Skanem Interlabels, a part of Norway headquartered Skanem AS was the other approved vendor of RB who were roped in to execute this special campaign of Dettol customized labels. According to Nalin Gupta regional Sales Head-North for Skanem, “We did this project in record time! We are proud of having done this campaign”. The deliberations for this campaign started when Reckitt approached Skanem in second week of May 2021 and discussed the possibility of creating 100 variably printed unique labels. Having an HP Indigo press the capability was there, and thus the preparations started in the right earnest. They were given an order for 2 million labels; the other 2 million labels order was given to Huhtamaki. It was a gigantic task as there were 100 artworks, mutual cooperation was an imperative to create the labels in speed. RB wanted the right pantone shade of Dettol and the job had to be done in speed so Skanem requested RB to give them the artworks also in CMYK because to match the green Dettol shade as close as possible to the required shade it is necessary to have the prepress right. The approvals were done online without wasting any time as the timeline for delivery was a mere 3-4 weeks. By end of May the first order was supplied to RB by Skanem to reach their factory on 2nd June and it went into production by 5th or 6th of June 2021. There were challenges but backups were created so that there were no bottlenecks. The flexible dies were sourced from Germany, but spare flat-bed dies were kept in readiness to be the backup for any delay.
Written by Harveer Sahni, Chairman Weldon Celloplast Ltd. New Delhi June 2021
Printing magazines and publication may reproduce the article giving credit to author.
The article is the author’s personal tribute to these “Covid warriors”