USD) and it has now reached Rupees 1900 Crores (300 Million USD). He was awarded as “Indian CEO of the year” by ABCI, Association of Business Communicators of India at their “Brand India Summit” in 2016.  When Pankaj took charge, Cosmo Film’s share was trading at Rs.80-90 and now it has reached Rs.350-400.
 
Cosmo Films is an environmentally conscious company and continues to make strides in implementing eco friendly measures.  All coatings on their films are water based and they support water based ink printing for conversion of their films. They are an ISO: 14001 certified company. The waste water in all their plants, after effluent treatment, is used for gardening. All plant sites have water harvesting. Natural lighting is used wherever possible. They plan to initiate a solar power plant at their Vadodara site as a first experiment and if found successful, they will replicate in other sites as well. Every employee in their organization has to undergo training. As a part of their corporate social responsibility, they work on supplementing basic education provided to young children in government schools in and around their plants through various sustainable programs like Computer Literacy, basic English Learning, basic reading, writing, and arithmetic skills. They have trained about 150 rural youth as qualified teachers to be able to execute this and till date more than 25000 students have benefitted from these programs.
 
Pankaj feels in 5 years Cosmo’s turnover will more than double up from the present 300 million US Dollars to 600-700 US Dollars. This he states will be just from the ongoing organic growth. However if they install more projects and happen to acquire some businesses, the turnover may reach USD 1 billion. The present share of specialty films in the company portfolio is around 40%, he hopes and wishes to increase this share to 60% so as to keep adding value to its bottom line.

 

 

 

Written for Packaging South Asia magazine by Harveer Sahni Chairman, Weldon Celloplast Limited, New Delhi, December 2017.
 
Print Publications wanting to reproduce may do so by giving credit to the author Harveer Sahni and by mentioning that it is published in arrangement with "Packaging South Asia"

Spilker: German precision in tooling!

Spilker: German precision in tooling!
Story of  a family run enterprise Spilker GmbH, where three generations have technically indulged to grow their venture  from humble beginnings to attain success at global levels. They strive to upgrade and cater to customer needs maintaining quality standards assuring reliability in German precision!
 
http://www.spilker.de


Humble beginnings
In 1963, Herbert Spilker, trained as an engraving master, set up his startup venture in a small garage. Without any equipment and relying on his engraving skills, he started engraving metal brass plates for trophies with the barest minimum hand tools. With three children to support, a son Andreas the present Managing Director of Spilker GmbH born in 1961, another son and a daughter, he worked hard all by himself to grow his maiden engraving enterprise. In 1970s he felt it was time to move ahead. Self adhesive labels were evolving at a fast pace and the die cutting process was in the process of transforming from flat bed die cutting to rotary die cutting. Herbert Spilker wanted to produce flat bed dies but as luck would have it, prospective customers were already considering moves into faster converting process using rotary dies. They resisted his offer for flatbed dies and advised him to consider supplying rotary dies which at that time were being supplied by only two companies i.e. Kocher+Beck and Gerhardt (now merged into Rotometrics). The delivery time was very long, almost 2-3 months. Herbert was convinced that rotary dies was the business to be in. In 1978 he produced his first rotary die engraved by hand for a company Ritter Etiketten, now a part of the Rako Group since 2006. That was the beginning of an exciting journey to success in rotary tooling.
 
The first step towards expansion
 
Herbert Spilker
A year later in 1979 Herbert Spilker’s son Andreas, also trained as a master engraver joined the company as its 12th employee. The other son preferred to venture out as a printer but his daughter did join the business and now looks after the HR (Human Resource) department of the company. When Andreas joined the company they were still working without any machinery. They bought solid metal blanks and outsourced all other turning, machining and grinding processes. Finally the father son duo “master engravers”, would complete the die engraving by hand. In 1981 with experience of having produced 25-30 dies,they decided to invest in used turning and grinding machines. The turning machine at that time cost 1000 DM or 500 Euros. The grinding machine was more expensive at 2500 DM. The Spilker enterprise took it’s first big step of buying a CNC machine for engraving and then there was no looking back. In 1988 they moved to their present building in Leopoldshohe, it was a big step and time to expand!
 
In the late eighties the cost of rotary dies was making label printers consider using the cheaper but slower flatbed cutting options. The costlier solid rotary dies made it imperative to sell labels at a higher price making it difficult to compete. Flexible dies developed in America and  much cheaper than rotary dies, started being imported by others into Germany. These were instantly opted for by label printers to maintain their production speeds and consistent quality. Once in their new premises, in 1988, Spilker GmbH invested in equipment to produce both magnetic cylinders and flexible dies. Andreas Spilker proudly states, “No one taught us how to make these flexible dies and magnetic cylinders, we learnt it all ourselves” he further added, “It was the need of our existing customers, so the investment and development became an imperative”. The next decade was spent in consolidating, growing the new business, expanding and making renovations in whichever department it was needed. Herbert Spilker a farsighted man understood the need to transfer management to the generation next at an appropriate time. He mentored his son and transferred the power step by step until 1998 when he decided to retire and hand over the reigns of his growing business to his son Andreas Spilker, the present Managing Director. In 2003 Spilker installed their first machine for milling and sharpening rotary dies. Till then dies were sharpened by hand. They were the first manufacturer to offer rotary dies sharpened by machines. In 2004 the variabase anvil roll was developed for adjusting the cutting depth. In 2005 flexible dies in bigger format 860mm X 1050mm were developed. Spilker also has now capability to produce magnetic cylinders in very wide width up to 2800 mm. In 2006 they developed their first rotary die cutting machine. In 2008 they added another 3200 square meters to their production shop floor. In 2013 the MEP (Mechanical Ejector Pins) dies were developed. In 2015 another 300 square meters hall was added to develop custom built die cutting and laminating machine, such equipment was showcased at the Labelexpo Europe in September 2017.
 
The Family in business

Spilker continues to grow and attain global success. Andreas, a technocrat himself and a hands on
Andreas Spilker, Harveer Sahni, Henrik Spilker & Anika
 technically indulgent business owner, attributes this success to the inertia set in by his father Herbert Spilker. Even the day when this interview was to take place, Andreas was busy on the shop floor managing a new development. He is technically involved in all technical aspects of his company. His wife Katja is a home maker. Two out of his three children are already in the company. His daughter Anika born in 1990 and son Henrik born in 1988, joined the business in 2006. Henrik trained in metal engineering as a milling machine operator. After a stint in the company left to join university in 2010 and graduate in engineering. He returned to the company in 2015 to pursue his passion for technical innovation in workplace. He now looks after development of new tools, machine development and automation. Anika who has been in the company since 2006 is a refreshing personality, an imposing leader and leading her team by delegation. However still, her authority is evident in her area of operation.  She takes care of sales of rotary tools and in recent times has been passionately indulgent to grow the machine building business. Her husband is a police officer. The youngest offspring of Andreas, Marie at 19 years is still studying and only time will tell if she too joins the family business. The entire Spilker family are technology driven, Andreas remarked that none of them are accountants or management experts. “We can hire professionals for that but I am happy that the family is involved in production so as to turn out excellent, technically advanced and precision engineered products.
 
Getting over difficult times
 
Flexible die in production
The economic slowdown of 2008 brought the most difficult time at Spilker. Ironically and with regret,at that time they had to give up loyal employees to stay afloat. The crisis came at a time when they had acquired an additional shop floor area from a neighbor to expand their production. They had to stall the production until things improved and they were back on their feet. Once out of recession they came out stronger and fit to carve out a path of permanent and fruitful growth. Spilker with 210 employees presently works out of shop floor area admeasuring 20,000 square meters or over 200,000 square feet. Sales at over 20 million Euros continue to grow steadily at 10% per annum. They try to find special solutions to customer’s problems and attend to them completely, offering combination of new processes and products. They endeavor to make perfect rotary dies helping customers to build required production systems to service their respective customers. Andreas says, “The more complicated is the problem, the better it is for us. We love challenges”.
 
 
custom converting machine


The present business is spread into three business segments;
 
·         Rotary tooling that include rotary dies and magnetic cylinders
·         Flexible dies
·         Custom built machines

The above segments cater to the following industries;
 
·         Labels and printing
·         Medical and Pharmaceuticals
·         Automotive supplies
·         Electronics.



 
Magnetic Cylinder in production
A walk through their factory shows perfect workflow, state of the art capital equipment and testing systems to turn out products of highest quality standards. New developments at Spilker include tools with nonstick coatings for clean cutting adhesive labels with aggressive adhesives, tools for adhesive tape and wound care products, MEP systems with ejector pins for medical plasters that have holes, Sonic dies for punching holes and suction of waste rounds, etc. As for expensive rotary dies they offer value to their customers by repeatedly sharpening the tools when they become blunt. 



Andreas is pensive in his thoughts about his future in the company. He asserts that now that his children are getting firmly involved in the running of Spilker, in 5 years he will like to leave the management to them and retire. His daughter Anika is optimistic on the future and asserts that the company will grow further in both label and non label segments. Both Henrik and Anika are making efforts to expand into machine building while maintaining the quality and growth of existing business. Indulgent youthful attributes guided by an experienced mentor parent is sure to take Spilker to another level of success.
 
Written exclusively for Narrow Web Tech, Germany by Harveer Sahni, Chairman, Weldon Celloplast Limited, New Delhi India May 2017 

The article maybe published with the permission of Narrow WebTech Germany giving credit to them and to the author

For advertising inquiries please email to; harveersahni@gmail.com 

My Pictorial walk through an amazing Labelexpo 2017!

My Pictorial walk through an amazing Labelexpo 2017!
 
 
 
Add caption
Labelexpo Europe 2017 at Brussels has been the biggest ever edition in the event's history so far. The show that is primarily dedicated to self adhesive labels industry has now evolved to  different segments of labels and into the larger world of print packaging. Evidently the show will continue to become bigger in the years that follow. As per information from Tarsus, the show occupied nine exhibition halls to be 12 percent bigger than the previous edition in 2015. It hosted 679 exhibitors, including 198 new participants. There was 25 percent more working machinery demonstrated at the show, including a number of product launches. Labelexpo Europe attracted large delegations from Brazil, China, India and Japan, the show reported 37,724 visitors; an increase of 5.6 percent on 35,739 visitors to Labelexpo Europe 2015. There were a number of sales recorded on the show floor.

I reproduce here images from my pictorial walk through this amazing show and the events organised on the sides and attended by me.

 





 
The Omet Agents Dinner one day prior to Labelexpo






 




Harveer Sahni and Amit Sheth as Judges at World Label Awards
  






Judging in progress for World Label awards













Chinese Press Manufacturers Weigang, stand








With Mike Russel International Sales Director Mark Andy











 
Mark Andy/Rotoflex Stand  




 
With Dirk Schroder, Sales Manager E+L displaying their intelligent inspection system






 






 
With Pankaj Bhardwaj Vice President and General Manager, South Asia Pacific and Sub Saharan Africa of Avery Dennison, India at their stand.







 






 
At the The Label Industry Global Awards Night and Gala Dinner, Tony White announcing the "Best of the Best" in World Label awards heldon the sidelines of Labelexpo Europe!







 






 
LMAI (India's label association) President Kuldip Goel and Vice President Rajesh Nema with Labelexpo Managing Director Lisa Milburn.







 







Professor Tan Junqiao receiving the receiving the Stanton Avery Lifetime achievement award from Georges Gravanis, President, Label and Graphic Materials, Avery Dennison and Mike Fairley





 
With Douglas Emslie, Tarsus Group Managing Director  


 







With FINAT President Chris Ellison, FINAT events and communication manager Jakovina and LMAI Vice President Rajesh Nema





 





With Jules Lejuene, Managing Director FINAT







 






FINAT President in meeting with Mike Fairley at the "Label Academy" Stand

 








Networking at Dinner hosted by Lisa Milburn for Industry friends and colleagues around the world

 








Jakob Landsberg Sales Director of Nilpeter with Niklas Olsson Global Brand Manager of Flintgroup








 
With Lisa and Mike Fairley at the dinner        
SMI Team at their Stand



















 
 
Amit Ahuja Multitec            














 
 





 
The Gallus Stand
 
With Lars and Peter Eriksen of Nilpeter
 
Kocher + Beck Stand
 
Karan Reddy of SticOn papers Hyderabad
 
Tapan Patel of BST Eltromat















 
 
 
 
 
John of Orthotec  
Bobst Stand  


















 
Gavin Rittmeyer of Martin Automatic
MPS Stand


















 
Kapil Anand of Cosmo Films
Marco Calcagni of OMET


















 
 
Spilker Team














 
The Sahnis with Paolo Grasso, Omet













 






 
No Labelexpo at Brussels is complete without having spent a casual fun evening at the Grand Place!!!
 
 
 
 
 
 
 


Compiled By Harveer Sahni, Chairman, Weldon Celloplast Limited, New Delhi October 2017

Avery Dennison: 20 eventful years in India

Avery Dennison: 20 eventful years in India
www.averydennison.com
Living in a rented chicken co-operative, a young American poverty stricken man in his early 20s worked as a night clerk to fund his education. He stopped school and went to live for a year in China, where he gained experience working with a printing press. He returned to USA after the year, graduated and desperately tried his hands at various business options, he even sold smoked bananas! He then took on a morning job at a flower shop and later in the day started to experiment on various small things in a 100 square foot place nearby. He came up with the idea of making self sticking labels. With the printing press experience behind him he saw the vision to start his new venture. With no money of his own, he borrowed 100$ from his fiancée, Dorothy Durfee, who later became his wife, to invest in his startup business. Using a washing machine motor, parts of a sewing machine and a saber saw, he developed the world’s first self adhesive label cutting machine. In 1935 he started his maiden venture Kum-Kleen Adhesive Products Co which would be the mother enterprise of the world’s largest labelstock company Avery Dennison Corporation and this poor man was"Ray Stanton Avery!"
In the first balance sheet of the company on 31st December 1935, the total assets stood at 958.82$ and Stan Avery’s capital at 488.77$.
The company was later renamed Avery Products Corp. based in Pasadena USA. In 1990 it was merged with Dennison Manufacturing of Framingham, Massachusetts, a firm that made and marketed adhesive label products as well as glue sticks, felt markers and other office supplies through such chains as Home Depot and Staples. It came to be known as Avery Dennison Corporation. The business so acquired from Dennison Manufacturing, became the Office and Consumer Products Division. This business along with their “Designed and Engineered Solutions” business was later sold to their largest customer CCL Industries Inc. for 500 Million USD.
R Stanton Avery
R Stanton Avery died in 1997 at the age of 90 years. At that time the company had 16,000 employees and annual sales of $3.2 billion. As of 2016, Avery Dennison’s sales were 6.09 Billion Dollars with manufacturing and distribution presence in over 50 countries, product sales in 90 countries and 25000 employees worldwide. They are ranked 427 in the list of Fortune 500 companies.
Raj Gopal Srinivasan
As western markets started showing signs of saturation and slowing growth rates, Avery Dennison took a strategic decision to invest in emerging markets.Chinaand India being home to over 37% of the world population became the obvious destinations to invest into. The China investment happened in 1994-95 and investments into India followed soon after. Indian pressure sensitive labels market was still in a nascent stage and the potential of this technology had neither been fully unraveled or exploited. Wet glue labels were largely prevalent. Manual labeling or wet glue applicators were in use with most brand owners. An Avery Dennison team, led by Ron, set up its base in India. Raj Gopal Srinivasan was appointed the first General Manager to build and to lead a motivated team. Under his dynamic leadership the first team of 25-30 employees gave shape to the project and in March 1997Avery Dennison India Private Limitedcommenced operations as a part of Asia Pacific Division of Avery Dennison Corporation.
The initial operations were started in a leased facility at Narsinghpur Industrial Area, Gurgaon with a single slitter to slit and distribute material imported from their units outside India. Given the size of the country and the label industry spread in small numbers across all regions, it was gigantic task with a limited team to achieve levels of business that would do justice to their stature as a multinational. Raj and his team did an excellent job by building personal rapport and relationship that extended bonding not only to the company managements but also to the families of owners. It was relationship selling at its best. A setup that was based entirely on imports was difficult to sustain as custom duties were high, foreign exchange fluctuated and rules were stringent. The input cost variations made stable selling prices a challenge.The management at Avery Dennison soon realized the imperative need to produce locally. A one meter wide hotmelt adhesive coater was installed in January 1998 to produce stocks with imported raw materials. The initial staff had a perfect team spirit instilled in them and motivated to achieve more with less resources.
Mahesh Pathak
A few of those initial team members of Raj Srinivasan are still working with Avery Dennison.Mahesh Pathak, joined in 1997 asone responsible for entire process and quality of plants. He was instrumental in setting up the entire department from scratch and commercialized all products locally with success. He was responsible for the organization to be the first certified Six-Sigma BB in whole of Asia-pacific region. He is also responsible for having lead the expansion and setting up of all plants. He has risen to be theSenior Operations Director – South Asia Pacific and Sub-Saharan Africa (SAP and SSA).Umesh Agrawal, joined in 1997 as materials manager and over the years took up different responsibilities in the organization. Heading the operations from 2001-2003, Head of business and product development 2003-2006, Director-Supply Chain and Product Development 2006-2012, Director Supply Chain 2012-2014 South Asia and South Africa and now Director Supply Chain, Asia Pacific.Muralie KS, a Chartered accountant joined the team later in 2008, he is the Finance Director of the company.Sailesh Kapur joined Avery’s team in January 2008, he built up a strong connect with customers and also shaped up the present structure of their sales organization. Other members of Raj Srinivasan’s team who also contributed to making a strong foundation for the project but later left the organization includeDhiraj KapurandKapil Anand.
Once local production started, business did begin to settle down, however high duties and political uncertainty in country drove the company to start innovating and develop products based on local inputs manufactured to their stringent specifications and quality control systems. In 2001, Avery Dennison started to siliconize their own release liners and started to produce adhesive locally. This exercise of localizing and reducing dependence on imports along with lean manufacturing to economies of scale helped the company to offer products at affordable prices. Avery Dennison also took upon themselves to educate brand owners about the benefits of usingPressure Sensitive Adhesives(PSA) labels and about the consistency of the quality from Avery Dennison products. This not only brought additional business to them but helped to grow the market size in the country. Once the business situation settled down, by 2004 Avery Denison India was on a steady rate of double digit growth. It was time to make significant investments in technology and people as also to contribute to the expansion of PS market in India. It was also time to expand.
Avery Dennison Plant in Pune
In 2007 land admeasuring 22 acres was acquired at Ranjangaon near Pune for expansion. In 2008 the facility was ready to go into production with a one meter hotmelt coater, with capability to run at 500 meters per minute with inline silicon coating, this compared to the first one meter coater at Gurgaon that could run at 250 meters per minute. The facility was inaugurated by Dean Scarborough, the previous global CEO and President of Avery Dennison Corporation. An interesting story of his visit is that Dean flew into Mumbai on company’s private jet from where he came to Pune in a helicopter. The pilot of the helicopter lost way and landed in fields nearby and Dean had to be brought in by a private car. In 2010 having paved the path for stable growth and leaving behind a legacy of service to the customers as a primary focus, Raj Srinivasan left for USA. He had inculcated in a culture at Avery Dennison India of going to any extent to honour commitments and deliver top-notch service. It is his legacy that 95% of genuine requirements are serviced within 36 hours. The legacy has been carried on and improved upon by the teams that have succeeded him. Good planning, in-time supplies, exact sizes and good forecasting specially with imported materials, has become a way of life for the supply chain teams now. “97% of these targets are met and we are assessed and rated as per the 36 hour target” says Vivek Kumar, who is heading the Supply Chain at Avery Dennison. He further adds, “Stringent quality control and consistent quality makes us deliver to happy customers!” With the depart of Raj Srinivasan to the USA,Anil Sharmawas appointed to head the Indian operations.
Anil Sharma
Anil Sharma brought in a new wave of professionalism. Building the foundation and establishing the fundamentals from a startup, needs a lot of personal human intervention, which was well delivered by Raj and his team. The company under Anil Sharma gradually started to move from being men driven to systems driven and building up to the next level of expansion and growth. Implementing the systems for order registration, timely delivery, payments collection and addressing customer concerns. All these processes started to become systemized while still maintaining the personal connect. 2011 was an eventful year for Avery Dennison in India. Another 1.5 meter hotmelt adhesive coater was installed at the Pune facility to enhance production capacity. Since they already had a production facility in North in Gurgaon and also in the West at Pune, a need was felt for having a stock point South India to make just-in-time supplies to customers in the south, adhering to the legacy of excellent customer service delivery. A slitting facility was also commissioned in Bangalore in 2011.
Inauguration of Innovation and Knowledge center PUNE
In the same yearAvery Dennison Knowledge centerwas set up in Bangalore. It was largely felt by Anil Sharma and his team that there was a dire need of training in the Indian label industry. There is also an acute shortage of trained manpower in the industry that was steadily growing with increasing population. High numbers of educated young people are coming out of universities getting employment and in turn creating a huge market for retail and eventually labels. According toJitesh MehtaDirector Product development, “This knowledge centre was created to be a brand neutral platform, purely to impart knowledge to converters and to their employees”. In recent times Avery Dennison has helped trained many young boys in collaboration with the Indian label association,LMAIhas also helped some of them with placement in label manufacturing companies. This centre aims to impart skills and not to do any brand promotion.The knowledge center has recently been shifted to Pune because they already had their Research and Development center there. It was synergy to have the Research and Development center and knowledge center at the same place.

With substantial investment made in 2010-11 they had surplus capacity and capabilities in their hands. Avery started to invest in the South Africa and other African markets to expand the sale of their products in these countries. Marketing team was hired locally in these countries while finance and back-end support is handled in India. It is interesting to note that they were the first among the organized global labelstock manufacturing companies who invested in these markets. Avery Dennison has in recent times also endeavored successfully to expand their reach to countries around India selling their products to Srilanka, Pakistan, Bangladesh and Nepal as well.
In 2014 to expand further and augment its range of products offered, Avery Dennison India installed another coater at Pune. This time, it was an emulsion adhesive coater of 1.50 meter width. With increased manufacturing capacity and capabilities a bigger range of products is now being offered to their customer base. According to Vivek, who heads the supply chain management in South Asia, Avery Dennison’s bulk of the production i.e., about 350-400 SKUs comes out of the Pune facility. Gurgaon plant now complements the total production most of which is rolled out from the Pune plant. Solvent based adhesive products are still imported and sold wherever required. 95% of all products sold by Avery Dennison in India are made in India complying with the Prime Minister’s call to “Make in India”. 20 years ago they were largely reliant on imports and now only 8-10% material is imported, rest is all manufactured in India.
Pankaj Bhardwaj
In 2015 Anil Sharma was elevated to take up larger responsibilities as Vice President and General Manager, South Asia Pacific and Sub Saharan Africa. His team-matePankaj Bhardwaj, became his successor as Commercial Director-South Asia, Labels and Packaging Materials. Later this year in 2017 Pankaj was entrusted with a larger role as Senior Director & General Manager-South Asia at Avery Dennison India Pvt Ltd. Pankaj became a perfect combination of Raj’s legacy of relationship building and Anil’s professionalism. While maintaining close co-operation with converters, most of whom are running family owned businesses, he leads his team to interact with brand owners advising them on decoration, value addition on labels to keeping them updated on the latest trends. Avery Dennison continues to invest in technologies and new business areas likeRFID, specialty tapes, reflective products and sustainable manufacturing. They are also investing time and money in advising printers on new decoration and converting techniques as also helping expansion of the PSA label markets to smaller towns of India.
Pankaj feels that it is good that more labelstock manufacturers are coming into the market. It maybe challenging in view of depleting margins but if that makes the market size to grow, it is welcome. Avery Dennsion looks at India as one of the fastest growing markets and they are willing to continuously invest here. Proof of their commitment is evident from setting up of R&D center, Knowledge Centre, support to LMAI, support to technical workshops and label awards, etc. Adjacent technologies do present a challenge; Shrink sleeves growing at the same rate as PSA labels, IML is a niche not very wide spread and Digital is to be watched. Indulgence in digitally printed label segment is fast becoming an imperative. Despite the market dynamics Avery Dennison India in the last 5-7 years is achieving a CAGR (Compound aggregate growth rate) of double digits.


Recyclability and waste management are industry challenges. As an environmentally consciouslyCorporation, Avery Dennison has published its global sustainability goals. Avery Dennison India is making steady progress to support these goals by having all Indian sites FSC certified and more than 50% paper sourced from FSC certified sources. Also, all Indian sites are more than 99% landfill free.

Company is continually redesigning its products to reduce carbon footprint and promoting 25 mic PET liners given thatpaper liners are largely 60-62 gsm substance and are extremely difficult to recycle. PET is recyclable thereby reducing the impact on environment.

Corporate social responsibility is getting increasing focus for Avery DennisonIndia. Company has multiple programs in the areas of women empowerment, children health and education. Among other programs, Avery Dennison Foundation runs a program by the name of 'Avery Dennison Spirit Of Inventions' in collaboration with six universities by recognizing and rewarding innovative ideas from students in the field of science, engineering and technology.




Written by Harveer Sahni Chairman, Weldon Celloplast Limited, New Delhi August 2017
Printing magazines and publications may reproduce this article giving credit to author.
For advertising on this blog please email toharveersahni@gmail.com