This week 426 label industry professionals are gathered at the Westin Grand Munich hotel in Munich Germany for the FINAT Congress, the annual meeting of the European label association. The year’s event, which is taking place June 12-15, has been jointly organized by FINAT and Vske, the German label association. With the theme of “Label Your Future,” speakers on Day One focused on where the industry, as well as society in general, is headed.
pertinent to the industry. He said that in 2012, total labelstock consumption in Europe was nearly 6 billion square meters, an increase of 1.7%. Remarkably, Lejeune said, the label industry has doubled its business in just two decades. Lejeune pointed out that a major source of the growth is tied to the profliferation of filmic labels, which now represents more than 25% of total demand in Europe. He also noted that while Germany, the UK, Spain, France and Italy makes up over 60% of Europe’s label market, it is Eastern Europe that is really driving the growth. In summary, Lejeune noted that with the market’s significant growth, there is now more at stake, and the label industry shoulders more responsibility. He said, “Self adhesive is now a dominant force in mature markets, which thus makes it more volatile and sensitive to consumer behavior. We are not just printers, but solutions providers and a key part of the supply chain.”